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HubSpot, Inc.
Company typePrivate
IndustryInternet Marketing
Web Analytics
Online Marketing
FoundedJune 2006
Headquarters
Cambridge, Massachusetts
Key people
Brian Halligan, CEO & Founder

Dharmesh Shah, CTO & Founder
J.D. Sherman, COO Jim O'Neill (technologist), CIO
Mike Volpe, VP Marketing
Mark Roberge, VP Sales
Jonah Lopin, Entrepreneur in Residence

David Stack, CFO
ProductsHubSpot Basic
HubSpot Professional
HubSpot Enterprise
Consulting service
Revenue$15.6 million (2010)[1]
$30 million[2][3]
Number of employees
170 (07/26/2010)[4]
280 (06/23/2011)[5] 300 (12/15/2011)[2][3]
Websitewww.hubspot.com

HubSpot is a venture-funded marketing software company based in Cambridge, Massachusetts. The company was founded at the Massachusetts Institute of Technology (MIT) by Brian Halligan and Dharmesh Shah in June 2006. Many of its first customers, employees and investors were from the MIT community. From 2007-2011 the company grew 6,015 percent and from a few hundred to 5,000 customers.

HubSpot is known for using itself as an example of the inbound marketing strategy it develops software for. It produces original research on marketing disciplines including blogging, social media, email marketing, and lead nurturing which is shared in reports, webinars, blogs and other digital publishing channels. One such data-driven webinar broke the Guinness World Records for most attendees in a webinar.

HubSpot’s software is intended to help businesses do inbound marketing and generate sales leads online in much the same way HubSpot does for itself. HubSpot’s company culture is dubbed as “post modern”. It has unlimited vacation days, flexible work schedules and a program to foster internal entrepreneurship.

History

Cofounders Brian Halligan (left) and Dharmesh Shah (right)

HubSpot Co-Founders Brian Halligan (left) and Dharmesh Shah, (right) met at the Massachusetts Institute of Technology (MIT) in 2004.[6] Both had backgrounds in the software industry and planned to launch new companies to create software for small businesses after earning their degrees. Shah invested the first $500,000 in HubSpot followed by Edward B. Roberts, Founder and Chair of the MIT Entrepreneurship Center.[6] A majority of HubSpot’s early customers, investors and employees were MIT classmates, professors, alumni and community members.[7] HubSpot’s co-founders were also semi-finalists in an MIT business plan competition for $50,000 in funding.[8] Two years were spent in discussions before HubSpot incorporated in June 2006.[6]

Number of HubSpot customers from 2006-2011

The company was founded on the idea that traditional marketing was broken and the tools needed to do inbound marketing were too complex and disconnected.[9] HubSpot’s investors include General Catalyst Partners, Matrix Partners, Scale Venture Partners, Sequoia Capital, Google Ventures and Salesforce.com.[10][11][12] It raised $5 million in series A funding in 2007[13] and $12 million in Series B funding in 2008[14] Another $16 million was raised in a C round in 2009, followed by an additional round of funding for $32 million in 2011[15] brought total funding to $65 million.[2][16] In the summer of 2010, HubSpot moved its offices into the Davenport, in the Lechmere neighborhood of Cambridge.[17]

HubSpot grew quickly. From May to August in 2008, it grew from 400 to 600 customers.[18] Its customer base increased to 1,400 by July 2009,[19] 2,000 by early 2010,[20] 3,600 by November 2010[21][22][23] and 5,000 by August 2011.[8] Similarly, revenues grew 300 percent in 2009[23] and 6,000 percent from 2007-2011.[3] HubSpot earned $15.6 million in revenue by 2010 and $30 million in 2011.[2][24] In March 2011 HubSpot’s valuation was estimated at $175 million.[25]

Strategy

Twitter co-founder Biz Stone is celebrity guest of Karen Rubin and Mike Volpe on hubspot.tv April 17, 2009 Photo: Kyle James (CC-BY-SA)

