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Southern Sudan Beverages Limited

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Southern Sudan Beverages Limited
Company typePrivate Subsidiary
IndustryBrewing, Beverage
Founded2009
Headquarters
Juba
,
South Sudan
Key people
Carlos Gomes- MD
ProductsBeer, Wines and Spirits
ParentSABMiller
WebsiteSSBL on SABMiller

Southern Sudan Beverages Limited is a brewery based in South Sudan and owned by SABMiller. The brands that are manufactured are White Bull, Nile Special and Club Pilsner pale lager beer. The Company also produces soft drinks such as Club Cola, Club Berry, Club Lemmon,Club Pineapple, Club Orange, and Club Apple . In addition to soft dinks and beer, the Company also produces spirits such as Konyagi Gin, Vladimir Vodka, Regency Whisky and Valeur Brandy.[citation needed]

History

SABMiller has an investment in the company while it was within the jurisdiction of Sudan.[1] It built a ~£32 million factory[2] in Juba, making it the first manufacturing facility in the country[3] and came despite competition from imported beers from Kenya and Uganda.

The initial plans to start a brewery had begun in 2006 before the launch in 2009. The company's initial challenges included logistics as material to build the first factory needed to be driven into the country from Mombasa, Kenya[4] including two second hand brewery machines from Malta and Bulgaria[2] and a power plant needed to be built, while the only ingredient of beer available was local water from the Nile and the over 250 workers who had mostly never been employed before needed to be trained from scratch.[4]

The malted barley, hops and yeast are imported but there were plans to work with local farmers to start brewing with cassava.[2] The factory has a capacity to produce 180,000hl of clear beer and 60,000hl of carbonated soft drinks annually.[5] The flagship White Bull's colours are yellow, green and white and are served in heavy brown bottles. It is also illegally available in Khartoum, Sudan.[4] Production started in May 2009.[2] Ian Alsworth-Elvey is the inaugural managing director of the company. A new Managing Director, Carlos Gomes was appointed to take over the business in March 2015.[6]

This was, however, not the first attempt to build a brewery in the country after Belgium's SYBETRA[7] built the White Nile Brewery in Wau in 1983, but the Sudanese government did not license the project due to sharia law.[4]

Brands

A White Bull bottle

Nile Special, pale lager, (brewed primarily in Jinja, Uganda but also at the South Sudan brewery)[8] and White Bull, lager, had two-thirds of the mainstream beer market with sales of 2.5 million bottles per month at about 80 pence each. White Bull's alcohol content is 4.2%.[4] The brewery plans to produce 35 million litres a year.[2] Bulk purchases are sold at Sudanese pounds per crate except for volume buyers — with purchases of 225 crates or more — who will pay about UK£12, while the minimum order is 45 crates.

White Bull is South Sudan's first beer brand.[9] The White Bull name comes from the distinctive cattle in the country which, according to the company, "has an important status in the many cultures of this land and promotes the positive feelings of celebration, success and peace. It is a culturally treasured symbol that the team at SSBL respects and admires."[9] White Bull is considered the national beer.[3]

References

  1. ^ "Crisis in South Sudan shows major business risks remain in parts of Africa". Howwemadeitinafrica.com. 6 January 2014. Retrieved 10 January 2014.
  2. ^ a b c d e "Southern Sudan goes its own way with first brewery". BBC. 22 November 2010. Retrieved 10 January 2014.
  3. ^ a b "South Sudan: new country, new anthem, new flag … new beer". The Guardian. Retrieved 15 January 2014.
  4. ^ a b c d e Xan Rice. "Sudan's south finally able to slake its thirst for beer". The Guardian. Retrieved 10 January 2014.
  5. ^ "SABMiller News & media". SABMiller. 31 March 2008. Retrieved 10 January 2014.
  6. ^ "South Sudan brews beer". GlobalPost. Retrieved 15 January 2014.
  7. ^ Benaiah Yongo-Bure (2007). Economic Development of Southern Sudan. University Press of America. p. 63.
  8. ^ "Nile Special Lager". Ratebeer.com. Retrieved 10 January 2014.
  9. ^ a b "S. Sudan Beverages brews new 'White Bull' beer in Juba". Sudan Tribune. Retrieved 10 January 2014.
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