Love Radio

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Not to be confused with the same name which is a religious broadcaster.
Love Radio Network
TypeBroadcast FM radio network
(Contemporary MOR, OPM)
Country
Philippines
AvailabilityNationwide
Founded1975
OwnerManila Broadcasting Company
Affiliation(s)
Official website
www.loveradio.com.ph

Love Radio Network is a broadcast FM radio network in the Philippines owned by Manila Broadcasting Company. Its headquarters are located at Cultural Center of the Philippine Complex, Pasay City, Manila. The network's original format is easy-listening until 2000 when Love Radio shifted to Contemporary MOR or more popularly known as the masa format.

Its flagship station is DZMB in Metro Manila (licensed to Cebu Broadcasting Company), which has been rated as #1 in the FM radio ratings for 15 years (from 2002 to 2017), according to the KBP's Radio Research Council Surveys[1][2] and AC Nielsen Car Survey.

History

Love Radio was previously known by its call letters DZMB when it began broadcasts on the FM band in 1975 from its first broadcast days on the AM band. Back then, it played mainstream pop, later relegating to easy listening music. As DZMB, it also introduced and institutionalized the deep-voiced radio announcers. In the 1980s, Manuelito F. Luzon, then station manager of DZMB, conceptualized the station's branding identity.[3][4][5]

In the 2000s, Love Radio was reformatted to a contemporary masa, a format that was trending on the landscape of FM radio in the country which was started by rival stations since the dawn of the new millennium.[6]

Some of the radio DJs who worked are Chris Tsuper, Nicole Hyala, Tanya Chinita, Diego Bandido, Totoy Bato, Raqi Terra, Lala Banderas, Laboching, and Robin Sienna.

Nationwide programming

  • Tambalang Balasubas at Balahura with Chris Tsuper and Nicole Hyala (Monday to Friday, 8 a.m.-9:30 a.m.)×
  • Catch 22 Pilipinas with Shai Tisai and Sexy Terry (Saturday, 9 a.m.-12 nn)××

× - Broadcasts in all Love Radio stations
×× - Also syndicated on Yes! The Best and Easy Rock

Love Radio stations

Further information: Love Radio stations

See also

References

  1. ^ MBC Sales and Promotion - LOVE RADIO: 9 YEARS OF BEING #1 Retrieved on 03-11-09.
  2. ^ The Manila Times Internet Edition | LIFE & TIMES > Listen to the new Love Radio Archived 2009-04-06 at the Wayback Machine Retrieved on 05-23-07.
  3. ^ "Win Radio ranks sixth among Metro Manila radio stations". Philippine Entertainment Portal. September 27, 2011.
  4. ^ Baquisal, Yui (July 11, 2011). "Changing of the guards". The Philippine Star.
  5. ^ Baquisal, Yui (April 18, 2011). "No double meaning songs on air". The Philippine Star.
  6. ^ Jeffrey O. Vaslino (February 25, 2011). "The changing landscape of FM radio". BusinessWorld.
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