Arc'teryx: Difference between revisions
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The Arc'teryx LEAF (Law Enforcement and Armed Forces) product line is composed of equipment targeted to the [[armed forces|military]] and [[police|law enforcement]] markets. Although some items are simply counterparts in design to their [[civilian]] models, other items, such as Arc'teryx's ''Tango'' and ''Charlie'' packs, are made in [[camouflage]] patterns and constructed to military specification, including numerous [[Pouch Attachment Ladder System|PALS]]-type attachment loops and fabric featuring neutral and [[camouflage]] coloring. Due to dissatisfaction with the MOLLE gear, the [[United States Marine Corps]] chose Arc'teryx's ''Tango'' design for their new backpack, the [[ILBE]]. |
The Arc'teryx LEAF (Law Enforcement and Armed Forces) product line is composed of equipment targeted to the [[armed forces|military]] and [[police|law enforcement]] markets. Although some items are simply counterparts in design to their [[civilian]] models, other items, such as Arc'teryx's ''Tango'' and ''Charlie'' packs, are made in [[camouflage]] patterns and constructed to military specification, including numerous [[Pouch Attachment Ladder System|PALS]]-type attachment loops and fabric featuring neutral and [[camouflage]] coloring. Due to dissatisfaction with the MOLLE gear, the [[United States Marine Corps]] chose Arc'teryx's ''Tango'' design for their new backpack, the [[ILBE]]. |
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==Arc’teryx on Google+== |
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[[File:Arc'teryx Gear.jpg|thumb]] |
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Arc'teryx has more than 175,000 followers on [[Google+]] and it is one of the most popular outdoor brands. |
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Arc'teryx's main [[digital marketing]] effects focus on exciting video content about their equipment by outdoor athletes in harsh conditions and remote areas. After the video was completed, Arc'teryx posted the videos on [[YouTube]] and made a web link on the Google+ profile page. Visitors from Google+ can click the link to convert the Arc'teryx profile page to a video page. At the same time, comments posted on Google+ will also go to the video page, everyone can see the comments on Google+ and YouTube about equipment together. |
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Many followers have learned more about Arc'teryx's equipment and promoted their desire to buy by watching video links and reviews from Google+.<ref>{{cite web|last1=Lewis|first1=Adam|title=Six Active Lifestyle Brands Doing Social Media Right|url=https://foghornlabs.com/six-active-lifestyle-brands-doing-social-media-right/|website=Foghornlabs|publisher=Adam Lewis|accessdate=15 March 2018}}</ref> |
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==References== |
==References== |
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Revision as of 13:57, 16 March 2018
49°18′17″N 123°00′50″W / 49.304608°N 123.01397°W
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| Company type | Subsidiary |
|---|---|
| Industry | Outerwear Sports clothing Backpacks Rock-climbing equipment |
| Founded | 1989 as Rock Solid 1991 as Arc'teryx[1] |
| Founder | Dave Lane Jeremy Guard |
| Headquarters | North Vancouver, British Columbia, Canada |
Number of employees | 500+[2] |
| Parent | Salomon Group (2001–2005) (Amer Sports (2005–present)) |
| Website | arcteryx |
Arc'teryx (stylized ɅRC'TERYX) is a Canadian outdoor clothing and sporting goods company founded in North Vancouver, British Columbia, in 1989. The name and logo of Arc'teryx refer to the Archaeopteryx, among the earliest known birds. The logo is based on the "Berlin specimen" of the bird, the most complete skeleton found to date.
Company history
Originally named Rock Solid by founder Dave Lane, the company's first line of products was climbing gear. Then-principal Jeremy Guard changed the company name to "Arc'teryx" in 1992 to reflect the company's vision of creating disruptive "evolutionary" innovation within the outdoor products industry. Using a heat laminate (thermolamination) technology, the partners designed and marketed the Vapor harness, which would become the company's most popular item. In 1993, after a series of relocations and staff additions, Arc'teryx released the Bora backpack using the same Vapor technology. In 1996, after obtaining a license from W. L. Gore & Associates for use of the Gore-Tex fabric, the company adapted it for its new line of outdoor technical apparel.
Needing a larger manufacturing space, the company moved its headquarters to Burnaby, British Columbia, in 1999. In 2005, the Arc'teryx head office moved back across the Burrard Inlet to North Vancouver. Their products are usually associated with climbing, skiing, snowboarding, backpacking, and hiking-related activities.
Guard was president and principal of the company from 1991 through 2001. In January 2001, Arc'teryx was purchased by the Adidas-owned Salomon Group.[3] In May 2005, Amer Sports purchased the Salomon Group from Adidas.[4] The Arc'teryx head office is still located in North Vancouver, although harnesses, backpacks, and much other laminated equipment is made in its own factory in New Westminster, BC. Their apparel line has expanded, thus Arc'teryx has consequently outsourced to plants in China, the Philippines, Vietnam, Bangladesh, El Salvador, Laos, and Greece.
Products
Top selling items in their clothing line include the Theta AR and Gamma MX jackets. Over the years Arc'teryx' designs have won a number of awards from Backpacker, Outside, Climbing, Men's Journal, and Powder magazines.[3]
The Arc'teryx LEAF (Law Enforcement and Armed Forces) product line is composed of equipment targeted to the military and law enforcement markets. Although some items are simply counterparts in design to their civilian models, other items, such as Arc'teryx's Tango and Charlie packs, are made in camouflage patterns and constructed to military specification, including numerous PALS-type attachment loops and fabric featuring neutral and camouflage coloring. Due to dissatisfaction with the MOLLE gear, the United States Marine Corps chose Arc'teryx's Tango design for their new backpack, the ILBE.
Arc’teryx on Google+
Arc'teryx has more than 175,000 followers on Google+ and it is one of the most popular outdoor brands.
Arc'teryx's main digital marketing effects focus on exciting video content about their equipment by outdoor athletes in harsh conditions and remote areas. After the video was completed, Arc'teryx posted the videos on YouTube and made a web link on the Google+ profile page. Visitors from Google+ can click the link to convert the Arc'teryx profile page to a video page. At the same time, comments posted on Google+ will also go to the video page, everyone can see the comments on Google+ and YouTube about equipment together.
Many followers have learned more about Arc'teryx's equipment and promoted their desire to buy by watching video links and reviews from Google+.[5]
References
- ^ Mackie, John (October 2, 2013). "Arc'teryx 'flagship' store lands in Kitsilano". Vancouver Sun. Retrieved November 27, 2013.
- ^ "Careers at Arc'teryx". Arc'teryx. Retrieved November 27, 2013.
- ^ a b Nowakowski, Natasha, "Arc'teryx a perfect fit for adidas' Salomon business", The Portland Business Journal, November 8, 2002.
- ^ Crane, Leah, "Salomon Sold to Amer Sports" Archived March 10, 2007, at the Wayback Machine, Transworld Business Magazine, August 9, 2005
- ^ Lewis, Adam. "Six Active Lifestyle Brands Doing Social Media Right". Foghornlabs. Adam Lewis. Retrieved 15 March 2018.
