|Tagline||Knows how to party.|
|Website||Official American website
Official Mexican website
Official Canadian website
In January 1978 Frito-Lay's product development group led by Jack Liczkowski had completed development of Tostitos. The chips were round, made of white corn and had a more authentic "Mexican" flavor. Part of achieving this authenticity occurred after research discovered that Mexicans, after cooking corn with lime, did not rinse the corn completely; therefore, the resulting stone ground corn masa has higher content of lime and lower pH. When deep fat fryerfrying the formed chips, calcium hydroxide reacts with oil and gives this specific taste. After successful test marketing in 1979, Tostitos Traditional Flavor and Tostitos Nacho Cheese Flavor went in 1980 into national distribution in the United States and have reached the sales of $140 million, making it one of the most successful new product introductions in Frito-Lay history. The chips are about 1 1⁄3 inches (3 centimetres) in diameter and are often[according to whom?] eaten with salsa or nacho cheese dip, which the company also produces.
There are several varieties of Tostitos chips:
- Tostitos Gold (and bite size Gold) - a thicker and larger version of the original, advertised to hold the thickest of dips; the bite size chips are smaller. Initially very popular, this variety has been quietly discontinued.
- Tostitos Hint of Jalapeño - a version with jalapeño pepper flavoring added.
- Tostitos Hint of Lime - a version with lime flavoring added.
- Tostitos Hint of Pepper Jack - a version with pepper jack cheese flavoring added.
- Tostitos Spicy Quesadilla - artificial cheese and other spicy flavours added.
- Tostitos Multigrain - made with whole wheats and grains.
- Tostitos Flour Tortilla - made with flour (instead of just corn) for a milder flavor for dipping with a broader range of dips beyond Mexican-style dips (salsa, queso/cheese dip, etc.).
- Tostitos Restaurant Style - A much larger triangular style chip, similar to what is used in traditional Mexican-style restaurants. Also available in Light, advertised to be made with olestra, reducing fat and calories.
- Tostitos Scoops - a tortilla chip molded into the shape of a bowl that allows for easier scooping of salsas and dips. Also available in Baked, advertised to have half the fat of normal tostitos scoops. Recently released "Hint Of Jalapeño".
- Tostitos Natural - an organic tortilla chip that advertises "no artificial ingredients". Available in blue corn and yellow corn.
- Tostitos Rounds (and bite size Rounds) - made to be flat and cut in a circle; the bite size chips are smaller.
- Tostitos Rolls - introduced this party staple, a corn tortilla chip, and tube-like shape and hearty crunch.
Some Frito-Lay brand seasoned products, including some flavors of Tostitos, contain pork enzymes in addition to herbs, cheese and other seasonings. Frito-Lay's web site states that they use enzymes from pigs (porcine enzymes) in some of their seasoned snack products to develop 'unique flavors'. The presence of pig-derived ingredients makes them unsuitable for vegetarians, vegans, as well as non-kosher (sinful for observant Jews to eat), and haraam (sinful for Muslims to eat).
Since 1995, Tostitos has been the title sponsor of the Fiesta Bowl, one of the four bowl games that make up the Bowl Championship Series, the unofficial national championship of the Division I Football Bowl Subdivision (formerly Division I-A). The game was played at Sun Devil Stadium in Tempe, Arizona through 2006 before moving to University of Phoenix Stadium in Glendale, Arizona in 2007.
Following the 2006 season, Tostitos was the title sponsor for the BCS National Championship Game, a new game matching the number one and two teams in the final BCS standings. The title sponsor for the championship game rotates depending upon which site is hosting the 1 vs. 2 matchup.
Frito Lay withdrew from sponsoring the Fiesta Bowl game on June 9, 2014, citing the higher costs of sponsoring the event through the new College Football Playoff system.
- Walking taco, also known as Tostilocos, after Tostitos; street food from Tijuana
- Official Frito-Lay page for Tostitos
- Official American website
- Official Mexican website
- Official Canadian website