See Main Article: Inbound marketing

HubSpot has become synonymous with inbound marketing,[26][27] and uses itself as a model[16][27][28] for the “publish your way in” marketing strategy.[29] HubSpot uses its blog, social media and free tools to attract prospects to lead-generation content such as webinars. HubSpot’s own marketing has been used as an example for LinkedIn company pages,[30] press releases made for Twitter,[31] content marketing,[32] and viral videos.[33] The company focuses its customer acquisition strategy on providing educational material that customers will value.[26][34][35][35] HubSpot is the third largest marketing automation vendor by market share, but it enjoys a disproportional amount of Twitter followers, Alexa rankings and website traffic compared to larger competitors.[36] HubSpot has also been used as an example of a platform strategy, because the company advocates the inbound marketing concept and ecosystem as hard as they sell specific software products.[37]Cite error: The <ref> tag has too many names (see the help page). Some of HubSpot’s notable marketing campaigns and events have included:

  • Guinness World Records awarded Dan Zarrella (HubSpot's social media scientist) a world record for the largest online marketing seminar, after he garnered 10,899 attendees to his "The Science of Social Media" presentation on August 23, 2011.[38]
  • For one hubspot.tv episode,[39] the hosts secured a celebrity guest appearance from Biz Stone, not by hiring a booking agent, but by hearing he was in the area and hosting a Tweetup event,[40] where they created a viral campaign on Twitter. The tactic initially caused concern among some members of the Twitter community, but those were quickly resolved.[41]
  • Using a similar technique the hosts secured a guest appearance by MC Hammer, whose comment was "Forget the numbers! Just stay interesting."[42]
  • An infographic on grading the marketing prowess of presidential candidates was used to market its Website Grader upgrade.[43] One site also used the tool to rank 30 local Boston startups against each other.[44]
  • For HubSpot to sponsor a typical tradeshow would be “like Greenpeace clubbing a baby seal” because traditional tradeshows aren’t in their DNA. But did make an exception as a Platinum sponsor of Dreamforce 2011.[45]
  • Right after foursquare began enforcing fake check-ins for foursquare badges,[46] HubSpot created a Foursquare Cops series as a parody of the COPS TV show for foursquare violations.[47]
  • The acquisition of oneforty was announced through a series of tweets.[48]
  • As an April Fools’ joke, the company announced a personality grader tool.[49]

Publishing & Community

Books

File:Inbound Marketing Book.jpg
The Inbound Marketing book by Brian Halligan has sold over 50,000 copies, been translated into nine languages and ranked as Amazon’s 17th best-seller.[50]

HubSpot’s employees, executives, founders and consultants have authored several books on inbound marketing:

  • CEO Brian Halligan has co-authored two books on marketing: Inbound Marketing: Get Found Using Google, Social Media, and Blogs[51] with HubSpot co-founder Dharmesh Shah and Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History[52] with David Meerman Scott.
  • Kipp Bodnar published The B2B Social Media Book: Becoming a Marketing Superstar.[53]
  • Social media scientist Dan Zarrella authored The Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas,[54] The Social Media Marketing Book,[55] and The Facebook Marketing Book.[56]
  • David Meerman Scott, who is on HubSpot’s board of advisors, authored World Wide Rave[57] and The New Rules of Marketing and PR[58] Besides the "Marketing Lessons from the Grateful Dead" co-authorship mentioned above, Scott also wrote the foreward and is the series editor of Brian Halligan’s inbound marketing book.[51] Scott’s E-book Goobledygook Manifesto[59] inspired the (now retired) free tools Gobbledygook Grader (an automated tool to detect gobbledygook) and some metrics in Press Release Grader.
  • Laura Fitton, an inbound marketing evangelist for HubSpot, authored Twitter for Dummies with Michael Gruen and Leslie Poston.[60]

The State of Inbound Marketing Reports

HubSpot publishes The State of Inbound Marketing Report annually.[61] The 2012 report found that 89 percent of businesses are maintaining or increasing their inbound marketing budgets. It identified growing social media budgets and singled out blogs as a particular area of increasing investment.[61] The 2011 report showed 65 percent of survey respondents had a company blog, up from 48 percent the prior year.[62] 44 percent of respondents in 2011 said that Facebook was critically important to their marketing strategy, up from 24 percent in 2009.[63] It was reported 29 percent of the lead generation budget of small business was planned for social media and blogs.[64] The 2010 report found between 100-500 Twitter followers was enough to generate leads.[65] It also showed that the average cost of an inbound lead was $200 less than an outbound lead.[66] It also found that 77 percent of Internet users read blogs and the average ROI of a blog was 600 percent.[67]

