What About Mimi?

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What About Mimi?
What About Mimi?.gif
Title card of What About Mimi?
Created byChris Bartleman
Blair Peters
Directed byJosh Mepham
Colleen Holub
Voices ofChiara Zanni
Rhys Huber
Kori Cook
Carly McKillip
Tony Sampson
Andrew Francis
Keith Miller
Samuel Vincent
Ellen Kennedy
Colin Murdock
Peter Kelamis
Saffron Henderson
Garry Chalk
Dale WIlson
Country of originCanada
Original language(s)English
No. of seasons3
No. of episodes39
Running time22 minutes (seasons 1–2)
Production company(s)Decode Entertainment
Studio B Productions
Original networkTeletoon
Picture format576i (4:3) (PAL) (seasons 1–2)
1080i (4:3) (HDTV) (seasons 3)
Audio formatDolby Surround
Original releaseMarch 6, 2000 –
April 25, 2005
External links
Production website

What About Mimi? is a Canadian animated series. The main character is Mimi Mortin, a clever, orange-headed girl in the 6th grade who lives in the town of Starfish Bay. The series was produced by Decode Entertainment and Studio B Productions and co-directed by Josh Mepham and Colleen Holub, with new episodes debuting between 2000 and 2005.

The series consists of 39 half-hour episodes divided into three seasons. The first two seasons consist of 13 episodes with a full 22-minute story each, while the third season consists of 13 episodes divided into 26 11-minute stories.[1]


What About Mimi? is a family-oriented cartoon series centering on 11 year-old Mimi Morton: "problem-solver extraordinaire." Mimi trains her earnest attentions on the people in her life: her brothers Jason and Bradley, her parents Saffron and Marv, and her friends Russel and Elaine. Sensitive and perceptive, Mimi is swift to size up their problems and that’s where the hilarious complications begin… Mercifully, Mimi is as resourceful as she is impulsive and invariably things manage to work themselves out – albeit in startling and unexpected ways. At the end of the day, when the dust has settled and sweet order has been restored, Mimi is able to sit down with her confidante, Wimbleton the cat, and analyze what went wrong. At which point, we can be sure of two things: Mimi will learn from her mistakes and tomorrow she’ll make a brilliant batch of new ones.



  • Mimi Mortin (voiced by Chiara Zanni) – A orange-haired 11-year-old girl in the 6th grade. First appeared: "The Great Campaign". Last appeared: "Caddy Girl".
  • Russell Van Eden (voiced by Rhys Huber) – Mimi's other best friend and sidekick, a yellow haired 11-year-old boy. First appeared: "The Great Campaign". Last appeared: "Caddy Girl".
  • Elaine Pituskin (voiced by Kori Cook) – Mimi's best friend with black hair 11-year-old girl. First appeared: "The Great Campaign". Last appeared: "Caddy Girl".
  • Sincerity Travers (voiced by Carly McKillip) – A snobbish preppy girl with pink hair who, sometimes, does not get along with Mimi. She and Mimi used to be friends in kindergarten, but as they got older, their interests diverged, and they started growing apart. She is Mimi's rival in school, and although she does not get along with her, she admits that her ideas are pretty good and helps with some of her schemes. Even if she does not get along with Mimi, she has a resentful respect for her, showing that deep inside, Sincerity still considers her a true friend. First appeared: "The Great Campaign". Last appeared: "Caddy Girl".
  • Brock Wickersham (voiced by Tony Sampson) – A bully who enjoys pulling pranks on various characters, especially on Herbert Finkle. First appeared: "The Great Campaign". Last appeared: "Caddy Girl".
  • Buddy Wickersham (voiced by Andrew Francis) – Brock's younger brother who is also a bully. It is also revealed that he is a genius, but he does not want people to find out about it, especially his big brother, saying that that fact would embarrass him in front of his family. First appeared: "The Great Campaign". Last appeared: "Caddy Girl".
  • Bradley Mortin (voiced by Keith Miller) – Mimi's 7-year-old brother who knows that Mimi's plans always have flaws. First appeared: "Second Honeymoon". Last appeared: "Uniformity".
  • Jason Mortin (voiced by Samuel Vincent) – Mimi's brother who thinks of himself as an on-the-edge rebel. First appeared: "Second Honeymoon". Last appeared: "Uniformity".
  • Saffron Mortin (voiced by Ellen Kennedy) – Mimi's mother. She is a vegan. First appeared: "Second Honeymoon". Last appeared: "Uniformity".
  • Marvin Mortin (voiced by Colin Murdock) – Mimi's father. First appeared: "Second Honeymoon". Last appeared: "Uniformity".
  • Hayley Kinaschuk – Sincerity's best friend and "lackey", although she is kind and many times disagrees with Sincerity, and is good friends with Mimi, Elaine and Russell. First appeared: "The Great Campaign". Last appeared: "Caddy Girl".
  • Herbert Finkle (voiced by Peter Kelamis) – A boy in Mimi's school who is of Russian descent. He is in charge of the school newspaper. He's also often the target of Brock and Buddy's pranks. First appeared: "The Great Campaign". Last appeared: "Caddy Girl".
  • Lodeman (voiced by Peter Kelamis) – A student at Mimi's school who tends to make rude noises and to act distracted all the time. First appeared: "The Great Campaign". Last appeared: "Caddy Girl".
  • Ms. Victoria Frances Grindstone (voiced by Saffron Henderson) – Mimi's teacher.
  • Mr. Petri – A science teacher who blames Brock for everything bad (even over things Brock never did) because of his state of being a bully and for pulling multiple pranks inside of his classroom.
  • Mr. Jacques (voiced by Dale Wilson) – A gym teacher.
  • Ms. Murchison – The librarian of Starfish Bay School. She and Mr. Pianoforte hate each other.
  • Principal Earl (voiced by Garry Chalk) – The principal of Starfish Bay School.
  • Mr. Pianoforte – A music teacher. He and Ms. Murchison hate each other.

