|Born||Walter Lanier Barber
February 17, 1908
|Died||October 22, 1992
|Alma mater||University of Florida|
Walter Lanier "Red" Barber (February 17, 1908—October 22, 1992) was an American sports commentator.
Barber, nicknamed "The Ol' Redhead", was primarily identified with radio broadcasts of Major League Baseball, calling play-by-play across four decades with the Cincinnati Reds (1934—38), Brooklyn Dodgers (1939—1953), and New York Yankees (1954—1966). Like his fellow sports pioneer Mel Allen, Barber also gained a niche calling college and professional football in his primary market of New York City.
Barber was born 1908 in Columbus, Mississippi. He was a distant relative of poet Sidney Lanier and writer Thomas Lanier Williams. The family moved to Sanford, Florida in 1929 and, at the age of 21, he hitchhiked to Gainesville and enrolled at the University of Florida, majoring in education. During his first year he worked at various jobs including part-time janitor at the University Club. There in January 1930 Barber got his start in broadcasting.
An agriculture professor had been scheduled to appear on WRUF, the university radio station, to read a scholarly paper over the air. When the professor's absence was discovered minutes before the broadcast was to begin, janitor Barber was called in as a substitute. Thus the future sportscaster's first gig was reading "Certain Aspects of Bovine Obstetrics". After those few minutes in front of a microphone, Barber decided to switch careers. He became WRUF's director and chief announcer and covered Florida football games that autumn. Then he dropped out of school to focus on his radio work. After four more years at WRUF he landed a job broadcasting the Cincinnati Reds on WLW and WSAI when Powel Crosley, Jr., purchased the team in 1934.
On Opening Day 1934 (April 17), Barber attended his first major league game and broadcast its play-by-play, as the Reds lost to the Chicago Cubs 6–0. He called games from the stands of Cincinnati's renamed Crosley Field for the next five seasons.
Barber had been hired by Larry MacPhail, then president of the Reds. When MacPhail moved on to be president of the Dodgers for the 1939 season, he took the play-by-play man along. In Brooklyn, Barber became an institution, widely admired for his folksy style. He was also appreciated by people concerned about Brooklyn's reputation as a land of "dees" and "dems".
Barber became famous for his signature catchphrases, including these:
- "They're tearin' up the pea patch" – used for a team on a winning streak.
- "The bases are F.O.B. (full of Brooklyns)" – indicating the Dodgers had loaded the bases.
- "Can of corn" – describing a softly hit, easily caught fly ball.
- "Rhubarb" – any kind of heated on-field dispute or altercation.
- "Sittin' in the catbird seat" – used when a player or team was performing exceptionally well. This expression was the title of a well-known story by James Thurber. According to a character in Thurber's story, the expression came from Red Barber, but according to Barber's daughter, her father did not begin using the expression until after he had read the story.
- "Walkin' in the tall cotton" – also used to describe success.
- "Slicker than boiled okra" – describing a ball that a fielder was unable to get a grip on.
- "Easy as a bank of fog" – describing the graceful movement of a fielder.
- "Tighter than a new pair of shoes on a rainy day" – describing a closely contested game.
- "Tied up in a croker sack" – describing a one-sided game where the outcome was all but decided.
To further his image as a Southern gentleman, Barber would often identify players as "Mister", "big fella", or "old" (regardless of the player's age):
- "Now, Mister Reiser steps to the plate, batting at .344."
- "Big fella Hatten pitches, it's in there for strike one."
- "Old number 13, Ralph Branca, coming in to pitch."
A number of play-by-play announcers including Chris Berman have adopted his use of "back, back, back" to describe a long fly ball with potential to be a home run. Those other announcers are describing the flight of the ball but Barber was describing the outfielder in this famous call from Game 6 of the 1947 World Series. Joe DiMaggio was the batter:
- "Here's the pitch, swung on, belted ... it's a long one ... back goes Gionfriddo, back, back, back, back, back, back ... heeee makes a one-handed catch against the bullpen! Oh, Doctor!"
The phrase "Oh, Doctor" was also picked up by some later sportscasters, most notably Jerry Coleman, who was a New York Yankee infielder during the 1940s and 50s and later worked alongside Barber in the Yankees' radio and TV booths.
- "Wait a minute ... Stanky is being called back from the plate and Lavagetto goes up to hit ... Gionfriddo walks off second ... Miksis off first ... They're both ready to go on anything ... Two men out, last of the ninth ... the pitch ... swung on, there's a drive hit out toward the right field corner. Henrich is going back. He can't get it! It's off the wall for a base hit! Here comes the tying run, and here comes the winning run! ... Friends, they're killin' Lavagetto... his own teammates... they're beatin' him to pieces and it's taking a police escort to get Lavagetto away from the Dodgers! ... Well, I'll be a suck-egg mule!"
