Fred Seibert

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Fred Seibert
Fred Seibert by Gage Skidmore.jpg
Seibert @ Vidcon 2014.
Born Frederick Seibert
(1951-09-15) September 15, 1951 (age 63)
Manhattan, New York City, New York, US
Education Columbia University
Occupation Television producer, media entrepreneur

Frederick "Fred" Seibert (born September 15, 1951) is an American television and film producer and serial media entrepreneur. He owns Frederator Networks and Studios. Seibert has held leading positions with MTV Networks,[1][2] Hanna-Barbera,[3] and Next New Networks.[4] He has produced programs on cable television,[5] animation,[6] and the internet.[7] He began his professional career as a jazz and blues record producer.[8]

Early career[edit]

Seibert began his media career in college radio at Columbia University's WKCR-FM in 1969. While at Columbia he started his first company, Oblivion Records with partner Tom Pomposello,[9] releasing LP's by Mississippi Fred McDowell and Joe Lee Wilson. Simultaneously, he produced several dozen jazz and blues albums for independent companies such as Muse Records, JCOA Records (Jazz Composer's Orchestra), and Birth Records (owned by instrumentalist/composer Gunter Hampel).[10] Seibert was an early employee of New Music Distribution Service, a non-profit distributor of musician owned record company started by composers Carla Bley and Michael Mantler,[11] before going on the road with Bley's big band as sound engineer and road manager. A late 1970s stint with media promotion innovator Dale Pon at New York's WHN radio, Seibert began his work at MTV Networks in 1980[12]

Cable television[edit]

Seibert was MTV's first creative director[13] and guided its original voice and visual identity, creating hundreds of promotions, advertisements, and station IDs for the channel, and responsible for a rethinking of how television channels promoted themselves as "brands."[14] He also commissioned and approved the mutating MTV logo, despite network executives objections to a logo that did not remain constant.[15] He led the team that developed "I Want My MTV!", one of the most famous advertising campaigns of the late 20th century.[citation needed]

In 1985, with partner Alan Goodman at Fred/Alan Inc., Seibert successfully overhauled the then-floundering children's cable channel Nickelodeon, moving it from worst to first in the ratings in six months;[16] and conceived and executed the Nick-at-Nite concept.[17]

Animated cartoons[edit]

From 1992 until 1996, as the last president of the Hanna-Barbera cartoon studio, Seibert was able to reinvigorate the company's creative reputation with the establishment of the animation incubator What A Cartoon!.[18] Modeled on the Golden Age of mid-20th century cartoons, the 48 short films from creators around the world, Hanna-Barbera was able to launch seven hit series after a dry spell since the launch of the Smurfs in 1983 for NBC. The shows included Genndy Tartakovsky's Dexter's Laboratory, David Feiss' Cow and Chicken and I Am Weasel, Van Partible's Johnny Bravo, John R. Dilworth's Courage the Cowardly Dog, and Craig McCraken's The Powerpuff Girls.

After Ted Turner included Hanna-Barbera's in Turner Broadcasting's 1996 sale to Time Warner Seibert established Frederator Studios as an independent animation producer based in Burbank, California.

Frederator has established itself as a major American independent with several series on Nickelodeon (like Butch Hartman's The Fairly OddParents), Cartoon Network (Pendleton Ward's Adventure Time), and Cartoon Hangover (Pendleton Ward's Bravest Warriors and Natasha Allegri's Bee and PuppyCat).[19]

Frederator has also produced the Internet programs Channel Frederator, Cartoon Hangover, and Next New Networks.

After starting Frederator Studios in 1998, Seibert brought together a group of investors in a failed attempt to save the troubled underground comix publisher Kitchen Sink Press.

Internet and video[edit]

In March 1999, MTV Networks CEO Tom Freston tapped Seibert to become the first president of the new MTV Networks Online, soon to split into MTV Interactive (The MTVi Group) and[20]

Building on this new media success, in 2007 Seibert conceived and founded Next New Networks (with Emil Rensing, Herb Scannell, Tim Shey, and Jed Simmons),[21] the leading online television company, with over 2 billion all time video views[22] and over 200 million views every month (as of 2010). Along with their affiliated Indy Mogul, Barely Political, Channel Frederator and several other networks, the company's superdistribution has allowed it to become among the most widely distributed video in the world, and to become YouTube's top professional content provider. By the end of 2010, Next New Networks had the globe's top two videos viewed on YouTube.[23] In March 2011, Next New Networks was acquired by YouTube.[24][25][26]