Series overview[edit]

SeasonEpisodesOriginally aired
First airedLast aired
113March 6, 2000 (2000-03-06)May 29, 2000 (2000-05-29)
213September 2, 2002 (2002-09-02)November 25, 2002 (2002-11-25)
313January 31, 2005 (2005-01-31)April 25, 2005 (2005-04-25)


Season 1 (2000)[edit]

No. in
TitleDirected byWritten byOriginal air date
11"The Great Campaign"Josh Mepham, Colleen HolubSusin NielsenMarch 6, 2000 (2000-03-06)
Mimi is appalled that her archenemy Sincerity is running uncontested for school president. Mimi eventually convinces her friend Elaine to run against her. Things turn ugly when Russell, who has a crush on Sincerity, joins her campaign, leaving Mimi and Elaine out in the cold. But when Russell finds out he's been used, the three friends join forces again to try and beat Sincerity at her own game.
22"Second Honeymoon"Josh Mepham, Colleen HolubIan WeirMarch 13, 2000 (2000-03-13)
Mimi thinks her parents' marriage is on the rocks and sends them away for a romantic weekend – which also presents her with the perfect opportunity to host a party in their absence. Things go awry when her parents' weekend is an unmitigated disaster and they decide to come home early – just as the Wickershum boys show up at Mimi's party to trash the place...
33"Teacher of the Year"Josh Mepham, Colleen HolubDeborah PerayaMarch 20, 2000 (2000-03-20)
Mimi thinks her ranting about Ms. Grindstone is about to get her fired, so she writes an anonymous letter full of praise – and lies – to the Principal. The result: Ms. Grindstone is nominated for Teacher of the Year, and a news crew is coming to tape all the wonderful things Grindstone has done. Mimi must get all the students on side to help her pull this off – and it's a total failure. Ms. Grindstone is suspended. Mimi must confess the truth to her – and she winds up learning an important lesson about telling the truth.
44"A Star Isn't Born"Josh Mepham, Colleen HolubSusin NielsenMarch 27, 2000 (2000-03-27)
Mimi signs herself up to choose the band for the annual school dance, a job that has always gone to Sincerity. The job turns out to be tougher than Mimi imagined. With only a week to the dance, she decides to try something radical – a la Spice Girls, she'll create a band. Miraculously, she pulls it off, with Elaine, Loadman, Brock and Herbert forming the band. The evening is a great success, and a talent scout wants to sign them – without Mimi. When the band leaps at the chance, Mimi is heartbroken – till Elaine and Loadman manage to get her re-instated – and Mimi blows the chance at stardom for all of them...
55"Into The Woods"Josh Mepham, Colleen HolubBeth StewartApril 3, 2000 (2000-04-03)
Mimi and her family go on summer vacation to their favourite retreat, only to discover Sincerity and her parents have invaded their private paradise. As Lance proceeds to outshine Marv in every activity, Mimi learns the hard way what real heroes are made of.
66"Summer in the City"Josh Mepham, Colleen HolubIan WeirApril 10, 2000 (2000-04-10)
Mimi manages to land her friend Russell a job doing Loadman's paper route for the summer so he doesn't have to spend it on his aunt and uncle's farm. While helping him through the paper route – and through the Wickershums' countless booby traps – she discovers what she believes to be the truth behind Mr. Greeley's nastiness: He is desperately lonely. She decides to throw him a surprise party- And let's just say, everyone is very, very surprised-
77"Lemonade Kid"Josh Mepham, Colleen HolubAlan LevinApril 17, 2000 (2000-04-17)
