Whole Lotta Red
Whole Lotta Red | ||||
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Studio album by | ||||
Released | December 25, 2020 | |||
Recorded | 2018 – November 2020 | |||
Studio |
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Genre | ||||
Length | 62:12 | |||
Label | ||||
Producer | ||||
Playboi Carti chronology | ||||
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Whole Lotta Red is the second studio album by American rapper Playboi Carti. It was released through AWGE and Interscope Records on December 25, 2020. The album consists of 24 tracks and features guest appearances from American rappers Kanye West, Kid Cudi and Future. Production was executively handled by West, who appears on the song "Go2DaMoon" and was primarily handled by F1lthy and Art Dealer alongside several other record producers, including Pi'erre Bourne, Maaly Raw, Lil 88, Ojivolta and Wheezy. Work on the album commenced in late 2018 and concluded in November 2020. The album serves as a follow-up to his debut studio album, Die Lit (2018).
Upon the album's release, Whole Lotta Red received generally positive reviews from music critics, and became Playboi Carti's first US number-one album, debuting at number one on the Billboard 200 with 100,000 album-equivalent units earned in its first week. Whole Lotta Red ended up on several publications' lists of the best albums of 2021, with Rolling Stone ranking it on their list of the "200 Greatest Hip-Hop Albums of All Time". The album has since been certified gold by the Recording Industry Association of America (RIAA).
Background and release
[edit]In August 2018, following the release of Carti's debut studio album, Die Lit, a video surfaced of him discussing his next album and calling it Whole Lotta Red.[4] In November, he performed unreleased songs at a concert in Seattle.[5] In March 2019, during an interview with GQ, Carti said that Virgil Abloh would be the album's creative director.[6][7] In May 2019, he featured on "Earfquake", the lead single of Igor by Tyler, the Creator with fans noting his "baby voice".[8] Later that month, a song titled "Pissy Pamper" with Young Nudy leaked and went viral on social media platform TikTok. "Pissy Pamper" also reached number one on Spotify's US Viral 50 before being removed. Several other songs would go on to leak via YouTube and SoundCloud as well, reportedly causing Carti to remake the album.[9] In June 2019, he revealed in an interview with The Fader that he began recording Whole Lotta Red towards the end of 2018, recording at DJ Drama's Means Street Studios in Atlanta and at his own home.[6]
On April 14, 2020, Carti tweeted the cover to "@ Meh", which was released as a single two days later.[10] The song was noted for Carti's usage of the aforementioned "baby voice".[11] In May, Carti was featured on the track "Pain 1993", from Drake's mixtape, Dark Lane Demo Tapes, which continued his use of the "baby voice" and became his first top ten hit on the US Billboard Hot 100, peaking at number seven on the chart.[12]
On November 23, following a social media hiatus, Carti posted on his socials, blurry photos of himself, while revealing that the album was turned in to his label.[13] The same day, in a GQ profile, he called the album "alternative" and "psyched out".[14] In the following days, Carti announced collaborations with several other rappers including Kanye West, Kid Cudi, Travis Scott, and Future.[15][16] He also tweeted at Post Malone and Pharrell Williams.[17] DJ Akademiks posted on Twitter and mentioned on a livestream that the album was to be released Christmas Day and would be executively produced by Kanye West; he mentions in both the stream and Twitter that he "nearly sold his soul" to obtain said information.[18] On December 21, Carti announced the cover art, release date, and pre-orders for merchandise on his social media accounts.[19] The album was executively produced by Kanye West.[20][21] It was the highly anticipated follow up to Die Lit.[22][23]
Composition
