Rainbow Brite Title screen
|Format||Animated television series|
|Directed by||Bruno Bianchi
|Voices of||See Rainbow Brite#Voices|
|Country of origin||United States
|No. of episodes||
13 half-hour animated episodes
1 feature-length movie
|Executive producer(s)||Jean Chalopin
|Running time||25 minutes per episode|
|Production company(s)||DIC Entertainment
Tokyo Movie Shinsha
|Distributor||LBS Communications Inc.|
|Original run||June 27, 1984 – July 24, 1986|
Creation of Rainbow Brite for Hallmark Cards is credited to Garry Glissmeyer, VP-Creative/Licensing, Hallmark Cards, and Lanny Julian, VP-Sales & Marketing/Licensing, Hallmark Cards. Both were charged with getting Hallmark into the Licensing business, in particular to create Saturday Morning TV programs with characters aimed at young girls, and secondarily, young boys. Glissmeyer's concept of developing a very young girl with powers over nature needed a team to now fully develop a story, and supportive characters; a team of artists and writers (borrowed from Hallmark's immense Creative Division): Cheryl (Falck) Cozad, Manager/Art, and Dan Drake, Director/Writing and Editorial became key managers in this process. Julian brought in a Public Relations Manager, Jim McDowell, from Hallmark's marketing organization with the charge of finding ways to develop visibility for this emerging character and story. Each person became integral to the ultimate success of getting the full character development artistically completed, and the storyline and purpose of Rainbow Brite's earthly mission fully formed (to save the colors of the universe). Mattel was chosen as the doll/toy licensing partner, and DIC animation was selected to develop the Rainbow Brite stories for TV adaptation. Cheryl Cozad worked closely with Mattel; Glissmeyer and Drake with the DIC, animation side; Julian and Glissmeyer with NBC TV.
Ownership, licensing, and creation rights of Rainbow Brite were retained by Hallmark Cards, Kansas City, MO. USA. The Hallmark Artist, G.G.Santiago, provided the finishing "look" to Rainbow Brite, and Hallmark writer, Mary Loberg, expanded the final, basic storyline for Rainbow Brite and the inhabitants of Rainbow Land, for TV.
Rainbow Brite made her animated debut in a syndicated prime-time special, "Peril in the Pits", first aired on June 27, 1984. Two more two-part specials were subsequently made, "The Mighty Monstromurk Menace" and "The Beginning of Rainbowland".
In April 1986, Rainbow Brite became a regular series, as part of DIC's weekly syndicated Kideo TV block; eight new episodes were made for this run. Rainbow Brite remained part of the Kideo TV lineup until May 1987.
- 1 Premise
- 2 Characters
- 3 Episodes
- 4 Voices
- 5 Merchandise
- 6 In popular culture
- 7 References
- 8 External links
In the franchise's backstory, a little girl named Wisp is brought to a colorless land. To bring color back to the land she must find the Sphere of Light. Along the way she befriends a sprite named Twink, a white horse named Starlite and a mysterious little baby. She finds the Color Belt and rescues the 7 Color Kids. After using the belt to defeat the King of Shadows, Wisp is renamed Rainbow Brite. She, the Color Kids and Sprites live in Rainbow Land and are in charge of all the colors in the universe.
Each Color Kid is in charge of his/her respective color, and their Sprites mine Color Crystals from the Color Caves, which are turned into Star Sprinkles.
In the movie Rainbow Brite and the Star Stealer, the setting is changed to a diamond planet named Spectra. All the light in the universe must pass through Spectra before coming to Earth. The Dark Princess causes problems when she tries to wrap ropes around Spectra, which blocks out the light and throws Earth into a permanent winter. See Rainbow Brite and the Star Stealer for details.
- Rainbow Brite
- Twink – Rainbow Brite's Sprite.
- Starlite – Rainbow Brite's horse.
- Murky Dismal - the main antagonist.
- Lurky - Murky's assistant.
Color Kids and Sprites
- Red Butler and Romeo Sprite – in charge of the color red; his personality is adventurous and daring
- Lala Orange and O.J. Sprite – in charge of the color orange; her personality is romantic and stylish
- Canary Yellow and Spark Sprite – in charge of the color yellow; her personality is cheerful and optimistic
- Patty O'Green and Lucky Sprite – in charge of the color green; her personality is mischievous and lively
- Buddy Blue and Champ Sprite – in charge of the color blue; his personality is athletic and valiant
- Indigo and Hammy Sprite – in charge of the color indigo (and cooler shades of purple); her personality is dramatic and creative
- Shy Violet and I.Q. Sprite – in charge of the color violet (and warmer shades of purple); her personality is intellectual and resourceful
Other Rainbow Land characters
- Kitty Brite - Rainbow Land's Cat
- Puppy Brite - Rainbow Land's puppy
- Moonglow & Night Sprite - in charge of the night sky colors and lights.
