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Hyundai is in the process of introducing the vehicle worldwide, known internally as the BH model, and will initially market the Genesis as a "premium sports sedan,"<ref name="nctd">{{cite web | url = http://www.nctd.com/sneakpreview.cfm?Vehicle=2009_Hyundai_Genesis&ReviewID=189 | title = 2009 Hyundai Genesis | publisher = NCTD.com}}</ref> in one body style with three possible engines. A [[Hyundai Genesis Coupe|coupe version]] was introduced at the 2008 New York International Auto Show and will join the sedan at a later date.
Hyundai is in the process of introducing the vehicle worldwide, known internally as the BH model, and will initially market the Genesis as a "premium sports sedan,"<ref name="nctd">{{cite web | url = http://www.nctd.com/sneakpreview.cfm?Vehicle=2009_Hyundai_Genesis&ReviewID=189 | title = 2009 Hyundai Genesis | publisher = NCTD.com}}</ref> in one body style with three possible engines. A [[Hyundai Genesis Coupe|coupe version]] was introduced at the 2008 New York International Auto Show and will join the sedan at a later date.


Hyundai targets 55,000 sales of the Genesis in 2008 (35,000 in Korea and another 20,000 overseas) and 45,000 in 2009.<ref name="sandiego">{{cite web | url = http://www.signonsandiego.com/news/business/20080108-0656-skorea-hyundaimotor.html | title = South Korea's Hyundai Motor launches Genesis luxury car in foray into high-end market | publisher = SignonSanDiego.com, Kelly Olsen, AP, Jan 8, 2008}} </ref> According to the Hyundai Chairman and CEO Chung Mong-koo, the Genesis is Hyundai's entry into the European dominated luxury arena.<ref name="sandiego"/>
Hyundai targets 55,000 sales of the Genesis in 2008 (35,000 in Korea and another 20,000 overseas) and 45,000 in 2009,<ref name="sandiego">{{cite web | url = http://www.signonsandiego.com/news/business/20080108-0656-skorea-hyundaimotor.html | title = South Korea's Hyundai Motor launches Genesis luxury car in foray into high-end market | publisher = SignonSanDiego.com, Kelly Olsen, AP, Jan 8, 2008}} </ref> with sales goals of 50,000 per year in the United States.<ref name="autoblog-50K">{{cite web | url = http://www.autoblog.com/2008/08/20/hyundai-to-sell-50-000-genesis-per-year-sonata-hybrid-coming-in/ | title = Hyundai to sell 50,000 Genesis per year, Sonata hybrid coming in 2010 | publisher = Autoblog.com, Damon Lavrinc, Aug 20th 2008}}</ref> According to the Hyundai Chairman and CEO Chung Mong-koo, the Genesis is Hyundai's entry into the European dominated luxury arena.<ref name="sandiego"/>


According to Hyundai Vice Chairman Kim Dong-jin, the name '''Genesis''' is a reflection that the vehicle is the first of many premium cars the company will introduce.<ref name="sandiego"/>
According to Hyundai Vice Chairman Kim Dong-jin, the name '''Genesis''' is a reflection that the vehicle is the first of many premium cars the company will introduce.<ref name="sandiego"/>

Revision as of 19:54, 12 September 2008

Hyundai Genesis
2008 Hyundai Genesis sedan
Overview
ManufacturerHyundai Motor Company
Production2008—
AssemblyUlsan, South Korea
Body and chassis
ClassFull-size
Body style4-door sedan
LayoutFR layout
PlatformBH[vague]
RelatedHyundai Genesis Coupe
Powertrain
Engine3.3 Lambda V6
3.8L Lambda V6
4.6L Tau V8
Transmission6-speed ZF automatic
Dimensions
WheelbaseTemplate:Auto in
LengthTemplate:Auto in
WidthTemplate:Auto in
HeightTemplate:Auto in

The Hyundai Genesis (Korean: 현대 제네시스) is a rear-wheel drive, full-size[1] car introduced initially as a concept car in the 2007 New York International Auto Show.

Hyundai is in the process of introducing the vehicle worldwide, known internally as the BH model, and will initially market the Genesis as a "premium sports sedan,"[2] in one body style with three possible engines. A coupe version was introduced at the 2008 New York International Auto Show and will join the sedan at a later date.

Hyundai targets 55,000 sales of the Genesis in 2008 (35,000 in Korea and another 20,000 overseas) and 45,000 in 2009,[3] with sales goals of 50,000 per year in the United States.[4] According to the Hyundai Chairman and CEO Chung Mong-koo, the Genesis is Hyundai's entry into the European dominated luxury arena.[3]

According to Hyundai Vice Chairman Kim Dong-jin, the name Genesis is a reflection that the vehicle is the first of many premium cars the company will introduce.[3]

Development and design

Hyundai conceived the idea for the Genesis in 2003. The Genesis body design took three years and total cost of the program was $500 million over a development period of 23 months of. Reliability testing ran for 800,000 miles.[5]

Hyundai reportedly benchmarked the BMW 5-Series sedan during the Genesis' development; their press release indicates the Genesis body-in-white exceeds the BMW in torsional rigidity by 14%.[6]

With a passenger volume of 109.4 cu-ft,[7] the Genesis offers more interior volume than the Mercedes Benz E-Class (97.2) and BMW 7-Series (104). At 15.9 cu-ft,[7] trunk space is equal to a Mercedes E-Class'.

