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! valign="top"|[[Australia]]; <br />[[New Zealand]]
! valign="top"|[[Australia]]; <br />[[New Zealand]]
! valign="top"|[[United States]]; <br />[[Canada]]
! valign="top"|[[United States]]; <br />[[Canada]]
! valign="top"|[[Greece]]<br />[[Costa Rica]]
! valign="top"|[[Greece]]; <br />[[Costa Rica]]
! valign="top"|[[Latvia]]; <br />[[Germany]]; <br />[[Lithuania]]; <br />[[Estonia]]; <br />[[Poland]]
! valign="top"|[[Latvia]]; <br />[[Germany]]; <br />[[Lithuania]]; <br />[[Estonia]]; <br />[[Poland]]
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! valign="top"|[[Austria]]

Revision as of 16:40, 26 September 2008

Coke Zero
TypeDiet Cola
ManufacturerThe Coca-Cola Company
Country of origin  United States
Introduced2005
VariantsCoca-Cola Cherry Zero
Coca-Cola Vanilla Zero
Related productsCoca-Cola, Coca-Cola Cherry, Tab, Coca-Cola C2, Diet Coke and Pepsi One
Websiteus.coca-cola.com/products/coca-cola-zero-sugar Edit this on Wikidata

Coca-Cola Zero or Coke Zero is a product of the Coca-Cola Company. It is a sugar-free variation of Coca-Cola. It is marketed as having zero sugar,[1] except in United States and Canada, where it is marketed as having zero calories.[2]

Coke Zero's formulation is intended to be a calorie-free alternative to Coca-Cola Classic.

Ingredients

Coke Zero's stated ingredients vary in different markets:

Ingredient Name Australia;
New Zealand 		United States;
Canada 		Greece;
Costa Rica 		Latvia;
Germany;
Lithuania;
Estonia;
Poland 		Austria Spain United Kingdom;
Ireland 		Norway;
Finland;
Denmark;
Sweden 		Belgium;
Netherlands 		Ecuador;
Bolivia;
Brazil;
Colombia 		France Mexico;
Chile;
Argentina[3] 		Hong Kong Taiwan
Carbonated water Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes
Color E150d[4] Caramel Caramel E150d[4] Caramel E150d[4] E150d[4] E150d[4] E150d[4] E150d[4] Caramel (E150d[4]) E150d[4] E150d[4] Caramel
Acesulfame potassium Yes Yes Yes Yes Yes As E-950 Yes Yes Yes Yes Yes Yes As E-950 Yes
Aspartame Yes Yes[5] Yes[5] Yes Yes[5] As E-951 Yes[5] Yes[5] Yes[5] Yes[5] Yes[5] Yes[5] As E-951 Yes
Caffeine[6] Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes
Phosphoric acid Yes Yes Yes Yes As E-338 Yes As E-338 As E-338 As E-338 Yes Yes As E-338 Yes
Potassium benzoate Yes
Potassium citrate Yes
Sodium benzoate Yes Yes As E-211 As E-211 Yes Yes As E-211 Yes
Sodium citrate Yes Yes Yes Yes As E-331 As E-331 As E-331 As E-331 As E-331 Yes Yes As E-331 Yes
Sodium cyclamate Yes Yes Yes As E-952 Yes No
Flavor Yes Natural flavors Yes Yes Yes Yes Yes Yes Yes Yes Herbal extracts Yes Yes Yes
Calories per 100 ml (3.4 US fl. oz.)[7] 0.3 kcal 0 kcal 0 kcal 0 kcal 0.3 kcal 0 kcal 0.5 kcal 0.3 kcal 0 kcal 0 kcal 0.3 kcal 0 kcal 0 kcal 0 kcal

Flavored variants

Coca-Cola Cherry Zero is a cherry-flavored variation of Coca-Cola Zero. In late January 2007, it was introduced to store shelves and was widely available throughout the United States before its official debut. The official debut of Coca-Cola Cherry Zero occurred on February 7, 2007, at New York City's Fashion Week.[8] Coca-Cola introduced a vanilla-flavored version, Coca-Cola Vanilla Zero, concurrently with the relaunch of the original Coca-Cola Vanilla in May 2007.[9]

Coca-Cola has not stated if or when the expansion of the flavored variations of Zero to the rest of the world might occur.

