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The following is a closed discussion of a requested move. Please do not modify it. Subsequent comments should be made in a new section on the talk page. Editors desiring to contest the closing decision should consider a move review. No further edits should be made to this section.
The firm's website http://www.starkbros.com/ now shows merely "STARK Bro's" with the "Bro's" in a fancy curly font. Do we treat that form of its name as official spelling or merely as an advertisory stylization?
Oppose. Other than being appalling English (what on earth does "Bro's" mean?) we generally do not fill article titles with abbreviations and do not pander to marketing gimmicks. -- Necrothesp (talk) 13:50, 2 December 2015 (UTC)[reply]
Dictionary defs.: Bros. or bros. is an abbreviation of brothers, often used in part of a company name (though more often 100 years ago, I think). The apostrophe is simply the possessive form, indicating that the Nurseries and Orchards belong to the bros.
Move to Stark Bros. Nurseries and Orchards, in deference to the company's preferred form of "brothers", which will be the most common usage. – Wbm1058 (talk) 18:00, 10 December 2015 (UTC) there should be a period at the end as this is an abbreviation; leaving the period off is arguably stylization. and I'm not sure about the apostrophe. Brother's or bro's implies the possession of just one of the brothers, while brothers' or bros' implies something that they all possess jointly. Wbm1058 (talk) 18:14, 10 December 2015 (UTC) The more I look at this, the more inclined I am to just default to leaving it as-is, at the long-standing title. Necrothesp makes a reasonable point; it seems their name uses slang: bro. Wbm1058 (talk) 18:42, 10 December 2015 (UTC)[reply]
I have no preference, even a Google search proved difficult to find their actual website, not knowing how it was spelled. Then even after I wrote it, I couldn't find the article in Wikipedia when I looked for it, because of the unorthodox orthography. --Richard Arthur Norton (1958- ) (talk) 19:35, 10 December 2015 (UTC)[reply]
Oppose. Our "newspaper of reference" called them Stark Brothers in 1991 "Stark Brothers Nursery" or "STARK BROTHERS NURSERIES AND ORCHARDS", and I don't find a compelling need to change that. Wbm1058 (talk) 12:29, 11 December 2015 (UTC)[reply]
The above discussion is preserved as an archive of a requested move. Please do not modify it. Subsequent comments should be made in a new section on this talk page or in a move review. No further edits should be made to this section.