Specs and Equipment

Hyundai will manufacture three engines for the Genesis, marketing the car internationally with various combinations of the three:


Tau V8: The Tau V8 is Hyundai's first internally engineered 8 cylinder engine and Hyundai's first V8 equipped vehicle offered in North America. The 4.6L engine produces 375 horsepower (280 kW) at 6,500 rpm and 333 lb·ft at 3,500 rpm.[7] Hyundai has reported 0-60 mph times of less than 6 seconds.[6][8] Car and Driver reports 0-60 mph time of 5.6 seconds.[9]
4.6L Tau V8 specifications:[7]
  • Horsepower: 375 hp (280 kW)
  • Torque: 333 ft⋅lbf (451 N⋅m)
  • Displacement: 282.4 cid (4627 cc)
  • Bore: 3.62 inches (92 mm).[10]
  • Stroke: 3.42 inches (87 mm)[10]
  • Compression ratio: 10.4:1[10]
  • Block material: High pressure die casting aluminum block
  • Cylinder head material: Aluminum
  • Valvetrain: Dual Over Head Cam (DOHC)
  • Valve timing: Continuous variable valve timing
  • Variable induction system
  • Fuel delivery: Multi-port fuel injection
  • Recommended fuel: Premium Unleaded


Lambda 3.8L V6: scheduled for availability in North America, now available in Korean models, producing 306 horsepower (228 kW). In US spec this engine produces 290 hp at 6,200 rpm and 264 lb·ft at 4,500 rpm.[7]
Lambda 3.3L V6: available in the Korean market, producing 264 horsepower (197 kW).


In North America, the V8-powered Genesis features a standard 6-speed automatic transmission from ZF Friedrichshafen (identical to the unit found in the BMW 5-Series), with the base V6 models receiving the 6-speed automatic Aisin transmission also found in the Hyundai Veracruz.

Standard features on all models in the US include cruise control, automatic headlights, dual-zone automatic air conditioning, leather seat-upholstery and steering wheel, heated front seats with power adjustments, power windows, door locks, and mirrors, remote keyless entry and starting, and a seven-speaker audio system with XM satellite radio.[11]

An optional Lexicon audio system offers 7.1 channels, 528 watts output, 17 speakers, two 3-way transducer systems, five 2-way transducer systems and digital signal processing that provides equalization among driver and passengers. The Rolls-Royce Phantom is the only other automobile to offer the system.[12]

Initially projected features[1][2][6] like adaptive cruise control and adaptive headlamps haven't made it onto the list of standard or even optional equipment yet.

The Hyundai Genesis utilizes a speed-sensitive rack-and-pinion steering, and comes with power-assisted discs on all corners. The suspension is a Multi-link setup in front and an advanced 5-link setup in the rear for enhanced ride and handling characteristics. Weight distribution is 53% front / 47% rear for the V8 and 52% front / 48% rear for the V6.[7]

Standard safety include dual front airbags, front and rear side airbags, side-curtain airbags, tire-pressure monitor, ABS, brake assist, EBD, traction control, and electronic stability control.[13]

Global marketing

South Korea

A full production version went on sale on January 8, 2008 in Hyundai's home market of South Korea [citation needed]. Notably, the Korean market Genesis does not carry a Hyundai badge, only the 'Genesis' emblem.[14][2]
The Korean model is available with a 3.3L V6 producing 264 horsepower (197 kW), and a 3.8L V6 producing 306 horsepower (228 kW).

North America

Marketed as the Hyundai Genesis in the US, the vehicle is a larger, more powerful car than Hyundai has previously marketed there.[2]

Marketed as the Hyundai Genesis in Canada, the V6 will be available beginning Summer 2008, and the V8 to follow in the fall.

The Genesis V6 model has a starting price of $33,000,[1] while the V8 model starts at US $38,000, including destination charge.[11] According to Hyundai Motor America's current Genesis website,[15] the US engines are projected to 290, and 375 hp for the 3.8L V6, and the 4.6L V8 respectively. Power in the 4.6L V8 drops to 368 hp when regular unleaded fuel is used. (As of April, the 3.3L V6 264 hp lineup has been dropped from coming into the United States. So there will be only two cars in the summer of 2008, and they are 3.8L V6 with 290 hp and 4.6L V8 with 375 hp).

The 3.8 V6 model has standard ESC, fog lights, ABS brakes, an Aisin 6-speed automatic transmission with SHIFTRONIC, Bluetooth hands-free phone capability, and a Proximity Key with Push Button Start system that is shared with the Hyundai Veracruz. It also offers a Premium Package, which adds a leather-wrapped dashboard and door trims, a power sunroof, an advanced Lexicon 15-speaker audio system with a 6 single-feed CD changer, power tilt-and telescopic steering wheel, a power rear sunshade, rain-sensing windshield wipers, and an automatic defogging windshield. The Premium Plus Package offers the Premium Package and special 18-inch wheels. The Technology Package offers another Lexicon audio system with 17-speakers, ventilated seats, a navigation system, a backup camera, and a complimentary XM NavTraffic system. The navigation system adds a back-up camera, and is controlled by a multimedia knob controller by the shift gear.