Social Media

HubSpot advisor David Meerman Scott is a guest of Karen Rubin and Mike Volpe on hubspot.tv February 13, 2009 Photo: Kyle James (CC-BY-SA)

The HubSpot Internet Marketing blog ranked #23 in AdAge’s Power 150 list of top marketing blogs in 2012[68] up from #73 in 2009.[69]

The company webcasts a weekly video stream The Marketing Update (formerly HubSpot.tv).[70] HubSpot also produces viral videos such as musical parodies[71] and satires.[72] Its most successful pinboard on Pinterest is a collection of marketing infographics.[73] HubSpot Co-Founder and CTO Dharmesh Shah runs OnStartups.com, which has 220,000 members in its online community.[50] Shah also launched inbound.org with SEOMoz CEO Rand Fishkin. Inbound.org is described as “hacker news for marketers.”[74]

Data

HubSpot routinely produces original research on marketing data. Example data includes:

  • Content from blogs, ebooks and whitepapers drive more traffic than all other methods combined.[75]
  • Websites with blogs get twice as many inbound links, 400 percent more indexed pages, and 50 percent more traffic than those without one.[76]
  • Tweeted links are more likely to be clicked in messages 120-130 characters long, those with links earlier in the message and when tweets are being posted a lower frequency.[77]
  • Businesses-to-business companies that use LinkedIn generate three times as many leads as they do from Facebook or Twitter.[78]
  • Twitter handles with a profile picture have an average of more than six times as many followers as those that do not have a picture.[79][80]
  • Asking for a retweet generates four times more traction than posting content alone. Out of 10,000 sample tweets, ones with “please retweet” were shared 51 percent of the time for an average of 20.9 shares.[27][81]
  • Press release headlines of 50 to 130 characters attract the most views. Photos and video increase views, but video causes an unexplained drop in engagement.[82]
  • The average Twitter user in July 2009 had only 60 followers, which rose to about 300 by January 2010.[83]
  • Websites with more indexed pages tend to generate more leads.[84]
  • New York, Chicago, Los Angeles and London are the top tweeting cities in the world.[85]
  • In 2009 a HubSpot report showed that small businesses spent 14 percent of their lead generation budget on social media while larger companies only spent 5 percent.[86]
  • In 2009 5,000 to 10,000 new Twitter accounts were being opened every day,[87] according to HubSpot’s State of the Twittersphere report.[88]
  • In 2008 the company estimated Twitter had 4 to 5 million users, 30 percent of which were “brand new or unengaged.”[89]

Based on some of this data, HubSpot created the concept of “Contra Competitive Timing” for social media. The idea was when a channel is the quietest is when someone is most likely to be heard over the noise.[90]

Products and services

HubSpot is a marketing software as a service product that includes tools for search engine optimization, social media, lead management, email marketing, marketing analytics, marketing automation, lead intelligence and content management.[50][91][92][93] HubSpot is sold as an online suite[93] with an emphasis on being “all-in-one.”[9][94][95][8][96][97] In one analyst report HubSpot did not receive the highest rating in any single category, but was in the “Best” category for overall value.[97] HubSpot’s focus is not to be the best at everything, but to have it all in one package.[98] It is often intended to replace what full-time digital marketing consultants do for large corporations[99] for companies with 5 to 500 employees,[100] but has also shifted to target larger companies with email marketing, marketing automation, and lead nurturing functions.[97] The company is focused on making complicated things simple and easy to use.[93][97][101] The company also hosts HubSpot University[102] and a database of vendors certified by the program.[103] On the HubSpot App Marketplace third-party developers create and sell HubSpot extensions. One application on the marketplace provides integration between HubSpot and Google Adwords.[104] HubSpot has integrated features with Salesforce.com, Nimble,[105] many CRM vendors,[16] and with PR Newswire’s iReach product for small businesses.[106]

