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WHBL Logo.png
City Sheboygan, Wisconsin
Broadcast area Sheboygan County
Branding 1330 & 101.5, WHBL
Slogan Sheboygan's Choice for News
News, Talk, Sports
Frequency 1330 (kHz)
Translator(s) 101.5 W268BR (Sheboygan)
First air date November 7, 1927 (as WHBM)
Format News/Talk
Power 5,000 watts (day)
1,000 watts (night)
Class B
Facility ID 9967
Transmitter coordinates 43°43′14″N 87°44′4″W / 43.72056°N 87.73444°W / 43.72056; -87.73444
Former callsigns WHBM (1927-1928)
Affiliations Fox News Radio
Owner Duey E. Wright
(Midwest Communications, Inc.)
Sister stations WBFM, WHBZ, WXER
Webcast Listen Live
Website WHBL.com

WHBL (1330 AM) is a radio station in Sheboygan, Wisconsin with a news/talk format. The station is owned Wausau-based Midwest Communications, along with three other sister FM stations in the market. In addition to local and syndicated hosts, the station also carries Milwaukee Brewers baseball, Green Bay Packers football, Wisconsin Badgers football and men's basketball, and local high school sports. The station went on the air on November 7, 1927 under the ownership of The Sheboygan Press, carrying the call letters WHBM for a short time before changing to WHBL the next year.

WHBL is also carried on an FM translator station in the immediate Sheboygan area, W268BR, at 101.5 FM, which like WHBL, transmits from the Midwest tower site on Sheboygan's south side. W268BR launched operations on April 16, 2016.


The station's programming is standard for an AM talk station, including a local morning show (Sheboygan's Morning News with Kelly Meyer), a regional mid-morning show dealing with state and national politics (Middays with Jerry Bader from Green Bay sister station WTAQ; Bader was WHBL's news director throughout the 1980s and 90s) and national conservative talk programs the rest of the day, including Rush Limbaugh, Sean Hannity, Mark Levin and America Now. The Clark Howard Show is at the end of the evening, followed by Coast to Coast AM nightly. The station also maintains local rights to the Glenn Beck Program, but only carries a weekend 'best-of' compilation of the daily series. The station's weather forecasts are provided by WLUK-TV in Green Bay, a deal that was retained despite WLUK losing cable carriage in Sheboygan in 2011 due to outside corporate factors involving Fox programming.

Weekends consist mainly of general advice shows, including Kim Komando, Handel on the Law, Legal Defense, with local attorney Kirk Obear via a brokered programming arrangement, Moneytalk with Bob Brinker and Leo Laporte, The Tech Guy, along with sports programs such as Pro Football Weekly and the local outdoors show Outdoors Radio with Dan Small. Local church programming airs on Sunday morning, along with the polka-focused Polkatime America. All programming on weekdays and weekends is subject to sports or breaking news pre-emption.

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