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{{quote box|quote=On '' 'John Carter,' '' Stanton was crafting a complicated, inter-planetary story with live action period elements and more than 2,000 visual-effects shots delivered by four companies. The director said he coaxed Disney to adopt some of Pixar's iterative style ...|source=—Columnists Dawn C. Chmielewski and Rebecca Keegan, writing in the ''Los Angeles Times''<ref name="LA Times March 6 story" />|align=left|width=30%|fontsize=80%|bgcolor=#FFFFF0|quoted=2}}
{{quote box|quote=On '' 'John Carter,' '' Stanton was crafting a complicated, inter-planetary story with live action period elements and more than 2,000 visual-effects shots delivered by four companies. The director said he coaxed Disney to adopt some of Pixar's iterative style ...|source=—Columnists Dawn C. Chmielewski and Rebecca Keegan, writing in the ''Los Angeles Times''<ref name="LA Times March 6 story" />|align=left|width=30%|fontsize=80%|bgcolor=#FFFFF0|quoted=2}}
Principal photography commenced at [[Longcross Studios]], London, in January 2010 and ended in [[Kanab, Utah]] in July 2010.<ref name="standard.net"/><ref>{{cite web|url=http://www.latinoreview.com/news/john-carter-of-mars-begins-principal-photography-in-london-8994 |title=News: John Carter of Mars Begins Principal Photography In London |publisher=Latino Review |date=January 15, 2010 |accessdate=October 7, 2010}}</ref> Locations in Utah included [[Lake Powell]] and the counties of [[Grand County, Utah|Grand]], [[Wayne County, Utah|Wayne]], and [[Kane County, Utah|Kane]].<ref>{{cite news|first=Vince |last=Horiuchi |title=Utah will be stage for Mars in new Disney Pixar film |work=[[The Salt Lake Tribune]] |date=June 12, 2009 |url=http://www.sltrib.com/news/ci_12571320 |accessdate=June 15, 2009}}</ref><ref name="Lake Powell Chronicle">{{cite news|last=Forney|first=Matt|title=Disney Plans tyo Film New Movie in Area|url=http://www.lakepowellchronicle.com/v2_news_articles.php?heading=0&page=77&story_id=1955|accessdate=June 23, 2011|newspaper=Lake Powell Chronicle|date=February 2, 2010}}</ref> A month-long reshoot took place in [[Playa Vista, Los Angeles]].<ref name="ICG">{{cite web |last=Heuring |first=David |title=War Lords |url=http://www.icgmagazine.com/wordpress/2012/03/01/war-lords/ |work=[[International Cinematographers Guild|ICG Magazine]] |date=March 1, 2012 |accessdate=April 4, 2012}}</ref> The film was shot in the [[Panavision]] [[anamorphic format]] on [[Eastman Kodak|Kodak]] [[35 mm film]].<ref name="ICG" /> Stanton denied assertions that he had gone over budget and stated that he had been allowed a longer reshoot because he had stayed on budget and on time.<ref name=thr120217>{{cite news | url = http://www.hollywoodreporter.com/heat-vision/andrew-stanton-john-carter-lie-over-budget-disney-reshoots-292488 | title = Andrew Stanton Slams 'John Carter' Budget Overage Claims: "A Complete and Utter Lie" | first = Todd | last = Gilchrist | publisher = [[The Hollywood Reporter]] | date = February 17, 2012 | accessdate =March 12, 2012 }}</ref> However, he did admit to reshooting much of the movie twice, far more than is usually common in live action filmmaking. He attributed that to his animation background.<ref name="NYT March 12 article" /> "The thing I had to explain to Disney was, 'You're asking a guy who's only known how to do it this way to suddenly do it with one reshoot.'" he explained later. "I said, 'I'm not gonna get it right the first time, I'll tell you that right now.'"<ref name="LA Times March 6 story" /> Stanton often sought advice from people he had worked with at Pixar on animated films (known as the Braintrust) instead of those with live-action experience working with him.<ref name=Friend20110417>{{cite news|last=Friend|first=Ted|title=SECOND-ACT TWIST|url=http://www.newyorker.com/reporting/2011/10/17/111017fa_fact_friend?currentPage=all|accessdate=April 22, 2012|newspaper=The New Yorker|date=October 17, 2011}}</ref><ref>{{cite web|last=Connelly|first=Brendon|title=John Carter’s Producers Talk Me Through Filmmaking: The Andrew Stanton Way|url=http://www.bleedingcool.com/2012/03/06/john-carters-producers-talk-me-through-filmmaking-the-andrew-stanton-way/|publisher=Bleeding Cool|accessdate=April 22, 2012}}</ref> Stanton also was quoted as saying, "I said to my producers, ‘Is it just me, or do we actually know how to do this better than live-action crews do?’"<ref name="Friend20110417" /> [[Rich Ross]], Disney's chairman, successor to [[Dick Cook]], who had originally approved the film for production, came from a television background and had no experience with feature films. The studio's new top marketing and production executives had little more.<ref name="NYT March 12 article" />
