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Nash FM

Nash FM is a media brand and network owned by Cumulus Media the United States. The brand serves as a platform for the Country format, using two different radio presentations (one based around current hits, the other using a AC-focused presentation featuring more established and veteran artists), along with in-house media tie-ins through print and online platforms. Its name comes from Nashville, Tennessee, the center of the commercial country music industry in the United States, which in turn was named for colonial-era politician and Continental Army General Francis Nash.

Nash FM

Nash FM is, as of 2014, used on FM radio stations carrying country music (typically hot country) formats owned by Cumulus, and is the primary brand.

The first station to become Nash FM was 94.7 at Newark, New Jersey in the New York City area on January 21, 2013.[1]

Syndicated programming common to stations using the brand includes America's Morning Show with Blair Garner, Nash Nights Live with Shawn Parr and Kickin' It with Kix Brooks. National news is provided through an agreement with CNN.

Nash Icons

In May 2014, Cumulus Media announced a joint venture with Big Machine Records to form a spin-off of the Nash brand known as Nash Icons. The Nash Icons brand will encompass content and events oriented towards veteran, along with a planned record label to house these acts. Cumulus CEO Lew Dickey felt that there was not yet a "middle ground" between modern and classic country similarly to that of the Adult Top 40 format (between Contemporary hit radio and classic hits), and stated that the Nash Icons brand would emphasize the "biggest country artists of the last two decades, who are still recording and touring but not getting enough exposure today."[2] The first Nash Icons stations were launched at 12:00 p.m. ET on August 15, 2014 with the flips of W255CJ in Atlanta and WZAT in Savannah, Georgia, followed by a number of other Cumulus stations throughout the day.[3][4]

Station list

Callsign MHz City Market Start date Former name Notes
WNSH |Template:Ntr Newark, New Jersey New York, New York January 21, 2013[1] WFME The first Nash FM
Was Christian Preaching under Family Radio ownership before being sold to Cumulus[1]
KAMO-FM |Template:Ntr Rogers, Arkansas Fayetteville, Arkansas[5] September 6, 2013[5] "US 94"[5]
WYZB |Template:Ntr Mary Esther, Florida Fort Walton Beach, Florida February 3, 2014[6] "105.5 The Wolf"[6]
WXBM-FM |Template:Ntr Milton, Florida Pensacola, Florida[6] February 3, 2014[6] "Your Country 102.7"[6]
WHKR |Template:Ntr Rockledge, Florida Melbourne, Florida[7] July 3, 2013[7] "102.7 The Hit Kicker"[7]
WKAK |Template:Ntr Albany, Georgia Albany, Georgia May 2013[8] "K-Country 104"
WJCL-FM |Template:Ntr Savannah, Georgia Savannah, Georgia[5] September 6, 2013[5] "Kix 96"
KQFC |Template:Ntr Boise, Idaho Boise, Idaho May 24, 2013[8] "98 KQFC"
WFYR |Template:Ntr Elmwood, Illinois Peoria, Illinois[5] September 6, 2013[5] "97.3 River Country"[5]
WMDH-FM |Template:Ntr New Castle, Indiana Muncie, Indiana[5] September 6, 2013[5] "Hit Country 102.5 WMDH"[5]
KHKI |Template:Ntr Des Moines, Iowa Des Moines, Iowa May 2013[8] "97.3 The Hawk"[8]
WLXX |Template:Ntr Lexington, Kentucky Lexington, Kentucky May 2013[8] "92.9 the Bear"
WRKN |Template:Ntr LaPlace, Louisiana New Orleans, Louisiana January 23, 2014[9][10] "Rock 92.3"[9] Was Alternative Rock
KSJO |Template:Ntr San Jose, California San Francisco Bay Area[5] May 25, 2014[5] "U92.3"[11] Was Brokered Ethnic under former owners Universal Media Access prior to sale to Cumulus
KXKC |Template:Ntr New Iberia, Louisiana Lafayette, Louisiana[5] September 6, 2013[5] "New Country 99.1 KXKC"
KRMD-FM |Template:Ntr Oil City, Louisiana Shreveport, Louisiana[6] February 3, 2014[6]
WDRQ |Template:Ntr Detroit, Michigan Detroit, Michigan December 13, 2013[11] "93.1 Doug FM"[11] Was Adult Hits
WFBE |Template:Ntr Flint, Michigan Flint, Michigan February 3, 2014[6] "B95.1"[6]
WTNR |Template:Ntr Holland, Michigan Grand Rapids, Michigan February 3, 2014[6] "Thunder 94.5"[6]
WKOR-FM |Template:Ntr Columbus, Mississippi Columbus, Mississippi February 3, 2014[6] "K-94.9"[6]
KBBM |Template:Ntr Jefferson City, Missouri Columbia, Missouri October 7, 2013 "Sports Radio 100.1 The Fan" Formerly Sports Talk
WNNF |Template:Ntr Cincinnati, Ohio Cincinnati, Ohio February 7, 2014[12] "Great Country 94.1"[12]
WSJR |Template:Ntr Dallas, Pennsylvania Scranton, Pennsylvania[7] July 3, 2013[7] "Great Country 93.7"[7] ("JR 93.7" before that)
WZCY-FM |Template:Ntr Hershey, Pennsylvania Harrisburg, Pennsylvania February 3, 2014[6] "Z Country 106.7"[6]
WXTA |Template:Ntr Edinboro, Pennsylvania Erie, Pennsylvania February 3, 2014[6] "Country 98"[6]
WIWF |Template:Ntr Charleston, South Carolina Charleston, South Carolina February 3, 2014[6] "96.9 The Wolf"[6]
WOMG |Template:Ntr Lexington, South Carolina Columbia / Midlands of South Carolina February 28, 2014[13] "Magic 98.5"[13] Was Oldies prior to switch
WLFF |Template:Ntr Georgetown, South Carolina Grand Strand / Myrtle Beach, South Carolina September 6, 2013[5] "106.5 The Coyote"
WHLZ |Template:Ntr Marion, South Carolina Florence, South Carolina[7] July 3, 2013[7] "Wheelz 100.5"[7]
WKOS |Template:Ntr Kingsport, Tennessee Tri-Cities, Tennessee / West Virginia July 3, 2013[7] "Great Country 104.9"[7]
WKDF |Template:Ntr Nashville, Tennessee Nashville, Tennessee February 3, 2014[6] "103.3 WKDF"[6] Nominal flagship station
KAYD-FM |Template:Ntr Silsbee, Texas Beaumont[7] / Port Arthur, Texas July 3, 2013[7] "KD 101"[7]
WPSK-FM |Template:Ntr Pulaski, Virginia Blacksburg, Virginia[6] February 5, 2014[6]
WPCK |Template:Ntr Denmark, Wisconsin Green Bay, Wisconsin[8] May 2013[8] "99.5 & 104.9 The Wolf"[8] simulcasts 99.5 WPKR
WPKR |Template:Ntr Omro, Wisconsin Green Bay, Wisconsin[8] May 2013[8] "99.5 & 104.9 The Wolf"[8]
KRST |Template:Ntr Albuquerque, New Mexico Albuquerque, New Mexico May 30, 2014 "92.3 KRST Country"[14]

