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Golden Screen Cinemas, also known as GSC or GSCinemas, is an entertainment company in Malaysia. It is the largest Malaysian cinema company, with most of its cinemas are located in the Mid Valley Megamall with 21 screen cinemas and 2763 seats.[1]
History
Golden Screen Cinemas was founded in 1987 under the name Golden Communications Circuit, a joint venture between Hong Kong's Golden Harvest and the Malaysian conglomerate PPB Group, the latter of whom operated a small set of Malaysian cinemas leased from Shaw Brothers Studio.[2] After a January 1988 merger between Golden Communications (GC) Circuit and the Malaysian branch of Cathay Organisation, the company was renamed Golden Screen Cinemas.[3]
Overview
As of January 2018, GSC has 344 screens in 36 locations throughout Malaysia.[4] Respective Malaysian states with GSC cinemas are Johor (3), Kedah (2), Kuala Lumpur (8), Melaka (2), Negeri Sembilan (2), Pahang (3), Penang (3), Perak (1), Putrajaya (2), Sabah (2), Sarawak (2) and Selangor (8).
GSC has certain cinema halls called "Cinema Experiences" that have specialty features. [41]
GSC Lite
Locations
Amanjaya Mall (Hall 8)
Mentakab Star Mall (Hall 6)
Terminal One (Hall 4)
Berjaya Megamall (Hall 5)
Bintang Megamall (Hall 8)
4DX
4DX halls are auditoriums that employ motion enabled chairs; these chairs create strong vibrations and sensations, as well as environmental controls for simulated weather conditions, such as lightning, rain, flashing (strobe) lights, fog, and strong scents.[42]
Locations
1 Utama (Hall 7)
IOI City Mall (Hall 3)
Paradigm Mall JB
The Mall, Mid Valley Southkey
AURUM
GSC's "AURUM" cinematic experience includes luxury recliners, private cabins, individualised services, continental dining. Each AURUM ticket offers moviegoers a food delivered directly to their seats; tickets also include a private screening for up to 20 people, as well as a built-in karaoke system.[43]
Locations
The Mall, Mid Valley Southkey
The Gardens Mall
D-BOX
D-BOX theatres incorporate movement through chairs during screenings.[44]
Locations
1 Utama (Hall 3)
AEON Bandaraya Melaka (Hall 1)
CityOne Megamall (Hall 1)
East Coast Mall (Hall 1)
Gurney Plaza (Hall 3)
IOI City Mall (Hall 11)
Ipoh Parade (Hall 1)
Melawati Mall (Hall 1)
Mid Valley Megamall (Hall 18)
MyTOWN Shopping Centre (Hall 3)
Palm Mall (Hall 1)
Paradigm Mall JB (Hall 1)
Pavilion KL (Hall 3)
Suria Sabah (Hall 1)
The Mall, Mid Valley Southkey (Hall 4) (opening soon)
DOLBY ATMOS
DOLBY ATMOS specialises in increased sound quality. The hall allows sound to move throughout the theatre, to emulate natural and lifelike audio effects. The experience employs up to 64 speakers.[45]
Locations
1 Utama (Hall 3)
AEON Bandaraya Melaka (Hall 1)
Aman Central Mall (Hall 2)
Berjaya Times Square (Hall 1)
CityOne Megamall (Hall 1)
Dataran Pahlawan (Hall 4)
East Coast Mall (Hall 1)
Eko Cheras Mall (Hall 2)
IOI City Mall (Hall 10 & Hall 11)
IOI Mall (Hall 3)
Ipoh Parade (Hall 1)
Melawati Mall (Hall 1)
Mid Valley Megamall (Hall 18)
MyTOWN Shopping Centre (Hall 3)
Nu Sentral (Hall 3)
Paradigm Mall JB (Hall 1)
Queensbay Mall (Hall 1)
Quill City Mall (Hall 1)
Setia City Mall (Hall 1)
Sunway Carnival Mall (Hall 7)
Suria Sabah (Hall 1)
The Summit (Hall 7)
GSC MAXX
GSC MAXX incorporates dual digital projectors, an active polarized 3D system, and Dolby CP850 sound processes.[46]
Locations
IOI City Mall (Hall 10 & Hall 11)
Ipoh Parade (Hall 1)
MyTOWN Shopping Centre (Hall 3)
Paradigm Mall JB (Hall 1)
Gold Class
Gold Class auditoriums come with accompanying lounges and toilets, reclining seats, and a table for every two seats.[47]
Locations
1 Utama (Hall 1)
Pavilion (Hall 1)
IMAX
IMAX features immersive audio combined with high definition images.[48]
Locations
The Mall, Mid Valley Southkey (Hall 1)
Onyx
The Onyx cinematic experience features ultra-sharp, high-definition content on the silver screen, with an accompanying LED theatre display. It is the world's first Digital Cinema Initiatives (DCI)-compliant High Dynamic Range (HDR) LED theatre display. Onyx Halls are equipped with JBL by HARMAN Professional Solutions audio technology.[49]
Location
Mid Valley Megamall (Hall 11)
Premiere Class
Premiere Class experiences have spacious seats, trays, lounges, and toilets.[50]
Locations
Berjaya Times Square (Hall 2)
Gurney Plaza (Hall 1)
MyTOWN Shopping Centre (Hall 13)
Paradigm Mall JB (Premiere Class Hall 1 & Premiere Class Hall 2)
PlayPlus
PlayPlus is a family and child-friendly service.[51]