Principal photography commenced at [[Longcross Studios]], London, in January 2010 and ended in [[Kanab, Utah]] in July 2010.<ref name="standard.net"/><ref>{{cite web|url=http://www.latinoreview.com/news/john-carter-of-mars-begins-principal-photography-in-london-8994 |title=News: John Carter of Mars Begins Principal Photography In London |publisher=Latino Review |date=January 15, 2010 |accessdate=October 7, 2010}}</ref> Locations in Utah included [[Lake Powell]] and the counties of [[Grand County, Utah|Grand]], [[Wayne County, Utah|Wayne]], and [[Kane County, Utah|Kane]].<ref>{{cite news|first=Vince |last=Horiuchi |title=Utah will be stage for Mars in new Disney Pixar film |work=[[The Salt Lake Tribune]] |date=June 12, 2009 |url=http://www.sltrib.com/news/ci_12571320 |accessdate=June 15, 2009}}</ref><ref name="Lake Powell Chronicle">{{cite news|last=Forney|first=Matt|title=Disney Plans tyo Film New Movie in Area|url=http://www.lakepowellchronicle.com/v2_news_articles.php?heading=0&page=77&story_id=1955|accessdate=June 23, 2011|newspaper=Lake Powell Chronicle|date=February 2, 2010}}</ref> A month-long reshoot took place in [[Playa Vista, Los Angeles]].<ref name="ICG">{{cite web |last=Heuring |first=David |title=War Lords |url=http://www.icgmagazine.com/wordpress/2012/03/01/war-lords/ |work=[[International Cinematographers Guild|ICG Magazine]] |date=March 1, 2012 |accessdate=April 4, 2012}}</ref> The film was shot in the [[Panavision]] [[anamorphic format]] on [[Eastman Kodak|Kodak]] [[35 mm film]].<ref name="ICG" /> Stanton denied assertions that he had gone over budget and stated that he had been allowed a longer reshoot because he had stayed on budget and on time.<ref name=thr120217>{{cite news | url = http://www.hollywoodreporter.com/heat-vision/andrew-stanton-john-carter-lie-over-budget-disney-reshoots-292488 | title = Andrew Stanton Slams 'John Carter' Budget Overage Claims: "A Complete and Utter Lie" | first = Todd | last = Gilchrist | publisher = [[The Hollywood Reporter]] | date = February 17, 2012 | accessdate =March 12, 2012 }}</ref> However, he did admit to reshooting much of the movie twice, far more than is usually common in live action filmmaking. He attributed that to his animation background.<ref name="NYT March 12 article" /> "The thing I had to explain to Disney was, 'You're asking a guy who's only known how to do it this way to suddenly do it with one reshoot.'" he explained later. "I said, 'I'm not gonna get it right the first time, I'll tell you that right now.'"<ref name="LA Times March 6 story" /> Stanton often sought advice from people he had worked with at Pixar on animated films (known as the Braintrust) instead of those with live-action experience working with him.<ref name=Friend20110417>{{cite news|last=Friend|first=Ted|title=SECOND-ACT TWIST|url=http://www.newyorker.com/reporting/2011/10/17/111017fa_fact_friend?currentPage=all|accessdate=April 22, 2012|newspaper=The New Yorker|date=October 17, 2011}}</ref><ref>{{cite web|last=Connelly|first=Brendon|title=John Carter’s Producers Talk Me Through Filmmaking: The Andrew Stanton Way|url=http://www.bleedingcool.com/2012/03/06/john-carters-producers-talk-me-through-filmmaking-the-andrew-stanton-way/|publisher=Bleeding Cool|accessdate=April 22, 2012}}</ref> Stanton also was quoted as saying, "I said to my producers, ‘Is it just me, or do we actually know how to do this better than live-action crews do?’"<ref name="Friend20110417" /> [[Rich Ross]], Disney's chairman, successor to [[Dick Cook]], who had originally approved the film for production, came from a television background and had no experience with feature films. The studio's new top marketing and production executives had little more.<ref name="NYT March 12 article" />