[edit]Whole Lotta Red sees Playboi Carti showcase "a unique depth that has developed since the release of Die Lit", with him minimizing the use of his "baby voice". Instead, as noted by Hypebeast's Nicolaus Li, the album contains a "frenetic vocal styling that ... defines Whole Lotta Red".[1] Latesha Harris of NPR also noted how Carti trades in his baby cadences for a more aggressive sound, as he "continues with his signature unearthly sound. He opts out of being a traditional lyricist and instead acts a conductor of fun. His bars bounce among synthy, fractured beats from various producers [...], the end result showcasing how comfortable he is toeing the line between riveting and repetitive".[24] The album features production by Pi'erre Bourne, Art Dealer, Outtatown, Star Boy, F1lthy, Juberlee, Richie Souf, Maaly Raw, and Wheezy, among others, all of whom help deliver a contemporary trap sound.[1]
Artwork and aesthetic
[edit]On December 22, 2020, Carti announced the cover art for Whole Lotta Red via social media. It was designed by Jung "Art Dealer" Chung.[25] The cover is a black and white image of Carti with a white outline and the word Red in large red letters on the top of the cover. The cover is based on and pays homage to a cover of late 70s punk-rock magazine Slash; featuring David Vanian of the Damned.[26][14] On the left side of the cover, next to the parental advisory label, it reads "Volume One Number One" Of Red", the fictional magazine from Carti's Opium imprint.[14][22] The album's imagery and merchandise designs have been noticed by journalists to be drawn from heavy metal imagery.[27][28] Carti portrays himself as a vampire rock star in the album and uses his signature "baby voice" throughout the album.[29]
Promotion
[edit]On April 16, 2020, the album's expected lead single, "@ Meh", was released.[30] The song peaked at number 35 on the US Billboard Hot 100, where it became his second top 40 entry on the chart as a lead artist.[31] Its music video debuted on the same day as the song's release and was directed by Carti himself and Nick Walker.[32]
On December 25, 2020, on the album's release date, a music video for the track "M3tamorphosis" featuring Kid Cudi was released.[14] It was directed by Nico Ballesteros.[33]
Critical reception
[edit]Aggregate scores | |
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Source | Rating |
AnyDecentMusic? | 6.6/10[34] |
Metacritic | 75/100[35] |
Review scores | |
Source | Rating |
AllMusic | ![]() ![]() ![]() ![]() ![]() |
And It Don't Stop | ![]() |
Beats Per Minute | 27%[38] |
HipHopDX | 4.4/5[39] |
NME | ![]() ![]() ![]() ![]() ![]() |
Pitchfork | 8.3/10[3] |
PopMatters | 7/10[41] |
Rolling Stone | ![]() ![]() ![]() ![]() ![]() |
Spectrum Culture | 80%[42] |
Whole Lotta Red was met with generally positive reviews. At Metacritic, which assigns a normalized rating out of 100 to reviews from professional publications, the album received an average score of 75, based on seven reviews, indicating "generally favorable reviews".[35] Aggregator AnyDecentMusic? gave it 6.6 out of 10, based on their assessment of the critical consensus.[34]
Fred Thomas reviewed the album for AllMusic, lauding the "blown-out instrumentals" and "demonic vocal performances".[36] Paul A. Thompson of Pitchfork described Whole Lotta Red as "both wildly innovative and strikingly consistent", praising the "bright and serrated beats" and Carti's "soutré, expressive" vocals.[3] Danny Schwartz from Rolling Stone enjoyed the album, saying, "Playboi Carti—Gen Z's answer to Nosferatu—performs emotions, toggles between them, and disguises them with a disquieting ease. He has never been more enigmatic".[29] Reviewing the album for PopMatters, Semassa Boko stated, "Whole Lotta Red demonstrates Playboi Carti's commitment to dynamic growth and experimentation. However, it's painfully apparent that Carti needs more features".[41] Colin Dempsey of Spectrum Culture praised the album, stating, "Carti comes into his own by stepping into the coffin of a vampire, scoffing at every critique tossed towards his vaudeville fangs".[42] Vivian Medithi of HipHopDX said, "Semi-automatic dracos are made in Romania and Dracula was too. Whole Lotta Red is the sound of a new legend dying to be born. It'll be album of the year in 2022".[39]
