Pillsbury Doughboy: Difference between revisions

Pillsbury Doughboy
Pillsbury Doughboy
First appearance	November 7, 1965
Created by	Rudy Perz
Voiced by	Paul Frees (1965–1986); Peter Hawkins (1976, UK); Jeff Bergman (1986–2014); Peter New (briefly); Fred Young (briefly); JoBe Cerny (2014–present); Jeremy Geller (2018);
In-universe information
Full name	Poppin' Fresh
Species	Anthropomorphic dough
Gender	Male
Title	Mascot of Pillsbury Company
Family	See section below

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Poppin' Fresh, more widely known as the Pillsbury Doughboy, is an advertising mascot for the Pillsbury Company, appearing in many of their commercials. Many commercials from 1965 until 2005 (together with some for GEICO between 2009 and 2017) ended with a human finger poking the Doughboy's belly. The Doughboy responds by giggling when his belly is poked (Hoo-Hoo!, or earlier on, a slight giggle "tee hee").^[1]

History

The Pillsbury Doughboy was created by Rudolph 'Rudy' Perz, a copywriter for Pillsbury's longtime advertising agency Leo Burnett.^[2]^[3] Perz was sitting in his kitchen in the spring of 1965, under pressure to create an advertising campaign for Pillsbury's refrigerated dough product line (biscuits, dinner rolls, sweet rolls, and cookies). His copywriter, Carol H. Williams, imagined a living doughboy popping out of a Pillsbury refrigerated dough can and wrote the campaign, "Say Hello to Poppin' Fresh Dough". Williams was inducted into the American Advertising Federation Hall of Fame in 2017.^[4]

Character

Poppin' Fresh was given a scarf, a chef's hat, and two big blue eyes to distinguish him from the rolls, as well as a faint blush and a soft, warm chuckle when poked on the belly. The Doughboy was originally designed by Milt Schaffer.^[1]

Stop-motion animator Jim Danforth was hired to animate him. The first Poppin' Fresh commercials aired in November 1965. Since then, Pillsbury has used Poppin' Fresh in more than 600 commercials for more than fifty of its products. He also appeared in a MasterCard's "Icons" commercial in 2005 during Super Bowl XXXIX, with the Jolly Green Giant, the Morton Salt Girl, the Vlasic stork, Charlie the Tuna, Mr. Peanut, Count Chocula, the Gorton's Fisherman, Chef Boyardee, and Mr. Clean as some of the ten merchandising icons, depicted as having dinner together. He even appears in ads for the Got Milk? company and the Sprint Phone Company, and the GEICO insurance company. He also made a cameo appearance in the 1987 animation film The Puppetoon Movie.^{[citation needed]}

Voice actors

Over 50 different actors auditioned for the role of the Pillsbury Doughboy, among them was Paul Winchell, who is best known for voicing Tigger in the Winnie the Pooh franchise, but lost out.^[1]

Paul Frees was the first actor chosen to be Fresh's voice and would continue to provide his voice for twenty-one years.^[5] After Frees' death in 1986, Jeff Bergman took over the role, until 2014.^[1] The high-pitched giggles were done by JoBe Cerny since 2014.^[6] In recent years, he has also been voiced by Peter New, Fred Young, and Jeremy Geller.^[7] In two adverts for the UK in 1976, British voice actor Peter Hawkins voiced the character.^{[citation needed]}

Animation

Perz originally conceived the Doughboy as a cartoon animated figure but changed his mind after seeing a stop-motion technique used in the opening credits for The Dinah Shore Show. Cascade Pictures was hired to create a three-dimensional Doughboy puppet at a cost of $16,000.^{[citation needed]}

The Doughboy was brought to life with stop-motion animation, using foam rubber puppets with ball and socket armatures inside for the body.^[8] The heads were typically made of resin, each with different mouth shapes or expression and animated using a replacement animation technique whereby the head would be swapped out frame-by-frame to match the mouth movements to the dialog.^[9] Beginning in 1992, the animation technique was changed to CGI animation, and continues to be used in new ads.^{[citation needed]}

Pillsbury family

In the 1970s, a Pillsbury Doughboy family was created and sold as dolls individually and in the form of various playsets.^[10]

Included in the family are:

Poppin' Fresh^[10]
Poppie Fresh (a.k.a. Mrs. Poppin' Fresh, Pillsbury Doughgirl). It is debated among collectors as to whether Poppie is Poppin's wife, girlfriend, or sister.^[11]^[10]
Granpopper and Granmommer (grandparents)^[10]
Popper (boy) and Bun-Bun (baby, girl)^[10]
Flapjack (dog) and Biscuit (cat)^[10]
Uncle Rollie^[10]

