|Place of origin||United States|
Maypo is a brand of instant maple-flavored oatmeal cereal. It was originally manufactured by Maltex Co. and is now owned by Homestat Farm, Ltd. It was best known for its television commercials with the catchphrase, "I Want My Maypo" by Marky Maypo.
Maypo was developed by the Maltex Corporation in Burlington, Vermont, a company which had been manufacturing wheat and barley cereal since 1899 under the name Malted Cereals Company. The formula was invented in 1953 by Herbert A. Bahrenberg.
Shortly after the development of Maypo, Maltex was sold in 1956 and became a division of Heublein. By the mid-1960s its market share had declined and Maltex was sold to American Home Products. In 2001 Homestat Farm, Ltd. purchased Maypo.
The original "I Want My Maypo" ad was developed in 1956 by the Fletcher, Richards, Calkins & Holden Advertising Agency. The animation was created by John Hubley. The commercial, which appealed to children, increased sales on average 78%, with some markets increasing sales by 186%.
In popular culture
A Maypo commercial is seen on a television screen in the 1999 animated film The Iron Giant. In the 2015 Signature Edition, it was replaced with a commercial advertising Disney's Tomorrowland attraction.
- "Homestat Farm Launches Maypo Maple Oatmeal with Modern-Day Superfood | Project NOSH". Project NOSH. Retrieved 2017-05-04.
- Mary Ann DiSpirito; David Robinson (27 July 1999). Burlington. Arcadia Publishing. pp. 70–. ISBN 978-1-4396-1017-6.
- "The Tale Of Marky Maypo". HomestatFarm. Retrieved 2017-05-04.
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- Wurm, Gerald. "Iron Giant, The (Comparison: Theatrical Version - Director's Cut) - Movie-Censorship.com". www.movie-censorship.com.
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