Carlos Gutierrez
Carlos Gutierrez | |
---|---|
35th United States Secretary of Commerce | |
In office February 7, 2005 – January 20, 2009 | |
President | George W. Bush |
Preceded by | Donald Evans |
Succeeded by | Gary Locke |
Personal details | |
Born | Havana, Cuba | November 4, 1952
Political party | Republican |
Spouse | Edilia Gutierrez |
Children | Carlos Gutierrez, Jr. Erika Gutierrez Karina Gutierrez |
Carlos Miguel Gutierrez (originally Gutiérrez) (born November 4, 1952) served as the 35th U.S. Secretary of Commerce from 2005 to 2009. Gutierrez is a former Chairman of the Board and CEO of the Kellogg Company.[1]
Early life and career
Gutierrez was born in Havana, Cuba, the son of a pineapple plantation owner. As a successful businessman, his father was deemed an enemy of the state by Fidel Castro's regime.[2] Faced with the expropriation of their property following the Cuban Revolution, Gutierrez's family fled for the United States in 1960 when he was six years old. Like many other Cuban American exiles, they settled in Miami. When it became apparent they would not be going home, Gutierrez's father accepted a position with the H. J. Heinz Company in Mexico and later started his own business.[3] Gutierrez learned his first words of English from the bellhop at the hotel where they initially stayed and, some years later, he and his family acquired United States citizenship.[4]
Gutierrez studied business administration at the Monterrey Institute of Technology and Higher Education campus in Querétaro.
Kellogg Company
Gutierrez joined Kellogg's in Mexico in 1975, at the age of 22, as a sales representative and management trainee. One of his early assignments included driving a delivery-truck route around local stores.
Gutierrez rose through the management ranks, and in January 1990, he was promoted to corporate vice president of product development at the company's headquarters in Battle Creek, Michigan, and in July of the same year, he became executive vice president of Kellogg USA. In January 1999, he was elected to the company's Board of Directors and by April, he was appointed president and CEO. Faced with a global decline or stagnation in cereal sales, Carlos Gutierrez took the helm at Kellogg and at that time became the only Latino CEO of a Fortune 500 company.[5] Gutierrez was also the youngest CEO in the company’s nearly 100-year history.[4]
Gutierrez's strategy, known as "Volume to Value," was to increase sales by focusing resources on higher-margin products. Higher-margin products targeted specific markets and included products such as Special K, Kashi, and Nutri-Grain bars. Extra income would fund advertising, promotions, and R&D, which would encouragefurther high-margin sales growth. "Volume is a means to an end--not an end," he would say. "What counts is dollars." [6]
In 2004, Fortune Magazine dubbed Gutierrez as "The Man Who Fixed Kellogg", and attributed his success to "taking the slick salesmanship, financial discipline, and marketing savvy that he learned in his youth and blending it with disarming charisma, steely resolve, and an utter lack of pretension that you wouldn't expect in one so nattily dressed." The magazine also added that, "He even makes golf shirts look debonair." [7]
Secretary of Commerce
On November 29, 2004, Gutierrez was chosen by President George W. Bush to be his next term's Secretary of Commerce, succeeding Donald Evans. On the same day, Kellogg's Board of Directors accepted Gutierrez's resignation as Chairman of the Board and CEO, to be effective upon his confirmation by the Senate and swearing in. The board selected James M. Jenness to succeed Gutierrez as Chairman and CEO. It also elected Kellogg President and Chief Operating Officer A.D. David Mackay to the board. Gutierrez was confirmed unanimously by the Senate on January 24, 2005 and sworn in on February 7, 2005.[8][9]
As Secretary of Commerce, Gutierrez also served as Co-Chair of the U.S. Commission for Assistance to a Free Cuba.[10] Secretary Gutierrez was actively involved in U.S. – Cuba policy alongside Co-Chair Secretary of State Condoleezza Rice.