Critical reception

While there has been some good feedback on the launching of the Nash FM brand, it was a different story involving the Nash Icons' launching. In a commentary from Radio Insight, Lance Venta notes that Nash Icon's soft launch did not generate the attention that Nash FM got, adding that the stations that flipped to the format are in markets with more than 2 Country outlets (or in the case of Kansas City, 3) that have better ratings and more established, while others (like KQLK/Lake Charles, Louisiana) flipped from a format that had good ratings in order to cut into the ratings of a competitor (KNGT) and to protect a sister Country station (KYKZ). Venta later stated "Does this mean Nash Icon is destined for failure? Not at all. Cumulus is putting resources behind the Nash and Nash Icon brands that puts other formats to shame. This launch though has felt disjointed, rushed, and not what Cumulus and Big Machine first hyped it to be. Once the brand is fleshed out and additional features/shows are added, there could easily be additional demand for a brand to acts as the Adult Contemporary equivalent for Country listeners in a world where many of the format’s stations are evolving towards a CHR styling."[15]

References

  1. ^ a b c "Cumulus Planning A National Country Brand". RadioInsight. RadioBB Networks. January 21, 2013. Retrieved March 15, 2014.
  2. ^ "Wanted for Radio: More Country Greats". Billboard. Retrieved August 16, 2014.
  3. ^ "Oldies 98.9 becomes older-skewing country NASH Icon 98.9". Atlanta Journal-Constitution. Cox Media Group. August 15, 2014. Retrieved August 16, 2014.
  4. ^ "Nash Icons launches across the country". Radio Insight. Retrieved August 16, 2014.
  5. ^ a b c d e f g h i j k l m n o p "Cumulus Launches Six More Nash-FM's". RadioInsight. RadioBB Networks. September 6, 2013. Retrieved March 17, 2014.
  6. ^ a b c d e f g h i j k l m n o p q r s t u v w "Cumulus Adds 11 More NashFM's". RadioInsight. RadioBB Networks. February 3, 2014. Retrieved March 15, 2014.
  7. ^ a b c d e f g h i j k l m n "Cumulus' NashFM Expansion Continues". RadioInsight. RadioBB Networks. July 3, 2013. Retrieved March 17, 2014.
  8. ^ a b c d e f g h i j k "Cumulus Launches Five Additional NashFM's". RadioInsight. RadioBB Networks. May 24, 2013. Retrieved March 17, 2014. Source claims claims that change "already" happened at noon, but with a last update time of "5:00 am", it's unclear whether the article originally referred to May 23 or some other date.
  9. ^ a b "Nash Launches In New Orleans". RadioInsight. RadioBB Networks. January 6, 2014. Retrieved March 16, 2014.
  10. ^ 92.3 WRKN Flips To Nash. Format Change Archive. RadioBB Networks. January 6, 2013. Retrieved March 16, 2014.
  11. ^ a b c "Nash Comes To Detroit". RadioInsight. RadioBB Networks. December 13, 2013. Retrieved March 17, 2014.
  12. ^ a b "Cumulus Adds 11 More NashFM's". RadioInsight. RadioBB Networks. February 3, 2014. Retrieved March 15, 2014.
  13. ^ a b "Nash-FM Launches In Columbia, SC". RadioInsight. RadioBB Networks. February 28, 2014. Retrieved March 15, 2014.
  14. ^ "Nash Takes Left Turn Into Albuquerque" from Radio Insight (May 30, 2014)
  15. ^ "Looking At The Nash Icons Launch" by Lance Venta from Radio Insight (August 17, 2014)
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