In a mixed review, NME's Kyann-Sian Williams said, "Initially, you might be disappointed to have waited two years for what at first sounds like an underworked collection of throwaways. In places, though, the record rewards repeat listens. [...] But there's no getting away from the fact that at 24 tracks long, there's not a lot of variety on 'Whole Lotta Red', and the biggest take away here is perhaps that perennial rap fan favorite: less is most definitely more".[40] In a negative review, Beats Per Minute's Mimi Kenny stated: "Whole Lotta Red has a vibe the same way a TGI Fridays has an atmosphere; it just rides a wave of different shades of lifeless trap, an endless TikTok dance in purgatory. [...] The problem is Whole Lotta Red hardly ever gives Carti a chance to be real. He puts on vapid personas like 'rock star' and 'vampire' like he's at Halloween Express. Tracks are Seinfeldian in their nothingness."[38] Veteran critic Robert Christgau highlighted "Rockstar Made" and "Punk Monk" while conceding that Playboi Carti "sounds like nobody else", but concluded that he "means as little as any rapper of consequence ever".[37]
Rankings
[edit]Publication | List | Rank | Ref. |
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The Fader | The 50 Best Albums of 2021 | 45
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The New York Times | Jon Caramanica's Best Albums of 2020 | 9
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Pitchfork | The 50 Best Albums of 2021 | 9
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Rolling Stone | The 50 Best Albums of 2021 | 11
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The 20 Best Hip-Hop Albums of 2021 | 1
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The 200 Greatest Hip-Hop Albums of All Time | 129
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Stereogum | The 10 Best Rap Albums of 2021 | 5
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The Washington Post | Best Music of 2021 | 1
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Commercial performance
[edit]Whole Lotta Red debuted at number one on the US Billboard 200 with 100,000 album-equivalent units (including 10,000 pure album sales) in its first week.[51] This became Carti's first US number-one debut and his second top 10 album.[51] The album also accumulated a total of 126.43 million on-demand streams for its tracks, in the week ending December 31, 2020.[51] On January 11, 2022, the album was certified gold by the Recording Industry Association of America (RIAA) for combined sales and streams in excess of 500,000 units in the United States.[52]
Track listing
[edit]No. | Title | Writer(s) | Producer(s) | Length |
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1. | "Rockstar Made" |
|
| 3:13 |
2. | "Go2DaMoon" (featuring Kanye West) |
| Wheezy | 1:59 |
3. | "Stop Breathing" |
|
| 3:38 |
4. | "Beno!" |
|
| 2:33 |
5. | "JumpOutTheHouse" |
| Richie Souf | 1:33 |
6. | "M3tamorphosis" (featuring Kid Cudi) |
|
| 5:12 |
7. | "Slay3r" |
|
| 2:44 |
8. | "No Sl33p" |
|
| 1:28 |
9. | "New Tank" |
|
| 1:29 |
10. | "Teen X" (featuring Future) | Maaly Raw | 3:25 | |
11. | "Meh" |
|
| 1:58 |
12. | "Vamp Anthem" |
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| 2:04 |
13. | "New N3on" |
| Maaly Raw | 1:56 |
14. | "Control" |
|
| 3:17 |
15. | "Punk Monk" |
|
| 3:49 |
16. | "On That Time" |
|
| 1:42 |
17. | "King Vamp" |
|
| 3:06 |
18. | "Place" |
| Pi'erre Bourne | 1:57 |
19. | "Sky" |
| Art Dealer | 3:13 |
20. | "Over" |
| Art Dealer | 2:46 |
21. | "ILoveUIHateU" |
| Pi'erre Bourne | 2:15 |
22. | "Die4Guy" |
|
| 2:11 |
23. | "Not PLaying" |
| Art Dealer | 2:10 |
24. | "F33l Lik3 Dyin" |
|
| 3:24 |
Total length: | 62:12 |
Sample credits
- "Go2DaMoon" contains an uncredited sample from "Soul of Bobby Theme, Pt. 2", written by Laxmikant Shantaram Kudalkar and Pyarelal Ramprasad Sharma.[53]
- "Stop Breathing" contains an uncredited interpolation from "Shirt Off", written by Radric Davis, Xavier Dotson, Nyquan Malphurs and Greg Hogan, and performed by Gucci Mane, Wooh da Kid and Frenchie.[41]
- "Vamp Anthem" contains an uncredited interpolation from the Toccata and Fugue in D minor, attributed to Johann Sebastian Bach.[40]
- "Control" features an uncredited vocal sample of DJ Akademiks.[29]
- "F33l Lik3 Dyin" contains a sample from "iMi", written by Justin Vernon, James Blake, Rob Moose, Bradley Cook, Michael Lewis, Michael Noyce, Brandon Burton, Jeremy Nutzman, Channy Leaneagh, Wesley Glass and Josh Berg, as performed by Bon Iver.
