Pep Cereal

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Pep Bran Flakes Cereal ad featuring the Little Rascals from 1928.

Pep was a brand of whole-wheat breakfast cereal produced by the Kellogg Company, and introduced in 1923. Pep was a long-running rival to Wheaties, and also the sponsor of Mutual Radio's The Adventures of Superman radio series. One of Pep's advertising slogans was "the Sunshine cereal".

Pep became one of the first "fortified" cereals, with an infusion of vitamins, beginning in the 1930s. Extensive advertising, from print advertisements to sponsorship of Superman, helped keep the brand in the public's consciousness. Pep was included in "variety packs" of serving-sized boxes of Kellogg's cereals. Despite its pluses, Pep faded from popularity as public tastes changed, and the brand was discontinued in the late 1970s.[1]

In-package prizes[edit]

In 1945, Kellogg inserted a prize in the form of pinback buttons into each box of Pep cereal. Pep pins have included U.S. Army squadrons as well as characters from newspaper comics. There were five series of comic characters and 18 different buttons in each set, with a total of 90 in the collection.[2] Mint condition Pep pins, as with prizes from many cereal brands, have become sought-after collectables.

References[edit]

  1. ^ "Did Anyone Say Cereal?". Know Old Time Radio. 24 September 2008. Retrieved 7 September 2013. 
  2. ^ "Kelloggs history, William Keith (W. K.) Kellogg legacy". Promomagazine.com. 2003-09-01. Retrieved 2012-02-27. 

External links[edit]