HubSpot’s monthly subscriptions are offered in three options.[8]

  • HubSpot Basic[107] offers SEO, marketing analytics, content management system, business blogging, and landing pages.
  • HubSpot Professional[108] adds features such as Salesforce.com integration for closed-loop marketing metrics.
  • HubSpot Enterprise[109] adds further features like A/B testing.[110]

HubSpot has developed and hosted numerous free tools, some presently active, some retired:[50]

  • Marketing Grader, formerly known as Website Grader. Marketing Grader scores the effectiveness of a company's marketing based on their website and offers suggestions for improvement. The tool has graded four million websites over five years.[16] It was named Marketing Grader after a major upgrade in 2011.[16]
  • Twitter Grader evaluates a Twitter account and how it compares to thousands of other handles using metrics like age, activity, follower count and engagement.[111]
  • Alerts Grader sets up daily digests to replace email alerts related to social media activity.[112]
  • Who Retweeted Me identifies the most influential Twitter handles that have tweeted links to any given website.[113][114]
  • Facebook Grader is an extension to Twitter Grader launched in early 2009 that scores Facebook users on a scale of 100.[115]
  • Keyword Grader helps find search engine keywords that are popular, relevant, and are relatively neglected by one's competition
  • Link Grader assesses and compares the number and authority of the inbound links that most modern search engines use to generate their SERPs
  • Page Grader offers suggestions for on-page SEO such as length of the title and description in the head of HTML pages, alt tags on images etc

The main page of grader.com gives a list of presently active free tools.

Return on Investment

In August 2011 MBA students at MIT and Babson College conducted a joint investigation into the ROI of HubSpot. They found that:[116]

  • After twelve months of active use, users experience an average 13 percent increase in website traffic.
  • Over the same time period, leads increased an average of 32 percent each month
  • 64 percent of HubSpot users credited the software with an increase in sales
  • 85 percent of HubSpot customers said they would recommend it to others and only 2 percent said they would not.

Two studies by a student at MIT Sloan School of Management indicate a substantial return on investment of the HubSpot methodology.[117] HubSpot’s own report showed that HubSpot customers who use inbound marketing increase leads an average of 4.2 times within a few months.[118] HubSpot itself also has published several success stories.[119] One web site offers a free spreadsheet to estimate ROI on such methods.[120] A small business owner credits HubSpot for turning his business around in a troubled economy.[121] The inground pool company was suffering through an 80 percent drop in pool sales across the country, but grew the company $1 million using HubSpot and inbound marketing at a cost of 90 percent less than they were spending on advertising.[121]

Technology

HubSpot's Content Management System is written in C#, uses the ASP.Net framework, and runs on IIS web servers. The company's server-side code is in Java with some C# and Python. Web servers are hosted primarily in Apache with Django for Python apps. Databases are mostly in MySQL. HubSpot runs the CentOS operating system on its Amazon EC2 servers with Windows Server for C# app servers. A dedicated team called the "Q Team", named after a James Bond character, creates, updates and maintains Puppet, which runs EC2 instances.[93]

HubSpot customers install a piece of JavaScript on their website, which tracks information about every page on the site. This creates terabytes of data from thousands of customers who may each have thousands of pages. To cope with the volume of data and keep queries fast, HubSpot uses a parallel Hadoop analytics cluster and Hive for some queries. HubSpot processes six million tweets per day.[93]

HubSpot's hosted products were considered in a private cloud until transitioning to a "hybrid cloud". The hybrid cloud keeps certain functions private, while tapping into the resources of a public cloud that can expand quickly as more resources are needed. HubSpot works with Rackspace and Amazon.com as their cloud vendors.[122]

Corporate

Leadership

See main article: Brian Halligan

HubSpot’s cofounders Brian Halligan (left) and Dharmesh Shah (right).