Trademark conflict

In May 2010, Pillsbury's lawyers served a cease and desist notice to My Dough Girl, LLC., a Salt Lake City, Utah cookie retailer.^[12] Some reported that an attorney for General Mills instructed her not to talk to the press.^[13]

References

^ ^a ^b ^c ^d ^e "How Well Do You Know the Pillsbury Doughboy?". Pillsbury.com. Archived from the original on 2019-05-06. Retrieved 2018-10-16.
^ Roberts, Sam (2015-04-04). "Rudolph Perz, Creator of Pillsbury's Doughboy, Dies at 89". The New York Times. ISSN 0362-4331. Archived from the original on 2021-12-20. Retrieved 2021-12-20.
^ Cross, Mary (2002). A Century of American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture. Greenwood Press. pp. 143–146. ISBN 978-0313314810. Retrieved 4 September 2020.
^ Maheshwari, Sapna (2017-04-25). "An Ad Woman at the Top of an Industry That She Thinks Still Has Far to Go". The New York Times. ISSN 0362-4331. Archived from the original on 2022-06-20. Retrieved 2022-06-20.
^ Dotz, Warren; Morton, Jim (1996). What a Character! 20th Century American Advertising Icons. Chronicle Books. p. 109. ISBN 0-8118-0936-6.
^ Giangrasse Kates, Joan (2012-08-01). "Fern Persons, 1910-2012, Worked for decades as actress in radio, TV, films, commercials and stage". Chicago Tribune. Archived from the original on 2012-08-02. Retrieved 2012-08-02.
^ "This Is Who Originally Voiced The Pillsbury Doughboy". Mashed.com. Retrieved July 31, 2024.
^ Taylor, Heather (2022-08-28). "What Was It Like to Work on the Last Pillsbury Stop-Motion Animated Commercials?". advertisingweek.com. Archived from the original on 2023-06-02. Retrieved 2024-04-25.
^ Fletcher, Joel (2011-10-16). "The End of the Stop-Motion Doughboy". The Crucible of Transmutationanecdotes about the creative process. Archived from the original on 2024-04-26.
^ ^a ^b ^c ^d ^e ^f ^g [1] Archived May 15, 2006, at the Wayback Machine
^ "Pillsbury Dough Girl-Poppie Fresh-Pillsbury Co". Advertisingiconmuseum.com. Archived from the original on 2021-07-16. Retrieved 2015-08-16.
^ "My Dough Girl in Trademark Trouble with Pillsbury". Salt Lake City Weekly. 2010-07-06. Archived from the original on 2013-11-09. Retrieved 2015-08-16.
^ "Pillsbury Sends Cease & Desist to 'Dough Girl' Bakery". Techdirt. 2010-08-03. Archived from the original on 2015-09-10. Retrieved 2015-08-16.

External links

Audio file (MP3 format) of the Doughboy giggling
Character's official site
Official history of Poppin' Fresh from General Mills website
Pillsbury Family

[Pillsbury.com-1] "How Well Do You Know the Pillsbury Doughboy?". Pillsbury.com. Archived from the original on 2019-05-06. Retrieved 2018-10-16.

[2] Roberts, Sam (2015-04-04). "Rudolph Perz, Creator of Pillsbury's Doughboy, Dies at 89". The New York Times. ISSN 0362-4331. Archived from the original on 2021-12-20. Retrieved 2021-12-20.

[3] Cross, Mary (2002). A Century of American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture. Greenwood Press. pp. 143–146. ISBN 978-0313314810. Retrieved 4 September 2020.

[4] Maheshwari, Sapna (2017-04-25). "An Ad Woman at the Top of an Industry That She Thinks Still Has Far to Go". The New York Times. ISSN 0362-4331. Archived from the original on 2022-06-20. Retrieved 2022-06-20.

[5] Dotz, Warren; Morton, Jim (1996). What a Character! 20th Century American Advertising Icons. Chronicle Books. p. 109. ISBN 0-8118-0936-6.

[ctribune-6] Giangrasse Kates, Joan (2012-08-01). "Fern Persons, 1910-2012, Worked for decades as actress in radio, TV, films, commercials and stage". Chicago Tribune. Archived from the original on 2012-08-02. Retrieved 2012-08-02.

