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One Direction: This Is Us

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One Direction: This Is Us
Theatrical release poster
Directed byMorgan Spurlock
Produced byMorgan Spurlock
Simon Cowell
Adam Milano
Ben Winston
Starring
CinematographyNeil Harvey
Edited byGuy Harding
Wyatt Smith
Pierre Takal
Music byOne Direction
Simon Franglen (score)
Production
companies
Distributed byTriStar Pictures
Release dates
  • 29 August 2013 (2013-08-29) (United Kingdom)
  • 30 August 2013 (2013-08-30) (United States)
Running time
92 minutes[2]
Extended fan cut:
106 minutes[3]
CountriesUnited Kingdom
United States[1]
LanguageEnglish
Budget$10 million[4]
Box office$68.5 million[4]

One Direction: This Is Us is a 2013 British-American 3-D documentary concert film centering on British-Irish group One Direction. It opened in the United Kingdom on 29 August 2013, followed a day later in the United States. The movie shows many clips and songs of One Direction.

Synopsis

Billed as an intimate all-access look at life on the road for the global music phenomenon, This Is Us follows the lives of the five members of the boy band, One Direction. One Direction was first put into a group on the X Factor in 2010. This Is Us contains live concert footage from One Direction's Take Me Home Tour at London's O2 Arena,[5] and footage from their lives pre- and post-X Factor appearance, and gives insight into the preparation for their concerts and ultimately what it is like to be One Direction.[6][7]

Cast

Production

This Is Us was first announced by the band while on The Today Show in New York's Rockefeller Plaza on 12 November 2012,[8] followed by confirmation it would be directed by Morgan Spurlock.[9] Spurlock, who unsuccessfully negotiated to direct similar films, Justin Bieber: Never Say Never and Katy Perry: Part of Me, said that he took on the film because of the band's fast-track rise to stardom.[10] The film started filming in Tokyo on 17 January 2013 and was being shot in 3D with 4K resolution RED Epic digital cameras, which Spurlock said gave a cinematic appeal. The film was later given the name One Direction: This Is Us on 19 March 2013, previously being referred to as 1D3D.[11]

It has been further said that the film is not scripted, with the footage genuine and of them acting "naturally".[12] Styles admitted[where?] that the cameras following them around was scary but said that this film gives them the opportunity to show more personality, how they interact, and how they relax when not on stage. Niall Horan remarked[where?] that the film crew had access to all areas, even filming them in the toilet.

Scenes shown in trailers include footage of fans telling stories related to the band following a request posted on YouTube,[13] as well as comment from Simon Cowell, who was their mentor on The X Factor and is also a producer of the film.

Release

The world premiere of the film was held in Leicester Square, in London on 20 August 2013.[14][15]

The film was released in the United Kingdom on 29 August 2013,[16] and was rolled out internationally on 30 August 2013 with a majority of markets being reached by the end of September 2013.[17]

Marketing

As part of the marketing campaign, the band allowed fans to upload pictures of themselves that would appear on a version of the theatrical poster. The theatrical poster itself has pictures of fans forming part of the background, with another version created and displayed on the band's website where the photos were used to recreate the poster itself.[18]

An initial teaser trailer was released on 8 February 2013,[19] followed by a second trailer on 25 June 2013.[20] This second trailer also teased a snippet of "Best Song Ever", the lead single from their third studio album, Midnight Memories, which has been released upcoming on 25 November 2013

Box office

This Is Us grossed $28.9 million in North America, and $38.5 million in other countries, for a worldwide total of $67.3 million.[4] It is currently the fourth highest-grossing concert film.[21] It made a net profit of $18 million, when factoring together all expenses and revenues for the film.[22]

The film scored $2.7 million on its Thursday debut,[23][24] and topped the box office on its opening weekend, earning $17,000,000, far better than other concert films like Katy Perry: Part of Me, Glee: The 3D Concert Movie, and Jonas Brothers: The 3D Concert Experience, but not enough to surpass Justin Bieber: Never Say Never, Hannah Montana & Miley Cyrus: Best of Both Worlds and Michael Jackson's This Is It.[25] This Is Us is the third concert film to top the box office, after the Hannah Montana and Michael Jackson films.