HubSpot Co-Founder and CEO Brian Halligan is also a Senior Lecturer at MIT, a Red Sox fan and amateur guitarist.[50] Halligan believes the military-inspired command-and-control principles of leadership don’t take into account technological and societal changes that make knowledge workers more nimble.[123][124] Halligan favors rapid action, radical ideas, taking risks, questioning conventional wisdom[7] and says that mean CEOs are no longer effective.[125] Brian was also a 2005 Sloan Fellow and an Entrepreneur-in-Residence at the MIT Entrepreneurship Center.[7]

HubSpot Co-Founder and CTO Dharmesh Shah[126] is an active member of Boston’s entrepreneurial community. He is an angel investor in over 30 startups and a frequent speaker on inbound marketing, innovation and startups.[50][127] Dharmesh believes in the “just write checks” model of angel investing, where he makes fast decisions and allows business owners to grow their business their own way.[127] He also supports the mantra of “watch your competitors, but don’t follow them,” meaning that becoming overly absorbed in what the competition is doing can dampen innovation.[128] Dharmesh is an advisor to AngelList.[127] He was honored by the Boston Globe as the most innovative person in Massachusetts.[129] Dharmesh still writes software code, which he says isn’t work, but more like “a calling.”[130]

Mike Volpe was HubSpot’s fifth employee.[131] HubSpot promoted Volpe to CMO shortly after a funding round in 2011. He was previously Director of Marketing Operations at SolidWorks, where he transitioned the company from an outbound to an inbound marketing approach.[132]

Vice President of Sales Mark Roberge has a unique background for a sales executive. He was trained as an engineer at MIT and started his life as a programmer at Accenture. Roberge met HubSpot Co-Founders Halligan and Shah at MIT and brought his metrics-based methodologies to HubSpot. Roberge was influenced by MIT’s focus on data and science-based decision-making principles. For example, Roberge has scored the personality traits that tend to lead to better sales performance metrics at HubSpot and looks for those traits in new hires. He says MIT taught him to “think big, make bold decisions, and constantly challenge the norm.”[3]

Laura Fitton became HubSpot’s Inbound Marketing Evangelist after her company Pistachio Consulting was acquired by HubSpot. She was honored with the Women Entrepreneurs in Science & Technology Award. Fitton helped teach companies like IBM, Johnson & Johnson and Ford Motor Co. to use social media.[60] In February 2012, HubSpot hired J.D. Sherman, the former CFO of Akamai Technologies and a prior IBM executive as COO.[133] Sherman was brought on in part to help the company scale and execute a future IPO.[24]

HubSpot’s Social Media Scientist Dan Zarrella holds the Guinness World Record for the webinar with the highest number of attendees[38] and is described as having a crusade against what he calls “rainbows and unicorns.”[134] The idea being that he’s using hard data to make a science out of social media. Zarrella also made headlines by creating Twitter mashups Tweetbacks and TweetSuite before joining HubSpot.[135]

Other Executives

  • The company has been influenced by David Meerman Scott who serves on its Board of Advisors.[136]
  • CIO Jim O’Neill is responsible for HubSpot’s hybrid cloud hosted model.[122]
  • Gary Vaynerchuk joined the HubSpot Board of Advisors in 2012.[137]
  • Chris Brogan joined the HubSpot Borad of Advisors in 2009
  • David Cancel became HubSpot’s Chief Product Officer after the 2011 acquisition of Performable.[138]

Corporate Culture

The entrance to HubSpot's offices

HubSpot has documented 13 features of its “post-modern culture.”[139] The company culture was inspired by the AMC television program MadMen.[25] HubSpot created an unlimited vacation day policy[140] on the basis that employees already work through weekends and evenings, so they shouldn’t have to ask for a weekday off.[124] The CEO called the typical corporate vacation policy “a relic of an era when people worked 9 to 5 in an office.”[141] The HubSpot culture has been described as “fun and fast-paced.”[142]

Teams are named after Boston sports teams with employees participating in playful viral videos.[16] HubSpot favors cash perks, saying that ping pong tables and foosball tables only collect dust. For example, senior recruits coming from big companies are offered a “jailbreak” bonus of $1,000 per year they spent working for a big corporation.[143] The company has a free beer fridge, which it says encourages employees to spend time together after work and foster comradery.[144] HubSpot is aggressive about competing for talent. When HubSpot couldn’t find talent to implement HTML5, it offered a $10,000 bounty to anyone who referred a successful candidate.[145][93][146] The CEO relies heavily on blind reference checks to shared LinkedIn connections before hiring a candidate,[147] while the VP of Sales relies on identifying traits that have been mathematically determined to lead to sales performance.[3]