In 1939 Barber broadcast the first major-league game on television, on experimental NBC station W2XBS. In 1946 he added to his Brooklyn duties a job as sports director of the CBS Radio Network, succeeding Ted Husing and continuing through 1955. There his greatest contribution was to conceive and host the CBS Football Roundup, which switched listeners back and forth between broadcasts of different regional college games each week.
For most of Barber's run with the Dodgers, the team was broadcast over radio station WMGM (later WHN) at 1050 on the AM dial. From the start of regular television broadcasts until their move to Los Angeles, the Dodgers were on WOR-TV, New York's Channel 9. Barber's most frequent broadcasting partner in Brooklyn was Connie Desmond.
Barber developed a severe bleeding ulcer in 1948 and had to take a leave of absence from broadcasting for several weeks. Dodgers president Branch Rickey arranged for Ernie Harwell, the announcer for the minor-league Atlanta Crackers, to be sent to Brooklyn as Barber's substitute in exchange for catcher Cliff Dapper.
While running CBS Sports, Barber became the mentor of another redheaded announcer. He recruited the Fordham University graduate Vin Scully for CBS football coverage, and eventually invited him into the Dodgers' broadcast booth to succeed Harwell in 1950 (after the latter's departure for the crosstown New York Giants).
Barber was the first person outside the team's board of directors to be told by Branch Rickey that the Dodgers had begun the process of racial desegregation in baseball, which led to signing Jackie Robinson as the first black player in the major leagues after the 1880s. As a Southerner, having lived with racial segregation as a fact of life written into law, Barber told Rickey that he wasn't sure he could broadcast the games. As was related in a biography of Branch Rickey by Jimmy Breslin, Barber left the meeting with Rickey and walked for hours trying to decide his future. Having been raised in the heavily racist South, he had in his words, "been carefully taught", and the thought of broadcasting games played by a Negro player was simply too much for him to agree to. He arrived home and informed his wife of his decision to quit that very night. She being also from the deep south had become accustomed to a much better life in a toney neighborhood of Weschester County. She convinced him that there was no need to quit then, and a few martinis into the evening, he said he would try. After observing Robinson's skill on the field and the way Robinson held up to the vicious abuse from opposing fans, Barber became an ardent supporter of him and the black players who followed, including Dodger stars Roy Campanella and Don Newcombe. (This story is told in Barber's 1982 book, 1947: When All Hell Broke Loose in Baseball.)
During this period, Barber also broadcast numerous World Series for Mutual radio and in 1948 and 1952 for NBC television, frequently teaming with Yankees announcer Mel Allen. He also called New York Giants football from 1942 to 1946, as well as several professional and college football games on network radio and TV, including the NFL Championship Game, Army-Navy Game, and Orange Bowl.
New York Yankees
Barber wanted a higher fee from Gillette, sponsor of the 1953 World Series on television, than was originally offered. When Dodgers owner Walter O'Malley refused to back him, Barber declined Gillette's fee and Vin Scully partnered with the Yankees' Mel Allen during the series. According to baseball historian Curt Smith, it was O'Malley's lack of support that led to Barber resigning from the Dodgers later that October.
Soon afterward the crosstown Yankees hired Barber. Just before the start of the 1954 season, surgery resulted in permanent deafness in one ear. In 1955 he took his long-running television program Red Barber's Corner from CBS to NBC. It ran from 1949 until 1958.
With the Yankees, Barber strove to adopt a strictly neutral, dispassionately reportorial broadcast style, avoiding not only partisanship but also any emotional surges that would match the excitement of the fans. He'd already had a reputation as a "fair" announcer while with the Dodgers, as opposed to a "homer" who openly rooted for his team from the booth. Some fans and critics found this later, more restrained Barber to be dull, especially in contrast with Mel Allen's dramatic, emotive style.
Barber described the ways they covered long fly balls as one of the central differences between Allen and himself. Allen would watch the ball. Thus his signature call, "That ball is going, going, it is GONE!", sometimes turned into, "It is going ... to be caught!" or "It is going ... foul!" Barber would watch the outfielder, his movements and his eyes, and would thus be a better judge whether the ball would be caught. This is evident in his famous call of Gionfriddo's catch (quoted above). Many announcers say "back, back, back" describing the ball's flight. On the Gionfriddo call Barber is describing the action of the outfielder, not the ball.
