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Valisere – The heritage
||This section is in a list format that may be better presented using prose. (December 2016)|
1860 – The company ‘ Le Grand Perrin’ is founded by Madame August Perrin and her sons Paul and Férréol
1919 – The company, focusing especially on the production of ladies and men’s underwear, sees the first lingerie collection (underskirts) born.
1921 – Vertical integration begins and the newly developed ladder-proof (run resistant) fabrics are used extensively for the production of ladies underwear.
1924 – Under the leadership of grandson Paul -Valérien Perrin, the company enjoys a long period of success reflected in an increase in capital from F3,000,000 to F6,000,000.
1940 – François Clement, a nephew of Paul-Valérian Perrin, takes over the company leadership. He is facing dire supply situations but despite all obstacles, he is able to keep the factory running during the difficult war years.
1950 – Valisere is the largest employer in Grenoble
1959 – Valisere has 1500 employees and the company is awarded the ‘La Coupe d’Or du Bon gout Français.’
1961 – Paul Valérien Perrin dies and François Clement takes over the leadership of the company together with his brother Georges.
1975 – Turnover of F 200 million and 1200 employees in 9 factories in France
Unfortunately the following 14 years see a decline of the company and
1982 – Back in the black. Business is improving and Dessous are in the spotlight again.
1991 – Triumph International AG acquires the brand Valisere
2005 – Introduction of the segment Valisere Tabu, a new line of daring design s for the distinct few.
2006 – Valisere goes global. The brand Pour Moi converted into Valisere to strengthen to global approach and to streamline the overall marketing strategy. Implementation of the ‘Berry’ walls at POS.
2009 – Valisere launches their Online [Designer Lingerie] Store