Distribution

File:Gibraltar Without The Levante.jpg
"Gibraltar without the Levante", a Coca-Cola Zero advertisement adapted to for Gibraltar.
File:CokeZeroUKLabel.jpg
Original Coca-Cola Zero logo in the UK. Same logo as the US introduced early 2008
U.S. Coke Zero bottle with black background, next to older white one, in March 2007.

Coke Zero is currently sold in:

Marketing

Coke Zero is Coca-Cola's biggest product launch in 22 years. It is primarily marketed towards young adult males. [17]

Marketing also revealed that Coca Cola Zero and Coca Cola Light are actually the same product with a different name. The new campaign is to attract Male adults to drink the sugar free product of Coca Cola.

The launch started in Norway, on Monday October 2, 2006[18] The launch is the largest and most expensive launch of any food product ever seen in Norway.[citation needed]

In the U.S., advertising has been tailored to its targeted market by describing the drink as "calorie-free" rather than "diet", since young adult males are said to associate diet drinks with women.[19] U.S marketing has also emphasized its similarity in taste to sugared Coca-Cola through a 2007 U.S. viral marketing campaign that suggested the company's executives were so angry over the drinks' similarities they were considering suing their coworkers for "taste infringement".[19]

In Australia, the product was promoted by a fake front group[20]; the campaign included outdoor graffiti and online spamming that mentioned a fake blog). Once exposed, consumer advocates assailed the campaign as misleading and established the Zero Coke Movement[21] to comment on the ethics of Coke's activities.[22]Despite, or perhaps because, of the controversial campaign Coca-Cola Zero proved a hit and resulted in it being the most successful new product launch in Australia retail history.[citation needed]

In the UK, Girls Aloud singer Cheryl Cole was signed up to launch the product in a campaign aimed at young men.[23] A television advertisement was broadcast, featuring a group of men marching through a city saying "Why can't all the good things in life come without downsides?", ending with a huge banner being rolled down a building, reminiscent of a scene from the German film Good Bye Lenin! (The same TV ad has been used in some other markets, like Croatia or Belgium.) Recently, Manchester United and England football player Wayne Rooney and his girlfriend Coleen McLoughlin have been advertising Coke Zero in a print campaign.[citation needed]

In Finland, Coca-Cola called off the Zero marketing campaign on Internet due to its sexist implications. The campaign was deemed to objectify women as sex objects and hence endorse discriminatory attitudes toward women.[24]

In January 2007, the campaign started in Argentina, with the taglines "Coca-Cola Zero, el sabor que nadie esperaba" (Coca-Cola Zero, the flavor nobody expected) and "El mismo sabor de siempre, zero azúcar" (The same taste as always, zero sugar). This same tagline is used from Brazil in the same month, but the product is only available in Porto Alegre, Rio Grande do Sul and progressive launch all over the country. Months before the actual launch of Coca Cola Zero in Bolivia, posters and TV spots announced an "unknown" product with the words "Zero azúcar, con el sabor de siempre. ¿Qué será?" (Zero sugar, with the same taste as always. What could it be?). In the background you could notice the typical shape of a Coca Cola bottle, giving you a hint about the upcoming product.

On January 15, 2007, television commercials for Zero appeared in Denmark and the product can be found in local stores. Coke Zero launched in Ireland on February 8, 2007, with Girls Aloud singer Sarah Harding as the face of the brand, much like her bandmate Cheryl Cole was in the UK.

