Venus Fashion

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Venus Fashion, Inc.
Founded 1984
Headquarters 11711 Marco Beach Drive
Jacksonville, Florida
United States
Products Clothing
Number of employees
Parent Bon Prix

In 1984, Daryle Scott created Venus Body Wear, an American clothing and swimsuit retailer, selling ladies' leotards and exercise apparel via full-page ads in Cosmopolitan and other national magazines. A year later, the company expanded to include women’s swimwear and became known as Venus Swimwear. In 1999, Venus acquired WinterSilks, a large importer of silk fashions. In 2000, reflecting the expanded offerings, the company name changed to Venus. In November 2006, Venus, Venus Manufacturing, and WinterSilks, were acquired 80% by Golden Gate Capital, under their Catalog Holdings Group. The three companies fell under a new, united company name, Venus Holdings, LLC. In 2009, Venus Holdings was acquired by the German catalog company Bon Prix, a subsidiary of Otto.[1][2]


Past Venus models[edit]

See also[edit]


  1. ^ Katie Deatsch (July 10, 2009). "German cataloger will keep Venus Swimwear afloat". Internet Retailer. Retrieved March 1, 2012. 
  2. ^ Jim Tierney (July 13, 2009). "Bon Prix Buys Venus Swimwear". Multichannel Merchant. Retrieved March 1, 2012. 
  3. ^ Jacksonville Jaguars Public Relations (Feb 5, 2014). "THE ROAR partners with VENUS". 
  4. ^ Ashley Gurbal Kritzer (Feb 12, 2014). "Venus Swimwear looks to make local splash with Jacksonville Jaguars Roar sponsorship". Jacksonville Business Journal. 

External links[edit]