[Mashed.com-7] "This Is Who Originally Voiced The Pillsbury Doughboy". Mashed.com. Retrieved July 31, 2024.

[8] Taylor, Heather (2022-08-28). "What Was It Like to Work on the Last Pillsbury Stop-Motion Animated Commercials?". advertisingweek.com. Archived from the original on 2023-06-02. Retrieved 2024-04-25.

[9] Fletcher, Joel (2011-10-16). "The End of the Stop-Motion Doughboy". The Crucible of Transmutationanecdotes about the creative process. Archived from the original on 2024-04-26.

[stargate1-10] ^ ^a ^b ^c ^d ^e ^f ^g [1] Archived May 15, 2006, at the Wayback Machine

[11] "Pillsbury Dough Girl-Poppie Fresh-Pillsbury Co". Advertisingiconmuseum.com. Archived from the original on 2021-07-16. Retrieved 2015-08-16.

[12] "My Dough Girl in Trademark Trouble with Pillsbury". Salt Lake City Weekly. 2010-07-06. Archived from the original on 2013-11-09. Retrieved 2015-08-16.

[13] "Pillsbury Sends Cease & Desist to 'Dough Girl' Bakery". Techdirt. 2010-08-03. Archived from the original on 2015-09-10. Retrieved 2015-08-16.