Mimi and Elaine take a marketing course in the air-conditioned rec centre to escape the summer heat. But when Mimi discovers that Sincerity is also taking the course – and has a big marketing scheme up her sleeve – Mimi decides she has to come up with an idea, too. And what better than her brother Bradley's fledgling lemonade stand? Mimi winds up creating a marketing success based on a big lie – and she also creates a very unhappy brother in the process.
88"Wildthing"Josh Mepham, Colleen HolubPeter LapresApril 24, 2000 (2000-04-24)
After watching a football game organized by the Wickershums (from which Russell is excluded), Mimi decides that Russell really wants to be a part of the boys' club and arranges to have him picked for the next game. Things backfire when Russell wins the game by accident and starts hanging out with the Wickershums – becoming alarmingly Wickershum-like in behaviour. Mimi has to try to get her friend back before it's too late.
99"Leapfrog"Josh Mepham, Colleen HolubSusin NielsenMay 1, 2000 (2000-05-01)
Mimi "liberates" some toads from science lab because she thinks they're meant to be dissected. When she discovers they're in fact an endangered species – and when Brock gets expelled for the crime, she and her friends must race against time to find the toads – and help the school bully get back into school.
1010"The Play's The Thing"Josh Mepham, Colleen HolubAllan LevinMay 8, 2000 (2000-05-08)
Elaine's play gets picked to be produced for the annual school production. Mimi reads the play and thinks it's awful. In an effort to help, she insists she direct the play – where her unsolicited efforts to "improve" it lead to major conflicts with Elaine. At last realizing that their friendship is at stake, Mimi frantically tries to reinstate Elaine's original vision, leading to a chaotic Opening Night.
1111"The King of Uncool"Josh Mepham, Colleen HolubBeth StewartMay 15, 2000 (2000-05-15)
Mimi mistakenly believes that her older brother Jason has a crush on a Goth girl at his school, Juliet, when in fact he has a crush on school snob Courtney Lassiter. In a fun comedy of errors, Mimi helps him prepare to ask "her" out – all the while preparing him for the wrong girl. When Jason does ask Courtney out, it's a humiliating disaster – and Mimi realizes that she never should have tried to change her brother in the first place – that he's cool just as he is.
1212"The Stepford Twins"Josh Mepham, Colleen HolubSusin NielsenMay 22, 2000 (2000-05-22)
Mimi gets up the guts to ask for a raise for babysitting the terrible Crabdinkle twins, and gets fired instead. Mimi's okay with this – even lines up a great new job – till she discovers Sincerity is the twins' new babysitter, and the kids are – gasp – angelic! Mimi is convinced that Sincerity has brainwashed the children ... and it's up to her to save them.
1313"Poster Cat"Josh Mepham, Colleen HolubVictor NicolleMay 29, 2000 (2000-05-29)
Mimi is determined to have a better relationship with her crusty old cat, Wimbledon. But her efforts at training him go from bad to worse, and in the end all she succeeds in doing is making Wimbledon run away. Mimi and Elaine search high and low – and are shocked to discover that Wimbledon has become the new poster cat for the SPCA, and that he's staying with the Earls. To add insult to injury, when she tries to get him back, Wimbledon pretends he doesn't recognize her. But when Mimi discovers that the Earls, tired of Wimbledon's bad behaviour, have sent him back to the shelter – where he's slated to be "put to sleep" – Mimi and Elaine hatch a daring plan to rescue Wimbledon, thus proving her devotion for good.

