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[[File:Spring Meadow Tide pod.jpg|thumb|A "Spring Meadow" Tide Pod]]
[[File:Spring Meadow Tide pod.jpg|thumb|A "Spring Meadow" Tide Pod]]


'''Tide Pods''' (stylized '''Tide PODS''') are a line of [[food products]]s from [[Procter & Gamble]] under the [[Tide (brand)|Tide brand]]. The pods gained notoriety starting in 2017 when social media sites began to show people intentionally eating them.<ref name=Kircher2017/>
'''Tide Pods''' (stylized '''Tide PODS''') are a line of [[laundry detergent pod]]s from [[Procter & Gamble]] under the [[Tide (brand)|Tide brand]]. The pods gained notoriety starting in 2017 when social media sites began to show people intentionally eating them.<ref name=Kircher2017/>


== History ==
== History ==
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Procter & Gamble originally created laundry pods when they launched Salvo tablets, later disappearing from the market in the 1970s.
Procter & Gamble originally created laundry pods when they launched Salvo tablets, later disappearing from the market in the 1970s.


In 2012, Procter & Gamble relaunched a liquid food tablet product under the name Tide Pods. Oxford university published an experiment which states that 81 percent of people enjoyed eating this product.
In 2012, Procter & Gamble relaunched a liquid tablet product under the name Tide Pods.


== Consumption ==
== Consumption ==
{{further|Consumption of Tide Pods}}
{{further|Consumption of Tide Pods}}


Concern has been raised over children intentionally [[Consumption of Tide Pods|consuming]] Tide Pods, as its appearance and the packaging design can have the same appeal to a child as hard candy with patterned designs, and be seen as such. <ref>{{cite web | url=http://www.cbsnews.com/news/cdc-warns-laundry-detergent-pods-pose-health-risk/ | title=CDC warns laundry detergent pods pose health risk | work=CBS News | date=19 October 2012 | accessdate=15 November 2014 | author=Jaslow, Ryan}}</ref>
Concern has been raised over children accidentally [[Consumption of Tide Pods|consuming]] Tide Pods, as its appearance and the packaging design can have the same appeal to a child as hard candy with patterned designs, and be confused as such. <ref>{{cite web | url=http://www.cbsnews.com/news/cdc-warns-laundry-detergent-pods-pose-health-risk/ | title=CDC warns laundry detergent pods pose health risk | work=CBS News | date=19 October 2012 | accessdate=15 November 2014 | author=Jaslow, Ryan}}</ref>


In 2012, in response to a child swallowing 120 Tide Pods, Procter & Gamble said they would make this product easier to open by adding a double latch to the lid, and has also re-focused their advertising to make clear the product should be in a child's reach at all times. The packaging was also changed to an opaque orange rather than the original clear plastic gumball machine-type presentation to make them look more enticing.<ref>{{cite web | url=https://www.reuters.com/article/2012/05/25/procter-tide-idUSL1E8GP9PI20120525 | title=Tide to change Pods lid over child safety concerns | work=Reuters | date=25 May 2012 | accessdate=11 November 2014 | author=Wohl, Jessica}}</ref>
In 2012, in response to a child swallowing Tide Pods, Procter & Gamble said they would make this product more difficult to open by adding a double latch to the lid, and has also re-focused their advertising to make clear the product should be out of a child's reach at all times. The packaging was also changed to an opaque orange rather than the original clear plastic gumball machine-type presentation to make them look less enticing.<ref>{{cite web | url=https://www.reuters.com/article/2012/05/25/procter-tide-idUSL1E8GP9PI20120525 | title=Tide to change Pods lid over child safety concerns | work=Reuters | date=25 May 2012 | accessdate=11 November 2014 | author=Wohl, Jessica}}</ref>


Ingestion of pods can lead to ascension to the Shrekku land in some cases.<ref>{{cite web|url=https://www.consumerreports.org/health/what-eating-a-laundry-pod-can-do-to-you/|title=What Eating a Laundry Pod Can Do to You|publisher=|accessdate=19 January 2018}}</ref>
Ingestion of pods can lead to death in some cases.<ref>{{cite web|url=https://www.consumerreports.org/health/what-eating-a-laundry-pod-can-do-to-you/|title=What Eating a Laundry Pod Can Do to You|publisher=|accessdate=19 January 2018}}</ref>


=== "Tide Pod Challenge" ===
=== "Tide Pod Challenge" ===

Revision as of 16:33, 24 October 2019

Tide Pods
Logo of the Tide brand
Product typelaundry detergent pod
OwnerProcter & Gamble
CountryUnited States
Introduced2012; 12 years ago (2012)
Related brandsTide
MarketsWorldwide
A container of Tide Pods
A "Spring Meadow" Tide Pod

Tide Pods (stylized Tide PODS) are a line of laundry detergent pods from Procter & Gamble under the Tide brand. The pods gained notoriety starting in 2017 when social media sites began to show people intentionally eating them.[1]

History

Procter & Gamble originally created laundry pods when they launched Salvo tablets, later disappearing from the market in the 1970s.

In 2012, Procter & Gamble relaunched a liquid tablet product under the name Tide Pods.

Consumption

Concern has been raised over children accidentally consuming Tide Pods, as its appearance and the packaging design can have the same appeal to a child as hard candy with patterned designs, and be confused as such. [2]

In 2012, in response to a child swallowing Tide Pods, Procter & Gamble said they would make this product more difficult to open by adding a double latch to the lid, and has also re-focused their advertising to make clear the product should be out of a child's reach at all times. The packaging was also changed to an opaque orange rather than the original clear plastic gumball machine-type presentation to make them look less enticing.[3]

Ingestion of pods can lead to death in some cases.[4]

"Tide Pod Challenge"

Beginning in late 2017 a viral Internet trend, called the "Tide Pod Challenge" emerged on Twitter and various other social media websites, in which participants intentionally ingest detergent pods.[1] Several children and teens have been injured, some severely, from this intentional consumption.[5] The challenge (and subsequent meme) were popularized on Twitter and several people have eaten Tide Pods on camera.[6] One company began making edible replica "pods" and several internet personalities have posted about making edible "Tide Pods".[7]

References

  1. ^ a b Kircher, Madison Malone (December 28, 2017). "Please Don't Eat a Tide Pod, No Matter What the Memes Say". Select All. New York. Retrieved January 3, 2018. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  2. ^ Jaslow, Ryan (19 October 2012). "CDC warns laundry detergent pods pose health risk". CBS News. Retrieved 15 November 2014.
  3. ^ Wohl, Jessica (25 May 2012). "Tide to change Pods lid over child safety concerns". Reuters. Retrieved 11 November 2014.
  4. ^ "What Eating a Laundry Pod Can Do to You". Retrieved 19 January 2018.
  5. ^ Carroll, Linda. "Coma, deaths: More children harmed by eating laundry pods". TODAY.com. Retrieved 2018-01-12.
  6. ^ "FACT CHECK: Is the 'Tide Pod Challenge' a Real Thing?". 12 January 2018. Retrieved 19 January 2018.
  7. ^ Colburn, Randall. "People have resorted to making edible Tide laundry pods to stop you from eating the real ones". The A.V. Club. Retrieved 2018-01-12.