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@@ Line 1: / Line 1: @@
 {{Short description|Mascot for the Pillsbury Company}}
-{{Other uses|Doughboy (disambiguation)}}
 {{Infobox character
 | name = Pillsbury Doughboy
@@ Line 10: / Line 9: @@
 | creator = Rudy Perz
 | portrayer =
-| voice = {{ubl|[[Paul Frees]] <small>(1965–1986)</small>|[[Jeff Bergman]] <small>(1986–2014)</small>|[[JoBe Cerny]] <small>(2014–present)</small>}}
+| voice = {{ubl|[[Paul Frees]] {{small|(1965–1986)}}|[[Peter Hawkins]] {{small|(1976, UK)}}|[[Jeff Bergman]] {{small|(1986–2014)}}|[[Peter New]] (briefly)|Fred Young (briefly)|[[JoBe Cerny]] {{small|(2014–present)}}|Jeremy Geller {{small|(2018)}}}}
 | full_name = Poppin' Fresh
 | nickname =
@@ Line 23: / Line 22: @@
 | relatives =
 }}
 '''Poppin' Fresh''', more widely known as the '''Pillsbury Doughboy''', is an advertising [[mascot]] for the [[Pillsbury Company]], appearing in many of their commercials. Many commercials from 1965 until 2005 (together with some for [[GEICO]] between 2009 and 2017) ended with a human finger poking the Doughboy's belly. The Doughboy responds by giggling when his belly is poked (''Hoo-Hoo''!, or earlier on, a slight giggle "tee hee").<ref name="Pillsbury.com"/>
-Lucas7yoshi. You have tried to block me off this site and you think that will stop me?? You’re ridiculous. Pathetic. I, Bxnii0 will be after you. I will not stop editing the pilsbury doughboy page— until you give me my account back. TRY and ban me again. I DARE you.
 == History ==
+The Pillsbury Doughboy was created by Rudolph 'Rudy' Perz, a copywriter for Pillsbury's longtime advertising agency [[Leo Burnett]].<ref>{{Cite news|last=Roberts|first=Sam|date=2015-04-04|title=Rudolph Perz, Creator of Pillsbury's Doughboy, Dies at 89|language=en-US|work=The New York Times|url=https://www.nytimes.com/2015/04/04/business/rudolph-perz-creator-of-pillsburys-doughboy-dies-at-89.html|access-date=2021-12-20|issn=0362-4331|archive-date=2021-12-20|archive-url=https://web.archive.org/web/20211220133030/https://www.nytimes.com/2015/04/04/business/rudolph-perz-creator-of-pillsburys-doughboy-dies-at-89.html|url-status=live}}</ref><ref>{{cite book |last1=Cross |first1=Mary |title=A Century of American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture |date=2002 |publisher=Greenwood Press |isbn=978-0313314810  |access-date=4 September 2020 |url=https://archive.org/details/centuryofamerica00cros/page/143/ |pages=143–146}}</ref> Perz was sitting in his kitchen in the spring of 1965, under pressure to create an advertising campaign for Pillsbury's refrigerated dough product line (biscuits, dinner rolls, sweet rolls, and cookies). His copywriter, [[Carol H. Williams]], imagined a living doughboy popping out of a Pillsbury refrigerated dough can and wrote the campaign, "Say Hello to Poppin' Fresh Dough". Williams was inducted into the [[American Advertising Federation Hall of Fame]] in 2017.<ref>{{Cite news |last=Maheshwari |first=Sapna |date=2017-04-25 |title=An Ad Woman at the Top of an Industry That She Thinks Still Has Far to Go |language=en-US |work=The New York Times |url=https://www.nytimes.com/2017/04/24/business/carol-williams-advertising-hall-of-fame.html |access-date=2022-06-20 |issn=0362-4331 |archive-date=2022-06-20 |archive-url=https://web.archive.org/web/20220620071003/https://www.nytimes.com/2017/04/24/business/carol-williams-advertising-hall-of-fame.html |url-status=live }}</ref>
+==Character==
-The Pillsbury Doughboy was created by Rudolph 'Rudy' Perz, a copywriter for Pillsbury's longtime advertising agency [[Leo Burnett]].<ref>{{Cite news|last=Roberts|first=Sam|date=2015-04-04|title=Rudolph Perz, Creator of Pillsbury's Doughboy, Dies at 89|language=en-US|work=The New York Times|url=https://www.nytimes.com/2015/04/04/business/rudolph-perz-creator-of-pillsburys-doughboy-dies-at-89.html|access-date=2021-12-20|issn=0362-4331|archive-date=2021-12-20|archive-url=https://web.archive.org/web/20211220133030/https://www.nytimes.com/2015/04/04/business/rudolph-perz-creator-of-pillsburys-doughboy-dies-at-89.html|url-status=live}}</ref><ref>{{cite book |last1=Cross |first1=Mary |title=A Century of American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture |date=2002 |publisher=Greenwood Press |isbn=978-0313314810  |access-date=4 September 2020 |url=https://archive.org/details/centuryofamerica00cros/page/143/ |pages=143–146}}</ref> Perz was sitting in his kitchen in the spring of 1965, under pressure to create an advertising campaign for Pillsbury's refrigerated dough product line (biscuits, dinner rolls, sweet rolls, and cookies). His copywriter, [[Carol H. Williams]], imagined a living doughboy popping out of a Pillsbury refrigerated dough can and wrote the campaign, "Say Hello to Poppin' Fresh Dough". Williams was inducted into the [[American Advertising Federation Hall of Fame]] in 2017.<ref>{{Cite news |last=Maheshwari |first=Sapna |date=2017-04-25 |title=An Ad Woman at the Top of an Industry That She Thinks Still Has Far to Go |language=en-US |work=The New York Times |url=https://www.nytimes.com/2017/04/24/business/carol-williams-advertising-hall-of-fame.html |access-date=2022-06-20 |issn=0362-4331 |archive-date=2022-06-20 |archive-url=https://web.archive.org/web/20220620071003/https://www.nytimes.com/2017/04/24/business/carol-williams-advertising-hall-of-fame.html |url-status=live }}</ref>
+Poppin' Fresh was given a scarf, a chef's hat, and two big blue eyes to distinguish him from the rolls, as well as a faint blush and a soft, warm chuckle when poked on the belly. The Doughboy was originally designed by Milt Schaffer.<ref name="Pillsbury.com"/>
+Stop-motion animator Jim Danforth was hired to animate him. The first Poppin' Fresh commercials aired in November 1965. Since then, [[Pillsbury Company|Pillsbury]] has used Poppin' Fresh in more than 600 commercials for more than fifty of its products. He also appeared in a [[Mastercard|MasterCard]]'s "Icons" commercial in 2005 during [[Super Bowl XXXIX]], with the [[Green Giant|Jolly Green Giant]], the [[Morton Salt]] Girl, the [[Vlasic Pickles|Vlasic]] stork, [[Charlie the Tuna]], [[Mr. Peanut]], [[General Mills monster-themed breakfast cereals|Count Chocula]], the [[Gorton's of Gloucester|Gorton's]] Fisherman, [[Chef Boyardee]], and [[Mr. Clean]] as some of the ten merchandising icons, depicted as having dinner together. He even appears in ads for the [[Got Milk?]] company and the [[Sprint Corporation|Sprint Phone Company]], and the [[GEICO]] insurance company. He also made a cameo appearance in the 1987 animation film ''[[The Puppetoon Movie]]''.{{cn|date=October 2024}}
-== Character ==
+===Voice actors===