HubSpot has a "no door" policy and employees routinely switch seats to meet new people

In 2008 HubSpot salesperson Pete Caputa came up with an idea to increase sales through a partner program, but CEO Brian Halligan didn’t agree with it. Pete spent evenings and weekends working on it until it was so successful, it became his full-time job.[148] Now Pete oversees 30 employees and the partner program accounts for 20 percent of HubSpot’s revenue. This was the start of HubSpot’s startup within a startup program,[148] which supports ideas from employees. HubSpot compares the program to being a venture investor. Most of the programs fail, but come at a low cost.[142][148]

Growth Strategy

HubSpot aims to be a 100 year old, multi-billion dollar business comparable to the likes of Hewlett Packard,[149] Salesforce.com,[8] Google or Amazon.com.[25] These were the expectations of the company co-founders since it first spun out of MIT.[150] One growth strategy is in developing an enterprise-level “personalization engine” that would create “the end of static websites that are the same for everyone.” Management believes this is a bigger market opportunity than all of inbound marketing.[149][101] CEO Brian Halligan identified local, mobile marketing as an opportunity.[7] The company aims to go public[24] with speculation that an IPO is pending.[151]

Acquisitions

On June 16, 2011 HubSpot announced its acquisition of the marketing automation company Performable,[152] which was integrated into HubSpot.[97] Performable developed software for analyzing sales and marketing performance,[153] which had triggers for sending email messages based on a visitors’ prior interaction with the company.[97] On August 18, 2011 the company tweeted its acquisition of Laura Fitton's company oneforty. Oneforty began as an app store for Twitter,[154] but evolved to also be a hub of guides, reviews and other information for marketers to learn how to use social media.[154] The acquisition was announced over Twitter, drawing praise from the Wall Street Journal.[48] Oneforty’s catalog of third-party Twitter apps and SocialBase, a social media management system converged with HubSpot’s app marketplace.[155]

Awards

HubSpot has received over 30 awards.[156][132]

  • Best Place to Work by the Boston Business Journal[157]
  • AlwaysOn East Top 100 company in the "SaaS and Enterprise" category.[158]
  • 2010 TiE50 Award[159] and the 2010 BtoB Social Media Marketing Award.[160]
  • Bronze winner for the Massachusetts Economic Impact Awards.[161]
  • HubSpot was ranked #33 in the 2011 Inc. 500.[162]
  • Deloitte’s 2011 Technology Fast 500. Ranked #8.[163]

Criticism and controversy

Guy Kawasaki praises Website Grader[164] for its effectiveness and its congruence with his webmaster's SEO practices and own informal SEO strategy of "Create as good content as you can and assume that Google finds it." On the other hand, Michael Gray claims[165] that automated analysis of the on-page and off-page SEO can give misleading results compared to human expert analysis. The comments section of this posting includes a rebuttal from Shah. Similar pro and con themes emerged in a discussion[166] on the Web Pro World Forum.

Video blogger Steve Garfield visited the hubspot.tv studio for the Biz Stone episode.[39] As mentioned above, the hosts had secured a celebrity guest appearance from Biz Stone not by hiring a booking agent but by hearing he was in the area, hosting a #BizInBoston Tweetup event,[40] and published a largely favorable review.[167]

Cartoonist Mark Hill and HubSpot's Shah satirized their industry in a cartoon[168] which speculates that such marketing is only being used incestuously to market marketing to marketeers. Nick Ellery's commentary[169] on this expresses concern that it's hard to find "gems" for marketing.

In his analysis[170] of Google's sandboxing of Website Grader in May 2009, SEO expert Rand Fishkin speculated that it was a case of Google's anti-spamdexing algorithm "...throwing out the baby with the bathwater." The grader.com domain acquired over 250,000 inbound links from inception to the time the article was written[171] and it's possible this unusually rapid growth tripped a "circuit breaker" in Google's algorithm. Sometime around September 2009, this issue resolved itself and HubSpot's position on Google SERPs for the queries Fishkin used was at or near the number one position.

