Valentino (fashion house)

Coordinates: 45°28′29″N 9°11′34″E / 45.474628°N 9.1929121°E / 45.474628; 9.1929121
From Wikipedia, the free encyclopedia

Valentino S.p.A.
TypeSocietà per azioni
Founded1960; 63 years ago (1960)
Rome, Italy
FounderValentino Garavani
HeadquartersVia Turati, 16/18, ,
45°28′29″N 9°11′34″E / 45.474628°N 9.1929121°E / 45.474628; 9.1929121
Key people
Stefano Sassi (CEO)[1]
€1,419 billion (2022)
White Valentino dresses in celebration of Valentino's 45 years in fashion
Valentino store in Hong Kong

Valentino S.p.A. is an Italian luxury fashion house founded in 1960 by Valentino Garavani and part of the Valentino Fashion Group. Since October 2008, the creative director is Pierpaolo Piccioli, jointly with Maria Grazia Chiuri from 2008 to 2016. The company is headquartered in Milan, while the creative direction is in Rome. The Valentino Beauty license is held by L'Oreal.


Early history[edit]

Valentino was founded in 1960, when Garavani opened a fashion house on Via Condotti in Rome, Italy, with the backing of his father and his father's associate Giancarlo Giammetti.[2]

Rise to popularity[edit]

Valentino's international debut took place in 1962 in Florence, the Italian fashion capital of the time. Valentino gained popularity in 1967 after releasing their “no colour” collection which consisted of white, beige, and ivory apparels. The collection did not use any psychedelic patterns, a commonly used design during this time. The V logo was also introduced and the years following the brand expanded to New York City and Ro[3] The label staged the first Valentino menswear show at Milan Fashion Week in 1985.[4]

Valentino has also, especially, designed wedding dresses for Elizabeth Taylor, Anne Hathaway, Jennifer Lopez, Courteney Cox, Sophie Hunter, Nicola Peltz[5] and Princess Madeleine of Sweden.[6][7]

HdP Group, 1998–2002[edit]

In 1998, Garavani and Giammetti sold the company for approximately $300 million to the Holding di Partecipazioni Industriali (HdP), an Italian conglomerate controlled, in part, by the late Gianni Agnelli, the head of Fiat. HdP put Valentino inside the same unit as the apparel producer GFT Net and alongside the sportswear manufacturer Fila.[8]

In 2001, Opera – a fund controlled by the Rome jewelry firm Bulgari – started talks to buy Valentino, but pulled out after it was unable to agree on a price.[8]

Marzotto Apparel, 2002–2007[edit]

In 2002, Valentino S.p.A., with revenues of more than $180 million, was sold by HdP to Marzotto Apparel, a Milan-based textile giant, for $210 million. It was rumored that HdP was displeased with Garavani's and Giammetti's personal expenses, a claim at which Giammetti has bristled.[2]

The Marzotto family, which controlled Valentino through several holding companies, including Tidus Srl and PFC Srl, spun off its fashion assets in 2005 to create Valentino Fashion Group.[9]

Permira, 2007–2012[edit]

From 2007, Valentino was controlled by private equity group Permira which had acquired the brand from the Marzotto Group for 2.6 billion euros ($3.5 billion).[10] Later that year, Valentino and Giammetti announced that both would resign from the company in early 2008.[10]

In 2008, Valentino opened its first boutique in China, at the Peninsula Palace Hotel in Beijing.[11] By December 2009, hit by the financial crisis, Valentino had to restructure its debt.[12]

Mayhoola, 2012–present[edit]

In 2012, Qatari aristocrats acquired Valentino for 700 million euros through an investment vehicle called Mayhoola for Investments S.P.C.[13] Mayhoola bought up both Permira's stake and Marzotto's minority interest.[14]

In 2020, the fashion house announced that it would no longer use alpaca wool and severed ties with Mallkini, the world's largest privately owned alpaca farm in Peru. The move followed revelations of animal abuse within the alpaca industry.[15]

