Smartfood

Smartfood Popcorn is a white cheddar cheese-flavored popcorn offered by the Frito-Lay company.

History

Nutrition facts

Serving size 1oz. (28g About 1¾ cups)
Servings per container 9
Amount per serving
Calories 160		Calories from fat 90
% Daily value*
Total fat 10 g			15%
Saturated fat 2 g			10%
Trans fat 0 g
Cholesterol 5 mg			2%
Sodium 290 mg			12%
Potassium 100 mg			3%
Total carbohydrate 14 g			5%
Dietary fiber 2 g			1%
Sugars 2 g
Protein 3 g
Vitamin A	0%	Vitamin C	0%
Calcium	6%	Iron	2%
*Percent daily values are based on a 2,000‑calorie diet. Your daily values may be higher or lower depending on your calorie needs.

Smartfood Popcorn

Smartfood, first created in 1985 by Andrew Martin, Ken Meyers, and Martin's wife Ann Withey in Hampton, Connecticut. It was intended to fill recloseable packages that Martin and his business partner, Ken Meyers, were trying to market. Meyers was quoted in the New York Times as saying that "[t]he popcorn turned out better than the package." Smartfood was first marketed under the registered brand name in 1985, and was manufactured in Marlborough, Massachusetts.

According to Meyers: "Unlike the cheese popcorn already on the market, ours was made with real cheese and it didn't glow in the dark. We wanted quality and we were up against the negative consumer image, because prepopped popcorn in a bag was considered garbage, not worth the money because it's not fresh and you can make it better and cheaper at home."

In January 1989, the company was sold to Texas-based Frito-Lay for an undisclosed amount, but reportedly the amount was 14.5 million dollars^{[citation needed]}. According to trademark filings in 2004, the company intends to expand the brand to cover a broad line of snacks made with potato, soy, nuts, puffed cheese, and a variety of grains (wheat, oats, rice, corn). However, this brand expansion is being opposed by Kellogg Company, makers of Smart Start breakfast cereals. Originally, it had also made caramel-coated popcorn, but was discontinued from the lineup when Frito-Lay bought Cracker Jack.

Ann Withey and Martin later formed Annie's Homegrown, which markets macaroni and cheese, pasta, and other organic products.

In 20th Century Fox's 1994 drama film Nell, the character can be seen eating Smartfood Popcorn.

External links

• Frito-Lay Smartfood
• The Din of Popcorn Fills the Land, in the New York Times
• History of Annie's Homegrown
• Filings for expanded trademark