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= Greg Lawrance =
= Greg Lawrance =
'''Gregory Connell Lawrance''' is an American media and fashion entrepreneur and investor. Lawrance was known for co-founding pioneering [[athleisure]] brand NUMBER Lab.<ref name=":0">{{Cite web|url=https://www.rochester.edu/College/PSC/|title=Coming Soon: NUMBER:Lab to Open Showroom / Retail Space in New York City|last=|first=|date=26 Oct 2011|website=GQ.com|publisher=GQ|access-date=}}</ref><ref name=":1">{{Cite web|url=http://query.nytimes.com/gst/fullpage.html?res=9F01E7D6173FF933A25752C1A9679D8B63|title=The men's luxury sportswear label NUMBER LAB has opened its first stand-alone store.|last=|first=|date=10 Nov 2011|website=NYTimes.com|publisher=New York Times|access-date=}}</ref><ref name=":2">{{Cite web|url=http://www.gq.com/story/exclusive-first-look-number-lab-spring-2013|title=Number Lab Spring 2013 First Look|last=|first=|date=September 12, 2012|website=GQ.com|publisher=GQ|access-date=}}</ref><ref name=":3">{{Cite news|url=http://www.starwoodpromos.com/whotelsfashion_m/designer/&artist_id=28|title=Designer Feature - Number Lab|last=|first=|date=2013|work=Starwood Hotels Editorials|access-date=|via=W Hotels}}</ref><ref name=":7">{{Cite news|url=http://www.wsj.com/articles/SB10001424052702304070304577393922774079202|title=Wall Street Journal|last=Smith|first=Ray|date=May 9, 2012|work=|access-date=|via=}}</ref><ref name=":14">{{Cite journal|last=David|first=Lipke|date=15 July 2010|year=|title=New York Market: New & Noteworthy (Number:Lab)|url=|journal=Women's Wear Daily (WWD)|volume=|pages=|via=}}</ref> He is the co-founder and CEO of social influencer licensing and marketing agency [http://readygolicensing.com Ready Go Licensing].<ref name=":6">{{Cite web|url=https://www.linkedin.com/in/gregory-c-lawrance-a44526|title=LinkedIn profile for Greg Lawrance|last=|first=|date=15 Jan 2017|website=Linkedin.com|publisher=|access-date=15 Jan 2017}}</ref><ref name=":5">{{Cite web|url=https://www.readygolicensing.com/team|title=Ready Go Licensing - official company website|last=|first=|date=15 Jan 2017|website=readygolicensing.com|publisher=|archive-url=|archive-date=|dead-url=|access-date=}}</ref>
'''Gregory Connell Lawrance''' is an American media and fashion entrepreneur and investor. Lawrance was known as an early pioneer in the [[athleisure]] apparel market, having co-founded NUMBER Lab in 2005.<ref name=":0">{{Cite web|url=https://www.rochester.edu/College/PSC/|title=Coming Soon: NUMBER:Lab to Open Showroom / Retail Space in New York City|last=|first=|date=26 Oct 2011|website=GQ.com|publisher=GQ|access-date=}}</ref><ref name=":1">{{Cite web|url=http://query.nytimes.com/gst/fullpage.html?res=9F01E7D6173FF933A25752C1A9679D8B63|title=The men's luxury sportswear label NUMBER LAB has opened its first stand-alone store.|last=|first=|date=10 Nov 2011|website=NYTimes.com|publisher=New York Times|access-date=}}</ref><ref name=":2">{{Cite web|url=http://www.gq.com/story/exclusive-first-look-number-lab-spring-2013|title=Number Lab Spring 2013 First Look|last=|first=|date=September 12, 2012|website=GQ.com|publisher=GQ|access-date=}}</ref><ref name=":3">{{Cite news|url=http://www.starwoodpromos.com/whotelsfashion_m/designer/&artist_id=28|title=Designer Feature - Number Lab|last=|first=|date=2013|work=Starwood Hotels Editorials|access-date=|via=W Hotels}}</ref><ref name=":7">{{Cite news|url=http://www.wsj.com/articles/SB10001424052702304070304577393922774079202|title=Wall Street Journal|last=Smith|first=Ray|date=May 9, 2012|work=|access-date=|via=}}</ref><ref name=":14">{{Cite journal|last=David|first=Lipke|date=15 July 2010|year=|title=New York Market: New & Noteworthy (Number:Lab)|url=|journal=Women's Wear Daily (WWD)|volume=|pages=|via=}}</ref>