Personnel
[edit]Credits adapted from the album's liner notes and Tidal.[54][55]
- Kanye West – executive producer
- Matthew Williams – executive producer
- Marcus Fritz – mixer (all tracks), recording engineer (1–4, 6–9, 11, 12, 14–17, 19, 20, 22–24)
- Roark Bailey – mixer (all tracks), recording engineer (5, 7, 10, 13, 21)
- William J. Sullivan – mixer (6)
- Collin Leonard – mastering engineer
- Josh Berg – recording engineer (2)
- Liz Robson – recording engineer (18)
- Pi'erre Bourne – recording engineer (18)
Charts
[edit]
Weekly charts[edit]
|
Year-end charts[edit]
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Certifications
[edit]Region | Certification | Certified units/sales |
---|---|---|
Denmark (IFPI Danmark)[79] | Gold | 10,000‡ |
Poland (ZPAV)[80] | 2× Platinum | 40,000‡ |
United Kingdom (BPI)[81] | Gold | 100,000‡ |
United States (RIAA)[52] | Gold | 500,000‡ |
‡ Sales+streaming figures based on certification alone. |
Release history
[edit]Region | Date | Label(s) | Format(s) | Ref. |
---|---|---|---|---|
Various | December 25, 2020 |
|
[24] | |
May 28, 2021 | Vinyl | [82] |
See also
[edit]References
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- ^ Jefferson, Devon (December 15, 2020). "Playboi Carti instigates 'Whole Lotta Red' hype with Kid Cudi praise: 'He will be on this album'". HipHopDX. Retrieved December 30, 2020.
- ^ a b c Thompson, Paul A. (January 5, 2021). "Playboi Carti: Whole Lotta Red Album Review". Pitchfork. Archived from the original on January 5, 2021. Retrieved January 5, 2021.
- ^ Cowen, Trace William (November 7, 2018). "Playboi Carti Teases New 'Whole Lotta Red' Project in Seattle". Complex. Retrieved December 27, 2020.
- ^ Centeno, Tony M. (November 8, 2018). "Playboi Carti Teases New Project at Seattle Concert". XXL. Archived from the original on December 1, 2020. Retrieved December 27, 2020.
- ^ a b Strauss, Matthew (December 22, 2020). "Playboi Carti Releasing New Album Whole Lotta Red This Week". Pitchfork. Archived from the original on December 25, 2020. Retrieved December 24, 2020.
- ^ Haylock, Zoe (December 22, 2020). "Playboi Carti's Long-Awaited Album Whole Lotta Red Drops This Christmas". Vulture. Archived from the original on December 23, 2020. Retrieved December 24, 2020.
- ^ Mendez, Marisa (May 17, 2019). "Tyler, The Creator Drops "Earfquake" With Playboi Carti". XXL. Archived from the original on February 3, 2021. Retrieved December 27, 2020.
- ^ Fu, Eddie (July 25, 2019). "Pi'erre Bourne Explains The Playboi Carti "Pissy Pamper" Leak & His Frustration With Spotify". Genius. Archived from the original on January 31, 2021. Retrieved December 27, 2020.
- ^ Holmes, Charles (April 16, 2020). "Playboi Carti (Officially) Returns on New Track '@ MEH'". Rolling Stone. Archived from the original on December 22, 2020. Retrieved December 24, 2020.
- ^ Skelton, Eric (April 16, 2020). "5 Big Takeaways From Playboi Carti's New Song "@ MEH"". Complex. Archived from the original on November 22, 2020. Retrieved December 27, 2020.
- ^ Trust, Gary (May 11, 2020). "Doja Cat's 'Say So,' Featuring Nicki Minaj, Tops Billboard Hot 100, Becoming Their First No. 1 Each". Billboard. Archived from the original on May 15, 2020. Retrieved December 24, 2020.
