Rainbow Brite

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Rainbow Brite
Rainbow Brite.jpg
Rainbow Brite Title screen
Format Animated television series
Directed by Bruno Bianchi
Osamu Dezaki
Rich Rudish
Voices of See Rainbow Brite#Voices
Composer(s) Shuky Levy
Haim Saban
Country of origin United States
France
Japan
No. of episodes

13 half-hour animated episodes
2 half-hour live-action episodes
4 read-along videos


1 feature-length movie
Production
Executive producer(s) Jean Chalopin
Andy Heyward
Producer(s) Jean Chalopin
Andy Heyward
Tetsuo Katayama
Running time 25 minutes per episode
Production company(s) DIC Entertainment
Tokyo Movie Shinsha
Distributor LBS Communications Inc.
Broadcast
Original channel Syndication
Original run June 27, 1984 – July 24, 1986

Rainbow Brite is a media franchise by Hallmark Cards, introduced in 1983. The animated television series of the same name was started in 1984.

Creation of Rainbow Brite for Hallmark Cards is credited to Garry Glissmeyer, VP-Creative/Licensing, Hallmark Cards, and Lanny Julian, VP-Sales & Marketing/Licensing, Hallmark Cards. Both were charged with getting Hallmark into the Licensing business, in particular to create Saturday Morning TV programs with characters aimed at young girls, and secondarily, young boys. Glissmeyer's concept of developing a very young girl with powers over nature needed a team to now fully develop a story, and supportive characters; a team of artists and writers (borrowed from Hallmark's immense Creative Division): Cheryl (Falck) Cozad, Manager/Art, and Dan Drake, Director/Writing and Editorial became key managers in this process. Julian brought in a Public Relations Manager, Jim McDowell, from Hallmark's marketing organization with the charge of finding ways to develop visibility for this emerging character and story. Each person became integral to the ultimate success of getting the full character development artistically completed, and the storyline and purpose of Rainbow Brite's earthly mission fully formed (to save the colors of the universe). Mattel was chosen as the doll/toy licensing partner, and DIC animation was selected to develop the Rainbow Brite stories for TV adaptation. Cheryl Cozad worked closely with Mattel; Glissmeyer and Drake with the DIC, animation side; Julian and Glissmeyer with NBC TV.

Ownership, licensing, and creation rights of Rainbow Brite were retained by Hallmark Cards, Kansas City, MO. USA. The Hallmark Artist, G.G.Santiago, provided the finishing "look" to Rainbow Brite, and Hallmark writer, Mary Loberg, expanded the final, basic storyline for Rainbow Brite and the inhabitants of Rainbow Land, for TV.

Rainbow Brite made her animated debut in a syndicated prime-time special, "Peril in the Pits", first aired on June 27, 1984. Two more two-part specials were subsequently made, "The Mighty Monstromurk Menace" and "The Beginning of Rainbowland".

In April 1986, Rainbow Brite became a regular series, as part of DIC's weekly syndicated Kideo TV block; eight new episodes were made for this run. Rainbow Brite remained part of the Kideo TV lineup until May 1987.

Premise[edit]

In the franchise's backstory, a little girl named Wisp is brought to a colorless land. To bring color back to the land she must find the Sphere of Light. Along the way she befriends a sprite named Twink, a white horse named Starlite and a mysterious little baby. She finds the Color Belt and rescues the 7 Color Kids. After using the belt to defeat the King of Shadows, Wisp is renamed Rainbow Brite. She, the Color Kids and Sprites live in Rainbow Land and are in charge of all the colors in the universe.

Each Color Kid is in charge of his/her respective color, and their Sprites mine Color Crystals from the Color Caves, which are turned into Star Sprinkles.

In the movie Rainbow Brite and the Star Stealer, the setting is changed to a diamond planet named Spectra. All the light in the universe must pass through Spectra before coming to Earth. The Dark Princess causes problems when she tries to wrap ropes around Spectra, which blocks out the light and throws Earth into a permanent winter. See Rainbow Brite and the Star Stealer for details.

