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Front view of JCube, a shopping mall in Jurong East, Singapore.jpg
JCube, from Jurong East MRT station.
LocationJurong East, Singapore
CoordinatesCoordinates: 1°19′59.95″N 103°44′23.91″E / 1.3333194°N 103.7399750°E / 1.3333194; 103.7399750
Address2 Jurong East Central 1, Singapore 609731
Opening date2 April 2012
ManagementCapitaMalls Asia
OwnerCapitaMall Trust
No. of stores and services154
Total retail floor area210,000 square feet (20,000 m2)
No. of floors6

JCube (Chinese: 裕冰坊) is a shopping centre located in Jurong East, Singapore. It opens from 10am to 10pm [1] and is home to Singapore’s first Olympic-size ice rink and the first IMAX theatre in the suburbs. It was built on the former site of the Jurong Entertainment Centre. The name, JCube was decided on after a naming competition held in 2010. J represents the mall’s location in Jurong. Cube represents what JCube was designed to look like - an ice cube. It was co-designed by RSP Architects and Benoy.[2] It is owned by CapitaMall Trust and managed by CapitaMalls Asia and thus is a participating mall in CapitaStars, the cardless rewards programme by CapitaMalls Asia.[3]

Jurong Entertainment Centre[edit]

Prior to its construction, a shopping centre Jurong Entertainment Centre was once located on its current site. It was closed for redevelopment in October 2008 and was expected to be completed by 2011. However, due to the financial crisis of 2007–2010 and high construction costs, the redevelopment programme was delayed. The building was completely demolished in February 2010.

Reconstruction and opening[edit]

On May 21, 2010, CapitaMall Trust held a groundbreaking ceremony for its new mall on the site of the former Jurong Entertainment Centre.[4] The 204,000 square feet (19,000 m2) new mall, named JCube, comprises five levels of retail, two basement levels of car park and a rooftop landscaped plaza.

JCube opened and welcomed shoppers on 2 April 2012.[5] and is managed by CapitaMalls Asia.[6]

Green initiatives[edit]

In 2011, JCube was awarded the Green Mark Platinum award by the Building and Construction Authority in Singapore. It is estimated that the mall will save 7,793,984 kWh/year in energy and 3,419m3/year in water.[7] This can be done because the mall is fitted with various green features to help it reduce the consumption of utilities. Grey-water ice shavings from the ice rink are recycled; plants in the mall are watered using rainwater collected from a rainwater harvesting tank; waste heat generated from the cooling of the ice rink is also recycled to heat the rink’s zamboni and shower rooms, the use of solar panels to generate electricity and the use of green demolition for the former Jurong Entertainment Centre.[8]


  • Daiso (Replaced Payless ShoeSource)
  • FairPrice Finest (cease operation on 26 June 2019)
  • Kopitiam (cease operation on 30 June 2019)
  • The Rink
  • Shaw Theatres
  • KFC
  • The Manhattan Fish Market

J. Avenue[edit]

Due to the opening of Jem and Westgate and declining number of shoppers,[9] J.Avenue, located on Level 2 of JCube, was launched on 6 September 2014. J.Avenue is mainly targeted at the young, and to keep them returning, retail concepts will be constantly updated throughout the year. There are trick art installations so that people can take selfies with interesting backgrounds. Since their target audience, the young, are more tech-savvy, J.Avenue also launched an online portal,[10] featuring some merchandise available at the stores in J.Avenue. [11]


  1. ^ "JCube". www.jcube.com.sg.
  2. ^ http://capitamall.listedcompany.com/newsroom/20100521_123303_C38U_3D8A36343999FAD04825772A00070A70.1.pdf
  3. ^ "About CapitaStar - CapitaStar". www.capitastar.com.sg.
  4. ^ JCube – A Brand New Retail Landmark in Singapore’s Jurong Lake District Archived 2012-03-06 at the Wayback Machine
  5. ^ "AsiaOne". AsiaOne.
  6. ^ "404". Channel NewsAsia.
  7. ^ "CapitaLand Mall Trust :: Investor Relations". capitamall.listedcompany.com.
  8. ^ "INSIDE Magazine - CapitaLand". inside.capitaland.com.
  9. ^ Yap, Jacky (8 September 2014). "J Cube S'pore Launches Hipster J.Avenue, Equipped With Cool New Digital Innovations!".
  10. ^ http://www.javenue.sg[permanent dead link]
  11. ^ "Discover - CapitaLand". www.capitamallsasia.com.

External links[edit]