Quick (restaurant chain)
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Quick is a Belgian fast-food restaurant chain similar to McDonald's, Wendy's, and Burger King. It was owned, beginning in 2007, by the French investment firm CDC Capital Investissement.
The chain was first established in 1971 in Schoten, Belgium, and as of December 31, 2004 operated over 400 restaurants in France, Belgium, Egypt, Algeria, Morocco, Dubai, Andorra, Luxembourg, Spain and Russia. 72% of these restaurants were operated on a franchise basis.
The first French Quick opened in Aix-en-Provence on July 19, 1980.
The first two Russian Quick restaurants opened in Moscow and Tula on March 21, 2008.
As of September 2007, the burger line-up included:
- the Cheeseburger
- the Classic Pepper
- the Supreme Cheese
- the Quick 'n Toast
- the Giant
- the Long Chicken
- the Long Bacon
- the Long Fish
The "Giant" (which, despite its name, was similar in size to the other burgers) was the most popular choice, constituting about 50% of Quick's burger orders.[citation needed]
Quick stopped salting the fries behind the counter. Instead, there were packets of salt available with the invitation "Meer of minder gezouten, aan u de keuze" (in Dutch) or "Plus ou moins salés: à vous de décider" (in French) appearing on the fry containers which meant "more or less salted: for you to decide."
A vegetarian burger was available during a limited time in the 1990s but discontinued due to low demand in the Belgian and French markets. Quick did offer a grilled cheese sandwich as a meatless option.
Beginning in March 3rd, 2007, Quick also had restaurants in Algiers, the capital of Algeria.
In 2007 Quick became a French company.
[edit] External links
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