According to Forbes, the film would top the box office on its opening weekend with an estimated $18 million.[26] The Hollywood Reporter said the film would earn about $45 million in its four-day debut.[27]

The film has been a box office success worldwide, grossing over six times its budget.

Critical response

This Is Us has received mixed reviews prior to release, currently holding a 64% rating on Rotten Tomatoes based on 85 reviews. The site commented that "It's mostly for the converted, but One Direction: This Is Us will be fun for fans -- and it offers just enough slickly edited concert footage to entertain the casual viewer."[28] and a 49/100 rating on Metacritic, signifying "mixed or average reviews".[29]

The Seattle Times gave it an average rating of 2 stars (out of 4), Roger Moore felt "It’s not that different from the Justin Bieber doc, or the Jonas Brothers and Miley Cyrus concert films — sanitized, packaged — presenting these five British or Irish boys, ages 19-22, as paragons of pop virtue while others vouch for what “rebels” they are and that they have 'edge.'" finally adding "It’s a chipper, cheerful portrait with nary a discouraging word in it. The tunes are catchy, and the boys have charm, a little wit about them and some stage presence even if their shows have all the spontaneity of a McDonald’s menu. Not that their fans want to hear that, or hear that they have a limited shelf life. Oh no. They never let us forget that it’s a teenage girls’ world. We’re all just wearing earplugs in it."[30] New York Daily News gave a more positive rating of 3 out of 5 stars. Jim Farber felt "To their credit, the guys decided to devote more than half the film to backstage antics and talk, as opposed to Justin Bieber, whose live 3—D film nervously stuck to the stage. While One Direction come off as fun and likeable, no one will mistake their quips for the inspired absurdism of the Beatles in A Hard Day’s Night." Nor will they take Spurlock's routine camera work for the pop-art panache of Richard Lester.[31] The Washington Post; film critic Stephanie Merry felt "To add a bit of emotion, the film hears from the boys’ mothers and follows the five as they take a break from touring to return home. But for the most part, the movie embraces harmless fun, which can be enjoyable for the audience members, whether they’re 1D fans or not" finally adding "Some of the guys have made gossip rag headlines for their wild ways, including drunken behavior, but there’s no hint of that here... Maybe showing those details carries the risk of alienating One Direction’s fans. When the guys sing "I’m in love with you" the "you" is meant to be each starry-eyed listener. But the absence of certain truths makes the movie feel more like marketing material for superheroes than a comprehensive documentary about human dimension. If One Direction fans end up having inordinately high standards when it comes to love, Spurlock is at least partly to blame."[32]

The A.V. Club gave the film a grade of B-, A.A. Dowd felt "For the most part, though, This Is Us plays like a victory lap for its adolescent stars, five best friends surprisingly aware that their fame and fortune won’t last forever. More delusional is the agreed-upon conclusion that the band wouldn't succeed if it was missing even a single one of its largely interchangeable members. Who do these kids think they are, The Beatles? Actually, Spurlock makes that connection more than once—first by noting that One Direction has conquered the world even faster than its Liverpool predecessors, second by casting the new British invaders in a loose A Hard Day’s Night homage."[33] Chicago Sun-Times's Bill Zwecker felt "My major issue with “One Direction: This Is Us” is the use of distracting 3-D effects that feel forced. And the insertion of animation during some of the concert footage come off as jarring and kind of amateurish. That said, the film is a successful witness to the great charm possessed by all five members of One Direction. I loved it when they were seen as the kids they still are, horsing around with their stage crew and bodyguards — joyfully letting off steam as they careen backstage on a forklift they've “hijacked.”"[34]

A more negative review came from The Telegraph, Robbie Collin felt "This Is Us has been made with these fans in mind, and there’s nothing like a guaranteed profit to stifle creativity. This isn't a problem peculiar to manufactured pop, either: there is a Morrissey concert film coming out later this week that makes One Direction: This Is Us look like Martin Scorsese's The Last Waltz.".[35] The New York Times also gave it a negative review, Miriam Bale felt "With a group so evidently versed in the visuals of rock history, it’s a shame that a filmmaker wasn't hired who would pay homage to classic pop films instead of offering a satisfactory paid promotional. In the end credits — Richard Lester-style scenes of the boys in costumes doing pranks — we see how this film might have been more successful: as an obvious fiction starring these appealing personalities rather than a tame and somewhat fake documentary."[36]