Characters[edit]

Main characters[edit]

Rainbow Brite and the Color Kids, in the "Brand New Day" song from the Star Stealer movie
  • Rainbow Brite
  • Twink – Rainbow Brite's Sprite.
  • Starlite – Rainbow Brite's horse.
  • Murky Dismal - the main antagonist.
  • Lurky - Murky's assistant.

Recurring characters[edit]

  • Brian

Color Kids and Sprites[edit]

  • Red Butler and Romeo Sprite – in charge of the color red; his personality is adventurous and daring
  • Lala Orange and O.J. Sprite – in charge of the color orange; her personality is romantic and stylish
  • Canary Yellow and Spark Sprite – in charge of the color yellow; her personality is cheerful and optimistic
  • Patty O'Green and Lucky Sprite – in charge of the color green; her personality is mischievous and lively
  • Buddy Blue and Champ Sprite – in charge of the color blue; his personality is athletic and valiant
  • Indigo and Hammy Sprite – in charge of the color indigo (and cooler shades of purple); her personality is dramatic and creative
  • Shy Violet and I.Q. Sprite – in charge of the color violet (and warmer shades of purple); her personality is intellectual and resourceful

Other Rainbow Land characters[edit]

  • Kitty Brite - Rainbow Land's Cat
  • Puppy Brite - Rainbow Land's puppy
  • Moonglow & Night Sprite - in charge of the night sky colors and lights.
  • Stormy - in charge of winter weather
  • Skydancer - Stormy's horse
  • Tickled Pink - in charge of pastel colors and girl sprites
  • Sunriser - Tickled Pink's horse

Star Stealer characters[edit]

Characters who originated in the Rainbow Brite and the Star Stealer film:

  • Krys
  • Orin
  • On-X
  • The Dark Princess
  • Count Blogg
  • Sgt. Zombo

Episodes[edit]

Title Original airdate #
"Peril in the Pits" June 27, 1984 01
"Mighty Monstromurk Menace" (part 1) December 4, 1984 02
"Mighty Monstromurk Menace" (part 2) December 5, 1984 03
"The Beginning of Rainbowland" (part 1) April 22, 1985 04
"The Beginning of Rainbowland" (part 2) April 23, 1985 05
"Invasion of Rainbowland" June 5, 1986 06
"Mom" June 12, 1986 07
"Rainbow Night" June 19, 1986 08
"Star Sprinkled" June 26, 1986 09
"Chasing Rainbows" July 3, 1986 10
"Murky's Comet" July 10, 1986 11
"A Horse of a Different Color" July 17, 1986 12
"The Queen of the Sprites" July 24, 1986 13

Voices[edit]

Merchandise[edit]

Mattel[edit]

In the 1980s, Mattel produced most of the dolls and Rainbow Brite merchandise.

Up up and Away[edit]

The 1996 re-boot doll featured the Rainbow Brite name only, but not previous character plot.

Toy Play[edit]

The 20th Anniversary Release: The 2004 master toy licensee was Toy Play and Nick Jr. was the TV station that advertised those Rainbow Brite products. The 2004 18" Talking Rainbow Brite doll produced by Toy Play (the toy division of Hallmark Cards) names the colors of the rainbow, but leaves out green. Upon contact, Toy Play indicated that the doll would be fixed for any future production runs, but there were no future production runs by Toy Play.

Playmates Toys[edit]

2009 relaunch (aka the 25th Anniversary Release): As of 2008, the master toy license belonged to Playmates Toys and they released their first line of Rainbow Brite toys in January 2010. The toy line was not continued and the license returned to Hallmark Properties as of January 2011.

In popular culture[edit]

References[edit]

  1. ^ "Order of the Stick #415". Giant In the Playground Games. Retrieved 2012-08-20. 
  2. ^ "Reprise". Penny Arcade. Retrieved 2012-08-20. 

External links[edit]