Gutierrez was also one of the President’s point men working with Congress to pass comprehensive immigration legislation, an issue he sees as one of the greatest domestic social issues of our time. He believes a successful immigration solution must focus first on securing our borders, but must also address immigrants contribution to our economy and the importance of American unity.[4]
Gutierrez played a key role in the passage of CAFTA-DR, a landmark trade agreement that expanded opportunities for U.S. exports throughout Latin America.[11] Gutierrez was also instrumental in promoting the Colombia Free Trade Agreement, and in 2006 Gutierrez called for Congress to “work with us and pass the pending Free Trade Agreements with Colombia, Korea and Panama, so we can have fair, two-way trade with our allies and friends.” [12] He also led the first-ever domestic trade mission to the Gulf region in the wake of Hurricane Katrina.[13]
On December 6, 2007, Washington editor of Harper's Magazine Ken Silverstein reported that Gutierrez had Adnan Oktar's Atlas of Creation—a book that advocates Islamic creationism and blames Charles Darwin for modern terrorism, including the 9/11 attacks—for display on a stand at the entrance to his US government office. Gutierrez's office did not respond when asked whether the book had been purchased or mailed unsolicited to his office.[14]
Post-Bush administration
Gutierrez is a founder and Chairman of Global Political Strategies (GPS), an international strategic consulting service and a division of APCO Worldwide, a Washington-based global communications firm.[15]
In February 2009, Gutierrez was named a Scholar at the University Of Miami’s Institute For Cuban And Cuban American Studies.[16] In April 2009, Gutierrez joined the board of trustees of the University of Miami.[17] He is also a member of the Board of Trustees of the Woodrow Wilson International Center for Scholars[18] and the Bipartisan Debt Reduction Task Force.[13]
On February 21, 2009, the Wall Street Journal reported that Gutierrez remained unemployed, along with a significant majority of George W. Bush's 3,000 political appointees who are seeking full-time employment.[19][20] According to the article, 25% to 30% of those officials have found new jobs, a statistic notably lower than when Ronald Reagan, George H.W. Bush, and Bill Clinton left the White House. The article notes that "at least half those presidents' senior staffers landed employment within a month after the administration ended." In the article, Gutierrez commented that "This is not a great time for anyone to be job hunting, including numerous former political appointees." He added that he hopes to run a company like Kellogg again because "I have a lot of energy."[21] However, according to a press release from United Technologies Corporation,[19][20] Gutierrez joined the company's board of directors on February 9, several days prior to the publication of the Wall Street Journal article.[19][22]
According to press releases, Gutierrez also serves on the Board of Directors of Occidental Petroleum,[23] GLW Corning,[24] and Intelligent Global Pooling Systems.[25][26]
In March 2010, Gutierrez said he would not like to return to a CEO spot at a foodmaker. Gutierrez said that as commerce secretary, he had something different to do each day, whereas, "Business is pretty one-dimensional."[27]
Gutierrez is also a television news contributor for the business news television channel CNBC.[20]
Personal Life
Gutierrez has a wife, Edilia, one son, Carlos Jr. and two daughters, Erika and Karina.[4]
From 2005-2010, Gutierrez and Edilia were named to Washington Life Magazine's "100 Most Invited List", a guide to the Washington social scene. In 2006, the magazine noted, "This suave Cuban refugee and former Kellogg CEO is a fantastic dancer with a refreshingly down to earth wife."[28] Since 2007, his eldest children, Carlos Jr. and Erika, have appeared on Washington Life Magazine's annual "The Young & The Guest List", which names the 250 most influential Washingtonians under 40.[29]
References
- ^ Strong Praise for Carlos Gutierrez
- ^ The Man who Fixed Kellogg
- ^ Answers.Com
- ^ a b c d Official biography at the Department of Commerce
- ^ From Exile to Corporate Leadership
- ^ The Man Who Fixed Kellogg
- ^ Fortune Magazine - The Man Who Fixed Kellogg
- ^ Gutierrez Sworn In
- ^ Official White House announcement
- ^ U.S Commission for Assistance to a Free Cuba
- ^ GPS Biography
- ^ Commerce Department Press Release
- ^ a b Secretary Locke Unveils Official Portrait of Former Secretary Carlos M. Gutierrez
- ^ New Theory Uncovered in Commerce Secretary Gutierrez’s waiting room: Darwin behind 9/11
- ^ Global Political Strategies
- ^ The University of Miami's Institute for Cuban and Cuban American Studies
- ^ National Trustee to the University of Miami
- ^ Board of Trustees of the Woodrow Wilson International Center for Scholars
- ^ a b c United Technologies Corp. Board of Directors Cite error: The named reference "busact" was defined multiple times with different content (see the help page).
- ^ a b c CNBC
- ^ Jobs Still Elude Some Bush Ex-Officials
- ^ Carlos Gutierrez UTC
- ^ Occidental Petroleum Corp.
- ^ GLW Corning
- ^ Gutierrez Joins IGPS Press Release
- ^ Reuters IGPS Press Release
- ^ Ex-Kellogg CEO not seeking to run another foodmaker
- ^ Washington Life Magazine
- ^ Washington Life YGL
External links
- Articles needing cleanup from May 2009
- Cleanup tagged articles without a reason field from May 2009
- Wikipedia pages needing cleanup from May 2009
- 1953 births
- Cuban immigrants to the United States
- Living people
- American chief executives
- American people of Cuban descent
- Cuban businesspeople
- American politicians of Cuban descent
- Monterrey Institute of Technology and Higher Education alumni
- Kellogg Company
- Florida Republicans
- Naturalized citizens of the United States
- United States Secretaries of Commerce
- George W. Bush Administration cabinet members