The Art of the Start

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The Art of the Start is a popular 2004 business book written by Guy Kawasaki. It focuses on entrepreneurship and key points about starting a business, bootstrapping, and pitching new ideas to potential investors.

Kawasaki opens by listing the five most important things an entrepreneur must accomplish.

  1. Make Meaning: How will you make the world a better place?
  2. Make Mantra. Forget "long, boring, and irrelevant" mission statements.
  3. Get Going: Build something. "Don't focus on pitching, writing, and planning".
  4. Define Your Business Model: "You have to figure out a way to make money."
  5. Weave a MAT (Milestones, Assumptions, and Tasks): Compile a list for each of these to keep you "on track when all hell breaks loose".