- ^ Smalls, Bernard Beanz (November 23, 2020). "Playboi Carti Says His Album 'Whole Lotta Red' Is "Turned In," Twitter Is Hyped". Hip Hop Wired. Archived from the original on November 26, 2020. Retrieved December 27, 2020.
- ^ a b c d Cowen, Trace William (December 25, 2020). "Stream Playboi Carti's 'Whole Lotta Red' Album f/ Kanye, Kid Cudi, and Future". Complex. Archived from the original on December 25, 2020. Retrieved December 25, 2020.
- ^ Elibert, Mark (December 21, 2020). "Playboi Carti Tells Impatient Fans 'Whole Lotta Red' Is His 'Best Work Yet'". HipHopDX. Archived from the original on December 25, 2020. Retrieved December 27, 2020.
- ^ Eustice, Kyle (December 21, 2020). "Playboi Carti Confirms Kanye West-Produced 'Whole Lotta Red' Album Arrives on Christmas Day". HipHopDX. Archived from the original on December 23, 2020. Retrieved December 27, 2020.
- ^ Findlay, Mitch (November 25, 2020). "Playboi Carti Reaches Out To Post Malone & Pharrell". HotNewHipHop. Archived from the original on December 5, 2020. Retrieved December 27, 2020.
- ^ Walker, Joe (December 11, 2020). "Akademiks Says Playboi Carti's Album is Dropping on Christmas Day & Executive Produced by Kanye West". HipHopDX. Archived from the original on January 25, 2021. Retrieved January 6, 2021.
- ^ Johnson, Zoe (December 22, 2020). "Playboi Carti Drops Satanic Whole Lotta Red Merch and People Are Not About It". XXL. Archived from the original on December 24, 2020. Retrieved December 27, 2020.
- ^ Caraan, Sophie (March 2, 2021). "Playboi Carti Talks to Kid Cudi About Kanye West Executive Producing 'Whole Lotta Red'". Hypebeast. Retrieved March 3, 2021.
- ^ Eustice, Kyle (December 25, 2020). "Playboi Carti Fans Trash 'Whole Lotta Red' Album On Twitter But Praise Kanye West's 'Go2DaMoon' Verse". HipHopDX. Archived from the original on January 8, 2021. Retrieved January 5, 2021.
- ^ a b DJ First Class (December 25, 2020). "Playboi Carti displays a 'Whole Lotta Red' on his new album". Revolt. Archived from the original on December 25, 2020. Retrieved December 25, 2020.
- ^ Renshaw, David (December 22, 2020). "Playboi Carti confirms Christmas Day release for Whole Lotta Red". The Fader. Archived from the original on January 25, 2021. Retrieved January 14, 2021.
- ^ a b Harris, Latesha (December 25, 2020). "Playboi Carti Finally Drops Second Album, 'Whole Lotta Red'". NPR. Archived from the original on December 25, 2020. Retrieved December 25, 2020.
- ^ Shifferaw, Abel (December 22, 2020). "Playboi Carti Shares Release Date, Cover Art, and Pre-Order Link for 'Whole Lotta Red'". Complex. Archived from the original on December 29, 2020. Retrieved December 27, 2020.
- ^ Li, Nicolaus (December 22, 2020). "Playboi Carti Confirms Christmas Day Release Date for 'Whole Lotta Red'". Hypebeast. Archived from the original on December 23, 2020. Retrieved December 27, 2020.
- ^ Richards, Will (December 23, 2020). "Playboi Carti's new metal-themed merch hasn't gone down very well". NME. Retrieved December 27, 2020.
- ^ Cowen, Trace William (December 22, 2020). "Playboi Carti's Inverted Cross-Featuring 'Whole Lotta Red' Merch Has People Connecting It to Satanism". Complex. Archived from the original on December 23, 2020. Retrieved December 27, 2020.
- ^ a b c d Schwartz, Danny (January 4, 2020). "Playboi Carti Lives Out His Vampire Rock Star Fantasy on 'Whole Lotta Red'". Rolling Stone. Archived from the original on January 4, 2021. Retrieved January 5, 2020.