Filming of the railway station scene was done at Sheffield Park railway station on the [[Bluebell Railway]] in Sussex, England, using British Railways [[GWR 3200 Class|Earl Class]] 4-4-0 N<sup>O</sup> 9017 ''Earl of Berkeley'' (suitably modified with cowcatcher and headlight to represent an American locomotive); the train itself was made up of ex-LSWR Brake Third 1520 and the four Metropolitan Railway coaches. Another of the line's resident engines, Southern Railway [[LB&SCR E4 Class|E4]] N<sup>O</sup> B473, was used as a static prop on the neighbouring track.


===Marketing===
===Marketing===

Revision as of 21:27, 11 November 2012

John Carter
Theatrical release poster
Directed byAndrew Stanton
Screenplay byAndrew Stanton
Mark Andrews
Michael Chabon
Produced byJim Morris
Colin Wilson
Lindsey Collins
StarringTaylor Kitsch
Lynn Collins
Samantha Morton
Mark Strong
Ciarán Hinds
Dominic West
James Purefoy
Willem Dafoe
CinematographyDaniel Mindel
Edited byEric Zumbrunnen
Music byMichael Giacchino
Production
company
Distributed byWalt Disney Studios Motion Pictures
Release dates
  • March 7, 2012 (2012-03-07) (France)
[1]
  • March 9, 2012 (2012-03-09) (United States)
Running time
132 minutes[2]
CountryUnited States
LanguageEnglish
Budget$250–350 million[3][4]
Box office$282,778,100[3]

John Carter is a 2012 American science fantasy film directed by Andrew Stanton; adapted from the first book in the fictional Barsoom series of novels by Edgar Rice Burroughs entitled, A Princess of Mars. The film chronicles the first interplanetary adventure of John Carter, portrayed by actor Taylor Kitsch.[5] The motion picture marks the centennial of the character's first appearance.[5][6] The film is the live-action debut for writer and director Stanton; his previous directorial work includes the Pixar animated films Finding Nemo (2003) and WALL-E (2008).[7][8] Co-written by Mark Andrews and Michael Chabon, it was produced by Jim Morris, Colin Wilson, and Lindsey Collins. The film score was orchestrated by musician Michael Giacchino and released by Walt Disney Records on March 6, 2012.[7][9][10] The ensemble cast also features actress Lynn Collins, Samantha Morton, Mark Strong, Ciarán Hinds, and Willem Dafoe.

Filming began in November 2009 with principal photography underway in January 2010, wrapping seven months later in July 2010.[11][12] The film was a production of the motion picture studio Walt Disney Pictures. Theatrically, it was commercially distributed by Walt Disney Studios Motion Pictures, while the Walt Disney Studios Home Entertainment division released the film in the home media market. John Carter explores extraterrestrial life, science fiction and civil war.[13] Following its wide release in theaters, the film failed to garner any award nominations for its acting or production merits from accredited film organizations. With its initial foray into the home media marketplace; the widescreen DVD and Blu-ray editions of the film featuring deleted scenes, the filmmaking process, and director's commentary among other highlights was released in the United States on June 5, 2012.

Walt Disney Pictures released John Carter in the United States on March 9, 2012; the film was shown in regular 2D and in the Disney Digital 3D as well as IMAX 3D formats.[14][15][16] Upon release, John Carter received a mixed critical reception and performed poorly at the domestic box office, although it did show strength overseas, particularly in Russia where it set box office records.[17] Disney attributed the $160 million swing from profit to loss in its Studio Entertainment division in the quarter ending March 2012 "primarily" to the performance of John Carter.[18] Given its marketing and production costs, the film was largely considered a box office bomb. Paul Dergarabedian, president of Hollywood.com noted, "John Carter’s bloated budget would have required it to generate worldwide tickets sales of more than US$600-million to break even, ... a height reached by only 63 films in the history of moviemaking."[19]

Plot

After the sudden death of John Carter (Taylor Kitsch), a former American Civil War Confederate Army captain, his nephew Edgar Rice Burroughs (Daryl Sabara) attends the funeral. As per Carter's instructions, the body is put in a tomb that can be unlocked only from the inside. His attorney hands over Carter's personal journal for Burroughs to read, in the hope of finding clues explaining Carter's cause of death.

The anecdote recounts back to the Arizona Territory, where Union Colonel Powell (Bryan Cranston) arrests Carter. Powell, knowing about Carter's military background, seeks his help in fighting the Apache. However, Carter escapes with the marshals in pursuit. In an ensuing chase, both Carter and Powell find themselves in a cave in which Carter had been searching for gold. A Thern appears in the cave at that moment; Carter kills him and, with the help of his medallion, is unknowingly transported to Barsoom (Mars). Because of his different bone density and the planet's low gravity, Carter is able to jump high and perform feats of incredible strength. He is captured by the Green Martian Tharks and their Jeddak emperor Tars Tarkas (Willem Dafoe).

