Comicsgate is a campaign in opposition to perceived "forced diversity" and progressivism in the content of North American superhero comic books and the kinds of creators who work in the industry. The name is derived from Gamergate, a similar movement related to video games. Participants argue that "forced diversity" occurs in both hiring and comics content, and that this has led to a decline in sales.
The movement has been described as part of the alt-right movement, and as a harassment campaign which "targets women, people of color, and LGBT folk in the comic book industry". It has faced blame for the vandalism of a store that did not stock comics created by its members, and for threats of violence against others.
Members of the movement object to things they feel exemplify problems in the comics industry, which interfere with entertaining its traditional readers. Examples include storylines such as those in the "All New, All Different" campaign undertaken by Marvel Comics in the later 2010s, in which white male characters that have traditionally had the superhero identities of Wolverine, Thor, Hulk, Captain America, and Spider-Man have been temporarily replaced by female and/or racial minority characters. They have complained about stories dealing with current social issues, and the depiction of women with less sexualized figures. They argue that deliberately hiring more diverse creators, and a corresponding shift of focus – away from catering exclusively to traditional readers, to win the favor of new comics readers – have led to declining quality and sales.
Participants say that it has no organization or leadership. Commentator Richard C. Meyer (posting under the banner Diversity & Comics) and former DC illustrator Ethan Van Sciver have been prominent advocates for the campaign.
In 2016, female superhero Mockingbird was depicted on a comic book cover wearing a t-shirt that read "Ask Me About My Feminist Agenda"; this was followed by harassment on Twitter of series writer Chelsea Cain, including a posted illustration of Mockingbird after being brutally killed with her costume torn off, with the t-shirt phrase as a caption.
A July 2017 social media post by Marvel Comics assistant editor Heather Antos, featuring several young female coworkers getting milkshakes in memory of company veteran Flo Steinberg, drew attention from members of the movement. Antos was described by them as a "diversity hire", "an unqualified bimbo", and "the 'false rape charge' type", and the group in general as "fake geek girls", "tumblr-virtue signalers", and "the creepiest collection of stereotypical SJWs anyone could possibly imagine". Antos reported receiving rape threats, being doxxed, and – with her friends – being the target of a campaign of online harassment for some time afterward.
Meyer has made the campaign a common subject on his YouTube channel and Twitter account, in which he identifies comics professionals whose work or personal activities he sees as detrimental to the industry. He took credit for the firing of writer Aubrey Sitterson from the IDW comic G.I. Joe: Scarlett’s Strike Force after Sitterson criticized on social media what he saw as "performative grief" about the September 11 attacks. In a 2017 video titled "The Dark Roast", Meyer referred to a female Marvel Comics editor as a "cum dumpster", accused various female professionals of "sucking their way into the industry", and described a transgender female writer as a "man in a wig". Meyer participated in the backlash against the character designs of Netflix adaptation She-Ra and the Princesses of Power; he called showrunner Noelle Stevenson a "boyish lesbian" and accused her of re-imagining the title character as herself, describing it as "utter selfishness and egotism".
Members of Comicsgate have responded to professionals criticizing the movement by circulating lists of such creators to boycott, including one which categorized individuals as members of the "Pravda Press", "SJW vipers", and other derogatory labels. Among those placed on such lists and criticized for their views have been Larry Hama, Mark Waid, Alex de Campi, Kelly Sue DeConnick, Matt Fraction, and Ta-Nehisi Coates. Colorist Moose Baumann recounted that he received threats of violence after stepping away from Van Sciver's creator-owned book Cyberfrog.
A few creators involved with Comicsgate have run successful crowdfunding campaigns promoted to produce comics reflecting the group's values, including Van Sciver's Cyberfrog, Meyer's No Enemy But Peace, Mitch Breitweiser's Red Rooster, and Mike S. Miller's Lonestar.
In early 2018, Meyer announced that his crowdfunded comic book Jawbreakers: Lost Souls, a collaboration with freelance artist Jon Malin, would be published by Antarctic Press. Upon learning that some store owners had discussed their decisions not to stock it, he encouraged his followers to publicly post and circulate their names, locations, and employee information. He accused Edmonton, Alberta store Variant Edition of "bullying and intimidating their own customers" after the female co-owner tweeted that they would not stock the publication; the store was subsequently vandalized and robbed. Dublin, Ireland store Big Bang Comics, which was not stocking the book, received threats of violence on social media.
On May 13, Antarctic Press announced that they were ending their relationship with Meyer, citing shock over his behavior. Meyer blamed freelance writer Mark Waid for contacting Antarctic's owner to talk about the controversy, accusing him of pressuring Antarctic not to publish the book. Both Antarctic and Waid issued statements denying that any threats or bullying had taken place. In October 2018, Meyer sued Waid for "tortious interference with contract and defamation". In a motion to dismiss, Waid's attorney Mark Zaid asserted that Meyer's own public attacks against industry professionals were responsible, pointing to comments on Twitter calling writer Ta-Nehisi Coates "a race hustler", accusing a number of female professionals of being hired solely based on gender, and referring to trans and non-binary DC writers as "a modern day carnival". As of September 2019[update] the case was pending.
Although many comics professionals choose to ignore Comicsgate to avoid giving it publicity, it has been met with widespread criticism from other readers, comics creators, and industry journalists. Both Meyer and Van Sciver have come under criticism for their public comments. Van Sciver has faced backlash from other comic professionals for joking about suicide by Democrats, comments on Reddit about a "queer globalist mess", and hosting alt-right leader Vox Day in an episode on his YouTube channel.
In mid 2018, Marsha Cooke, widow of writer-artist Darwyn Cooke, denied a claim by Comicsgate participants that her husband would have supported the campaign. After she became the subject of online attacks on Twitter for this, several industry veterans (including Bill Sienkiewicz, Van Jenson, Tony Bedard, Jeff Lemire, and Magdalene Visaggio) wrote rebukes to the movement. In a social media post, writer Scott Snyder, who teaches writing in college and DC Comics' talent development program, said the movement launched "cruel, personal attacks" on his students that "were (and still are) especially repugnant for their sexism, racism, homophobia, and transphobia." After Comicsgate participants claimed that writer Donny Cates supported them, he publicly denounced the movement, saying "no one is going to use my art to promote something that has attacked my friends".
Writer Tom Taylor posted a brief message on social media rejecting the tenets of Comicsgate, stating "I believe comics are for everyone. There is no excuse for harassment. There is no place for homophobia, transphobia, racism or misogyny in comics criticism." The social media post was retweeted by creators including Kelly Thompson, Tim Seeley, Margaret Stohl, Jason Latour, Greg Pak, Fabian Nicieza, Benjamin Percy, and Jeff Lemire. In an unsigned editorial, Paste magazine took issue with the phrasing of Taylor's statement, arguing that the group's activities should not be equated with critical commentary.
Greg Hatcher, administrator of the Comic Book Resources forums, compared the movement to the harassment that drove actresses Kelly Marie Tran and Millie Bobby Brown from social media, and noted that comic creators in earlier decades such as Jack Kirby and Stan Lee had also faced fan backlash for including political themes in comic books.
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