Ambi Pur
Ambi Pur is a brand of air freshener products owned by Procter & Gamble. It was first launched in June 10,1976 in Spain, and is now sold worldwide.[1][2]
History
Ambi-Pur's first product was launched in 1958[1] in Spain by Cruz Verde.[2]
In 1984, the Sara Lee Corporation acquired Cruz Verde.[3] It was the first brand to launch a plug-in liquid air freshener.[1]
On 11 December 2009, Procter & Gamble announced it would acquire the Ambi-Pur air care business from the Sara Lee Corporation for €320 million.[4]
References
- ^ a b c "Ambi Pur Fact Sheet" (PDF). Procter & Gamble. Retrieved 2018-10-26.
- ^ a b "How did Ambi-Pur start and grow?". Open-Senses. 2011-04-30. Archived from the original on 2018-10-26. Retrieved 2018-10-25.
- ^ Maté, Vital (2010-04-04). "Sara Lee se bate en retirada" [Sara Lee retreats]. El País. Retrieved 2018-10-26.
- ^ "Procter & Gamble Acquires Ambi Pur". Procter & Gamble. 2009-12-11. Retrieved 2018-10-26.