Elsewhere on Barsoom, the red Martian cities of Helium and Zodanga have been at war for a thousand years. Sab Than (Dominic West), Jeddak of Zodanga, armed with a special weapon obtained from the Thern leader Matai Shang (Mark Strong), proposes a cease-fire and an end to the war by marrying the Princess of Helium, Dejah Thoris (Lynn Collins). The Princess escapes and is rescued by Carter. Carter, Dejah, and Tarkas' daughter Sola (Samantha Morton), embark on a quest to get to the end of a sacred river to find a way for Carter to get back home. They obtain information about the ninth ray, a means of utilizing infinite energy and also the key to understanding how the medallion works. But they are later attacked by Shang and his minions, the Green Men of Warhoon. After the attack, Carter is captured and taken back with Dejah while Sola is able to escape. The demoralized Dejah grudgingly agrees to marry Sab Than, then gives Carter his medallion and tells him to go back to Earth. Carter decides to stay and is captured by Shang, who explains to him the purpose of Therns and how they manipulate the civilizations of different planets. Carter is able to make an escape as he and Sola go back to the Tharks requesting their help. There they discover Tarkas has been overthrown by Tal Hajus (Thomas Haden Church). Tarkas, Carter, and Sola are put on trial in a colosseum battle with two enormous vicious creatures. After defeating them and killing Hajus, Carter becomes the leader of the Tharks.

The Thark army charges on Helium and defeats the Zodangan army by killing Sab Than. Carter becomes prince of Helium by marrying Dejah. On their first night, Carter decides to stay forever on Mars and throws away his medallion. Seizing this opportunity, Shang banishes him back to Earth. Carter then embarks in a long quest, looking for clues of the Therns' presence on Earth and hoping to find one of their medallions; after several years he appears to die suddenly and asks for unusual funeral arrangements—consistent with his having found a medallion, since his return to Mars would leave his Earth body in a coma-like state. He makes Burroughs his protector, giving him clues about how to open the tomb. The story reverts to the present, where Burroughs runs back to Carter's tomb and opens it only to find it empty. Shang, in the form of a butler, suddenly appears, having followed Burroughs as well. But as he prepares to kill Burroughs, Carter appears and kills Shang. He then tells Burroughs that he never found a medallion; instead, he devised a scheme to lure Shang out of hiding. Carter takes his medallion, whispers the code, and is then transported back to Barsoom.

Cast

Supporting actress Lynn Collins who portrayed Dejah Thoris.

Development

Origins

The film is largely based on A Princess of Mars (1917), the first in a series of 11 novels to feature the interplanetary hero John Carter (and in later volumes the adventures of his children with Dejah Thoris). The story was originally serialized in six monthly installments (from February through July 1912) in the pulp magazine The All-Story; those chapters, originally titled "Under the Moons of Mars," were then collected in hardcover five years later from publisher A. C. McClurg.

Bob Clampett involvement

Cover of the first edition of A Princess of Mars by Burroughs, McClurg.

In 1931 Looney Tunes director Bob Clampett approached Edgar Rice Burroughs with the idea of adapting A Princess of Mars into a feature-length animated film. Burroughs responded enthusiastically, recognizing that a regular live-action feature would face various limitations to adapt accurately, so he advised Clampett to write an original animated adventure for John Carter.[21] Working with Burroughs' son John Coleman Burroughs in 1935, Clampett used rotoscope and other hand-drawn techniques to capture the action, tracing the motions of an athlete who performed John Carter's powerful movements in the reduced Martian gravity, and designed the green-skinned, 4-armed Tharks to give them a believable appearance. He then produced footage of them riding their eight-legged Thoats at a gallop, which had all of their eight legs moving in coordinated motion; he also produced footage of a fleet of rocketships emerging from a Martian volcano. MGM was to release the cartoons, and the studio heads were enthusiastic about the series.[22]

The test footage, produced by 1936,[23] received negative reactions from film exhibitors across the U.S., especially in small towns; many gave their opinion that the concept of an Earthman on Mars was just too outlandish an idea for midwestern American audiences to accept. The series was not given the go-ahead, and Clampett was instead encouraged to produce an animated Tarzan series, an offer which he later declined. Clampett recognized the irony in MGM's decision, as the Flash Gordon movie serial, released in the same year by Universal Studios, was highly successful. He speculated that MGM believed that serials were only played to children during Saturday matinees, whereas the John Carter tales were intended to be seen by adults during the evening. The footage that Clampett produced was believed lost for many years, until Burroughs' grandson, Danton Burroughs, in the early 1970s found some of the film tests in the Edgar Rice Burroughs Inc. archives.[22] Had A Princess of Mars been released, it may have preceded Walt Disney's Snow White and the Seven Dwarfs to become the first American feature-length animated film.[24]

