MTV Russia

MTV Russia МТV Россия
Launched	September 26, 1998
Owned by	Prof Media under a licence agreement with Viacom International Media Networks
Picture format	4:3 (576i, SDTV)
Website	www.mtv.ru

MTV Russia (Russian: MTV Россия) is a Russian language free-to-air 24 hour entertainment and music service seen in 22 million households in Moscow, St. Petersburg, Omsk, Voronezh, Novosibirsk, Chelyabinsk and Yekaterinburg, among other cities.

History

• Through a multi-year licensing agreement with BIZ Enterprises, MTV Russia became the first western television network customized specifically for Russian youth in 1998. In January 2000, MTV Networks International acquired an equity position in MTV Russia. As of 2007, the channel could be viewed in 724 towns all over the former USSR.
• Targeting 14 to 34 year olds, the advertiser-supported network features a mixture of music videos from Russian and international artists programmed locally from its Moscow production base. MTV Russia VJs cover the Russian music scene and introduce locally relevant programming. Its main domestic rival is Muz-TV, a music channel based in Moscow.
• Since 2005, in the face of rising competition from TNT and STS, MTV Russia has moved away from music videos and towards talk shows, the coverage of Moscow nightlife, and producing its own TV series.
• On December 1, 2005 VH1 Russia channel was launched by Viacom
• On June 4, 2007 Pro-Media acquired 100 per cent of Viacom International Media Networks channel portfolio in Russia. This includes the brands; MTV Russia and VH1 Russia. MTV Russia continues to broadcast to 35 million homes across the Russian Federation.
• Since April 10, 2010, MTV Russia has adopted the same onscreen logo as MTV US. The channel continues to share the same onscreen identity as MTV International which launched July 1, 2009
• On June 1, 2010 VH1 Russia channel was closed
• In February 2012, MTV Russia was accused of censorship after it axed a 'controversial' political chat show.

Screenshot of MTV Russia with 2008 graphics

Screenshot of MTV Russia in March and April 2008

Current programming

• MTV News Block Daily
• MTV News Block Weekly
• MTV Dance Chart
• MTV Cinema Chart
• MTV Russia Top 20
• MTV Russian Top 10
• Holidays in Mexico (reality-show) (1,2 season)
• Project Runway Russia
• Too beautiful
• Parental Control (Russia)
• Room Raiders (Russia)
• FAQ
• Trendy
• Elena from polypropylene
• MTV World Stage
• South Park
• Project Runway
• Scrubs
• Available Extreme
• My Name Is Earl
• MTV Music
• Stereo Morning
• Russian Music
• 16 and Pregnant
• Teleport
• Sensation: The ocean of white
• Next
• Gossip Girl
• Two and half men
• The Vampire Diaries

Programming

• MTV News Block Daily, MTV News Block Weekly
• Eurovision diary (Perennial)
• World Chart
• Russian TOP 10
• City File
• Live with Bilan (Seasonal)
• Stars. Here and Now
• Scrubs
• MTV Live
• Naked Slow Business
• Ticket to Kiss
• Program Minimum
• Next!
• MTV Cribs
• Club (TV series)
• Entourage
• South Park
• Pimp My Slide
• Making The Video
• My Super Wet 16
• Beauty and the Geek
• Silent Games
• Music for a Breakfast, Music Forever, Music on Topic of the Day, Music for the Negro

etc...

MTV Russia Music Awards

Since 2004, MTV Russia has presented the inaugural MTV Russian Music Awards which is Russia's first awards show to celebrate and reward both local and international acts in the music and video categories. The Artist of the Year from the show becomes the winner of Best Russian Artist on the MTV Europe Music Awards.

MTV Russia Movie Awards

In 2006 MTV Russia hosted its very first MTV Russia Movie Awards. The award show had all the glitz and glamour expected from the prestigious night as well as giving out awards for local and international films.

Pamela Anderson hosted MTV Russia Movie Awards in 2007.

Paris Hilton hosted MTV Russia Movie Awards in 2008.

External links

• Official site (Russian)
• MTV RMA
• MTV Russia Movie Awards