Norwegian Long Haul
|Founded||1 January 2012|
|Frequent-flyer program||Norwegian Reward|
|Parent company||Norwegian Air Shuttle|
Fornebu (Bærum), Norway
|Key people||Bjørn Kjos|
Norwegian Air Shuttle operates "long-haul" flights to Asia and the United States through two fully owned subsidiaries, Norwegian Long Haul AS and Norwegian Air International Limited. The two subsidiaries operate Boeing 787 Dreamliners. Norwegian Long Haul is registered in Norway, and is managed by Norwegian Air Shuttle ASA from its head office at Fornebu. Norwegian Air International is registered in Ireland and has its head office in Dublin. Norwegian Long Haul has a separate Norwegian air operator's certificate (AOC) with IATA code DU. Norwegian Long Haul does not operate any own routes, but instead its capacity is used to operate the routes of parent company Norwegian Air Shuttle (IATA code DY) to Asia and North America.
In February 2014, Norwegian Air Shuttle's Irish subsidiary, Norwegian Air International, received an operating licence and an AOC issued in Ireland so it can access future traffic rights to and from the European Union.
Formed in January 2012 by Norwegian Air Shuttle to start long-haul operations, the company commenced transatlantic flights on 30 May 2013. The first scheduled flights were from Oslo and Stockholm to New York City and Bangkok, originally with wet-leased A340-300 aircraft while the airline awaited delivery of the new Boeing 787 Dreamliner aircraft. In March 2013 Norwegian Air Shuttle confirmed a new long haul route from Copenhagen, Oslo and Stockholm to Fort Lauderdale, beginning on 29 November 2013. Norwegian has also (in September 2013) announced flights from Stockholm to Oakland and Los Angeles beginning May 2014, and also Copenhagen-Los Angeles, Copenhagen-New York, Oslo-Oakland, Oslo-Los Angeles, and Oslo-Orlando. Flights from London Gatwick to New York, Los Angeles, and Fort Lauderdale were announced in October 2013, with service on these routes to commence in July 2014. .
From the airline's start-up in May 2013, 73 out of 97 New York and Bangkok arrivals to Oslo were delayed through September 2013 and two of the aircraft were later grounded because of technical issues. Norwegian Long Haul received extensive media criticism for its delays and lack of care for their suffering passengers. The airline's replies to the criticism has differed from deep apologies to neglect and blaming of the aircraft manufacturer and maintenance sub-contractors. Several different sources claim Norwegian has used too tight fleet schedules with its Boeing Dreamliners, having used only 3 aircraft for 3 different continents, but the airline disagrees. One of the airline's own technical employees and head of Aircraft Engineers International, Norway, was later threatened by the airline with job termination for publicly answering to the cause of the numerous delays with the airline's Dreamliners as a calculated risk by Norwegian Long Haul.
Norwegian Long Haul wet-leased two Airbus A340-300 from Hi Fly in 2013, but still reached its peak of delays at the end of the year, with a 24-hour delay on its New York - Oslo route. In early January 2014, the airline refused to have been overusing their Dreamliners beyond their operational capabilities and noted to have set punctuality as their goal for 2014. By 2nd and 3rd of May 2014, Norwegian Long Haul passengers experienced flight delays between 13 and 15 hours.
Against recommendations of the largest aircraft attendant's union in Norway, the Parat union, Norwegian inquired the Norwegian government in 2012 with threats to flag out abroad and demands for rights to hire Asian (non-EU) flight and cabin crew without Norwegian work and residence permits. CEO Bjørn Kjos claimed Norwegian [country] flight crews were too expensive for international routes and the airline later stated it would be able to secure jobs in Norway with such rights, although the union itself was not given insight to the specific inquiry made by the airline. The largest umbrella organization of labour unions in Norway, the Norwegian Confederation of Trade Unions, threatened to boycott the airline if Norwegian's enquired rights was granted by the Norwegian government.
The permits were not given to the airline and Norwegian obtained Irish registrations for its intercontinental operations as a different, separated airline enabling them to hire Thai cabin attendants through an employment agency (Adecco) in Thailand. This was perceived by the Parat union, the Norwegian Confederation of Trade Unions, the Minister of Labour and the Labour Party (Norway) as social dumping, deliberately undermining Norwegian work rights. With the intercontinental airliners now registered in Ireland, rejected by the airline as a flag out as previously threatened, the airline focused its response to the political and labor union related criticism by comparing the salaries of the crew members to the total salary average in the country of the hired attendants. In October 2013 the Norwegian Confederation of Trade Unions revealed it would not extend its business agreement with Norwegian.
As of May 2014 Norwegian Long Haul's fleet consist of the following aircraft:
|Boeing 787-8||7||5||—||32||259||291||Combination of three owned and five leased|
|Boeing 787-9||0||9||—||Will be leased. Entry into service in Q1 2016 - 2018|
Norwegian Air Shuttle CEO Bjørn Kjos was in meetings with Polish politicians in April 2013 about possible acquiring of LOT Polish Airlines, with speculations for Norwegian Air Shuttle's interest in obtaining more Boeing 787 Dreamliners. During an interview with The Wall Street Journal in July 2014, Bjørn Kjos revealed information that indicated wishes to buy 20 more Dreamliners of the 787-9 type, with deliveries from 2018, though the airline refuses to confirm this order plans.
The airline's Dreamliners are currently registered in Ireland and the Civil Aviation Authority of Norway has given Norwegian Air Shuttle a temporary exemption to operate aircraft not registered in Norway.
- Registry information from Brønnøysundregistrene in Norway
- Annual Report 2012 Corporate Structure
- "Norwegian Long Haul". Air-Britain News (Air-Britain): 1607. September 2013. ISSN 0950-7442.
- Norwegian gains Irish AOC
- "Kjos sendte første fly til New York" (in Norwegian). e24/NTB. 30 May 2013. Retrieved 24 June 2013.
- AF Ole Kirchert Christensen (2013-03-14). "Til Florida for 3.000 kroner (opd.)". Check-in.dk. Retrieved 2013-05-06.
- Kari Lundgren (2013-10-17). "Norwegian Air to Link London Gatwick to New York, Florida". Bloomberg. Retrieved 2013-10-17.
- Amateur Fleet List
- "DP Aircraft I Limited Acquisition of Aircraft". Wall Street Journal. 10 October 2013. Retrieved 3 November 2013.
- "Irish Civil Aircraft Register". Irish Aviation Authority. 1 December 2013. Retrieved 30 December 2013.