== Early life & education ==
== Early life & education ==
Lawrance was born on November 7 in Boston, Massachusetts. He attended the [[University of Rochester]]<ref name=":6" /><ref name=":9">{{Cite web|url=http://rax.rochester.edu/s/1676/index.aspx?sid=1676&gid=2&pgid=275&cid=735#/PersonalProfile|title=University of Rochester Alumni Exchange|last=|first=|date=15 Jan 2017|website=rax.rochester.edu|publisher=University of Rochester|access-date=15 Jan 2017}}</ref> where he graduated with a B.A. in [https://www.rochester.edu/College/PSC/ Political Science].<ref name=":6" /><ref name=":9" /><ref name=":4">{{Cite web|url=https://gust.com/companies/number_lab|title=NUMBER:Lab|last=|first=|date=|website=gust.com|publisher=|access-date=}}</ref>  Other coursework included study through the University's [http://www.sas.rochester.edu/fms/undergraduate/index.html Film and Media Studies Program],<ref name=":6" /><ref name=":9" /> graduate work in [http://www.simon.rochester.edu/about-simon/centers-for-excellence/the-center-for-entrepreneurship/entrepreneurship-programs/index.aspx entrepreneurship] at Rochester’s [[William E. Simon Graduate School of Business Administration|Simon School of Business]]<ref name=":6" /><ref name=":9" /><ref name=":4" /> and piano instruction through Rochester's inter-departmental classical program at its top-ranked [[Eastman School of Music]].<ref name=":6" /><ref name=":9" /><ref>{{Cite web|url=http://www.thebestschools.org/rankings/20-best-music-conservatories-u-s/|title=The Best Schools - Eastman School of Music Rank|last=|first=|date=|website=|publisher=|access-date=}}</ref> Lawrance crewed for the [http://sa.rochester.edu/sailing/ University’s sailing team], with which he competed in the annual [[United States Naval Academy|U.S. Naval Academy]]’s [http://collegesailing.org/hall-of-fame/regattas/mcmillan-cup McMillan Cup Regatta]<ref name=":6" /><ref name=":9" />—the oldest national collegiate sailing regatta in the U.S.<ref name=":6" /><ref>{{Cite web|url=http://collegesailing.org/hall-of-fame/regattas/mcmillan-cup|title=About the McMillan Cup - Oldest collegiate sailing regatta in the U.S.|last=|first=|date=|website=Collegesailing.org|publisher=|access-date=}}</ref>  
Lawrance was born on November 7 in Boston, Massachusetts. He attended the [[University of Rochester]]<ref name=":6">{{Cite web|url=https://www.linkedin.com/in/gregory-c-lawrance-a44526|title=LinkedIn profile for Greg Lawrance|last=|first=|date=15 Jan 2017|website=Linkedin.com|publisher=|access-date=15 Jan 2017}}</ref><ref name=":9">{{Cite web|url=http://rax.rochester.edu/s/1676/index.aspx?sid=1676&gid=2&pgid=275&cid=735#/PersonalProfile|title=University of Rochester Alumni Exchange|last=|first=|date=15 Jan 2017|website=rax.rochester.edu|publisher=University of Rochester|access-date=15 Jan 2017}}</ref> where he graduated with a B.A. in [https://www.rochester.edu/College/PSC/ Political Science].<ref name=":6" /><ref name=":9" /><ref name=":4">{{Cite web|url=https://gust.com/companies/number_lab|title=NUMBER:Lab|last=|first=|date=|website=gust.com|publisher=|access-date=}}</ref>  Other coursework included study through the University's [http://www.sas.rochester.edu/fms/undergraduate/index.html Film and Media Studies Program],<ref name=":6" /><ref name=":9" /> graduate work in [http://www.simon.rochester.edu/about-simon/centers-for-excellence/the-center-for-entrepreneurship/entrepreneurship-programs/index.aspx entrepreneurship] at Rochester’s [[William E. Simon Graduate School of Business Administration|Simon School of Business]]<ref name=":6" /><ref name=":9" /><ref name=":4" /> and piano instruction through Rochester's inter-departmental classical program at its top-ranked [[Eastman School of Music]].<ref name=":6" /><ref name=":9" /><ref>{{Cite web|url=http://www.thebestschools.org/rankings/20-best-music-conservatories-u-s/|title=The Best Schools - Eastman School of Music Rank|last=|first=|date=|website=|publisher=|access-date=}}</ref> Lawrance crewed for the [http://sa.rochester.edu/sailing/ University’s sailing team], with which he competed in the annual [[United States Naval Academy|U.S. Naval Academy]]’s [http://collegesailing.org/hall-of-fame/regattas/mcmillan-cup McMillan Cup Regatta]<ref name=":6" /><ref name=":9" />—the oldest national collegiate sailing regatta in the U.S.<ref name=":6" /><ref>{{Cite web|url=http://collegesailing.org/hall-of-fame/regattas/mcmillan-cup|title=About the McMillan Cup - Oldest collegiate sailing regatta in the U.S.|last=|first=|date=|website=Collegesailing.org|publisher=|access-date=}}</ref>  
== Career ==
== "Athleisure" Pioneer ==


