Tampax

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Tampax
Tampax.svg
Product typeTampon
OwnerProcter & Gamble
CountryUnited States
Introduced1931; 90 years ago (1931)[1] (as Tampax Sales Corporation)
MarketsWorld
Previous ownersTampax Incorporated
Tambrands, Inc.
Websitewww.tampax.com

Tampax (a portmanteau of tampon and pack) is a brand of tampon currently owned by Procter & Gamble. It was based in White Plains, New York, US until its sale to Procter & Gamble in 1997.[2] It is a subsidiary of P&G's Always brand and is sold in over 100 countries.

The brand and product were created by Earle Haas, who filed a patent in the 1930s.[3][4] The original product was designed from the start as flushable and biodegradeable.[citation needed]

History[edit]

In 1937, Tampax worked with McCann Erickson for its marketing campaigns. In 1949, the brand appeared in more than 50 magazines. From 1930s to 1940s Tampax chose sportswomen as their brand ambassadors.[5]

During World War II, Tampax produced wound dressings for the military.[citation needed] In 1984, the company was renamed Tambrands Inc.[citation needed]

Tampax conducted medical studies in 1945 to prove the safety of tampons.[6]

Marketing for the product includes the company's BeingGirl website.[7][8]

References[edit]

  1. ^ Davis, Dyer; et al. (May 1, 2004). Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble. Harvard Business Press. p. 426. ISBN 9781591391470. Retrieved May 7, 2013.
  2. ^ "Procter & Gamble Acquiring Tambrands". Los Angeles Times. 1997-04-10. Retrieved 2019-11-27.
  3. ^ Fetters, Story by Ashley (2015-06-01). "The Tampon: A History". The Atlantic. ISSN 1072-7825. Retrieved 2019-11-27.
  4. ^ "The Bizarre History Of The Tampon". Bustle. Retrieved 2019-11-27.
  5. ^ Schultz, Jaime (2014-03-15). Qualifying Times: Points of Change in U.S. Women's Sport. University of Illinois Press. ISBN 9780252095962.
  6. ^ Delaney, Janice; Lupton, Mary Jane; Toth, Emily (1988). The Curse: A Cultural History of Menstruation. University of Illinois Press. ISBN 9780252014529.
  7. ^ Palmer, Alex (January 1, 2011). "Marketers strike a balance between skeptical teens and their cautious parents". Direct Marketing News. Retrieved March 30, 2012.
  8. ^ Nutter, Blaise (August 31, 2009). "5 rules for marketing in niche social networks". iMediaConnection. Archived from the original on August 29, 2011. Retrieved March 30, 2012.

External links[edit]