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Eddie Gordon. 2007
|Birth name||Edmund Richard Gordon|
|Also known as||West End, EGor, Ed-Did-It|
9 February 1959 |
Biggin Hill, Farnborough, Kent, England
- 1 Beginnings
- 2 Careers
- 3 The Grammy Awards. Hollywood, California
- 4 BBC
- 5 Internet radio
- 6 Record labels
- 7 UK Top 40 hits
- 8 West End remix & production
- 9 References
- 10 External links
He lived in Gravesend, Kent during his school years through Cecil Road Infant and Primary Northfleet, Northfleet School for Boys Secondary and three years at Gravesend Technical College to study O-level then Advanced-Level English language and literature.
Starting out as a DJ and music journalist in 1982 in his hometown Gravesend, Eddie Gordon wrote a weekly column for the Gravesend and Dartford Reporter and Kent Extra before being invited to write a weekly music page for Kent's major county newspaper the Kent Messenger, a position he held from 1982 to 1991. Nine years of weekly Gordon "Sound Spot" columns writing about artists from all genres of music to fully cater for the very diverse Kent readership. The Kent Messenger won the Weekly Newspaper of the Year title in the Regional Press Awards for 1988 and then went on to collect the title of overall regional newspaper. It's one of the highest accolades for a paid-for weekly paper in the UK.
From 1984 through to 1988 Eddie was regularly booked by major London event promoters as the support DJ for BBC Radio 1 DJs and Capital Radio DJs working in the big towns and cities of South East of England. This was a rich period for Eddie Gordon's DJ career with various awards Gravesend and Dartford Reporter 'DJ of the Year 1984-1985', Radio Kent '1986 Club of the Year' with The Slammer, Kent Evening Post '1986 Club of the Year' with The Slammer, Kent Evening Post 1987 Kent Club of the Year with The Sleeze and in 1989 Eddie Gordon was Kent 'Music Man of the Year' - Kent Evening Post. Throughout the 1980s Eddie Gordon was responsible for introducing the music for the Frank Warren Boxing Shows on the ITV channel with the boxers emerging from the dressing room to a fanfare of music to rouse the audience, which is now a regular part of all world championship televised boxing. The events held at the Royal Albert Hall, London, were major ITV programs of the era. Also from the mid to the late 1980s Eddie spotted and supported the emerging DJ talents of Tim Westwood BBC Radio 1, Trevor Nelson MBE BBC Radio 1, Gilles Peterson BBC Radio 1, Norman Jay MBE, CJ Macintosh and Paul Oakenfold at his Gravesend club night The Slammer and in his weekly music column Sounds Spot in the county newspaper the Kent Messenger.
In 1985, a local Gravesend DJ Pete Tong requested to be added to Eddie Gordon's DJ Management/Agency roster which included BBC Radio London's Jeff Young, Radio Kent's Rod Lucas and the UK Club DJ of the Year Colin Hudd. Eddie's Agency was the first of its kind in the UK devoted to Radio DJs playing Dance music. Eddie managed Pete Tong of BBC Radio 1 for 20 years from 1984 to 2004 and Jeff Young of BBC Radio 1 from 1985 to 1992. in 1999 Eddie set up the DJ Agency IMD Ltd with DJs Pete Tong and Carl Cox heading the roster with a vision of the worldwide stage for Pete Tong.
The digital era/USA Billboard panels
21 September 2002 Eddie Gordon was invited by USA Billboard magazine as the only European representative to co-chair a closed-room key discussion at the Billboard Summit in New York to discuss the threat of the new world technology to the traditional music business with 20 heads of America's record labels. Eddie opened and closed his participation in this unique meeting by predicting that digital delivery would be 'the future' of the world's music business.
USA Billboard Magazine Dance Music Summit 2006 - Las Vegas Wrapup Eddie Gordon (Music 2 Mix) predicted this on a DMS panel more than five years ago to an almost dismissive audience, stressing the importance of building an audience. A vision confirmed 7 months later by the unveiling of Apple's iTunes in March 2003, which is now largest music retailer in the USA. 4 Apr 2008. iTunes 'biggest US music seller' group Wal-Mart to become the largest music retailer in the US, an independent study has said...
Eddie has moderated The Future of Digital Distribution at USA Billboard Summit in New York in 2003, attended panels as a speaker in 2004 and 2005 including a keynote speech at the Amsterdam Dance Event (ADE) – MP3 the Future of Music Promotion in Holland. 