Walt Disney and Stanton progression

During the late 1950s famed stop-motion animation effects director Ray Harryhausen expressed interest in filming the novels, but it was not until the 1980s that producers Mario Kassar and Andrew G. Vajna bought the rights for Walt Disney Pictures, with a view to creating a competitor to Star Wars and Conan the Barbarian. Ted Elliott and Terry Rossio were hired to write, while John McTiernan and Tom Cruise were approached to direct and star. The project collapsed because McTiernan realized that visual effects were not yet advanced enough to recreate Burroughs' vision of Barsoom. The project remained at Disney, and Jeffrey Katzenberg was a strong proponent of filming the novels, but the rights eventually returned to the Burroughs estate.[24] Andrew Stanton, director of the animated Pixar hits WALL-E and Finding Nemo, lobbied the studio to reacquire the rights from Burroughs' estate. "Since I'd read the books as a kid, I wanted to see somebody put it on the screen," he explained.[25]

He then lobbied Disney heavily for the chance to direct the film, pitching it as "Indiana Jones on Mars." The studio was initially skeptical. He had never directed a live-action film before, and wanted to make the film without any major stars whose names could guarantee an audience, at least on opening weekend. The screenplay was seen as confusing and difficult to follow. But since Stanton had overcome similar preproduction doubts to make WALL-E and Finding Nemo into hits, the studio approved him as director.[26] Stanton noted he was effectively being "loaned" to Walt Disney Pictures because Pixar is an all-ages brand and John Carter was rated PG-13.[27] By 2008 they completed the first draft for Part One of a John Carter film trilogy; the first film is based only on the first novel.[28] In April 2009 author Michael Chabon confirmed he had been hired to revise the script.[8][29][30]

Following the completion of WALL-E, Stanton and Wells visited the archives of Edgar Rice Burroughs, Inc., in Tarzana, California, as part of their research.[24] Jim Morris, general manager of Pixar, said the film will have a unique look that is distinct from Frank Frazetta's illustrations, which they both found dated.[31] He also noted that although he had less time for pre-production than for any of his usual animated projects, the task was nevertheless relatively easy since he had read the Burroughs' novels as a child and had already visualized many of its scenes.[8]

Paramount effort

Producer James Jacks read Harry Knowles' autobiography, which lavishly praised the John Carter of Mars series. Having read the Burroughs' novels as a child, Jacks was moved to convince Paramount Pictures to acquire the film rights; a bidding war with Columbia Pictures followed. After Paramount and Jacks won the rights, Jacks contacted Knowles to become an adviser on the project and hired Mark Protosevich to write the screenplay. Robert Rodriguez signed on in 2004 to direct the film after his friend Knowles showed him the script. Recognizing that Knowles had been an adviser to many other filmmakers, Rodriguez asked him to be credited as a producer.[24]

Filming was set to begin in 2005, with Rodriguez planning to use the all-digital stages he was using for his production of Sin City, a film based on the graphic novel series by Frank Miller.[24] Rodriguez planned to hire Frank Frazetta, the popular Burroughs and fantasy illustrator, as a designer on the film.[32] Rodriguez had previously stirred-up film industry controversy owing to his decision to credit Sin City's artist/creator Frank Miller as co-director on the film adaptation; as a result of all the hoopla, Rodriguez decided to resign from the Directors Guild of America. In 2004, unable to hire a non-DGA filmmaker, Paramount assigned Kerry Conran to direct and Ehren Kruger to rewrite the John Carter script. The Australian Outback was scouted as a shooting location. Conran left the film for unknown reasons and was replaced in October 2005 by Jon Favreau.[24]

Favreau and screenwriter Mark Fergus wanted to make their script faithful to the Burroughs' novels, retaining John Carter's links to the American Civil War and ensuring that the Barsoomian Tharks were 15 feet tall (previous scripts had made them human-sized). Favreau argued that a modern-day soldier would not know how to fence or ride a horse like Carter, who had been a Confederate officer. The first film he envisioned would have adapted the first three novels in the Barsoom series: A Princess of Mars, The Gods of Mars, and The Warlord of Mars. Unlike Rodriguez and Conran, Favreau preferred using practical effects for his film and cited Planet of the Apes as his inspiration. He intended to use make-up, as well as CGI, to create the Tharks. In August 2006 Paramount chose not to renew the film rights, preferring instead to focus on its Star Trek franchise. Favreau and Fergus moved on to Marvel's Iron Man.[24]

Production

Filming

On 'John Carter,' Stanton was crafting a complicated, inter-planetary story with live action period elements and more than 2,000 visual-effects shots delivered by four companies. The director said he coaxed Disney to adopt some of Pixar's iterative style ...

