Turn Down for What

From Wikipedia, the free encyclopedia
"Turn Down for What"
Turn Down For What - Single.jpg
Single by DJ Snake and Lil Jon
ReleasedDecember 18, 2013
Recorded2013
Genre
Length3:33[1]
LabelColumbia
Songwriter(s)
Producer(s)
DJ Snake singles chronology
"Turn Down for What"
(2013)
"Get Low"
(2014)
Lil Jon singles chronology
"Hard White (Up in the Club)"
(2011)
"Turn Down for What"
(2013)
"Bend Ova"
(2014)
Music video
"Turn Down For What" on YouTube

"Turn Down for What" is a song by French DJ and record producer DJ Snake and American rapper Lil Jon released on December 18, 2013. The song and its viral music video popularized the use of the phrase.[2][3] The song was particularly successful in North America, where it has earned six platinum certifications in both the United States and Canada.

Production and release[edit]

Lil Jon and DJ Snake met several years before recording the song.[4] In an interview, DJ Snake said,

When I hit up the big homie Jon and asked him if he wanted to be on the track, this song is a pretty balling song. He heard the beat and was instantly down with the vision. What he sent me back, though, absolutely blew my mind. I knew Jon was one of the best, but he absolutely killed it on this joint.[5]

Lil Jon said in an interview,

DJ Snake sent me the track with a sample and he wanted me to redo it with my voice. When I heard the song I was like this beat is too crazy for that sample. I wanted to make it hip and current, and the first thing that came to mind was the phrase 'Turn Down for What!'[5]

In December 2013, Columbia Records debuted "Turn Down for What" on the label's website. It was released via iTunes shortly afterwards.[6]

Composition[edit]

"Turn Down for What" contains the lyrics of Lil Jon rapping "Fire up that loud, another round of shots" and "Turn down for what" throughout the song. It also contains bass and trap music elements that are original to Atlanta, GA, Lil Jon's hometown. "Turn Down for What" is written in the E Phrygian mode and is set in common time at a moderate tempo of 100 beats per minute.

Chart performance[edit]

"Turn Down for What" entered the top 10 on Billboard's Dance/Electronic chart during the last week of December.[7] In January 2014, the single entered the top 5 on the Dance/Electronic chart and debuted at No. 38 on the Billboard Hot 100.[8] It peaked at number 4 on the chart, becoming DJ Snake's first and Lil Jon's ninth top ten, and was certified gold in February 2014.[9][10] It reached its first million copies sold in the U.S. in March 2014.[11] The song reached its 3 million sales mark in July 2014.[12] It became the seventh best-selling song of 2014 in the US with 3,449,000 copies sold for the year.[13]

Critical response[edit]

"Turn Down for What" received generally positive reviews from music critics and publications. Rolling Stone voted "Turn Down For What" as the second best song of the year 2014, saying, "The year's nutsiest party jam was also the perfect protest banger for a generation fed up with everything. DJ Snake brings the synapse-rattling EDM and Southern trap music; Lil Jon brings the dragon-fire holler for a hilarious, glorious, glowstick-punk fuck you."[14] In January 2015, "Turn Down for What" was ranked at No. 9, tied with Beyoncé's "Flawless", on The Village Voice's annual year-end Pazz & Jop critics' poll.

Music video[edit]

An accompanying music video for "Turn Down for What" was directed by the filmmaking duo Daniels,[15] composed of Daniel Kwan and Daniel Scheinert, and released on March 13, 2014. The clip stars co-director Daniel Kwan with Sunita Mani. He explained: "For a while Daniel and I had been wanting to explore male sexuality in a really weird way. For some reason our brains came up with this image, and this other universe where dudes are so pumped up on their own dicks—and they're so into their testosterone—that the way that they show that is by breaking shit with their dicks. So, whatever happens, that would just be a funny logical progression."[15]

Jason Newman of Rolling Stone described the video as "perfect insanity" and added, "It's hard to pinpoint specifically what makes the video for DJ Snake and Lil Jon's 'Turn Down for What' so compelling and ripe for repeat viewings."[16] Edwin Ortiz of Complex called it "incredibly absurd and awesome" and wrote, "The hard-hitting EDM record delivers an undeniable vibe that listeners can't help but mosh out to, and that's clearly evident in the accompanying music video."[17] Writing for Idolator, Robbie Daw said the video "takes things to a whole new level of WTF-ness not quite seen before."[18]

On November 7, 2020, the video surpassed 1 billion views on YouTube.