The 4.6 V8 model offers all the standard features of the Genesis 3.8 model, but adds a woodgrain trimmed steering wheel, 18" wheels, ultra premium leather seating surfaces, and special lower body chrome trim. The Technology Package is also featured with his trim level.

China

To be sold as Hyundai Rohens in China, the unveiling is scheduled for Beijing International Automotive Exhibition, 2008.[16] Sales are set to begin in August, 2008.[3]

Europe

According to Hyundai spokesman Oles Gadacz, the Genesis will not be marketed in Europe because of Lexus's failure to thrive in Europe.[17]

According to a September 2007 article in Tradingmarkets.com, " in the eyes of European purchasers of luxury vehicles, Hyundai sedans have been perceived as having a poor image and unreliable durability compared with its rivals."[18] "The planned launch of Genesis comes at a time when Hyundai is striving to shake off its poor-brand image, known for generous warranties and low prices."[18]

Coupe version

A rear wheel drive sports car from Hyundai, dubbed Hyundai Genesis Coupe and sharing the Genesis Sedan's platform and name, was unveiled at the 2008 New York International Auto Show.

Media coverage

The Hyundai Genesis was listed in Motor Trend's 2007 "Top Ten Cars Worth Waiting For"[19] and was featured in TV ads during the third and fourth quarters of Super Bowl XLII.[1] As a part of Hyundai's 'Think About It' ad campaign,[20] the ads suggested the Genesis offers "7-series size, 5 series performance, 3-series price."

See: Genesis Super Bowl TV ad One and Two

During an early review by South Korean reviewer, it was reported the car's soft suspension resulted in poor handling.[21] Hyundai Motor America responded that South Korean market favors a different kind of large luxury sedan, one that's softer, more luxurious, and more Buick-like; while the North American version would have more sporty suspension.[22] However, even the stiffened model still has much softer feel than Mercedes-Benz E550.[23]

References

  1. ^ a b c d "Hyundai Comes Out Swinging for Genesis". Insideline.com, 02-04-2008.
  2. ^ a b c d "2009 Hyundai Genesis". NCTD.com.
  3. ^ a b c d "South Korea's Hyundai Motor launches Genesis luxury car in foray into high-end market". SignonSanDiego.com, Kelly Olsen, AP, Jan 8, 2008.
  4. ^ "Hyundai to sell 50,000 Genesis per year, Sonata hybrid coming in 2010". Autoblog.com, Damon Lavrinc, Aug 20th 2008.
  5. ^ "Let there be technology: What's under Hyundai's new Genesis sedan". Autoblog.com, Jun 17th 2008, Jonathon Ramsey.
  6. ^ a b c "2009 Hyundai Genesis". Topspeed, Jan 082008.
  7. ^ a b c d e f "2009 Hyundai Genesis Specs". JB car pages. Retrieved 2008-08-22.
  8. ^ "New York Auto Show: Hyundai starts over with the Genesis". Autoblog.com, Apr 4th 2007, Eric Bryant.
  9. ^ "2009 Hyundai Genesis 4.6 - Short Take Road Test". caranddriver.com, May 27 2008, Michael Austin.
  10. ^ a b c Ponticel, Patrick (May 2008), "Hyundai V8 for Genesis is first in the family", Automotive Engineering International, vol. 116, no. 5, p. 30
  11. ^ a b "2009 Hyundai Genesis Features". JB car pages. Retrieved 2008-08-22.
  12. ^ "All-New Hyundai Genesis Sedan to Feature Lexicon Discrete Surround Audio System". Yahoo Canada, Business Wire, Jan 11 2008.
  13. ^ "2009 Hyundai Genesis Review". JB car pages. Retrieved 2008-08-22.
  14. ^ "New Hyundai Genesis Emblem Revealed and V8 Confirmed". Wordcarfans.com, Frank de Leeuw van Weenen, December 4, 2007.
  15. ^ "Official Hyundai Genesis Site".
  16. ^ "A turning point for Hyundai next year".
  17. ^ "Hyundai Genesis not going to Europe". Topspeed, Simona, 03.31.2008.
  18. ^ a b "Hyundai Motor is not considering selling premium car Genesis in Europe". Tradingmarkets.com, September 20, 2007.
  19. ^ "Top Ten Cars Worth Waiting For". Motor Trend, Bob Nagy, Matt Stone.
  20. ^ "Hyundai Drives Consumers To 'Think About It'". Brandweek.com, Steve Miller, September 07, 2007.
  21. ^ "VIDEO: One cranky South Korean gets to drive the Hyundai Genesis".
  22. ^ "Hyundai Motor America responds to cranky South Korean journalist".
  23. ^ "Seoul Meets Stuttgart".