Audiences responded positively, garnering the film a 79% audience approval rating on Rotten Tomatoes. Viewers who saw the film on the opening Thursday, gave the average grade of A, according to market research firm CinemaScore.[37] The audience was 87% female, and 65% under the age of 17.[38]

Extended cut

On 9 September 2013, it was announced that Sony would release an "extended fan cut" of This Is Us on 13 September. This version included an additional 20 minutes of footage with four new songs.[39]

Blu-ray and DVD

The movie was released on DVD and Blu-ray on 17 December 2013 in North America. It was released two days later in the UK. The format includes never-before-seen footage from the ‘Ultimate Fan Edition’ and several exclusive interviews.[40] The DVD peaked at #1 on the Official Video Chart in the UK,[41] selling 270,000 copies within its first three days of release. As a result, it beat the record set by Michael Jackson’s This Is It in 2010 by 10,000 copies.[42]

Charts and certifications

International releases

Sequel

Main article: One Direction: Where We Are - The Concert Film

The sequel to This Is Us entitled One Direction: Where We Are - The Concert Film, was announced on 21 July 2014. It premiered in cinemas worldwide with a limited engagement for 11–12 October 2014. The sequel was filmed at Stadio San Siro in Milan, Italy on 28–29 June 2014, during the band's Where We Are Tour. The film was released on home media in December 2014.[49][50][51]