+Over 50 different actors auditioned for the role of the Pillsbury Doughboy, among them was [[Paul Winchell]], who is best known for voicing [[Tigger]] in the [[Winnie the Pooh (franchise)|Winnie the Pooh]] franchise, but lost out.<ref name="Pillsbury.com" />
-Originally named "Jonathan Pillsbury", the doughboy was given a scarf, a chef's hat, and two big blue eyes to distinguish him from the rolls, as well as a faint blush and a soft, warm chuckle when poked on the belly. The Doughboy was originally designed by Milt Schaffer and brought to life using [[stop motion]] [[clay animation]]. Today, [[Computer-generated imagery|CGI]] is used. The first CGI commercial was broadcast in 1992 and was directed by [[Tim Johnson (film director)|Tim Johnson]] who at that time was working for [[Pacific Data Images|PDI]], which would be later owned by [[DreamWorks Animation]] in 1995.
+[[Paul Frees]] was the first actor chosen to be Fresh's voice and would continue to provide his voice for twenty-one years.<ref>{{cite book |last1=Dotz |first1=Warren |title=What a Character! 20th Century American Advertising Icons |last2=Morton |first2=Jim |date=1996 |publisher=Chronicle Books |isbn=0-8118-0936-6 |page=109}}</ref> After Frees' death in 1986, [[Jeff Bergman]] took over the role, until 2014.<ref name="Pillsbury.com" /> The high-pitched giggles were done by [[JoBe Cerny]] since 2014.<ref name="ctribune">{{cite news |last=Giangrasse Kates |first=Joan |date=2012-08-01 |title=Fern Persons, 1910-2012, Worked for decades as actress in radio, TV, films, commercials and stage |url=https://www.chicagotribune.com/2012/08/01/fern-persons-1910-2012/ |url-status=live |archive-url=https://web.archive.org/web/20120802231546/http://articles.chicagotribune.com/2012-08-01/news/ct-met-fern-parsons-obit-20120801_1_chicago-actor-chicago-story-actors-union |archive-date=2012-08-02 |access-date=2012-08-02 |work=[[Chicago Tribune]]}}</ref> In recent years, he has also been voiced by [[Peter New]], Fred Young, and Jeremy Geller.<ref name="Mashed.com">{{Cite news|url=https://www.mashed.com/432083/this-is-who-originally-voiced-the-pillsbury-doughboy/|title= This Is Who Originally Voiced The Pillsbury Doughboy|work=Mashed.com|access-date=July 31, 2024|language=en}}</ref> In two adverts for the UK in 1976, British voice actor [[Peter Hawkins]] voiced the character.{{cn|date=October 2024}}
-== Animation ==
-Perz originally conceived the Doughboy as an animated figure but changed his mind after seeing a stop motion titling technique used in the opening credits for ''The [[Dinah Shore]] Show''. A three-dimensional Doughboy puppet was then created at a cost of $16,000. Voice actor [[Paul Frees]] was chosen to be Fresh's voice.<ref>{{cite book |last1=Dotz |first1=Warren |last2=Morton |first2=Jim |title=What a Character! 20th Century American Advertising Icons |date=1996 |publisher=Chronicle Books |isbn=0-8118-0936-6 |page=109}}</ref> Stop-motion animator [[George Pal]] was hired to animate him. The first Poppin' Fresh commercials aired in November 1965. Since then, [[Pillsbury Company|Pillsbury]] has used Poppin' Fresh in more than 600 commercials for more than fifty of its products. He also appeared in a [[Mastercard|MasterCard]]'s "Icons" commercial in 2005 during [[Super Bowl XXXIX]], with the [[Green Giant|Jolly Green Giant]], the [[Morton Salt]] Girl, the [[Vlasic Pickles|Vlasic]] stork, [[Charlie the Tuna]], [[Mr. Peanut]], [[General Mills monster-themed breakfast cereals|Count Chocula]], the [[Gorton's of Gloucester|Gorton's]] Fisherman, [[Chef Boyardee]], and [[Mr. Clean]] as some of the ten merchandising icons, depicted as having dinner together. He even appears in ads for the [[Got Milk?]] company and the [[Sprint Corporation|Sprint Phone Company]], and the [[GEICO]] insurance company. He also made a cameo appearance in the 1987 claymation film ''[[The Puppetoon Movie]]''.
+==Animation==
-After Frees' death in 1986, [[Jeff Bergman]] took over the role, until 2014.<ref name="Pillsbury.com"/> Today, the high-pitched giggles are done by [[JoBe Cerny]].<ref name=ctribune>{{cite news |first=Joan |last=Giangrasse Kates |title=Fern Persons, 1910-2012, Worked for decades as actress in radio, TV, films, commercials and stage |url=http://articles.chicagotribune.com/2012-08-01/news/ct-met-fern-parsons-obit-20120801_1_chicago-actor-chicago-story-actors-union |work=[[Chicago Tribune]] |date=2012-08-01 |access-date=2012-08-02 |archive-date=2012-08-02 |archive-url=https://web.archive.org/web/20120802231546/http://articles.chicagotribune.com/2012-08-01/news/ct-met-fern-parsons-obit-20120801_1_chicago-actor-chicago-story-actors-union |url-status=live }}</ref> In two adverts for the UK in 1976, British voice actor [[Peter Hawkins]] voiced the character.
+Perz originally conceived the Doughboy as a cartoon animated figure but changed his mind after seeing a stop-motion technique used in the opening credits for ''The [[Dinah Shore]] Show''. Cascade Pictures was hired to create a three-dimensional Doughboy puppet at a cost of $16,000.{{cn|date=October 2024}}
+The Doughboy was brought to life with [[Stop motion|stop-motion]] [[animation]], using foam rubber puppets with ball and socket armatures inside for the body.<ref>{{Cite web |last=Taylor |first=Heather |date=2022-08-28 |title=What Was It Like to Work on the Last Pillsbury Stop-Motion Animated Commercials? |url=https://advertisingweek.com/what-was-it-like-to-work-on-the-last-pillsbury-stop-motion-animated-commercials/ |url-status=live |archive-url=https://web.archive.org/web/20230602085627/https://advertisingweek.com/what-was-it-like-to-work-on-the-last-pillsbury-stop-motion-animated-commercials/ |archive-date=2023-06-02 |access-date=2024-04-25 |website=advertisingweek.com}}</ref> The heads were typically made of resin, each with different mouth shapes or expression and animated using a replacement animation technique whereby the head would be swapped out frame-by-frame to match the mouth movements to the dialog.<ref>{{Cite web |last=Fletcher |first=Joel |title=The End of the Stop-Motion Doughboy |date=2011-10-16 |work=The Crucible of Transmutationanecdotes about the creative process |url=https://www.joelfletcher.com/creative-process/?post=stop-motion-doughboy |archive-url=https://web.archive.org/web/20240426042356/https://www.joelfletcher.com/creative-process/?post=stop-motion-doughboy |archive-date=2024-04-26 |url-status=live}}</ref> Beginning in 1992, the animation technique was changed to CGI animation, and continues to be used in new ads.{{cn|date=October 2024}}
-Beginning in 1992, the animation for the doughboy was changed from stop-motion animation to CGI animation. And to this day, he continues to be CGI animated in any new ads.
 ==Pillsbury family==