Remixes[edit]

On April 26, 2014, an official remix featuring Juicy J, 2 Chainz, and French Montana was released. A second official remix, the "Dancehall Remix", followed on April 28, 2014, featuring Chi Ching Ching, Assassin, and Konshens. A third remix was released on May 7, 2014, titled "Turn Down for What (Lil Jon Remix)", featuring Pitbull and Ludacris.[19][20][21]

Awards[edit]

The music video won Video of The Year and Best Dance Video-International at UK Music Video Awards held in London. It also received 3 additional nominations.[22]

The music video won "Best Direction" at the 2014 MTV Video Music Awards (VMAs) held in Inglewood. It also received 3 additional nominations including MTV Clubland Award, Best Visual Effects and Best Art Direction.[23]

The song was nominated for out of its genre for Choice Music: R&B/Hip-Hop Song at the 2014 Teen Choice Awards held in Los Angeles.[24]

The song won a Billboard Music Award for Top Dance/Electronic Song at the 2015 Billboard Music Awards held in Vegas and the music video won the Clio Bronze in Film and Music at the 2015 Clio Awards.[25]

Usage in media[edit]

"Turn Down for What" has been featured in various films, commercials and television programs. Uses include a TV commercial for Sol Republic, to introduce a wireless speaker, which aired in October 2013.[26] The song was used in the films 22 Jump Street, briefly, Furious 7 and The Angry Birds Movie 2, and in the trailers for Horrible Bosses 2[27] and Brick Mansions. The song was also used in a TV spot for the 2019 film, Pokémon Detective Pikachu. In May 2014, Jimmy Fallon, Seth Rogen and Zac Efron danced dressed as girls to the song during an episode of The Tonight Show Starring Jimmy Fallon.[28] In July 2014, Robin Wright also danced to the song during an appearance on The Tonight Show.[29]

In October 2014, Lil Jon and various other celebrities appeared in an online video that featured a remix of the song, renamed to "Turn Out for What", that was organized by Rock the Vote and intended to encourage young people to vote in the upcoming elections.[30]

On October 15, 2014, Michelle Obama posted a video clip of herself dancing to "Turn Down For What" while holding a turnip[31] as a Vine response to US comedian and impressionist Iman Crosson's post hashtagged #AskTheFirstLady.[32] In Alphacat's original post Michelle Obama was asked, "On average how many calories do you burn every time you 'turn up'?!" Her response was "Turnip for what?" The Vine was posted as part of a Q&A organized by the First Lady's office to promote her Let's Move! healthy lifestyle campaign.[33]

In December 2014, a portion of the song was used in an AT&T Wireless commercial announcing the "completion" of their network export's goal of providing improved LTE connectivity.[34]

Starting in 2014, the Houston Texans would play the song every time J. J. Watt recorded a sack.

In March 2015, Disney Channel used the song in a promo for the "Tune in 4 What?" 4 night event, which promoted new episodes of Liv and Maddie, Dog With a Blog, Jessie, Austin & Ally, I Didn't Do It, Girl Meets World, and K.C. Undercover.

In April 2017, the song was featured in a Saturday Night Live commercial parody called "Turtle Shirt".[35]

In November 2017, "Turn Down For What?" was the title of a research paper in the American Journal of Transplantation written by Mary Grace Bowring, Dorry Segev, and colleagues, about the decision to turn down offers of certain deceased donor kidneys for transplantation.[36]

In January 2018, figure skater Jimmy Ma started using the song in his routine.[37]

The song was featured during a montage of an episode from the HBO Max animated sitcom, Close Enough.

In 2021, "Turn Down for What" was used as the soundtrack in a series of TV commercials for British Gas which focused on sustainability.[38]

Charts[edit]

Certifications[edit]

Region Certification Certified units/sales
Australia (ARIA)[84] 2× Platinum 140,000^
Canada (Music Canada)[85] 6× Platinum 480,000double-dagger
Italy (FIMI)[86] Platinum 50,000double-dagger
Mexico (AMPROFON)[87] Gold 30,000*
New Zealand (RMNZ)[88] Gold 7,500*
Sweden (GLF)[89] Platinum 40,000double-dagger
United Kingdom (BPI)[90] Platinum 600,000double-dagger
United States (RIAA)[91] 6× Platinum 3,449,000[13]

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.
double-dagger Sales+streaming figures based on certification alone.