—Columnists Dawn C. Chmielewski and Rebecca Keegan, writing in the Los Angeles Times[25]

Principal photography commenced at Longcross Studios, London, in January 2010 and ended in Kanab, Utah in July 2010.[12][33] Locations in Utah included Lake Powell and the counties of Grand, Wayne, and Kane.[34][35] A month-long reshoot took place in Playa Vista, Los Angeles.[36] The film was shot in the Panavision anamorphic format on Kodak 35 mm film.[36] Stanton denied assertions that he had gone over budget and stated that he had been allowed a longer reshoot because he had stayed on budget and on time.[37] However, he did admit to reshooting much of the movie twice, far more than is usually common in live action filmmaking. He attributed that to his animation background.[26] "The thing I had to explain to Disney was, 'You're asking a guy who's only known how to do it this way to suddenly do it with one reshoot.'" he explained later. "I said, 'I'm not gonna get it right the first time, I'll tell you that right now.'"[25] Stanton often sought advice from people he had worked with at Pixar on animated films (known as the Braintrust) instead of those with live-action experience working with him.[38][39] Stanton also was quoted as saying, "I said to my producers, ‘Is it just me, or do we actually know how to do this better than live-action crews do?’"[38] Rich Ross, Disney's chairman, successor to Dick Cook, who had originally approved the film for production, came from a television background and had no experience with feature films. The studio's new top marketing and production executives had little more.[26]

Filming of the railway station scene was done at Sheffield Park railway station on the Bluebell Railway in Sussex, England, using British Railways Earl Class 4-4-0 NO 9017 Earl of Berkeley (suitably modified with cowcatcher and headlight to represent an American locomotive); the train itself was made up of ex-LSWR Brake Third 1520 and the four Metropolitan Railway coaches. Another of the line's resident engines, Southern Railway E4 NO B473, was used as a static prop on the neighbouring track.

Marketing

Disney's head of marketing during the production was MT Carney, an industry outsider who previously ran a marketing boutique in New York.[40] Stanton often rejected marketing ideas from the studio, according to those who worked on the film.[41] Stanton's ideas were used instead, and he ignored criticism that using Led Zeppelin's "Kashmir", a song recorded in 1974, in the trailer would make it seem less current to the contemporary younger audiences the film sought. He also chose billboard imagery that failed to resonate with prospective audiences, and put together a preview reel that did not get a strong reception from a convention audience.[26] Stanton said, “My joy when I saw the first trailer for Star Wars is I saw a little bit of almost everything in the movie, and I had no idea how it connected, and I had to go see the movie. So the last thing I’m going to do is ruin that little kid’s experience.”[42] Following the death of Steve Jobs, Stanton dedicated the film in his memory.[43]

Although being based on the first book of the series, A Princess of Mars, the film was originally titled John Carter of Mars, but Stanton removed "of Mars" to make it more appealing to a broader audience, stating that the film is an "origin story. It's about a guy becoming John Carter of Mars."[44] Stanton plans to keep "Mars" in the title for future films in the series.[44] Kitsch said the title was changed to reflect the character's journey, as John Carter will become "of Mars" only in the last few minutes of the picture.[45] Former Disney marketing president MT Carney also has taken blame for suggesting the title change.[40] Another reported explanation for the name change was that Disney had suffered a significant loss in March 2011 with Mars Needs Moms, the studio reportedly conducted a study which noted recent movies with the word "Mars" in the title had not been commercially successful.[46] Earlier, two and a half years before the premiere of the film, on December 29, 2009, a mockbuster produced by the independent film company The Asylum, entitled Princess of Mars, was released direct-to-DVD in the United States. Stanton referred to the competing film as a "crappy knock-off".[47]

Music and soundtrack

Untitled
Professional ratings
Review scores
SourceRating
Examiner.com[48]
Film Music Magazine(A)[49]
Movie Music UK[50]
Tracksounds(8/10)[51]

Walt Disney Records released the soundtrack on March 6, 2012, three days before the film's release. In February 2010, Michael Giacchino revealed in an interview he would be scoring the film.[10][52] Giacchino's score had been positively compared to the works of composer John Williams, and the music of traditional epic serial films which predate John Carter.[53][54]

No.TitleLength
1."A Thern for the Worse"7:38
2."Get Carter"4:25
3."Gravity of the Situation"1:20
4."Thark Side of Barsoom"2:55
5."Sab Than Pursues Princess"5:33
6."The Temple of Issus"3:24
7."Zodanga Happened"4:01
8."The Blue Light Special"4:11
9."Carter They Come, Carter They Fall"3:55
10."A Change of Heart"3:04
11."A Thern Warning"4:04
12."The Second Biggest Apes I've Seen This Month"2:35
13."The Right of Challenge"2:22
14."The Prize Is Barsoom"4:29
15."The Fight for Helium"4:22
16."Not Quite Finished"2:06
17."Thernabout"1:18
18."Ten Bitter Years"3:12
19."John Carter of Mars"8:53
Total length:1:13:56

Release

Theatrical run

File:TaylorKitschFeb12.jpg
Kitsch at the John Carter premiere in Los Angeles, California on February 22, 2012.