USA Billboard magazine DMS 2003 - The (Internet) Revolution will be Televised Eddie Gordon said that the 5 majors are concerned about marketshares, but they have to get on the internet and dance with the kids or die.
Winter Music Conference 2004 - Other Parties Future Music. Michael Paoletta,. Derek Graves, Seven. Eddie Gordon, Debra Eriksen. PlexiPR Party. Steve Porter. Betty Kang. Hed Kandi Party.
Eddie moderated a panel at the first USA Billboard Magazine Summit in Las Vegas September 20, 2006 titled 'Across The Pond' "The iPod is the Elvis revolution but the iPod plus the phone will be the Beatles revolution." EG quote at Billboard Magazine Conference, Las Vegas. Sep 2006
June 2003 Eddie Gordon launched the world's first online digital promotion system for DJs with DJinTheMix which had an exclusive link to the then newly formed iTunes from Apple Inc. The following year DJinTheMix was nominated as a finalist in the Orange New Business Ventures in London and IMEA at Popkomm in Berlin, Germany. By the turn of 2005 Eddie Gordon introduced a new digital marketing service to radio stations worldwide with M2M and in April 2008 launched Media 2 Radio in the USA. 
The Grammy Awards. Hollywood, California
In 2010, Gordon was invited to be a member of the Electronica / Dance Grammys Screening committee in Los Angeles, California by the chairman of the panel, Ramon Wells, to assist the selection process for the year's best dance releases.
2011 Eddie was invited to be a member of the Electronica / Dance Grammys Screening committee in Los Angeles, California by the chairman of the panel, Ramon Wells, to assist the selection process for the year's best electronic dance releases.
2012 Eddie was invited to be a member of the Electronica / Dance Grammys Screening committee in Los Angeles, California by the chairman of the panel, Ramon Wells, to assist the selection process for the year's best dance releases.
2013 Eddie was invited to be a member of the Electronica / Dance Grammys Screening committee in Los Angeles, California by the chairman of the panel, Ramon Wells, to assist the selection process for the year's best dance releases.
BBC Radio 1 Essential Mix
In 1994 Eddie Gordon introduced the concept of the Essential Mix show for BBC Radio 1. In 1997 Muzik Mag, an IPC magazine now closed, awarded BBC Radio 1's Essential Mix show as Radio Show of the Year in 1997 and a Sony Silver Award in 1997 for the Goa Mix presented by DJ Paul Oakenfold. 16 years on, the Essential Mix is now the longest running Radio Mix show in the world as well as being the most popular 'Listen Again Feature' on the BBC Radio 1 website.  "The Essential Mix Changed My Life"  Danny Rampling - Jan 27, 2009 ... "My first Essential Mix for BBC Radio 1 was done live at Olympic Recording Studios in Barnes; Eddie Gordon set the studio up with UV lighting so it gave the studio a club feel. We finished the mix in one take playing through the huge studio monitors." 
Sony Silver Award 1997 for the BBC Radio 1 Essential Mix 'Goa Mix' with DJ Paul Oakenfold
BBC Radio 1 DJs
During the 1990s Eddie Gordon introduced BBC Radio 1 to a host of new Radio DJ talent including Pete Tong, Danny Rampling, Judge Jules, Seb Fontaine, Fergie and Carl Cox. For two years from 1995 to 1997 Eddie was the sole broadcast assistant to Danny Rampling's Saturday evening BBC Radio 1 show The Love Groove Dance Party on alternate weekends with Jeff Young. Pete Tong
BBC Radio 1 and Ibiza
By introducing BBC Radio 1 to Ibiza in 1995, Eddie Gordon was at the forefront of the Balearic worldwide explosion. His Essential Mix radio show production work for BBC Radio 1 changed the Space Terrace Ibiza into one of the world's most popular places for a DJ to play to an international audience. DJ Carl Cox's first ever live recording on the infamous Terrace for BBC Radio 1, produced by Eddie Gordon won two awards in 1998, BBC Radio 1 Essential Mix Show of the Year and Muzik Mag's BBC Radio 1 Essential Mix Show of the Year.  
