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KSRO

Coordinates: 38°26′22.00″N 122°44′51.00″W / 38.4394444°N 122.7475000°W / 38.4394444; -122.7475000
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KSRO
Broadcast areaSanta Rosa, California
Frequency1350 kHz
Branding1350 KSRO
Programming
FormatNews Talk Information
AffiliationsNBC News Radio, Premiere Radio Networks, Dial Global
Ownership
OwnerSonoma Media Group
History
First air date
1936
Call sign meaning
K Santa ROsa
Technical information
Facility ID22881
ClassB
Power5,000 watts
Transmitter coordinates
38°26′22.00″N 122°44′51.00″W / 38.4394444°N 122.7475000°W / 38.4394444; -122.7475000
Links
WebcastListen Live
Websiteksro.com

KSRO (1350 AM) is a radio station broadcasting a News Talk Information format. Licensed to Santa Rosa, California, USA, the station serves the Santa Rosa area. The station is currently owned by Sonoma Media Group [2] and features programing from NBC News Radio, Premiere Radio Networks and Dial Global.[3]

History

The station was founded in 1936 by Ernest L. Finley, owner of the Santa Rosa Press Democrat. Ownership passed to Finley's wife, Ruth, when he died in 1942.[4] The station achieved some notoriety in 1943 when an actual broadcast was included in Alfred Hitchcock's film Shadow of a Doubt, filmed on location in Santa Rosa.[5]

Santa Rosa Junior College joined the Northern California Junior College Conference in 1939 and won the football championship that fall. KSRO began broadcasting the games that season, initiating a 50-year relationship between the College and the station.[6]

In the 1950s and 1960s, KSRO played "Top 40" music. Its strong signal carried through the mountainous regions of the county and it was one of the few stations that could be received in the Russian River resort area. Like many AM stations, the increasing popularity of FM resulted in KSRO's change of format to news and talk.[7]

KSRO is currently home to The Drive with Steve Jaxon, Sonoma County's only live daily talk show. Every weekday from 3-6PM, The Drive is a variety talk show featuring all the newsmakers of the day, as well as live music, authors, and comedians. In 2012, The Drive's weekly "Wine Wednesday" segment was nominated for a Taste Award for Best Food or Drink Radio Broadcast. [8]

References

  1. ^ "Santa Rosa Market Ratings". Radio and Records. {{cite news}}: Cite has empty unknown parameter: |coauthors= (help)
  2. ^ "Sonoma County group buys KSRO". The Press Democrat.
  3. ^ "KSRO Facility Record". United States Federal Communications Commission, audio division.
  4. ^ pressdemocrat.com
  5. ^ Universal Home Video
  6. ^ santarosa.edu
  7. ^ Eyewitness account by Robert E. Nylund[vague]
  8. ^ "Winners & Nominees". The Taste Awards.