v t e General Mills
Historical figures	Cadwallader C. Washburn John Crosby Charles Alfred Pillsbury James Ford Bell William de la Barre Adelaide Hawley Cumming Marjorie Husted
Cereals	Boo-Berry Cheerios Honey Nut Cheerios Chex Cinnamon Toast Crunch Cocoa Puffs Cookie Crisp Fiber One (Fibre One) Count Chocula Franken-Berry French Toast Crunch Golden Grahams Kaboom Kix Lucky Charms Nesquik Oatmeal Crisp Reese's Puffs Total Trix Wheaties
Brands	Betty Crocker Old El Paso Progresso Totino's Wanchai Ferry
Pillsbury	Jus-Rol Pillsbury Toaster Strudel
Snacks	Bugles Chex Mix Dunkaroos Fruit by the Foot Fruit Gushers Fruit Roll-Ups Gardetto's Nature Valley
Dairy	Go-Gurt Häagen-Dazs Liberté Yoplait
Baking	Betty Crocker Bisquick
Natural & organic	Annie's Homegrown Cascadian Farms Lärabar
Former	Colombo Yogurt Hamburger Helper Pet, Inc. Squeezit
Other	Betty Crocker Kitchens Cereal Partners Worldwide The General Mills Radio Adventure Theater Mill City Museum Great Mill Disaster Pillsbury Bake-Off Pillsbury Doughboy
Key innovations	DSV Alvin Hazard analysis and critical control points Project Strato-Lab Skyhook balloon Space food
Food portal