BBC Radio 1 Millennium
In 2000 Eddie Gordon was responsible for innovating and delivering the BBC Radio 1 - One World Millennium celebration starting with DJ Carl Cox from Bondi Beach in Sydney Australia before the broadcast headed to Cape Town South Africa with DJ Danny Rampling prior to broadcasting DJ Dave Pearce from Glasgow, Scotland, DJ Pete Tong from Liverpool, UK then DJ Junior Vasquez from New York. After closing the party for 15'000 people in Bondi Beach at 3am Saturday 1 January 2000 DJ Carl Cox with Eddie Gordon took a nine hour flight backwards across the International Date Line (IDL) from Sydney, Australia to Honolulu, Hawaii, landing at 8pm on Friday 31 December 1999 to complete a DJ World first with two Millennium gigs in 24hours in 2 continents by broadcasting from Honolulu, live in the open air from the Kakaako Waterfront Park with 10,000 people in attendance. A truly amazing 24 hours and conceptualised all in Eddie Gordon's head 24 months before whilst eating breakfast in New York after completing a triple city 1997-98 New Year's Eve broadcast in London, Manchester and New York with DJs playing to full clubs in the UK whilst performing in the USA by ISDN broadcast. International Date Line   
BBC 6 Music 2011. 18–23 July - Eddie Gordon produced and co-hosted a 10 hour radio documentary A Piece Of Paradise for the BBC on the legendary New York club based in Manhattan called the Paradise Garage and its DJ Larry Levan. The shows were aired in one hour series Monday to Friday at midnight and a special 5 hour show on Saturday featuring a recorded live broadcast from inside the 'Garage in 1979. The documentary received audiences from many different countries with enthusiastic feed back and featured interviews from famous people from the era of the 'Garage's 10 year period. 
In 2000 Eddie saw the potential of broadcasting Internet and FM radio shows from the famous Café Mambo in Ibiza with live audio and Cam images being beamed around the planet on the World Wide Web. After two successful years under his own management the BBC Radio 1 took advantage of Eddie's pioneering work. In 2008 BBC Radio 1 are still celebrating their Ibiza campaigns from the same venue with Pete Tong on the internet and on FM Radio.
1988 Eddie Gordon was appointed, by MCA Records UK Head of Dance A&R Adrian Sykes, as MCA Records' Club Promotion Dance A&R. Together they scored 10 UK Top 40 hit records from the R&B urban/dance division; In September 1988 Eddie Gordon remixed Bobby Brown's "Don't Be Cruel" record with Timmy Regisford in New York for MCA Records UK, helping Bobby Brown to achieve his first Top 20 UK hit record off his debut album which sold in excess of 300,000 copies in the UK.
- The Mac Band - Roses Are Red - UK #8
- Pebbles - Girlfriend - UK #8
- Rose Royce - Carwash - UK #8
- Eric B & Rakim - Follow The Leader - UK #21
- Pebbles - Mercedes Boy - UK #40
- Bobby Brown - Don't Be Cruel - UK #13
- Bobby Brown - My Prerogative - UK #6
- Bobby Brown - Every Little Step - UK #4
- Kraze - The Party - UK #29
- The Mac Band - Stalemate - UK #40
- Funky Worm - The Hustle - UK #13
- Sheena Easton - The Lover In Me - UK #15
Motown Records, RCA Records, Arista Records
1989 BMG Eddie Gordon was appointed as the Head of Dance Music for the labels RCA Records, Arista Records, Motown Records and Deconstruction Records. Eddie Gordon promoted 10 hit records into the UK Top 40 Hit Records Chart in this 12 month period including the record by Black Box called "Ride on Time", a ground breaking No: 1 UK hit record for 6 weeks, Lisa Stansfield - "All Around The World", also a No: 1 hit record and Public Enemy with Fight The Power from the Spike Lee movie Do The Right Thing.
In the studio in 1989 Eddie Gordon remixed hit records for Lisa Stansfield with "This Is The Right Time" and "All Around The World" both on Arista Records as well as hit records for The Temptations with "All I Want From You" and the Gerald Alston song "Activated" both on Motown Records, The Blow Monkeys' hit records "This Is Your Life" and "Choice" plus the Alisha Warren song "Touch Me" all on RCA Records. Eddie Gordon also edited the UK radio version of the Aretha Franklin and Whitney Houston hit record "It Isn't, It Wasn't, It Ain't Never Gonna Be" giving the US company Arista Records their only successful campaign outside of North America with that recording.
