Deli de Luca

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The interior of a Deli de Luca store.

Deli de Luca is a Norwegian convenience store founded in 2003 by Adriano Capoferro and four other founding partners (Thor Johansen, Geir Syversen, Terje Bergh and Vesna Milkovic).[1] There are 22 stores in Oslo,[2] four in Bergen,[3] one in Stavanger, one in Trondheim and one in Kristiansand.[4][5] Most of the stores are open 24/7. In 2006 62% of the company was bought by NorgesGruppen.[6]

The five founding partners had been colleagues at the convenience store chain 7-Eleven, whose Norwegian franchise is operated by local Norwegian retail giant Reitan-Gruppen.[5] The Deli de Luca founders had been frustrated by what they perceived as a rigid and uncreative environment within Reitan's 7-Eleven business. With the financial support of several silent partners, the five broke out on their own to fulfil their dream of creating a world class retail concept, a cross between a convenience store and a deli.[7]

According to Capoferro, the sale of Deli de Luca was driven by its financial backers' wish to cash out at a pre-set exit date. The purchase of Deli de Luca by NorgesGruppen included a total cashout by the financial partners and a partial cashout by the five operating partners.[6] NorgesGruppen has a reputation for acquiring smaller Norwegian food retailing chains and leaving them a wide latitude in their branding and front office operations, but leveraging its purchasing power and back office platform to boost operating margins.[6]

References[edit]

  1. ^ "Starten". Om oss (in Norwegian). Deli de Luca. Retrieved 22 September 2010. 
  2. ^ "Butikker i Oslo" (in Norwegian). Deli de Luca. Retrieved 22 September 2010. 
  3. ^ "Butikker i Bergen" (in Norwegian). Deli de Luca. Retrieved 22 September 2010. 
  4. ^ "Butikker i Stavanger" (in Norwegian). Deli de Luca. Retrieved 22 September 2010. 
  5. ^ a b "Deli De Luca åpnet i Stavanger" (in Norwegian). Retrieved 22 September 2010. 
  6. ^ a b c "Deli de Luca" (in Norwegian). Norgesgruppen. Retrieved 22 September 2010. 
  7. ^ "Visjoner" (in Norwegian). Deli de Luca. Retrieved 22 September 2010. 

External links[edit]