In the UK some Coke Zero advertising alluded to Pepsi Max, leading to a robust counter-campaign by Pepsi directly extolling the virtues of the concept of "maximum" over that of "zero."

Coke Zero's US ads make use of a superimposed computer image on the Coke Zero can. In earlier versions of these commercials, the can's design was different and its colours were inverted.[citation needed]


In Canada, and possibly other markets, the "Anatomy Commercials" feature an eyeball with French accent, and two tongues with British accents. There are several commercials, one of them, the tongues call the eyeball a 'big fat liar', and the eyeball gasps in shock. Another, they argue, and "Brain" comes, and tells them 'if you two don't get along, I'm going to make you eat dirt, and you'll have to wear the onion sombrero; All. Day. Long. Señor." Yet another, a finger says he'll "decide it", and rubs against the ridges, and says "the bottle feels like Coke.", then proceeds to have the Eyeball 'pull' him, and fluctuate in the direction of the tongues who say 'absolutely delicious.' You can view the Anatomy Ads at Ads Of The World.

Due to the release of the 22nd James Bond movie, Quantum Of Solace, Coca-Cola became part of an advertising campaign for the movie. For a short time around the release of the movie, Coke Zero is to be renamed Coke Zero Zero Seven. The commercial for this featured an instrumental version of the new Bond song "Another Way to Die" by Jack White.

File:Coca-Cola Cherry Zero.jpg
U.S. Coca-Cola Cherry Zero cans, with a cherry zero logo.

The Coca-Cola Zero logo has generally featured the script Coca-Cola logo in red with white trim on a black background, with the word "zero" underneath in lower case in the geometric typeface Avenir (or a customised version of it). Some details have varied from country to country. The British logo, for example, has the "o" taking a spiral form. In the U.S., the letters decline in weight over the course of the word. In Japan, the logo text is presented in solid white rather than red with a white trim.

The U.S. and Canada also appear to be the only countries in which the logo originally had a white background, with a black "zero". This was the face of the drink from its inception until late 2006, when a holiday theme triggered the switch. The black color was kept on 2-liter bottles into 2007, and was introduced on cans as the new year began. This further diminished the confusion there was between Diet Coke and Coke Zero having a similar white logo with black letters. Twenty-ounce (591 ml) bottles remained white for some time afterwards, but black labels began to be phased in in late February shortly after the launch of Cherry Coke Zero.

Dispute over the Zero name

In Norway the Brewery Ringnes claims that Bryggeriforeningen owns the right to the Zero name. The Zero name was used on a non alcoholic beverage from 1972 to 1996.[25]

Availability

Since the start of 2008, the company has begun wide distribution of Coke Zero on fountain, and can be found in some restaurants and convenience stores across the United States.

Coca-Cola Zero can be found at most Zaxby's Restaurants on their soda fountain. It can also be found at select Sam's Club, Chuck E. Cheese's, and 7-Eleven soda fountains. Papa John's Pizza offers bottled Coke Zero. Subway restaurants have begun selling bottled Coke Zero at many of their restaurants. Domino's Pizza offers bottled Coke Zero as well. Some Wendy's offer Coke Zero from their soda fountains. Several White Castle restaurants have added Coke Zero to their fountain selections. Many convenience stores and restaurants in the city of Atlanta, the home city to the Coca-Cola Company, carry Coca-Cola Zero in fountains. Regal Cinemas as well as AMC Theatres offer Coke Zero as fountain choices as well. The Paradise Bakery chain is offering Coke Zero along with its Diet Coke counter part at their soda fountains. Major grocery stores in the Midwest also offer Coke Zero at their fountain machines. Some Regal Movie Theaters and Rave Motion Picture locations are offering Coke Zero on fountain. Corner Bakery chain stores in Dallas, Texas offer Coke Zero at their fountain machines. In late March 2008 Chick-fil-A stores nationwide began offering Coke Zero as a fountain drink option.

Coca-Cola Zero is now available on Continental Airlines and Delta Airlines flights.