1990 Eddie Gordon moved to Warner Brothers, Elektra, Atlantic Records and was responsible for breaking the USA act En Vogue with the record "Hold On", from the million selling album Born to Sing and the Family Stand classic record "Ghetto Heaven" both for Atlantic Records plus having hits with the Atlantic Records House Music giants Ten City with Whatever Makes You Happy and Superficial People whilst on Warner Brothers Eddie enjoyed successful campaigns with Ultra Naté and "It's Over Now", A Way Of Life - Tripping On Your Love plus The Jungle Brothers "What You Waiting For" and Doing Our Own Dang. In the studio Eddie Gordon and CJ Mackintosh remixed the Dr. Dre produced Portrait of A Masterpiece for The D.O.C.
In 1991 Eddie Gordon was appointed Head of the Urban Division of Polydor Records covering the labels Polydor, M&G, Slamm, Raiders[disambiguation needed] and Love where he went on to help secure hit records for Tony! Toni! Toné! with "It Never Rains in Southern California", Cathy Dennis with "Touch Me (All Night Long)", Just A Little Time and Everybody Move on Polydor Records, Love Inc - Love Is the Message on Love Records as well as Zoé Sunshine on a Rainy Day for M&G Records plus scoring Record Mirror Club No: 1 records for D'Bora Dream and the James Taylor Quartet - Love The Life You Live.
In 1993 Eddie Gordon was invited into the world famous recording studios known as The Hit Factory by Pete Waterman and together they produced the UK Single No: 3 hit record, West End feat. Sybil, The Love I Lost for Sanctuary Records. The song also stayed at No: 1 in the UK Club Charts for 4 weeks. Eddie's imprint for PWL, Sanctuary Records, also enjoyed No: 1 UK Club Chart positions with Wag Ya Tail - Xpand Ya Mind, Key West - Looks Like I'm In Love Again and Club Z - I Wanna Be Someone. 
Song & Dance Music Promotion
Also in 1993 Eddie Gordon formed a music promotion company called Song & Dance Promotions, achieving numerous No: 1 positions in the UK Club Charts for artistes including Whigfield, D-Mob, Lulu, Sinclair[disambiguation needed], Jon Secada, Dina Carroll, Ce Ce Peniston, Judy Cheeks, Eternal, Donna Summer, Yazz and KWS.
October 1994 Eddie Gordon founded the Manifesto label for Mercury Records UK. Along with Judge Jules, their first 14 Manifesto Records releases were all Top 40 UK hit records. Manifesto Records was Music Week's Dance Label of the Year 1995, 1996 and 1997. Eddie's 1995 signing of the Café del Mar - Ibiza Chill Out CD series for the world made Manifesto Records one of the UK's most successful dance labels of all time with the sales of the Café del Mar albums going over 15 million and they are still selling every summer 15 years later. The success of which created an entire genre of music called Chill-Out or Lounge. Another of Eddie's signings, Jose Padilla went on to be Nominated for a USA Latin Grammy with his second album Horizons. Manifesto Records scored nine #1's in the UK Record Mirror Chart to win the Music Week magazine's dance music label of 1996. One signing, Josh Wink - Higher State of Consciousness, actually hit the UK Top 10 twice at # 7 in consecutive years 1995 and 1996. A feat never to be repeated for an underground techno dance record. Eddie left Manifesto Records in 1997 suffering from exhaustion and feeling that Universal were not totally supportive of the artists or projects signed to the his label. Five years later in 2002, Lucian Grainge the chairman and chief executive of Universal Music Group International congratulated Eddie personally for saving Mercury Records UK with the success of the signings to Manifesto Records in-particular the Café del Mar - Ibiza Chill Out CD series which Lucian compared to signing a smaller version of U2, the rock band, due to the income it generated for the company with its multi-million worldwide sales.    
- Gusto - Disco's Revenge - UK Club Chart #1
- Donna Summer - State of Independence - UK Club Chart #1
- Todd Terry - Keep on Jumping - UK Club Chart #1
- Josh Wink - Higher State of Consciousness - UK Club Chart #1
- Dina Carroll - Mind Body & Soul - UK Club Chart #1
- David Morales & The Bad Yard Club - In Da Ghetto - UK Club Chart #1
- Boris Dlugosh - Keep Pushing On - UK Club Chart #1
- Byron Stingily - Get Up Everybody - UK Club Chart #1
- Gusto - Let's All Chant - UK Club Chart #1
1998 Eddie started his independent label, Neo Records, succeeding with the biggest selling dance record of the year 2000 with Sandstorm by Darude, licensed for the world and hitting No:3 in the UK Singles Chart. Another Neo Records signing Ann Lee's 2 Times went one place better at No:2 in the UK Singles Chart.