- ^ Graves, Wren (April 16, 2020). "Playboi Carti Returns With New Single "@ MEH": Stream". Consequence. Retrieved December 27, 2020.
- ^ Mamo, Heran (April 28, 2020). "Here Are the Lyrics to Playboi Carti's '@ MEH'". Billboard. Archived from the original on February 1, 2021. Retrieved December 27, 2020.
- ^ Yoo, Noah (April 16, 2020). "Playboi Carti Returns With Video for New Song "@ MEH": Watch". Pitchfork. Archived from the original on December 27, 2020. Retrieved December 27, 2020.
- ^ White, Caitlin (December 25, 2020). "Playboi Carti And Kid Cudi Rap in the Dark in The 'M3tamorphosis' Video". Uproxx. Archived from the original on January 11, 2021. Retrieved December 27, 2020.
- ^ a b "Whole Lotta Red by Playboi Carti reviews". AnyDecentMusic?. Archived from the original on January 10, 2021. Retrieved January 22, 2020.
- ^ a b "Whole Lotta Red by Playboi Carti Reviews and Tracks". Metacritic. Archived from the original on January 6, 2021. Retrieved January 19, 2020.
- ^ a b Thomas, Fred. "Whole Lotta Red – Playboy Carti". AllMusic. Archived from the original on January 12, 2021. Retrieved January 9, 2021.
- ^ a b Christgau, Robert (May 9, 2022). "Consumer Guide: March, 2022". And It Don't Stop. Substack. Retrieved March 11, 2023.
- ^ a b Kenny, Mimi (January 4, 2021). "Album Review: Playboi Carti – Whole Lotta Red". Beats Per Minute. Archived from the original on January 4, 2021. Retrieved January 6, 2021.
- ^ a b Medithi, Vivian (December 24, 2021). "Playboi Carti 'Whole Lotta Red' Is The Sound Of 2021 Whether You Like It Or Not". HipHopDX. Retrieved January 8, 2022.
- ^ a b c Williams, Kyann-Sian (January 6, 2021). "Playboi Carti – 'Whole Lotta Red' review: disappointing follow-up boasts moments of brilliance". NME. Archived from the original on January 6, 2021. Retrieved January 6, 2021.
- ^ a b c Boko, Semassa (January 11, 2021). "Playboi Carti Creates a Whole Lotta Music on 'Whole Lotta Red'". PopMatters. Archived from the original on January 11, 2021. Retrieved January 11, 2021.
- ^ a b Dempsey, Colin (January 21, 2021). "Playboi Carti: Whole Lotta Red". Spectrum Culture. Archived from the original on January 24, 2021. Retrieved January 21, 2021.
- ^ Darville, Jordan. "The 50 best albums of 2021". The Fader. Retrieved December 15, 2021.
- ^ Caramanica, Jon (December 2, 2021). "Best Albums of 2021". The New York Times. Retrieved December 10, 2021.
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- ^ Ihaza, Jeff (December 3, 2021). "The 50 Best Albums of 2021". Rolling Stone. Retrieved December 7, 2021.
- ^ Ihaza, Jeff (December 15, 2021). "The 20 Best Hip-Hop Albums of 2021". Rolling Stone. Retrieved January 2, 2022.
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- ^ a b c Caulfield, Keith (January 3, 2021). "Playboi Carti Lands First No. 1 Album on Billboard 200 Chart With 'Whole Lotta Red'". Billboard. Archived from the original on January 3, 2021. Retrieved January 4, 2021.
- ^ a b "American album certifications – Playboi Carti – Whole Lotta Red". Recording Industry Association of America. Retrieved January 12, 2022.
- ^ Mench, Chris (January 12, 2021). "Playboi Carti & Kanye West's "Go2DaMoon" Samples A 1973 Bollywood Song". Genius. Archived from the original on January 16, 2021. Retrieved January 16, 2021.
- ^ Whole Lotta Red (Vinyl liner notes). Playboi Carti. AWGE Label and Interscope Records. 2021. B0033513-01.
{{cite AV media notes}}
: CS1 maint: others in cite AV media (notes) (link) - ^ "Credits / Whole Lotta Red / Playboi Carti". Tidal. Retrieved December 25, 2020.
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