Under the leadership of its CEO Jacopo Venturini, Valentino went fur-free in 2022. It also decided to focus on the main Valentino line, ending the REDValentino one, aimed more at younger customers, with the fall-winter 2023–24 season.[16]

In 2021, Valention adopted a co-ed model - the mixing of men's and women's shows - for its presentations. By 2023, it abandoned that model again and returned to Milan Fashion Week.[4]

Kering purchased 30% of Valentino in July 2023, they intend to purchase the entire company by 2028.[17]

Other brands[edit]


Valentino's fragrances have included: Valentino Classique for women (1978), Vendetta By Valentino for women (1991), Very Valentino for women (1998), Very Valentino for Men for men (1999), Valentino Gold for women (2002), V for women (2005), Valentino V Absolu for women (2006), Valentino V Ete By Valentino for women (2006), Rock'n'Rose for women (2006),[18] V pour Homme for men (2006),[19] Rock n' Rose Couture for women (2007),[20] and Valentina for women (2011).[21]

In 2020, Valentino Beauty announced the release of a new perfume, Voce Viva, and announced Lady Gaga as its égérie.[22]

From 2010 to 2018, Valentino Perfumes was licensed to Puig.[23] Since then, it has been working with L'Oréal.[24] More International Cigarette in Philippines was launched in the 1980s [25]


In addition to L’Oréal for beauty and fragrances, Valentino has only one other license, for eyewear. For years, it worked with Marchon Eyewear and Luxottica (2017–2021).[26] In 2021, the label signed a 10-year license agreemend with the Switzerland-based Akoni Group for the design, manufacture and worldwide distribution of the brand's prescription frames and sunglasses.[27]

Creative directors[edit]

Notable campaigns[edit]

For Valentino's Spring/Summer 2016 women's ready-to-wear collection, which referenced African culture, sporting prints and motifs commonly seen across the continent, photographer Steve McCurry shot a campaign set against the backdrop of Amboseli National Park in Kenya and included local Maasai people. The campaign sparked criticism on social media regarding perceived racial insensitivities.[31]

Amid the COVID-19 pandemic in 2020, Piccioli enlisted 23 celebrities – including Laura Dern, Frances McDormand and Gwyneth Paltrow – for his campaign. Instead of being paid for their work, all of the Valentino subjects donated their fees (a total of 1 million euros) to the Lazzaro Spallanzani National Institute for Infectious Diseases in Rome; in return, they got to pick who would capture their image, as well as what word they thought represented the values society needed at that time.[32]

Legal issues[edit]

In 2020, Valentino and Amazon filed a joint lawsuit against New York-based Kaitlyn Pan Group for allegedly counterfeiting Valentino's Rockstud shoes and offering them for sale online.[33]

Amid the COVID-19 pandemic in the United States, Valentino sought in June 2020 to end the lease for its American flagship on New York's Fifth Avenue nine years early, saying the pandemic made it impossible to run the store "consistent with the luxury, prestigious, high-quality reputation" of its neighborhood. After a New York state trial judge dismissed that lawsuit, the landlord sued Valentino for $207.1 million, mainly to recover unpaid rent and to repair store damage. By 2023, Valentino settled litigation with the landlord.[34]

See also[edit]