References[edit]

  1. ^ "Turn Down for What by DJ Snake & Lil Jon". iTunes. 18 December 2013.
  2. ^ "A Complete List Of People Who Asked Me To Define 'Turn Down For What' Over The Weekend". The Huffington Post. 2 June 2014.
  3. ^ "Lil Jon". Billboard. 7 April 2014.
  4. ^ Lipshutz, Jason (April 7, 2014). "Lil Jon Feels 'Great Validation' Thanks To 'Turn Down For What' Success". Billboard. Retrieved May 7, 2014.
  5. ^ a b "DJ Snake And Lil Jon Release International Hit Single "Turn Down for What" On Columbia Records". PR NEWS WIRE. Jan 22, 2014.
  6. ^ "TURN DOWN FOR WHAT". Beatport. Retrieved 2013-12-31.
  7. ^ Trust, Gary (January 3, 2014). "Chart Moves: Imagine Dragons, AWOLNATION Extend Lengthy Hot 100 Stays; Beyonce Bounds At R&B/Hip-Hop Radio; DJ Snake, Lil Jon Debut With 'Turn Down For What'". Billboard. Retrieved January 30, 2014.
  8. ^ Murray, Gordon (December 27, 2013). "DJ Snake, Lil Jon, Katy Perry Power Up Dance Charts". Billboard. Retrieved January 30, 2014.
  9. ^ Trust, Gary (April 30, 2014). "Pharrell Williams Tops Hot 100 For 10th Week, Iggy Azalea Vaults Into Top 10". Retrieved April 30, 2014.
  10. ^ Trew, Tyler (4 February 2014). "DJ Snake's "Turn Down for What" Reaches Gold Status". Your EDM. Retrieved 11 February 2014.
  11. ^ Grein, Paul (March 19, 2014). "Chart Watch: "#Selfie" Is A #Smash". Yahoo Music. Retrieved March 30, 2014.
  12. ^ Grein, Paul (July 30, 2014). "Chart Watch: Jason Aldean Is Back". Yahoo Music.
  13. ^ a b Christman, Ed (January 9, 2015). "Music in 2014: Taylor Takes the Year, Republic Records on Top, Streaming to the Rescue". Billboard. Retrieved January 11, 2015.
  14. ^ "Turn Down For What". Rolling Stone. 3 December 2014.
  15. ^ a b Pearl, Max (March 20, 2014). "Meet the Man Behind Lil Jon & DJ Snake's "Turn Down for What" Video". Vice. Archived from the original on March 26, 2014. Retrieved May 7, 2014.
  16. ^ "Watch DJ Snake and Lil Jon's Insane "Turn Down for What" Video - Rolling Stone". web.archive.org. 2017-09-29. Retrieved 2022-12-21.
  17. ^ Ortiz, Edwin (March 14, 2014). "DJ Snake & Lil Jon's New Music Video for "Turn Down for What" Is Incredibly Absurd and Awesome". Complex. Retrieved May 7, 2014.
  18. ^ Daw, Robbie (March 12, 2014). "DJ Snake & Lil Jon's "Turn Down For What" Video Is The Most Insane Thing You'll Watch All Month". Idolator. Retrieved May 7, 2014.
  19. ^ C. Vernon Coleman (2014-04-26). "Lil Jon Featuring Juicy J, 2 Chainz & French Montana "Turn Down For What (Remix)" – XXL". Xxlmag.com. Retrieved 2014-06-27.
  20. ^ "Turn Down For What (DANCEHALL Remix) Dirty Master by Lil Jon on SoundCloud – Hear the world's sounds". Soundcloud.com. Retrieved 2014-06-27.
  21. ^ "Lil Jon – Turn Down For What Feat. DJ Snake, Pitbull & Ludacris (Remix) | Stream & Listen [New Song]". Hotnewhiphop.com. 2014-05-07. Retrieved 2014-06-27.
  22. ^ "2014 Awards". UK Music Video Awards. Retrieved 12 July 2022.
  23. ^ Fleisher, Adam. "HERE'S YOUR FULL LIST OF 2014 VMA WINNERS". MTV. Viacom. Retrieved 12 July 2022.
  24. ^ Nordyke, Kimberly (10 August 2014). "Teen Choice Awards: The Complete Winners List". The Hollywood Reporter. Penske Media Corporation. Retrieved 12 July 2022.
  25. ^ "2015 Award Winners". Clio Awards.
  26. ^ "Sol Replic Deck Radio Shack TV Commercial, Feat Lil Wayne and Michael Phelps". Radio Shack. Retrieved 2013-12-31.
  27. ^ Sims, Davd (July 3, 2014). "'Turn Down For What' Watch: How Hard Will Hollywood Drive This Song Into the Ground?". Thewire.com. Retrieved July 25, 2014.