References

  1. ^ 'Coca-Cola' Zero Has Landed, news article from Coca-Cola Enterprises. July 4, 2006. Retrieved on September 24, 2006.
  2. ^ Press release from Coca-Cola, March 21, 2005. Retrieved on September 24, 2006.
  3. ^ In Mexico, Argentina and Chile, Coca-Cola Zero was reformulated in February 2008, being sweetened only with aspartame and Acesulfame potassium (see Cambia Coca-Cola el sabor de la Zero) after a controversy created by El Universal in August 2007, mentioning the possible risks of consuming cyclamate, one of its previous sweeteners. See Contiene Coca Zero sustancia cancerigena).
  4. ^ a b c d e f g h i j E150d is an acid-proof caramel coloring
  5. ^ a b c d e f g h i The Argentinian, Austrian, Australian, Belgian, Brazilian, Canadian, Chilean, Danish, Dutch, Finnish, French, German, Greek, Hong Kong, Mexican, Norwegian, Spanish, Swedish, Taiwan, UK and US Coca-Cola Zero Ingredient labels mark that the soda water contains a Phenylalanine source. This is from Aspartame.
  6. ^ It is a caffeinated beverage with 34.5 mg of caffeine per 12 US fluid ounces (9.7mg/100 ml), roughly the same as original Coca-Cola (which has 34 mg of caffeine); see Content in Beverages from the "Erowid.org Caffeine Vault"
  7. ^ Coca-Cola Zero in fact has a negligible caloric value. Depending on the country in which it is made, it has about 0.8 to 2.1 KJ (0.2 to 0.5 Kcal) per 100 mL (3.4 US fl. oz.). Compare nutrition information from Coca-Cola USA and Coca-Cola Great Britain
  8. ^ "Cherry Coke Gets Fresh Jay-Z graciel Remix", Kenneth Hein, BrandWeek, January 29, 2007
  9. ^ Vanilla Coke is Back!, Business Wire, May 25, 2007
  10. ^ "Coca-Cola Amatil records sweet result". Retrieved 2007-02-08.
  11. ^ "Companhia lança Coca-Cola Zero no Brasil". Retrieved 2007-01-16.
  12. ^ "Handelsbladet Fk – Kraftig satsing på sukkerfri brus". Retrieved 2006-10-13.
  13. ^ Diario La República - Online - Gonzalo Cerda: "Puede haber competencia en marcas de una misma empresa"
  14. ^ "Coca-Cola Zero chega segunda-feira". Retrieved 2007-05-17.
  15. ^ Coca-Cola España - Coca-Cola Zero, auténtico sabor zero azúcar
  16. ^ "Coke Zero's UK Debut Targets "Real Men"". Beverage World. Retrieved 2006-07-24.
  17. ^ Tungate, Mark (2008), Branded Male: Marketing to Men, London and Philadelphia: Kogan Page Limited, pp. Chapter 3, ISBN 978-0-7494-5011-3
  18. ^ "n24.no – Cola bare for gutta". Retrieved 2006-10-13.
  19. ^ a b Elliott, Stuart; March 5, 2007; "Can’t Tell Your Cokes Apart? Sue Someone"; The New York Times; retrieved March 6, 2007.
  20. ^ "The Zero Movement". Coca Cola Company. Retrieved 2006-07-24.
  21. ^ "The Zero Movement". Tim Longhurst. Retrieved 2006-07-24.
  22. ^ "The Zero Coke Movement". Retrieved 2006-07-24.
  23. ^ Adam Withrington. "Coke launches new advert for Zero". The Publican. Retrieved 2006-07-24.
  24. ^ Template:Fi icon"Kuluttajavirasto: Coca-Colan mainos halventaa naista (The Coca-Cola add discriminates women and the company had to call it off)". Retrieved 2006-12-15.
  25. ^ Sorry, Zero! Coca-Cola og Ringnes i navnestrid

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