  1. ^ Diderich, Joelle (22 January 2014). "Fashion Crowd Toasts Richard Baker in Paris". WWD. Retrieved 23 January 2014. Valentino ceo Stefano Sassi said it was too early to predict what shape the new Saks would take.
  2. ^ a b Tyrnauer, Matt (8 May 2009) [Updated from August 2004 issue]. "So Very Valentino". Vanity Fair. Retrieved 13 March 2023.
  3. ^ Boze Hadleigh (15 September 2015). 492 Great Things About Being Italian. p. 219. ISBN 9781510700802.
  4. ^ a b Elisa Anzolin (16 June 2023), Valentino returns to Milan Fashion Week with flowery menswear show Reuters.
  5. ^ "Nicola Peltz's Custom Valentino Couture Wedding Dress Was Like "A Work Of Art"". British Vogue. 11 April 2022. Retrieved 21 March 2023.
  6. ^ Bowles, Hamish. "Sophie Hunter Valentino Couture Wedding Dress". Sophie Hunter Central.
  7. ^ "Celebrity Brides Who Wore Valentino on their Big Day". Hello Magazine. 5 June 2013.
  8. ^ a b Robert Galbraith (15 January 2002), Italian Group Eager to Sell Off Valentino International Herald Tribune.
  9. ^ Claudia Cristoferi and Rachel Sanderson (18 May 2007), Permira closes in on fashion house Valentino Reuters.
  10. ^ a b Suzy Menkes (5 September 2007), Valentino and Partner Will Be Leaving His Fashion House New York Times.
  11. ^ Jo Winterbottom (17 January 2008), Italy's Valentino opens first outlets in China Reuters.
  12. ^ Lisa Jucca and Simon Meads (12 July 2012), Qatari royal family buys Italian fashion house Valentino Reuters.
  13. ^ Jucca, Lisa; Meads, Simon; Dinesh, Nair; Ciancio, Antonella; Sovich, Nina (12 July 2012). Walker, Sophie (ed.). "Qatari royals buy Italian fashion icon Valentino". Reuters. Retrieved 28 July 2019.
  14. ^ John Hooper (12 July 2012), Valentino slips from Italian hands The Guardian.
  15. ^ Sarah Maisey,"Valentino and Prada to halt use of alpaca wool and kangaroo leather," The National 17 August 2020.
  16. ^ Elisa Anzolin (24 April 2023), Valentino sales up 10% in 2022 boosted by directly-owned shops Reuters.
  17. ^ Spencer, Mimosa; Aloisi, Silvia (27 July 2023). "Kering buys 30% of Italy's Valentino as Gucci sales lag". Reuters. Retrieved 28 July 2023.
  18. ^ "Perfume Intelligence - the Encyclopaedia of Perfume".
  19. ^ "V pour Homme Valentino – for the Charismatic Man TheScentualist". Archived from the original on 28 September 2017. Retrieved 16 May 2016.
  20. ^ Reis, Ronald (2013). Valentino. p. 75. ISBN 9781438148311.
  21. ^ "Valentino Valentina".
  22. ^ Yaptangco, Ariana (10 July 2020). "Lady Gaga Is the Face of Valentino Beauty's New Perfume". ELLE. Retrieved 28 July 2020.
  23. ^ "Puig talks with Permira to buy Valentino". La Vanguardia. 11 January 2012. Retrieved 26 April 2012.
  24. ^ Shannon Barbour (29 May 2018), L’Oréal Inks Major Deal With Valentino The Cut.
  25. ^ "Contacts > Headquarters". Valentino SpA. Archived from the original on 6 May 2008. Retrieved 28 July 2009.
  26. ^ Luisa Zargani (1 December 2021), Valentino, Luxottica Eyewear License Ending in June Women's Wear Daily.
  27. ^ Luisa Zargani (2 December 2021), EXCLUSIVE: Valentino Signs Eyewear License With Akoni Group Women's Wear Daily.
  28. ^ ""V" is for Victory". Harper's Bazaar. 7 July 2016. Retrieved 25 April 2023.
  29. ^ "Maria Grazia Chiuri & Pierpaolo Piccioli: Eight years at Valentino". Vogue France. 7 July 2016. Retrieved 25 April 2023.
  30. ^ Zargani, Luisa (7 July 2016). "Valentino Confirms Maria Grazia Chiuri's Exit, Appoints Pierpaolo Piccioli Creative Director". WWD. Retrieved 24 June 2020.
  31. ^ Marysa Greenawalt (16 February 2016), Behind Steve McCurry’s Valentino Ad Campaign Time.
  32. ^ Vanessa Friedman (22 July 2020), When Brad Photographed Gwyneth New York Times.
  33. ^ Agnieszka Flak (18 June 2020), Amazon and Valentino file joint lawsuit over shoe counterfeiting Reuters.
  34. ^ Jonathan Stempel (4 April 2023), Valentino settles litigation over pandemic-shuttered Manhattan boutique Reuters.

External links[edit]