|Industry||Restaurants and Supermarkets|
|Founded||London, England (1997)|
|Key people||Julian Metcalfe, Founder
Gerard Loughran, Managing Director
itsu, previously Tsu, is a chain of Asian-inspired eat-in and takeaway restaurants in London, UK. There are two main restaurants in Chelsea and Notting Hill, plus a further forty branches, with five providing a delivery service.
Itsu opened three new shops in 2012, in Chancery Lane, Bankside and Old Broadstreet, with a further store in New Oxford Street opening in February 2013. The new stores are designed by architecture firm CADA and incorporate feature lighting by Cinimod Studio. Afroditi Kassa designed the original butterfly logo, original store interiors and Itsu brand.
In March 2012 Metcalfe's Food Company, run by Robert Jakobi, launched the Itsu brand into retail  under the name "Itsu Grocery". In February 2013 Metcalfe's Food Company launched "iced i.teas" for sale in Waitrose, and in April 2013 they launched their miso soups into Sainsbury's. Metcalfe's Food Company also makes pre-bagged popcorn under the brand Metcalfe's Skinny Topcorn with five flavours of popcorn available in retailers, including Itsu.
Itsu received international coverage in November 2006 when it was a location in the Alexander Litvinenko poisoning affair. The Russian FSB secret service agent was poisoned with the radioactive element polonium before going on to eat at the Piccadilly branch of Itsu.
In April 2013, it was announced that Itsu have plans to open a further 20 stores in London over the next three years. Itsu's sales have increased despite the tough economic climate with the company reporting sales up 30% year on year.
- wck2.companieshouse.gov.uk Details of the Itsu incorporation and current head office can be found at Companies House.
- "Pret A Manger chief is stacking up healthy profits in lean times". The Guardian. Retrieved 24 April 2013.
- "itsu - locations - itsu shops". M2.itsu.com. Retrieved 2013-10-06.
- Bamford, Vince. "itsu to target retailers with new asian snacks". The Grocer. Retrieved 14 January 2013.
- Bamford, Vince. "Julian Metcalfe launches Itsu miso soup and iced teas in retail". the Grocer.
- "Famous for a London Poisoning, A Sushi Chain Expands Into City". The New York Sun. 12 December 2006. Retrieved 2006-12-12.
- "Itsu to Open 20 More London Outlets". The London Evening Standard. Retrieved 24 April 2013.
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