The company uses Fairtrade and fairly-traded, organic products across its range. Customers buying drinks can have a loyalty card stamped and after ten stamps, get the eleventh hot drink free. Coffee #1 makes a point of not offering its customers free WiFi.
In 2010 Coffee #1 won the Best UK Coffee Chain Award at the Café Society Awards. Coffee#1 retained this title in 2011, 2012 and 2013.