Season 2 (2002)[edit]

No. in
TitleDirected byWritten byOriginal air date
141"Deep Sea Mimi"Josh MephamVictor NicolleSeptember 2, 2002 (2002-09-02)
When Mimi learns that the Brock and the boys enter the annual Starfish Bay Fishing Derby every year, and win, she puts together a 'girls' team of her own. But on the day of the derby a windstorm blows both teams onto an 'island', where their own "Lord of the Flies" competition takes place. Mimi and Brock resolve their differences and prepare to escape, only to discover that they'd washed ashore just a few minutes from the Marina.
152"Cupid's Arrows"Colleen HolubSusin NielsenSeptember 9, 2002 (2002-09-09)
When the regular school librarian goes on leave and is replaced by a mousy, shy Ms. Murchison, Mimi is convinced that 'falling in love' will make her happy. But finding a suitable mate for the reluctant Ms. Murchison is harder than Mimi thought, especially when it turns out that she is only interested in rekindling her 'long lost high school love'. The plot thickens when Mimi finds out that her 'long lost love' happens to be Marv!
163"Outta Sync"Josh MephamElizabeth StewartSeptember 16, 2002 (2002-09-16)
Mimi and Elaine are excited; they're in line to purchase concert tickets to see "Out Of Sync", the hottest new boy band. When they finally get to the wicket, a sign reads "Sold Out". But a local DJ is offering tickets in his 'make your own video' contest, which the girls proceed to enter. With Russell's help, Mimi and Elaine record a winning song, only to have their video stolen and lip-synched by Sincerity and Hayley. Determined to set the record straight, Mimi and Elaine sneak into the concert and expose Sincerity and her unwilling accomplice Hayley for what they are.
174"The Scoop"Josh MephamVictor NicolleSeptember 23, 2002 (2002-09-23)
When Herbert resigns as the school newspaper editor, Mimi and friends takes over. Faced with flagging readership, Mimi resorts to increasingly melodramatic stories which finally stretch the truth too far – forcing Principal Earl to close down the paper. Mimi and Elaine publish one last 'underground issue' in a desperate bid to prove their newspaper really does have journalistic integrity.
185"High Toon"Colleen HolubElizabeth StewartSeptember 30, 2002 (2002-09-30)
A Wild West Adventure vacation turns out to be more than the Mortins bargained for, especially when Mimi and Bradley are convinced that the actors are real. Saffron's penchant for picking wildflowers and Marv's allergy to cactus don't help either. But the real trouble begins when Mimi takes off with a stagecoach to save the town from Bad Bob and Snakebite Sam, almost bringing the entire adventure playground to ruin.
196"Mr. Blue Eyes"Colleen HolubVictor NicolleOctober 7, 2002 (2002-10-07)
When Mimi volunteers to show Erik, a foreign exchange student, around school, she is surprised at how handsome and brilliant he is. But the last thing Mimi would consider is that Erik might be attracted to her, especially with Sincerity going after him. Mimi's 'labours of love' are lost when she realizes just a little too late that he really does like her.
207"Museum Mayhem"Colleen HolubPeter LapresOctober 14, 2002 (2002-10-14)
Mimi can't understand why Russell would jeopardize his entire school year by refusing to complete a history assignment on Ancient Egypt – especially when there's a wonderful Egyptian exhibit on display at the local museum. Russell, as it turns out, is convinced the exhibit is 'cursed'. Mimi and Elaine calm Russell's nerves, and then accompany him to the museum, only to discover that they really are cursed – by Brock and Buddy!