Curt Smith, in his book Voices of Summer, summarized the difference between Barber and Allen in these words: "Barber was white wine, crepes suzette, and bluegrass music. Allen was hot dogs, beer, and the U.S. Marine Corps Band. Like Millay, Barber was a poet. Like Sinatra, Allen was a balladeer. Detached, Red reported. Involved, Mel roared."
Under the ownership of CBS in 1966, the Yankees finished tenth and last, their first time at the bottom of the standings since 1912 and after more than 40 years of dominating the American League. On September 22, paid attendance of 413 was announced at the 65,000-seat Yankee Stadium. Barber asked the TV cameras to pan the empty stands as he commented on the low attendance. Although denied the camera shots on orders from the Yankees' head of media relations, he said, "I don't know what the paid attendance is today, but whatever it is, it is the smallest crowd in the history of Yankee Stadium, and this crowd is the story, not the game." By a horrible stroke of luck, that game was the first for CBS executive Mike Burke as team president. A week later, Barber was invited to breakfast where Burke told him that his contract wouldn't be renewed.
After his dismissal by the Yankees in 1966, Barber retired from baseball broadcasting. He wrote several books, including his autobiography, Rhubarb in the Catbird Seat; contributed to occasional sports documentary programs on radio and television, including Ken Burns' documentary Baseball; and from 1981 until his death made weekly contributions to National Public Radio's Morning Edition program. He would talk to host Bob Edwards about sports or about other topics including the flora at his home in Tallahassee, Florida. Barber would call Edwards "Colonel Bob", referring to the Kentucky Colonel award to Edwards by his native state.
The National Sportscasters and Sportswriters Association inducted Barber into its Hall of Fame in 1973. In 1978, Barber joined former colleague Mel Allen to become the first broadcasters to receive the Ford C. Frick Award from the National Baseball Hall of Fame and Museum. In 1979, he was recognized with a Distinguished Alumni Award from the University of Florida, given a Gold Award by the Florida Association of Broadcasters, and inducted into the Florida Sports Hall of Fame. In 1984, Barber was part of the American Sportscasters Association Hall of Fame's inaugural class which included sportscasting legends Don Dunphy, Ted Husing, Bill Stern and Graham McNamee. Barber was given a George Polk Award in 1985 and a Peabody Award in 1990 for his NPR broadcasts, and in 1995 he was posthumously inducted into the National Radio Hall of Fame.
A WRUF microphone used by Barber during the 1930s is part of the National Baseball Hall of Fame and Museum's collection. It has been displayed in the museum's "Scribes and Mikemen" exhibit, and from 2002 to 2006 it was featured as part of the "Baseball as America" traveling exhibition.
In popular culture
Red Barber can be seen doing GULF Gasoline, GULF CREST commercials during "MEN INTO SPACE" available on YouTube...see, episode 18, caves of the moon. Filmed around 1960.
Books by Red Barber
- Barber, Red (1954). The Rhubarb Patch: The Story of the Modern Brooklyn Dodgers. New York: Simon and Schuster.
- Barber, Red; Creamer, Robert (1968). Rhubarb in the Catbird Seat. New York: Doubleday. ISBN 0-8032-6136-5.
- Barber, Red (1969). Walk in the Spirit. New York: Dial Press.
- Barber, Red (1970). The Broadcasters. New York: Dial Press. ISBN 0-306-80260-0.
- Barber, Red (1971). Show Me the Way to Go Home. Philadelphia: Westminster John Knox. ISBN 0-664-20901-7.
- Barber, Red (1982). 1947: When All Hell Broke Loose in Baseball. New York: Doubleday. ISBN 0-385-17762-3.
- Current Biography. 1943. pp. 26–27.
- "Branch Rickey" Viking Press-Penguin LIVES series, pub. 2011
- Retrosheet Boxscore: Chicago White Sox 4, New York Yankees 1
- TV Guide: 61. April 17–23, 1993.
- Edwards, Bob (1993). Fridays with Red: A Radio Friendship. New York: Simon and Schuster. ISBN 0-671-87013-0.
- Red Barber at the National Radio Hall of Fame
- Baseball Memories: The Red Barber Centennial - NPR Morning Edition Feb. 15, 2008
- Fan essay on Red Barber
- Baseball Hall of Fame - Frick Award recipient
- Red Barber at Find a Grave
- Red Barber Collection at University of Florida's George A. Smathers Libraries
- Red Barber Radio Scholarship
- Red on the Phil Silvers Show on YouTube
- Audio: Barber calls Cookie Lavagetto's base hit in Game 4 of the 1947 World Series
- Audio: Barber calls Al Gionfriddo's catch in Game 6 of the 1947 World Series