- Stormy - in charge of winter weather
- Skydancer - Stormy's horse
- Tickled Pink - in charge of pastel colors and girl sprites
- Sunriser - Tickled Pink's horse
Star Stealer characters
Characters who originated in the Rainbow Brite and the Star Stealer film:
- The Dark Princess
- Count Blogg
- Sgt. Zombo
|"Peril in the Pits"||June 27, 1984||01|
|"Mighty Monstromurk Menace" (part 1)||December 4, 1984||02|
|"Mighty Monstromurk Menace" (part 2)||December 5, 1984||03|
|"The Beginning of Rainbowland" (part 1)||April 22, 1985||04|
|"The Beginning of Rainbowland" (part 2)||April 23, 1985||05|
|"Invasion of Rainbowland"||June 5, 1986||06|
|"Mom"||June 12, 1986||07|
|"Rainbow Night"||June 19, 1986||08|
|"Star Sprinkled"||June 26, 1986||09|
|"Chasing Rainbows"||July 3, 1986||10|
|"Murky's Comet"||July 10, 1986||11|
|"A Horse of a Different Color"||July 17, 1986||12|
|"The Queen of the Sprites"||July 24, 1986||13|
In the 1980s, Mattel produced most of the dolls and Rainbow Brite merchandise.
Up up and Away
The 1996 re-boot doll featured the Rainbow Brite name only, but not previous character plot.
The 20th Anniversary Release: The 2004 master toy licensee was Toy Play and Nick Jr. was the TV station that advertised those Rainbow Brite products. The 2004 18" Talking Rainbow Brite doll produced by Toy Play (the toy division of Hallmark Cards) names the colors of the rainbow, but leaves out green. Upon contact, Toy Play indicated that the doll would be fixed for any future production runs, but there were no future production runs by Toy Play.
2009 relaunch (aka the 25th Anniversary Release): As of 2008, the master toy license belonged to Playmates Toys and they released their first line of Rainbow Brite toys in January 2010. The toy line was not continued and the license returned to Hallmark Properties as of January 2011.
In popular culture
- In Digging to China, a Puppy Brite plush is seen in scenes where Evan Rachel Wood's character is in school for Show and Tell, even though the movie is set in the mid-1960s and not the 1980s.
- Rainbow Brite was mentioned in the Skye Sweetnam song "Hypocrite".
- A Rainbow Brite doll appeared in the music video "What U Do 2 Me" by Boomkat.
- In the episode "Prick Up Your Ears" on the cartoon series Family Guy, Peter attempts to give a sex ed demonstration with a bust of William Shakespeare and a Rainbow Brite doll.
- Rainbow Brite was recently parodied in five episodes of Robot Chicken:
- In "Metal Militia", in a skit called "Game Over" Kelly Hu voiced Rainbow Brite while Breckin Meyer and Seth Green voiced Murky Dismal and Lurky.
- In "Rabbits on a Roller Coaster", in a skit called "Follow the Light, Rainbow" Candace Bailey voiced Wisp while Seth Green voiced the Sphere of Light.
- In "Moesha Poppins", in a skit called "Girl Toys" Adrianne Palicki voiced Rainbow Brite.
- In "No Country For Old Dogs", in a skit called "Rainbow Dim" Mila Kunis voiced Rainbow Brite.
- In "Rebel Appliance", in a skit called "Gay Rainbow."
- Unlicensed, revealing Rainbow Brite and Patty O'Green costumes have become a popular item in adult novelty catalogs.
- Season 3 finale of Reba called "Core Focus" where Barbra Jean believes Brock is still in love with Reba, Barbra Jean pounds on two dolls, pretending they are Brock and Reba. One of the dolls is a 2003 Red Butler doll.
- A reference to Rainbow Brite was made in The Order of the Stick.
- A talk show called The Soup did a skit in which the host (Joel McHale) is dressed as Rainbow Brite for a fake trailer for Rainbow Brite: The Movie.
- On an edition of WWE Raw, William Regal stated that WWE Diva Maria liked Rainbow Brite.
- Penny Arcade published a web comic parodying the sequel to American McGee's Alice. The comic features a racy version of Rainbow Brite and a menacing version of Twink.
|Wikiquote has quotations related to: Rainbow Brite|
|Look up rainbow brite in Wiktionary, the free dictionary.|
- Hallmark's Official Rainbow Brite Website
- Rainbow Brite.Net
- Rainbow Brite.Co.Uk
- Rainbow Brite at the Internet Movie Database
- Rainbow Brite at TV.com