=== NUMBER Lab ===
=== NUMBER Lab ===

Revision as of 19:23, 5 February 2017

  • Comment: What's here is what he would advertise to his clients and none of it satisfies our policies, the sources are all either announcements, listings, mentions and all similar; as with all Drafts, there's no automatic inherited notability from anything or anyone. SwisterTwister talk 19:09, 5 February 2017 (UTC)
Gregory Connell Lawrance
Greg Lawrance in 2016
Born
Boston, Massachusetts
NationalityAmerican
Alma materUniversity of Rochester
Occupation(s)Entrepreneur, Investor
Years active20
OrganizationReady Go Licensing
Known forCo-founder/CEO NUMBER Lab

Greg Lawrance

Gregory Connell Lawrance is an American media and fashion entrepreneur and investor. Lawrance was known as an early pioneer in the athleisure apparel market, having co-founded NUMBER Lab in 2005.[1][2][3][4][5][6]

Early life & education

Lawrance was born on November 7 in Boston, Massachusetts. He attended the University of Rochester[7][8] where he graduated with a B.A. in Political Science.[7][8][9]  Other coursework included study through the University's Film and Media Studies Program,[7][8] graduate work in entrepreneurship at Rochester’s Simon School of Business[7][8][9] and piano instruction through Rochester's inter-departmental classical program at its top-ranked Eastman School of Music.[7][8][10] Lawrance crewed for the University’s sailing team, with which he competed in the annual U.S. Naval Academy’s McMillan Cup Regatta[7][8]—the oldest national collegiate sailing regatta in the U.S.[7][11]  

"Athleisure" Pioneer

NUMBER Lab

In 2007, Lawrance co-founded (with CFDA member Luis Fernandez[12]) premium menswear brand —NUMBER Lab. [1][2][3][4][5][6] Originally launched in 2005 under the brand name "429",[13][14] only RLX, Zegna Sport and Prada Sport existed in the "athleisure" apparel market—arguably earning Lawrance and Fernandez a place as early pioneers in the athleisure sector.

What started-out as a premium men's athleisure t-shirt brand evolved into a high-end, sport-inspired athleisure fashion brand.[7][13] NUMBER Lab was carried by top major and boutique retailers, including: Nordstrom;[7][15] Bloomingdale's;[6][7][14][16] Odin;[14] Saks Fifth Avenue;[6][7][17] Fred Segal;[7] Ron Herman;[7][18] Equinox Fitness Clubs;[7][14][19] Scoop;[18] Louis of Boston;[18] Gilt Group;[20] United Arrows[7] (Japan); TNT (Canada);[7] and Gotstyle (Canada).[7] The brand garnered praise from top fashion editors and key industry insiders, and was regularly featured in esteemed publications such as: GQ;[7][21] Esquire;[7][22] The New York Times;[23] Hypebeast;[7][24] Men's Health;[7][25][26] Vogue;[7][27] New York Magazine;[7][28] The Wall Street Journal;[7][29] Paper Magazine;[7][30] Forbes;[31] Style.com;[7][32] WWD;[33] and Racked.com.[34] NUMBER Lab was featured on athletes and celebrities including Neil Patrick Harris,[7][35] Josh Duhamel,[7][36] Evan Longoria,[7][37] Harrison Ford,[7] Chris Pine[7][38] and Matt Bohmer.[7][39] In 2012, Annie Leibowitz photographed NUMBER Lab designs on actor Jonathan Groff for a two-page feature in the July issue of Vanity Fair.[7][40]