References

  1. ^ "One Direction: This Is Us". BFI. Retrieved 18 October 2013.
  2. ^ "ONE DIRECTION - THIS IS US (PG)". Sony Pictures Releasing. British Board of Film Classification. 7 August 2013. Retrieved 8 August 2013.
  3. ^ "ONE DIRECTION - THIS IS US (EXTENDED VERSION) (PG)". Columbia Pictures. British Board of Film Classification. 11 September 2013. Retrieved 11 September 2013.
  4. ^ a b c "One Direction: This Is Us". Box Office Mojo. 30 August 2013.
  5. ^ "One Direction: This Is Us in 3D". Fandango.
  6. ^ "One Direction:This is Us". Sony Pictures. Retrieved 2 July 2013.
  7. ^ Harp, Justin. "Simon Cowell: Morgan Spurlock will make One Direction 3D film interesting". Digital Spy.
  8. ^ "One Direction announces a new direction -- a 3D movie". The Today Show.
  9. ^ Ritchie, Kevin. "Spurlock to direct One Direction 3D concert film". RealScreen. Retrieved 2 July 2013.
  10. ^ Luoma, Sarah. "Morgan Spurlock to start work on One Direction movie in Tokyo". Digital Spy. Retrieved 2 July 2013.
  11. ^ Reynolds, Simon. "One Direction 1D3D concert movie titled 'This Is Us'". Digital Spy. Retrieved 2 July 2013.
  12. ^ Robertson, James. "One Direction insist movie ISN'T scripted and confess camera surveillance is "scary"". The Mirror. Retrieved 2 July 2013.
  13. ^ Video on YouTube
  14. ^ Fryer, Jane (21 August 2013). "OMG... Harry kissed me! 70,000 girls go crazy with 1 D hysteria: No wonder Cowell's got pounds in his eyes". Daily Mail. London. Retrieved 21 August 2013.
  15. ^ "One Direction fans queue for prime view of a global success story". Guardian. 20 August 2013. Retrieved 21 August 2013.
  16. ^ "Now Showing films at ODEON cinemas". Odeon.co.uk. Retrieved 25 November 2016.
  17. ^ "One Direction: This is Us Release Dates". Sony Pictures.
  18. ^ "One Direction Gives Fans Their Close-Up With New Mosaic Poster For This Is Us!". Perez Hilton.
  19. ^ Reynolds, Simon. "One Direction 3D movie trailer premieres - watch". Digital Spy. Retrieved 2 July 2013.
  20. ^ Reynolds, Simon. "One Direction premiere new 'This Is Us' trailer - watch video". Digital Spy. Retrieved 2 July 2013.
  21. ^ "Box Office Mojo highest grossing concert films". Box Office Mojo. Retrieved 1 September 2013.
  22. ^ "Sony Hack Reveals Top-Secret Profitability of 2013 Movies". The Hollywood Reporter. 5 December 2014. Retrieved 29 June 2017.
  23. ^ McClintock, Pamela (30 August 2013). "Box Office: 'One Direction' Opens No. 1 Thursday Night With Strong $2.7 Million". The Hollywood Reporter. Retrieved 30 August 2013.
  24. ^ Mendelson, Scott (30 August 2013). "'One Direction: This Is Us' Scores $2.7 Million Thursday Debut". Forbes. Retrieved 30 August 2013.
  25. ^ Mendelson, Scott (1 September 2013). "Weekend Box Office: 'One Direction: This Is Us' Dominates Labor Day". Forbes. Retrieved 1 September 2013.
  26. ^ Pomerantz, Dorothy. "One Direction Should Dominate The Box Office This Weekend". Forbes. Retrieved 29 August 2013.
  27. ^ Ford, Rebecca (29 August 2013). "Box Office Preview: 'One Direction' Concert Doc Likely Labor Day Weekend Winner". The Hollywood Reporter. Retrieved 29 August 2013.
  28. ^ "One Direction: This Is Us (2013)". Rotten Tomatoes. Retrieved 30 August 2013.
  29. ^ One Direction: This Is Us at Metacritic Retrieved 29 August 2013
  30. ^ "'One Direction': What makes boy band beautiful to fans". The Seattle Times. Retrieved 29 August 2013.
  31. ^ "'One Direction: This Is Us': Movie review". New York Daily News. Retrieved 28 August 2013.
  32. ^ Merry, Stephanie (30 August 2013). "'One Direction: This Is Us' movie review". The Washington Post. Retrieved 29 August 2013.
  33. ^ "One Direction: This Is Us". The A.V. Club. Retrieved 29 August 2013.
  34. ^ "'One Direction: This Is Us' reveals boy band's charms". Chicago Sun-Times. Retrieved 29 August 2013.
  35. ^ "One Direction: This Is Us, review". London: The Telegraph. Archived from the original on 2 November 2014. Retrieved 29 August 2013. {{cite news}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  36. ^ Bale, Miriam (29 August 2013). "Meet the Boys: A Mutual Lovefest.'One Direction: This Is Us,' Documentary by Morgan Spurlock". The New York Times. Retrieved 29 August 2013.
  37. ^ Barton, Chris (31 August 2013). "Box office: One Direction bound for the top this weekend". LA Times. Retrieved 31 August 2013.
  38. ^ "Weekend Report: 'One Direction' Rocks, 'Instructions' Surprises Over Labor Day". Box Office Mojo. Retrieved 1 September 2013.
  39. ^ "Sony to Release Extended Fan Cut of One Direction: This Is Us". ComingSoon.net. CraveOnline. 9 September 2013. Retrieved 9 September 2013.
  40. ^ 18:19, 21 OCT 2013Updated21:29, 21 OCT 2013 (21 October 2013). "One Direction This Is US DVD release date and more details - Mirror Online". Mirror.co.uk. Retrieved 25 November 2016.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
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  43. ^ [ "One Direction – This Is Us"]. Top 40 DVD Chart. Australian Recording Industry Association. Archived from the original on .
  44. ^ "Album Top 40 slágerlista – 2013. 51. hét" (in Hungarian). MAHASZ.
  45. ^ "Official Music Video Chart Top 50". Official Charts Company.
  46. ^ "GFK Chart-Track Albums: Week {{{week}}}, {{{year}}}". Chart-Track. IRMA.
  47. ^ "The Irish Charts - 2013 Certification Awards - Multi Platinum". Irish Recorded Music Association. Retrieved 27 February 2015.
  48. ^ "Sony Pictures - Error". Retrieved 25 November 2016.
  49. ^ One Direction: Where We Are - The Concert Film - One Direction Music.com
  50. ^ One Direction Announces New Concert Film, ‘Where We Are’ - Ryan Seacrest.com
  51. ^ "One Direction Announce 'Where We Are' Concert Film [VIDEO]". Retrieved 25 November 2016.
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