Although the original film release date was June 8, 2012, in January 2011 Disney moved the release date to March 9, 2012.[14][55][56] A teaser trailer for the film premiered on July 14, 2011 and was shown in 3D and 2D with showings of Harry Potter and the Deathly Hallows – Part 2; the official trailer premiered on November 30, 2011. On February 5, 2012 an extended commercial promoting the movie aired during the Super Bowl,[57] and before the day of the game, Andrew Stanton, a Massachusetts native, held a special screening of the film for both the team members and families of the New England Patriots and New York Giants.[58]

Home media

Walt Disney Studios Home Entertainment released John Carter on Blu-ray, DVD, and digital download June 5, 2012. The home media release was made available in three different physical packages: a four-disc combo pack (1 disc Blu-ray 3D, 1-disc Blu-ray, 1 DVD, and 1-disc digital copy), a two-disc combo pack (1 disc Blu-ray, 1 disc DVD), and one-disc DVD. John Carter will also be made available in 3D High Definition, High Definition, and Standard Definition Digital. Additionally, the home media edition will be available in an On-Demand format. The Blu-ray bonus features include Disney Second Screen functionality, "360 Degrees of John Carter", deleted scenes, and "Barsoom Bloopers". The DVD bonus features include "100 Years in the Making", and audio commentary with filmmakers. The High Definition Digital and Standard Definition Digital versions both include "Life by the Second: The Shanzam Unit", Disney Second Screen, "Barsoom Bloopers", and deleted scenes. The Digital 3D High Definition Digital copy does not include bonus features.[59] In mid-June, the movie topped sales on both Nielsen VideoScan First Alert sales chart, which tracks overall disc sales, and Nielsen’s dedicated Blu-ray Disc sales chart, with the DVD release selling 980,812 copies making $17,057,283 and Blu-ray and 3-D releases selling 965,275 copies making $19,295,847, with a combined total of $36,353,130 in its first week alone.[60][61]

Reception

Critical response

One week before the film's release, Disney removed an embargo on reviews of the film.[62] John Carter received mixed reviews from critics. As of May 5, 2012, it holds a 52% rating on the film-critics aggregate site Rotten Tomatoes based on 207 reviews; its consensus is, "While John Carter looks terrific and delivers its share of pulpy thrills, it also suffers from uneven pacing and occasionally incomprehensible plotting and characterization."[63] At Metacritic, which assigns a weighted average out of 100 to critics' reviews, the film holds a score of 51 based on 42 reviews, signifying "Mixed or average reviews".[64]

Todd McCarthy of The Hollywood Reporter wrote, "Derivative but charming and fun enough, Disney's mammoth scifier is both spectacular and a bit cheesy."[65] Glenn Kenny of MSN Movies rated the film 4 out of 5 stars, saying, "By the end of the adventure, even the initially befuddling double-frame story pays off, in spades. For me, this is the first movie of its kind in a very long time that I'd willingly sit through a second or even third time."[66] Roger Ebert of the Chicago Sun-Times rated the film 2.5 out of 4 stars, commenting that the movie "is intended to foster a franchise and will probably succeed. Does John Carter get the job done for the weekend action audience? Yes, I suppose it does."[67] Dan Jolin of Empire gave the film 3 stars out of 5, noting, "Stanton has built a fantastic world, but the action is unmemorable. Still, just about every sci-fi/fantasy/superhero adventure you ever loved is in here somewhere."[68] Joe Neumaier of the New York Daily News gave the film 3 out of 5 stars, calling the film "undeniably silly, sprawling and easy to make fun of, [but] also playful, genuinely epic and absolutely comfortable being what it is. In this genre, those are virtues as rare as a cave of gold."[69]

... the movie is more Western than science fiction. Even if we completely suspend our disbelief and accept the entire story at face value, isn't it underwhelming to spend so much time looking at hand-to-hand combat when there are so many neat toys and gadgets to play with?

—Roger Ebert, writing for the Chicago Sun-Times[67]

Conversely, Peter Debruge of Variety gave a negative review, saying, "To watch John Carter is to wonder where in this jumbled space opera one might find the intuitive sense of wonderment and awe Stanton brought to Finding Nemo and WALL-E."[70] Owen Glieberman of Entertainment Weekly gave the film a D rating, feeling, "Nothing in John Carter really works, since everything in the movie has been done so many times before, and so much better."[71] Christy Lemire of The Boston Globe wrote that, "Except for a strong cast, a few striking visuals and some unexpected flashes of humor, John Carter is just a dreary, convoluted trudge – a soulless sprawl of computer-generated blippery converted to 3-D."[72] Michael Philips of the Chicago Tribune rated the film 2 out of 4 stars, saying the film "isn't much – or rather, it's too much and not enough in weird, clumpy combinations – but it is a curious sort of blur."[73] Andrew O'Herir of Salon.com called it "a profoundly flawed film, and arguably a terrible one on various levels. But if you’re willing to suspend not just disbelief but also all considerations of logic and intelligence and narrative coherence, it’s also a rip-roaring, fun adventure, fatefully balanced between high camp and boyish seriousness at almost every second."[74] Mick LaSelle of San Francisco Chronicle rated the film 1 star out of 4, noting, "John Carter is a movie designed to be long, epic and in 3-D, but that's as far as the design goes. It's designed to be a product, and it's a flimsy one."[75] A.O. Scott of The New York Times said, "John Carter tries to evoke, to reanimate, a fondly recalled universe of B-movies, pulp novels and boys’ adventure magazines. But it pursues this modest goal according to blockbuster logic, which buries the easy, scrappy pleasures of the old stuff in expensive excess. A bad movie should not look this good."[76]

