General Mills monster-themed breakfast cereals

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Count Chocula
Count-Chocula-Box-Small.jpg
A box of Count Chocula breakfast cereal
chocolate-flavored corn
cereal bits and marshmallows
Mascot: Cartoon vampire;
The name is a pun
on the vampire
Count Dracula
Voiced by Larry Kenney impersonating Bela Lugosi
Introduced: 1971
Availability: Still in production seasonally
Tagline: I want to eat your cereal!
(1971–2010)
Notes: [1]
Count-Chocula-Bowl.jpg
Bowl of Count Chocula
Franken-Berry
Frankenberrycereal.jpg
A box of Franken-Berry breakfast cereal
strawberry-flavored corn
cereal bits and marshmallows
Mascot: Cartoon variant of Frankenstein's monster
Voiced by Bob McFadden impersonating Boris Karloff
Introduced: 1971
Availability: Still in production seasonally
Notes: [2]
Boo-Berry
Boo-Berry-Box-Small.jpg
A box of Boo-Berry breakfast cereal.
blueberry-flavored corn
cereal bits and marshmallows
Mascot: Blue cartoon ghost
Voiced by Paul Frees impersonating Peter Lorre
Introduced: 1973
Availability: Still in production seasonally
BooBerryBlackBowl.JPG
Bowl of Boo Berry
Fruit Brute
Mnbox05.jpg
A box of Fruit Brute breakfast cereal
Frosted fruit-flavored cereal
with lime-flavored marshmallows;
Relaunch: Frosted cherry-flavored cereal
with marshmallows
Mascot: Cartoon Werewolf
Introduced: 1974
Availability: Discontinued (1982);
Relaunch in production seasonally (2013-)
Notes: [3]
Fruity Yummy Mummy
Yummy Mummy cereal box.png
A box of Fruity Yummy Mummy breakfast cereal
Frosted fruit-flavored cereal
with vanilla-flavored marshmallows
Relaunch: Frosted orange-cream flavored cereal with marshmallows
Mascot: Cartoon Mummy
Introduced: 1987
Availability: Discontinued (1992); Relaunch in production seasonally (2013-)
Tagline: Fruity Yummy Mummy
makes your tummy
go yummy!
Heh, heh, heh!
(1988–1990)

The General Mills Corporation's monster-themed breakfast cereals, officially referred to collectively as the Monster Cereals, are five current, and formerly-distributed, breakfast cereal brands in North America. The series includes Count Chocula, Franken-Berry, and Boo-Berry, in addition to the long-discontinued, but resurrected, Fruit Brute and Fruity Yummy Mummy.[4]

History[edit]

In October 1971, the first two cereals in the line were introduced, Count Chocula and the strawberry-flavored Franken-Berry. In the commercials, the two monsters would engage in comic bickering over which cereal was better than the other when something or someone else interfered in their verbal sparring and scares them out of their wits.

In February 1972, Franken-Berry cereal included dye that turned some children's feces pink due to an inability to break down the heavily-dyed breakfast food, a symptom sometimes referred to as "Franken-Berry Stool."[5][6][7] Boo-Berry, reputedly the first blueberry-flavored cereal,[8] was released in 1973, and Fruit Brute the following year. Fruit Brute was discontinued by 1982 and replaced in 1987 by Fruity Yummy Mummy, which also had a short life as it was discontinued in 1992.[9]

Since 2010, Franken-Berry, Boo-Berry, and Count Chocula cereals are manufactured and sold only for a few months during the autumn/Halloween season in September and October. These cereals are neither made nor sold the rest of the year.[10][11] As of late 2010, information such as nutrition data and historical factoids can still be found on the official General Mills website at all times of the year.[8]

In August 2013, it was revealed on Dinosaur Dracula that for the first time in history, General Mills was releasing all five monster cereals for purchase during the Halloween season. Both Fruit Brute, which was being released for the first time in 31 years and Fruity Yummy Mummy, which was being released for the first time in 21 years, would also receive updated packaging like the other cereals. Additionally, it was revealed on I-Mockery that special retro edition boxes of all five cereals with their original packaging art would be sold exclusively at Target.[12]

Beginning in 2010, General Mills introduced Count Chocula cereal bars[13] and Betty Crocker has released Franken-Berry and Boo-Berry Fruit Roll-Ups. Those products are also released seasonally, like the cereals.[14]

See also[edit]

References[edit]

  1. ^ "TV ACRES: Advertising Mascots - Count Chocula". Retrieved 22 October 2012. 
  2. ^ "TV ACRES: Advertising Mascots - Frankenberry". Retrieved 22 October 2012. 
  3. ^ "TV ACRES: Advertising Mascots - Fruit Brute". Retrieved 22 October 2012. 
  4. ^ Ettinger, Jared. "General Mills Resurrecting Fruit Brute, Yummy Mummy This Halloween". 
  5. ^ Payne, JV. 1972. Benign red pigmentation of stool resulting from food coloring in a new breakfast cereal (the Franken-Berry stool). Pediatrics. 49(2):293–4.
  6. ^ Enid Gilbert-Barness; Diane E. Debich-Spicer (2005). Handbook of pediatric autopsy pathology. Humana Press. p. 288. ISBN 978-1-59259-673-7. Retrieved 15 November 2011. 
  7. ^ Niemietz, Brian (October 31, 2009). "It's berry scary: This monster mash pretty yummy". New York Post. 
  8. ^ a b "General Mills—Monsters". Retrieved 22 October 2012. 
  9. ^ Morioka, Lynne (Aug 20, 2013). "The return of two General Mills monsters". Retrieved March 26, 2014. 
  10. ^ General Mills representative Kendall J. Powell at General Mills Inc. 1370 Orchard Road Montgomery, IL on June 15, 2011
  11. ^ "Hello Franken Berry, it’s nice to see you again.". Retrieved 22 October 2012. 
  12. ^ Barr, Roger (2013-12-19). "Fruit Brute And Fruity Yummy Mummy Are Back! Plus, All Five Monster Cereals Are Getting Retro Packaging!". I-Mockery. Retrieved 2013-08-20. 
  13. ^ http://www.amazon.com/Count-Chocula-Treats-Cereal-Total/dp/B00A3ESN7U
  14. ^ http://x-entertainment.com/updates/2010/10/08/franken-and-boo-berry-fruit-roll-ups/

External links[edit]