218"Jellyfish Rule"Colleen HolubElizabeth StewartOctober 21, 2002 (2002-10-21)
Mimi is thrilled when her soccer team squeaks into the playoffs, and even more excited about the road trip that goes with it. But on the eve of the trip, Ms. Grindstone cuts one last member from the team: Hayley. Mimi convinces Ms. Grindstone to let Hayley accompany the team as its official 'mascot' (a giant jellyfish), only to have Hayley take her role a little too seriously when the competition tries to win using sabotage.
229"Get a Job"Josh MephamCathy MossOctober 28, 2002 (2002-10-28)
Sympathizing with Jason's need for money, Mimi helps her older brother land a job at a local kids theme restaurant. When Jason gets a bad cold on his first day, Mimi takes over in disguise, and does such a great job that the owner promotes her to Head Children's Entertainer. Jason returns to work with a serious problem: he's not cut out for entertaining kids, and is quickly faced with being fired. Mimi must undo what she's done, and get Jason back to being a dishwasher, where he belongs.
2310"Jokers Wild"Josh MephamSusin NielsenNovember 4, 2002 (2002-11-04)
Mimi helps Bradley when he is targeted by a mysterious practical joker at school. Mimi is incensed when Bradley becomes the target of a practical joker at school, and is even more surprised to learn that the culprit is a cute little girl. In an attempt to stop her, Mimi devises a series of increasingly sophisticated practical jokes, which backfire when Mimi discovers that not only does the girl secretly like Bradley, but also he secretly likes her.
2411"Lights, Camera, Action"Colleen HolubSusin NielsenNovember 11, 2002 (2002-11-11)
Mimi and Sincerity compete for the attention of movie star 'Jake Amore'. When Mimi discovers that her favourite heartthrob, Jake Amore, is in town to shoot a movie, she drags Elaine through outrageous schemes to try and meet him. Another small problem – Sincerity has exactly the same idea. The two adversaries go toe to toe, forcing Jake to come up with a diversion – an actual speaking part for one of them in his movie! The girls go crazy trying to land the role only to have it snatched away at the last second. Mimi and Sincerity finally join forces in concluding that Jake Amore is totally over-rated.
2512"The Big Sleep Over"Josh MephamCathy MossNovember 18, 2002 (2002-11-18)
After watching an old Doris Day movie, Elaine gets a great idea: she'll put on a slumber party! Mimi's all for it, except for one small thing: Elaine isn't much of a party person. To help her out, Mimi does a lot of the legwork in secret, only to have Elaine conclude that Mimi must be putting on a secret party of her own. To make matters worse Sincerity stumbles across the idea and wants to put on a slumber part of her own. After a fierce competition, Elaine's party finally wins the day, even though it ends up being held in Mimi's house with Saffron and Marv as unexpected guests.
2613"Skiing is Believing"Colleen HolubVictor NicolleNovember 25, 2002 (2002-11-25)
It's Starfish Bay versus St. Winslow's Private School for the annual Snow Festival Ski Competition, and even though St. Winslow's has won it nineteen years in a row, Mimi refuses to give up. The odds worsen when Coach Jacques is run over by a toboggan, Mimi has to take over the coaching job, and their very best skier, Sincerity, is put out of action. Just when things look their worst, Mimi remembers a most incredible ski jump by the team's weakest member, Herbert. Was it an accident- or could he do it again?