In the UK, the film was savaged by Peter Bradshaw in The Guardian, gaining only 1 star out of 5 and described as a "giant, suffocating doughy feast of boredom".[77] The film garnered 2 out of 5 stars in The Daily Telegraph, described as "a technical marvel, but is also armrest-clawingly hammy and painfully dated".[78] BBC film critic Mark Kermode expressed his displeasure with the film commenting, "The story telling is incomprehensible, the characterisation is ludicrous, the story is two and a quarter hours long and it's a boring, boring, boring two and a quarter hours long."[4]

Box office

John Carter earned $73,078,100 in North America and $209,700,000 in other countries, for a worldwide total as of June 28, 2012 of $282,778,100.[79] It had a worldwide opening of $100.8 million.[80] In North America, it opened in first place on Friday, March 9, 2012 with $9.81 million.[81] However, by Sunday, it had grossed $30.2 million, falling to second place for the weekend, behind The Lorax.[82] Outside North America, it topped the weekend chart, opening with $70.6 million.[83] Its highest-grossing opening was in Russia and the Commonwealth of Independent States (CIS), where it broke the all-time opening-day record ($6.5 million)[84] and earned $16.5 million during the weekend.[85] The film also scored the second-best opening weekend for a Disney film in China[86] ($14.0 million).[87] It was in first place at the box office outside North America for two consecutive weekends.[88] Its highest-grossing areas after North America are China ($41.5 million),[89] Russia and the CIS ($33.3 million), and Mexico ($12.1 million).[90]

In the week following the John Carter's domestic release, movie industry analysts predicted that Disney would lose $100-to-150 million on the picture.[91] However, its box office strength outside North America led some analysts to speculate that the write-down would be significantly less than expected.[91] On March 20, in the second week of release, Disney stated that the film would generate a loss of about $200 million during its second fiscal quarter, ending March 31, due to its weak North American performance compared to its high production and marketing costs.[92] As a result, media reports began to refer to the film as a box office bomb.[93][94][95] On May 8, 2012, the Walt Disney Company released a statement on its earnings which attributed the $161 million deterioration in the operating income of their Studio Entertainment division to a loss of $84 million in the quarter ending March 2012 "primarily" to the performance of John Carter and the associated cost write-down.[96]

The film's perceived failure led to the resignation of Rich Ross, the head of Walt Disney Studios, even though Ross had arrived there from his earlier success at the Disney Channel with John Carter already in development.[97] Ross theoretically could have stopped production on John Carter as he did with a planned production of Captain Nemo: 20,000 Leagues Under the Sea, or minimize the budget as he did to the upcoming Lone Ranger starring Johnny Depp.[98] Instead, Stanton was given the production budget requested for John Carter, backed with an estimated $100 million marketing campaign that is typical for a tentpole movie but without significant merchandising or other ancillary tie-ins.[46] It was reported that Ross later sought to blame Pixar for John Carter, which prompted key Pixar executives to turn against Ross who already had alienated many within the studio.[99] The film rebounded at the domestic box office charts from No. 38 to No. 12 on the first weekend of May 2012 after drive-ins paired it with Disney's release of The Avengers which brought John Carter's domestic gross to about $70.8 million.[100]

Possible sequel

Prior to the film's release, the filmmakers reported that John Carter was intended to be the first film of a trilogy.[101] Producers Jim Morris and Lindsey Collins began work on a sequel to be based on Burroughs' second novel, The Gods of Mars; the working title is John Carter: The Gods of Mars.[102] However, the film's box office performance put plans for sequels on hold.[103]

In June 2012 co-writer Mark Andrews said in interview that he, Stanton, and Chabon are still interested to do sequels, stating "As soon as somebody from Disney says, 'We want John Carter 2', we'd be right there."[104] Despite the flop of the film, lead actors Taylor Kitsch and Willem Dafoe both showed strong support,[105][106][107][108] with Kitsch stating "I would do John Carter again tomorrow. I'm very proud of John Carter" and hoping for a sequel as well.[109] However, in September 2012, Stanton announced that his next directorial effort would be Finding Nemo 2, and that the plan to write a John Carter sequel "went away".[110]

See also

References

Footnotes
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