UK Top 40 hits
From 1988–2009, Eddie Gordon has been directly involved in over 200 Top 40 UK hit records from concept, promotion, marketing and A&R.
West End remix & production
From 1988 to 1996 Eddie Gordon, using the names "West End", "Ed-Did-It" or "EGor", remixed over 75 records for various labels and record companies in the UK music business including six records off one album for Eternal from their debut album Always & Forever the songs "Stay", "Crazy", "Just a Step from Heaven", "Sweet Funky Thing", "Save Our Love", and "So Good", all of which went to No: 1 in the UK Club Charts and helped the Eternal album sell 3 million copies. The UK music charts love affair with girl groups was created from this success. Eddie's West End also enjoyed Club Chart Number 1 success with Dina Carroll "Here", "Ain't No Man" and "Express", Donna Summer "Melody of Love" and Toni Braxton "Breathe Again". Further information in the discography below.
- Lisa Stansfield - This Is the Right Time - Arista Records
- Lisa Stansfield - All Around the World - Arista Records
- The Temptations - All I Want from You - Motown Records
- Whitney Houston and Aretha Franklin - It Isn't, It Wasn't, It Ain't Never Gonna Be - Arista Records
- Glen Goldsmith - One Life - RCA Records
- Alisha Warren - Touch Me - RCA Records
- Gerald Alston - Activated - Motown Records
- The Blow Monkeys ft Sylvia Tella - Choice? - RCA Records
- Army of Lovers - Crucified - M&G Records
- Lance Ellington - Lonely 'Have We Lost Our Love' - RCA Records
- Disco Anthem - Scream - MCA Records
- Key West - Looks Like I'm In Love Again - Sanctuary/PWL Records
- Wag Ya Tail - Xpand Ya Mind - Sanctuary/PWL Records
- West End ft Sybil - The Love I Lost - Sanctuary/PWL Records
- Simone Angel - Walk On Water - AM:PM Records
- Cardiac Swing - D' Yer Mak' Er - BMG Eurodisc Records
- Rodeo Jones - Surrender - A&M Records
- Toni Braxton - Breathe Again - Arista Records
- Third World - Now That We Found Love - Island Records
- Annabella Lwin - Car Sex - Sony Records
- Pauline Henry - Can't Take Your Love - Sony Records
- Jon Secada - Do You Really Want Me - SBK/EMI Records
- Jon Secada - If You Go - SBK/EMI Records
- Bad Boys Inc - Don't Talk About Love - A&M Records
- Dina Carroll - Express - AM:PM Records
- Pauline Henry - Feel Like Making Love - Sony Records
- Ava Cherry - Gimme Gimme - Pulse8 Records
- Dina Carroll - Here - A&M Records
- Kim Wilde - In My Life - MCA Records
- Michelle Gayle - Looking Up - BMG
- Eternal - Stay - EMI Records
- CeCe Peniston - Keep Givin' Me Your Love - A&M Records
- Dina Carroll - Ain't No Man - AM:PM
- Mary J. Blige - Real Love - MCA/Uptown Records
- Judy Cheeks - So In Love - Positiva Records
- Joe - All or Nothing - Mercury Records
- Richard Darbyshire - Wherever Love Is Found - SBK Records
- MN8 - I've Got A Little Something For You - Columbia
- Eternal - Just a Step from Heaven - EMI Records
- Teena Marie - I Need Your Loving - Motown Records
- Jocelyn Brown - Kym Mazelle - No More Tears - Arista
- Sinitta - Naughty Naughty - Simon Cowell/BMG
- Diana Ross - Chain Reaction - EMI/Motown Records
- Eternal - Just a Step from Heaven - EMI Records
- Eternal - Sweet Funky Thing - EMI Records
- Eternal - Save Our Love - EMI Records
- Michelle Gayle - Sweetness - RCA Records
- "KM scoops yet another national award". Kent Online. Retrieved 30 October 2013.
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- "The Essential Mix (Various) Music Radio Station product reviews and price comparison". Dooyoo.co.uk. Retrieved 2014-06-07.
- ""The Essential Guide to DJing and Success" by Danny Rampling - Free Download Pt1". Scribd.com. 2009-01-28. Retrieved 2014-06-07.
- "Album Reviews - Danny Rampling - Break for Love". Uk-cl.co.uk. 2005-10-24. Retrieved 2014-06-07.
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- [dead link]
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