Season 3 (2005)[edit]

No. in
TitleDirected byWritten byOriginal air date
271"Law & Disorder/Where's the Fire?"Colleen Holub/Josh MephamVictor Nicolle/Victor NicolleJanuary 31, 2005 (2005-01-31)

During School Beautification Day, the hall photo of Principal Earl is mysteriously vandalized with red paint. All the evidence points to Russell – who is sentenced to a lifetime of detentions. Mimi organizes a school 'peer court', appoints herself as defense council, and even accepts Sincerity as the prosecution – in order to get at the 'truth'.

When the Starfish Bay Fire Department offers two lucky students a weekend at the fire hall, Mimi is first in line, followed, unfortunately, by Sincerity. Despite Sincerity getting in the way at every turn, Mimi helps the department put out a blaze, and even saves Mr. Greeley's dog 'Glen'.
282"Millionaire Mogul/Block Party"Colleen Holub/Josh MephamElizabeth Stewart/Sara SnowFebruary 7, 2005 (2005-02-07)

Thanks to Mimi, Russell comes up with a plan to make money by mowing lawns, walking dogs, baby-sitting, and running errands. The response is fantastic. Except Russell turns into a super capitalist, hiring workers and paying them low wages. Mimi must find a way to show Russell that people are more important than money.

In an attempt to try and bring her neighbourhood together, Mimi organizes a giant block party. But old feuds arise which end up making the situation even worse than before. Mimi comes up with a plan that gets everyone working together again.
293"Animal House/Our Little Einstein"Colleen Holub/Josh MephamVictor Nicolle/Elizabeth StewartFebruary 14, 2005 (2005-02-14)

Mimi insists on looking after Elaine's pets while she's away. But one of Elaine's favourite birds accidentally escapes and ends up at the zoo, living in the rhino cage. With precious time left, Mimi creates a scheme to capture the bird before Elaine returns.

When IQ testing reveals that Bradley is an off the scale genius, Mimi persuades her parents that he should be in genius school-that is until she discovers the test was wrong, and the school is five hundred miles away! To save Bradley from being sent away, Mimi tries to prove he's no genius, while giving Buddy, the real genius, the chance he deserves.
304"My Fair Brocky/Her Girl Friday"Colleen Holub/Josh MephamLouise Moon/Susin NielsenFebruary 21, 2005 (2005-02-21)

Brock wants to improve himself so he can meet what he thinks is an attractive email pen pal. Can Mimi help Brock pass himself off as a near-model student? But all bets are off when the anonymous pen pal turns out to be another online poser: Loadman!

Sincerity saves Mimi's life. And in keeping with ancient custom, Mimi becomes her servant for life. Sincerity takes full advantage, creating nothing but misery for Mimi. Mimi comes up with a plan to even things out by saving Sincerity's life.
315"A New Leaf/Father's Day"Colleen Holub/Josh MephamSusin Nielsen/Cathy MossFebruary 28, 2005 (2005-02-28)

Mimi thinks Elaine and 'Trey', a famous rock musician and spokesman for Save the Rainforest, are destined to be together. But Trey turns out to be nothing like his public image, and Elaine actually ends up saving him from the forest.

Mimi and Jason plan to do something special for Marv on Father's Day. To raise money for a present, they decide to hold a garage sale, but end up selling Marv's favourite record collection by accident. Mimi comes up with a plan to get the records back before Marv finds out about it.
326"The Birthday Present/Close Encounters of the Herbertkind"Colleen Holub/Josh MephamSusin Nielsen/Cathy MossMarch 7, 2005 (2005-03-07)

Mimi helps Bradley win a "Meet Spongiform Man" contest. But Brock and Buddy trick him out of the prize. For Bradley's sake, Mimi must devise a scheme to win it back.

Mimi plans to make Herbert more popular by staging an alien landing that is witnessed only by him. But the plan backfires when Herbert's popularity goes to his head. This forces Mimi to comes up with a second plan that will reveal the truth.
337"The Creeps/Sports Day"Colleen Holub/Josh MephamDaegan Fryklind/Leslie MildinerMarch 14, 2005 (2005-03-14)

When Mimi and friends read a series of scary books called "The Creeps", Mimi starts to think some of her teachers have become zombies. But proving this ends up making Mimi look foolish. So she sets out to prove that everyone, including kids and stick in the mud teachers, love to be scared.

When Mr. Jacques fails to inspire the sports team, Mimi suggests a new teacher, Sgt. Ellen Leatherhide.. But she's worse than Mr. Jacques. Soon Mimi and friends will do anything to get Mr. Jacques back and put things the way they used to be.
348"Forget Etiquette/This Old House"Colleen Holub/Josh MephamVictor Nicolle/Leslie MildinerMarch 21, 2005 (2005-03-21)

Mimi learns that her father is to be honoured at a posh gala dinner. But how can the Mortin family go when they're such slobs? Mimi hatches a plan to train her family in the finer points of etiquette, only to discover that being yourself is the best thing you can be.

When Mimi and Elaine learn that a Starfish Bay turn-of-the century house is slated for demolition, they creates a 'Save Our Past' campaign to preserve the building. But Mimi discovers that the old house has a dark history – and maybe even a ghost! Can Mimi save the house and her sanity at the same time?
359"Sticky Fingers/Not in My Biosphere"Colleen Holub/Josh MephamElizabeth Stewart/Victor NicolleMarch 28, 2005 (2005-03-28)

Mimi and friends want to sell candy in order to raise money for new school computers. But trouble ensues when the candy disappears from the supply closet. Evidence points to Loadman as the culprit, but Mimi, convinced of his innocence, tries to find the real thief.