  28. ^ Silman, Anna (May 7, 2014). "Watch Seth Rogen and Zac Efron Play Teen Girls on 'Ew'". Vulture.com. Retrieved May 7, 2014.
  29. ^ Strecker, Erin (July 24, 2014). "You're Going To Want To See Robin Wright Dance With Jimmy Fallon to 'Turn Down For What'". Billboard. Retrieved July 25, 2014.
  30. ^ Putnam, Lindsay (October 7, 2014). "Lil Jon, Lena Dunham rock the vote in 'Turn Out For What'". New York Post.
  31. ^ "Hey, Alphacat The First Lady wants to know… #TurnipForWhat? #AskTheFirstLady #TD4W".
  32. ^ "A question for Michelle Obama: How many calories do you burn every time you 'turn up'?!".
  33. ^ "Michelle Obama's 'Turnip for What' is just the latest great political Vine". the Guardian. October 15, 2014.
  34. ^ "AT&T TV Spot, "Speech"". AT&T Mobility. December 7, 2014.
  35. ^ Turtle Shirt on YouTube published April 15, 2017 Saturday Night Live
  36. ^ Bowring (2018). "Turn down for what? Patient outcomes associated with declining increased infectious risk kidneys". American Journal of Transplantation. 18 (3): 617–624. doi:10.1111/ajt.14577. PMC 5863756. PMID 29116674.
  37. ^ Seamons, Kate (January 6, 2018). "Figure Skater's Edgy Song Choice Grabs Notice". Newser.
  38. ^ "British Gas Advert Song, Turn Down For What". sounds-familiar.info. 9 September 2021. Retrieved 2021-09-18.
  39. ^ "DJ Snake and Lil Jon – Turn Down For What". ARIA Top 50 Singles. Retrieved May 17, 2014.
  40. ^ "DJ Snake and Lil Jon – Turn Down For What" (in German). Ö3 Austria Top 40. Retrieved March 28, 2014.
  41. ^ "DJ Snake and Lil Jon – Turn Down For What" (in Dutch). Ultratop 50. Retrieved February 17, 2014.
  42. ^ "DJ Snake and Lil Jon – Turn Down For What" (in Dutch). Ultratop Dance. Retrieved February 17, 2014.
  43. ^ "DJ Snake and Lil Jon – Turn Down For What" (in French). Ultratop 50. Retrieved April 27, 2014.
  44. ^ "DJ Snake and Lil Jon – Turn Down For What" (in French). Ultratop Dance. Retrieved April 27, 2014.
  45. ^ "DJ Snake Chart History (Canadian Hot 100)". Billboard. Retrieved February 27, 2014.
  46. ^ "DJ Snake Chart History (Canada CHR/Top 40)". Billboard. Retrieved September 10, 2014.
  47. ^ "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: Change the chart to CZ – SINGLES DIGITAL – TOP 100 and insert 201426 into search. Retrieved July 3, 2014.
  48. ^ "Lil Jon,dj Snake: Turn Down For What" (in Finnish). Musiikkituottajat. Retrieved May 28, 2014.
  49. ^ "DJ Snake and Lil Jon – Turn Down For What" (in French). Les classement single. Retrieved March 28, 2014.
  50. ^ "DJ Snake and Lil Jon – Turn Down For What" (in German). GfK Entertainment charts. Retrieved March 28, 2019.
  51. ^ "Chart Track: Week 28, 2014". Irish Singles Chart.
  52. ^ "The Official Lebanese Top 20 – DJ Snake". The Official Lebanese Top 20. Retrieved November 16, 2018.
  53. ^ "Nederlandse Top 40 – DJ Snake and Lil Jon" (in Dutch). Dutch Top 40. Retrieved September 10, 2014.
  54. ^ "DJ Snake and Lil Jon – Turn Down For What" (in Dutch). Single Top 100. Retrieved March 28, 2014.
  55. ^ "DJ Snake and Lil Jon – Turn Down For What". Top 40 Singles. Retrieved February 17, 2014.
  56. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company.
  57. ^ "ČNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic. Note: insert 201424 into search.
  58. ^ "ČNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: Select SINGLES DIGITAL - TOP 100 and insert 201430 into search. Retrieved July 29, 2014.
  59. ^ "DJ Snake and Lil Jon – Turn Down For What". Singles Top 100. Retrieved May 2, 2014.
  60. ^ "DJ Snake and Lil Jon – Turn Down For What". Swiss Singles Chart. Retrieved May 2, 2014.