NUMBER Lab hosted high-profile presentations and runway shows during Mercedes-Benz New York Fashion Week.[7] The events were held at A-list venues in New York City including Milk Studios[7][41][42] and The Standard Hotel.[7][30][43] NUMBER Lab also secured sponsorships with major corporate partners like Gillette,[7][41][44][45] W Hotels[7][46] and M·A·C Cosmetics to co-finance its runway shows.[41] In 2011, NUMBER Lab was invited to show at Aspen Fashion Week.[7][47][48] The same year, the company successfully opened and operated a one-year pop-up store in Manhattan's north Chelsea neighborhood.[7][49][50] In 2012, E! Entertainment Network covered the company's Fall-Winter 2012 runway show at Milk Studios[7][51] and later that spring, NUMBER Lab was accepted into the prestigious Council of Fashion Designers of America (CFDA) Fashion Incubator Program[7][5][52]—in company with fellow brands/designers CFDA/Vogue Fashion Fund winner Johnathan Simikhai, Timo Weilland, Burkman Bros and Project Runway's Daniel Vosovic[7][53] (other notable program alumni include Prabal Gurung, Bibhu Mohapatra and Waris Ahluwalia-House of Waris).[54]

READY GO Licensing

Lawrance co-founded READY GO Licensing[7][55]—a full-service custom merchandise design, e-commerce and marketing agency serving social media's most-popular and fastest-growing influencers.[7][55] Ready Go's clients represent over half a billion views (660 million)[55] and collectively reach an audience of nearly 10 million fans.[55][56][57][58] Some of the company's licenses include:[55]