Mr. Jacques carries out a 'biosphere' experiment where Mimi and friends live in a self-contained environment for a week. But the experiment goes awry when Brock comes down with a strange disease that results in everyone being quarantined indefinitely.
3610"Miss Lonely Hearts/Brock's Robot"Colleen Holub/Josh MephamCathy Moss/Louise MoonApril 4, 2005 (2005-04-04)

When Mr. Greeley gets a new haircut and a new suit, Mimi assumes he's in the market for a girlfriend. She puts an ad in the local newspaper and gets a reply. But Mr. Greeley, it turns out, is just meeting up with an old flame. Thanks to Mimi, the two ladies show up at the same time causing sparks to fly.

Brock arrives at the science fair with a super cool, voice-activated robot. Mimi knows something is wrong; after all, it is Brock! Mimi goes undercover with Elaine and discovers an elaborate hoax involving Herbert and a computer.
3711"Club Mimi/Down on the Farm"Colleen Holub/Josh MephamPeter Lapres/Elizabeth StewartApril 11, 2005 (2005-04-11)

When Mimi creates a kite-flying club at school, everyone, including Sincerity, wants to join. In no time, Mimi is mired in a bureaucratic nightmare. Sometimes too much success isn't a good thing; but how to get out?

While on a farm, Mimi is convinced that Russell uncle intends to turn the pet sheep, Lily, into Sunday dinner. Mimi hatches an elaborate plan to save Lily, only to find out later that it was just being prepped to compete at the county fair.
3812"Iron Guy/Critics Choice"Colleen Holub/Josh MephamSara Snow/Victor NicolleApril 18, 2005 (2005-04-18)

When Russell and Brock sign up to compete in an Iron Man contest, Mimi volunteers to train Russell. But she also learns that winning the contest means more to Brock than anything else. Mimi comes up with a scheme to salvage Brock's ego and boost Russell's at the same time.

Mimi creates a new show for TV cable access. So does Sincerity. And though their audiences are tiny, the two rivals compete tooth and nail for viewers. Except one of the shows must go. The station manager suggests they combine their considerable talents and create one show. Talk about a prescription for disaster!
3913"Uniformity/Caddy Girl"Colleen Holub/Josh MephamElizabeth Stewart/Susin NielsenApril 25, 2005 (2005-04-25)

When Principal Earl introduces school uniforms, Mimi and Sincerity oppose the move. Just when Mimi thinks she can count on Sincerity, Sincerity ends up double-crossing her.

Touched by the plight of a grubby shopping-cart woman, Mimi plans to put on a bake sale to help the poor. But Sincerity suggests a golf tournament would raise much more money. Mimi swallows her pride and acts as Sincerity's caddy, until she just can't take it anymore. She then hatches her own plan to turn Sincerity's attitudes about wealth and breeding upside-down .

Replaced by Being Ian Episodes


The series ran originally from March 6, 2000 to April 25, 2005. Although the series originally aired episodes on Saturdays at 11:30pm EST, it was moved to Mondays at 4:30pm EST. The show was taken completely off the air on May 14, 2011 after being aired for the last time on BBC Kids before it was canceled.

Home video releases[edit]

Two volumes of the show have been released on DVD in Canada by Anchor Bay Entertainment. Volume 1 includes four half-hour episodes and one 11-minute episode.[2] Volume 2 includes three half-hour episodes and three 11-minute episodes.[3] The first two episodes were additionally released on DVD in Australia as part of a compilation series.[4]

  • What About Mimi? Volume 1: Lights, Camera, Action; Outta Sync; The Play's The Thing; A Star Isn't Born; Critics Choice
  • What About Mimi? Volume 2: Wildthing; High Toon; Skiing is Believing; Iron Guy; Club Mimi; Sports Day
  • J-squad, The Best of-Volume 1: Second Honeymoon; The Great Campaign


  1. ^ "TV Listings Guide and TV Schedule, Where to Watch TV Shows – Zap2it". Tvschedule.zap2it.com. Retrieved 2014-06-20.
  2. ^ https://www.amazon.ca/What-About-Mimi-DVD/dp/B000HRMCS4
  3. ^ https://www.amazon.ca/What-About-Mimi-V2-canada/dp/B000M7FO0C
  4. ^ http://www.michaeldvd.com.au/Reviews/Reviews.asp?ReviewID=2004