Some attendees of HubSpot webcasts question HubSpot's judgement on the delicate matter of when one has won permission to talk about ones products rather than the audience's critical business issue.[172]

On February 11, 2010 Twitter Grader was hacked and a message sent out to all Twitter Users who had active OAuth promoting a video of BizStone by an account started just a day earlier - creating a storm on Twitter.[173]

On June 2, 2010 HubSpot launched a social media experiment that involved an alternate reality game.[174] The game involved a spoof home page for an educational site that they sponsor (inboundmarketing.com). The spoof inconvenienced the site's students, so HubSpot had to backtrack and apologize.[175]

Some customer reviews say that HubSpot isn’t effective for “lazy people.” Customers who don’t invest the time to create content may not be effective.[97]

Notes

  1. ^ Eric Markowitz (September 2010). "My Story: Brian Halligan of HubSpot". Inc. magazine. Retrieved December 3, 2011.
  2. ^ a b c d Moore, Galen (February 9, 2012). "Akami CFO Sherman Leaves for HubSpot". Mass High Tech. Retrieved Retrieved February 27, 2012.. {{cite news}}: Check date values in: |accessdate= (help)
  3. ^ a b c d e Skok, David (November 22, 2011). "HubSpot's Best Practices for Managing SaaS Inside Sales". ForEntrepreneurs. Retrieved February 27, 2012. Cite error: The named reference "onehundrednine" was defined multiple times with different content (see the help page).
  4. ^ "Startup Culture Lessons From Mad Men".
  5. ^ "HubSpot Acquires Marketing Automation Company Performable".
  6. ^ a b c "From the Blackboard to the Boardroom". Entrepreneur. March 11, 2010. Retrieved February 27, 2012.
  7. ^ a b c d "Interview with Brian Halligan, CEO & Co-Founder of Hub Spot". EntrepreneurshipReview. May 24, 2011. Retrieved February 27, 2012. Cite error: The named reference "onehundredfortynine" was defined multiple times with different content (see the help page).
  8. ^ a b c d e Stone, Avery (August 8, 2011). "HubSpot wants to be Salesforce.com for small business". Fortune Magazine. Retrieved February 27, 2012.
  9. ^ a b Zieger, Melissa (October, 2011). "Interview with Dharmesh Shah: A Great Spot to Hub your Social Media". 367 Addison Avenue. Retrieved February 27, 2012. {{cite news}}: Check date values in: |date= (help)
  10. ^ Indvik, Lauren (March 8, 2011). "Here's What Google, Salesforce & Sequoia Are Investing In". Mashable. Retrieved March 9, 2011.
  11. ^ Kirsner, Scott (October 19, 2009). "Brian Halligan's To-Do List: Run Company, Write Book, Raise $16 Million". The Boston Globe. Retrieved January 22, 2011.
  12. ^ "HubSpot, Inc. Secures $12,000,000 Series B Financing". Xconomy. May 16, 2008. Retrieved January 22, 2011. {{cite news}}: Cite has empty unknown parameter: |coauthors= (help)
  13. ^ Hendrickson, Mark (May 15, 2008). "HubSpot Gets $12 Million To Drive Traffic to Your Site". TechCrunch. Retrieved February 27, 2012.
  14. ^ Ha, Anthony (May 16, 2008). "Marketing software company HubSpot raises $12M". VentureBeat. Retrieved February 27, 2012.
  15. ^ Rao, Leena (February 8, 2012). "Eyeing an IPO, HubSpot Adds Akamai's CFO and Former IBM Exec JD Sherman as COO". TechCrunch. Retrieved February 27, 2012.
  16. ^ a b c d e f Greenberg, Paul (January 24, 2012). "CRM Watchlist 2012 Winners - The Marketing Mavens". ZDNet. Retrieved February 27, 2012.
  17. ^ Psaty, Kyle (March 30, 2010). "EXCLUSIVE: A Tour of HubSpot's New Office in Lechmere". BostonInno. Retrieved February 27, 2012. {{cite news}}: Cite has empty unknown parameter: |coauthors= (help)
  18. ^ Calnan, Christopher (August 22, 2008). "HubSpot handles e-marketing surge". Mass High Tech. Retrieved February 27, 2012.
  19. ^ "How to Use Social Media for Lead Generation Webinar" (PDF). HubSpot. Retrieved October 26, 2009.
  20. ^ "From the Blackboard to the Boardroom". Entrepreneur. March 11, 2010. Retrieved February 27, 2012.
  21. ^ "How to Promote Your Business Blog Using HubSpot" (PDF). HubSpot. Retrieved October 23, 2009.
  22. ^ "SXSW 2010: Inbound Marketing Presentation, Slide 4, HubSpot Customer Growth".
  23. ^ a b Halligan, Brian. "Ben & Jerry's Complete Rejection Of Conventional Wisdom". HubSpot.
  24. ^ a b c Alspach, Kyle (February 9, 2012). "HubSpot looks to follow in Akami's Footsteps". Boston Business Journal. Retrieved February 27, 2012.
  25. ^ a b c Gomer, Gregory (March 8, 2011). "HubSpot Locks Up $32 Million From Sequoia, Google Ventures & Salesforce.com: Exclusive Video Interview with CEO Brian Halligan". BostonInno. Retrieved February 27, 2012.
  26. ^ a b "What is Inbound Marketing with Brian Whalley". Internet Marketing Podcast. February 21, 2012. Retrieved February 27, 2012. {{cite news}}: |first= missing |last= (help)
  27. ^ a b c Gilbert, Alison (February 4, 2012). [February 27, 2012 "INBOUND MARKETING: How to Get Customers Without Really Trying"]. Digital Brand Marketing Education. Retrieved February 27, 2012. {{cite news}}: Check |url= value (help) Cite error: The named reference "eighty" was defined multiple times with different content (see the help page).
  28. ^ Roush, Wade (August 24, 2007). "Online Marketing for Dummies—and for People with Better Things to Do". Xconomy. Retrieved February 27, 2012.
  29. ^ "Disruptor of the Day: Brian Halligan, Dharmesh Shah & HubSpot – Taking the Hassle out of Marketing". Daily Disruption. February 8, 2012. Retrieved February 27, 2012.
  30. ^ Maksymiw, Amanda (February 17, 2012). "6 Lessons from HubSpot's LinkedIn Company Page". Business Insider. Retrieved February 27, 2012.
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Further reading