  61. ^ "Official Singles Chart Top 100". Official Charts Company.
  62. ^ "Official Dance Singles Chart Top 40". Official Charts Company.
  63. ^ "DJ Snake Chart History (Hot 100)". Billboard. Retrieved March 22, 2014.
  64. ^ "DJ Snake Chart History (Hot Dance/Electronic Songs)". Billboard. Retrieved March 22, 2014.
  65. ^ "DJ Snake Chart History (Pop Songs)". Billboard. Retrieved May 1, 2014.
  66. ^ "DJ Snake Chart History (Hot R&B/Hip-Hop Airplay)". Billboard. Retrieved December 28, 2014.
  67. ^ "DJ Snake Chart History (Rhythmic)". Billboard. Retrieved March 27, 2014.
  68. ^ "End of Year Charts – ARIA Top 100 Singles 2014". ARIA Charts. Australian Recording Industry Association. Retrieved February 14, 2015.
  69. ^ "Rapports Annuels 2014". Ultratop. Retrieved December 27, 2019.
  70. ^ "2014 Year End Charts – Top Canadian Hot 100". Billboard. Retrieved January 1, 2015.
  71. ^ "Top de l'année Top Singles 2014" (in French). SNEP. Retrieved October 12, 2020.
  72. ^ "Top 100 Single-Jahrescharts". GfK Entertainment (in German). offiziellecharts.de. Retrieved August 10, 2015.
  73. ^ "Top 100-Jaaroverzicht van 2014". Dutch Top 40. Retrieved October 6, 2019.
  74. ^ "JAAROVERZICHTEN – Single 2014" (in German). Dutch Charts Portal. Hung Medien. Retrieved March 5, 2015.
  75. ^ "Top Selling Singles of 2014". Recorded Music NZ. Retrieved January 1, 2015.
  76. ^ "Årslista Singlar – År 2014" (in Swedish). Sverigetopplistan. Retrieved October 2, 2019.
  77. ^ "End of Year Singles Chart Top 100 – 2014". Official Charts Company. Retrieved August 26, 2015.
  78. ^ "Hot 100 Songs – Year End 2014". Billboard. 2 January 2013. Retrieved January 1, 2015.
  79. ^ "Hot Dance/Electronic Songs – Year-End 2014". Billboard. 13 December 2013. Retrieved August 15, 2019.
  80. ^ "Pop Songs – Year-End 2014". Billboard. 2 January 2013. Retrieved August 15, 2019.
  81. ^ "Rhythmic Songs – Year-End 2014". Billboard. 9 December 2014. Retrieved September 8, 2019.
  82. ^ "Hot Dance/Electronic Songs – Year-End 2015". Billboard. 13 December 2013. Retrieved November 22, 2019.
  83. ^ "Decade-End Charts: Hot Dance/Electronic Songs (2013-ON)". Billboard. 31 October 2019. Retrieved 19 December 2019.
  84. ^ "ARIA Charts – Accreditations – 2014 Singles" (PDF). Australian Recording Industry Association. Retrieved September 27, 2014.
  85. ^ "Canadian single certifications – DJ Snake & Lil John – Turn Down For What". Music Canada. March 10, 2014. Retrieved March 16, 2014.
  86. ^ "Italian single certifications – DJ Snake feat. Lil Jon – Turn Down For What" (in Italian). Federazione Industria Musicale Italiana. Select "2016" in the "Anno" drop-down menu. Select "Turn Down For What" in the "Filtra" field. Select "Singoli" under "Sezione".
  87. ^ "Certificaciones" (in Spanish). Asociación Mexicana de Productores de Fonogramas y Videogramas. Retrieved October 6, 2021. Type DJ Snake in the box under the ARTISTA column heading and Turn Down For What in the box under the TÍTULO column heading.
  88. ^ "New Zealand single certifications – DJ Snake & Lil Jon – Turn Down For What". Recorded Music NZ. May 9, 2014. Retrieved July 25, 2014.
  89. ^ "Veckolista Singlar, vecka 35, 2014 | Sverigetopplistan" (in Swedish). Sverigetopplistan. Retrieved August 23, 2022. Scroll to position 57 to view certification.
  90. ^ "British single certifications – DJ Snake & Lil Jon – Turn Down For What". British Phonographic Industry.
  91. ^ "American single certifications – DJ Snake & Lil Jon – Turn Down For What". Recording Industry Association of America.