Kappa (brand)
This article needs additional citations for verification. (April 2011) |
File:Kappa logo.png | |
Company type | Private |
---|---|
Industry | Sports equipment |
Founded | 1916 |
Headquarters | , |
Area served | Worldwide |
Key people | Marco Daniele Boglione (Chairman) Daniela Ovazza (Deputy Chairman)[1] |
Products | Sportswear, clothing, Footwear |
Revenue | €103,169,000[1] |
Parent | BasicNet S.p.A. |
Website | www.kappa.com |
Kappa is an Italian company specialized at the manufacture of sporting clothes and accessories, that started as a sock and underwear manufacturer in 1916 in Turin.
Logo
![](http://upload.wikimedia.org/wikipedia/commons/thumb/c/cc/Kevin_Mensah_20110828.jpg/220px-Kevin_Mensah_20110828.jpg)
Known as Omini, is a silhouette of a man (left) and woman (right) sitting back to back in the nude. It was created in 1969 by mere accident. After a photo shoot for a bathing suit advertisement, a man and a woman were sitting back-to-back, naked, with the outlines of their bodies traced by the back lighting. The photographers knew they had something, and the idea grew into what is now the logo for Robe di Kappa, or the Kappa brand, which was later attributed to the active and sportswear. Symbolizes the mutual support between man and woman, and their completion.
Company structure
Kappa and its sister brands (Robe di Kappa, K-Way, Superga, AnziBesson, Lanzera and Jesus Jeans) are owned by the holding company BasicNet[2] and by JJ Robison.
Kappa is a corporate sponsor of world football; their boots are worn on many pitches by footballers throughout the world. The company also is the current kit supplier for the Italy national rugby union team.
Sponsorships
Formula One
Football
National teams
Club teams
Africa
Americas
|
|
Asia
|
Europe
|
|
|
|
Basketball
Indoor Football
Rugby Union
National Teams
Italy (Ending at 2011).
Korea
Uruguay
Congo D.R.
Club Teams
Volleyball
Club teams
AS Gabeca Pallavolo (Since 2010/2011 season).
Sking
Italian national team (Since 2011/2012 season).
See also
- Fila
- Lotto
- Diadora
- Erreà
- Mudflap girl – other iconic reclining silhouette