  • Halligan, Brian (2010). Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History. John Wiley & Sons, Inc. ISBN 978-0-470-90052-9. {{cite book}}: Unknown parameter |coauthors= ignored (|author= suggested) (help)
  • Halligan, Brian (2010). Inbound Marketing: Get Found Using Google, Social Media and Blogs. John Wiley & Sons, Inc. ISBN 978-0-470-49931-3. {{cite book}}: Unknown parameter |coauthors= ignored (|author= suggested) (help)
  • Bodnar, Kipp (2012). The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More. John Wiley & Sons, Inc. ISBN 978-1-118-16776-2. {{cite book}}: Unknown parameter |coauthors= ignored (|author= suggested) (help)
  • Zarella, Dan (2011). The Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas. Do You Zoom, Inc. ISBN 978-1-936719-27-3. {{cite book}}: Cite has empty unknown parameter: |coauthors= (help)
  • Zarella, Dan (2010). The Social Media Marketing Book. O'Reilly Media. ISBN 978-0-596-80660-6. {{cite book}}: Cite has empty unknown parameter: |coauthors= (help)
  • Meerman Scott, David (2009). World Wide Rave. John Wiley & Sons, Inc. ISBN 978-0-470-39500-4. {{cite book}}: Cite has empty unknown parameter: |coauthors= (help)
  • Meerman Scott, David (2007). The New Rules of Marketing and PR. John Wiley & Sons, Inc. ISBN 978-0-470-11345-5. {{cite book}}: Cite has empty unknown parameter: |coauthors= (help)
  • Fitton, Laura (2009). Twitter for Dummies. Wiley Publishing, Inc. ISBN 978-0-470-47991-9. {{cite book}}: Unknown parameter |coauthors= ignored (|author= suggested) (help)
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