References

  1. ^ a b "Coming Soon: NUMBER:Lab to Open Showroom / Retail Space in New York City". GQ.com. GQ. 26 Oct 2011.
  2. ^ a b "The men's luxury sportswear label NUMBER LAB has opened its first stand-alone store". NYTimes.com. New York Times. 10 Nov 2011.
  3. ^ a b "Number Lab Spring 2013 First Look". GQ.com. GQ. September 12, 2012.
  4. ^ a b "Designer Feature - Number Lab". Starwood Hotels Editorials. 2013 – via W Hotels.
  5. ^ a b c Smith, Ray (May 9, 2012). "Wall Street Journal".
  6. ^ a b c d David, Lipke (15 July 2010). "New York Market: New & Noteworthy (Number:Lab)". Women's Wear Daily (WWD).
  7. ^ a b c d e f g h i j k l m n o p q r s t u v w x y z aa ab ac ad ae af ag ah ai aj ak al am an ao ap aq ar as "LinkedIn profile for Greg Lawrance". Linkedin.com. 15 Jan 2017. Retrieved 15 Jan 2017.
  8. ^ a b c d e f "University of Rochester Alumni Exchange". rax.rochester.edu. University of Rochester. 15 Jan 2017. Retrieved 15 Jan 2017.
  9. ^ a b "NUMBER:Lab". gust.com.
  10. ^ "The Best Schools - Eastman School of Music Rank".
  11. ^ "About the McMillan Cup - Oldest collegiate sailing regatta in the U.S." Collegesailing.org.
  12. ^ "CFDA Members Webpage". CFDA.com. Council of Fashion Designers of America (CFDA). 20 Jan 2017.
  13. ^ a b "The:LAB". timeout.com. Time Out NY. 21 October 2011.
  14. ^ a b c d "NUMBER:Lab Spring/Summer '09 Lookbook". thegloss.com. 15 Nov 2008. {{cite web}}: |first= missing |last= (help); Cite has empty unknown parameter: |dead-url= (help)
  15. ^ "Number Lab Jersey Shorts". Nordstrom.com.
  16. ^ "Number Lab Reversible Hoodie". Bloomingdales.com.
  17. ^ "Number Lab Jersey Shorts". Saksfifthavenue.com.
  18. ^ a b c Ko, Vincent (1 Oct 2013). "NUMBER:Lab S/S14 Lookbook". vincent-ko.com. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  19. ^ "The Fashion Ladder". thefashionladder.com. The Fashion Ladder. August 20, 2011.
  20. ^ "Number Lab on Sale at Gilt". gilt.com. 25 Jan 2017. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  21. ^ Sebra, Matt (April 25, 2013). "Exclusive: Capturing the Number:Lab MAN". GQ.com. GQ.
  22. ^ "NY Fashion Week Best Looks: Days 1, 2 + Counting". Esquire.com. Esquire. February 9, 2012.
  23. ^ Nikas, Joanna (10 Nov 2011). "BROWSING; Scouting Report". The New York Times. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  24. ^ Poh, Jonathan (September 21, 2012). "Number:Lab 2013 Spring Collection". Hypebeast.com. Hypebeast.
  25. ^ Loh, Natalie (January 2, 2013). "January Must-Haves". menshealth.com. Men's Health.
  26. ^ Aaron, Kierra (February 10, 2012). "STYLE NEWS - New York Fashion Week: Days 1 & 2". menshealth.com. Men's Health.
  27. ^ "AUTUMN/WINTER 2013 MENSWEAR: Number: Lab". Vogue.co.uk. Vogue. February 2013.
  28. ^ Hyland, Véronique (July 17, 2015). "Men's Designers Pushing Hard on Performancewear". nymag.com. New York Magazine.
  29. ^ Smith, Ray A. (May 10, 2012). "Pairing Fashion Sense with Business Sense". The Wall Street Journal: D6.{{cite journal}}: CS1 maint: year (link)
  30. ^ a b Marks, Martin (September 8, 2011). "NUMBER:LAB'S DAPPER SPORTSWEAR". papermag.com. Paper Magazine.
  31. ^ Carreon, Blue (19 Apr 2013). "How Not To Look Like A Slob At The Gym". Forbes.com. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  32. ^ Chang, Bee-Schuan (February 9, 2012). [style.com "Designer Update: Weather Appropriate"]. Style.com. Style.com. {{cite web}}: Check |url= value (help)
  33. ^ "Number:Lab Opens First Retail Space The 1,000 square-foot space doubles as a showroom and design studio for Number:Lab founders Luis Fernandez and Greg Lawrence". {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  34. ^ "Number:Lab Fall '11: Activewear Meets Tailoring, It's All in the Details". Racked.com. 3 May 2011.
  35. ^ "Product Feature - Celebrity Fave (Neil Patrick Harris)". In Style (March). 2010.
  36. ^ "Celebrity Editorial - Josh Duhamel". Men's Health. March 2009.
  37. ^ "Celebrity Editorial". Men's Journal (June–July). 2010.
  38. ^ "Men's Health Cover". Men's Health: Cover. May 2009.{{cite journal}}: CS1 maint: year (link)
  39. ^ ""White Collar" Feature". Entertainment Weekly (September). 2012.
  40. ^ Kushner, Tony; Leibowitz (photographer), Annie (July 2012). "Splendor in the Park (Spotlight)". Vanity Fair: 100.{{cite journal}}: CS1 maint: year (link)
  41. ^ a b c Lipke, David (5 Feb 2012). "Made Fashion Week Launches Interactive App New digital platform to showcase participating designers, including live images of runway shows and presentations as they unfold". WWD. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  42. ^ Copobianco, Grace (February 14, 2012). "NUMBER:LAB FALL 2012 AT MILK STUDIOS". downtownmagazinenyc.com. Downtown Magazine.
  43. ^ "Number:Lab - Runway - Spring 2012 Mercedes-Benz Fashion Week". gettyimages.com. Getty Images. September 7, 2011.
  44. ^ "Gillette Partners with MADE to Celebrate Men's Fashion at New York Fashion Week Fall/Winter 2012". http://news.gillette.com. Gillette. February 9, 2012. {{cite web}}: External link in |website= (help)
  45. ^ STANCZAK, DIANA (April 5, 2012). "Fashion for Your Face". menshealth.com. Men's Health.
  46. ^ "The CFDA & W Hotels Link Up for International Style". esquire.com. Esquire. September 12, 2012.
  47. ^ Lo, Danica (March 15, 2011). "Aspen Fashion Week - Number Lab video".
  48. ^ Hartman, Darrell (April 1, 2011). "Skiwear Roundup". The Wall Street Journal.
  49. ^ Lin, Lance (October 26, 2011). "Coming Soon: NUMBER:Lab to Open Showroom / Retail Space in New York City". GQ.com. GQ.
  50. ^ NIKAS, JOANNA (November 10, 2011). "Openings". nytimes.com. The New York Times.
  51. ^ Burtka, David (February 9, 2012). "E! News - Fashion Week". E!.
  52. ^ "CFDA Fashion Incubator Digital Showcase". Council of Fashion Designers of America. 2014.
  53. ^ "THE CFDA FASHION INCUBATOR DIGITAL SHOWCASE". CFDA.com. Council of Fashion Designers of America (CFDA). February 10, 2014.
  54. ^ Sherman, Lauren (February 1, 2010). "CFDA FASHION INCUBATOR DESIGNERS ANNOUNCED". CFDA.com. Council of Fashion Designers of America (CFDA).
  55. ^ a b c d e f g h "Ready Go Licensing website". readygolicensing.com. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  56. ^ a b "Christen Dominique YouTube Channel - About". YouTube.com. Christen Dominique / YouTube. 19 Jan 2017.
  57. ^ a b "Fitness Blender YouTube - About". YouTube.com. Fitness Blender / YouTube. 17 Jan 2017.
  58. ^ a b "Adi Shankar YouTube - About". YouTube.com. Adi Shankar / YouTube. 17 Jan 2017.
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