In 2004 David Karp interned at Frederator Studios at its first New York City location, and built the company's first blogging platform.[27] In 2007 he launched Tumblr from a rented desk at Frederator Studios' Park Avenue South offices, with chief engineer Marco Arment.[28][29] Seibert was one of Tumblr's first bloggers.[30]

On February 21, 2012, Fred Seibert launched Cartoon Hangover, a channel on YouTube which consists of various animated shorts and series. Cartoon Hangover gained a much larger audience with the revival of Bravest Warriors by Pendleton Ward on November 8, 2012[31] which originally aired as a pilot on Fred Seibert's Random! Cartoons on Nicktoons Network in 2009.[32]

Feature films[edit]

In June 2007, Fred Seibert founded Frederator Films to produce animated feature films.[33] They are currently in pre-production on Genndy Tartakovsky's Samurai Jack with co-producer J. J. Abrams and have set up their first two animated features in a first look production arrangement for Sony Pictures Animation.[34]


  1. ^ "Fred Seibert foresees 'next golden age of animation' on Internet" By Richard Verrier, Los Angeles Times, December 13, 2013
  2. ^ "Seibert makes virtual return to MTV roots" Variety, March 30, 1999
  3. ^ "The Story of Kids Mastermind Fred Seibert" By Sam Thielman, Adweek, March 10, 2014
  4. ^ "Google Acquires Next New Networks" March 7, 2011
  5. ^ Grillo, Jean. New Network Look: Hairy, Fat Cablevision,, 7 June 1982.
  6. ^ Strike, Joe. The Fred Seibert Interview, Animation World Network, 15 July 2003.
  7. ^ Bolger, Tom. "I Want My NNN!", Gotham Magazine, February 2008.
  8. ^ "The Fred Seibert Interview, Part 1" By Joe Strike,, July 15, 2003
  9. ^ "WKCR and Oblivion" The Oblivion Records Blog
  10. ^
  11. ^ "My Mentors: Michael Mantler" Frederator Blogs, September 30, 2008
  12. ^ "Fred Seibert foresees 'next golden age of animation' on Internet" By Richard Verrier, Los Angeles Times, December 13, 2013
  13. ^ "Fred Seibert foresees 'next golden age of animation' on Internet" By Richard Verrier, Los Angeles Times, December 13, 2013
  14. ^ "Fred Seibert on the MTV Logo" By Marc Myers, Jazzwax, August 1, 2011
  15. ^ "MTV Logo Story",
  16. ^ "From Worst to First", Fred/Alan
  17. ^ "The First Oldies Television Network", Fred/Alan
  18. ^ What A Cartoon?
  19. ^ "Fred Seibert foresees 'next golden age of animation' on Internet" By Richard Verrier, Los Angeles Times, December 13, 2013
  20. ^ "Seibert makes virtual return to MTV roots" Variety, March 30, 1999
  21. ^ Stone, Brad. "Internet Start-Up to Take a Hybrid Media Approach", The New York Times, 8 March 2007.
  22. ^ Shannon Miller, Liz. "Next New Networks Nears 1B Views, Profitability",
  23. ^ "That Was The Year That Was", Frederator Blogs, 31 December 2010.
  24. ^ "Supercharging the “Next” phase in YouTube partner development", The Official YouTube Blog, 7 March 2011.
  25. ^ "Google's YouTube Buys Next New Networks", LA Times blogs,, March 2011.
  26. ^ "Here Comes YouTube Next", Next New Networks,
  27. ^ Archived April 19, 2006 at the Wayback Machine
  28. ^ Karp, David; Alexandria, Julie (May 27, 2008). David Karp and Tumblr (Video). Wallstrip. Event occurs at 1:30. Retrieved February 24, 2013. "Sometime in 2006, we had a couple of weeks between contracts and said 'Let's see what we can do, let's see if we can built this thing', and we threw together the first working version of Tumblr." 
  29. ^ ""Tumblr: David Karp's $800 Million Art Project" Forbes, January 2, 2013". 2012-04-18. Retrieved 2013-04-17. 
  30. ^
  31. ^ Video on YouTube
  32. ^
  33. ^ McNary, Dave. Toon trio starts Frederator, Variety, 25 June 2007.
  34. ^ Mclean, Thomas J. Seibert, Sony Team for Toon Features, Animation Magazine, 11 September 2009.

External links[edit]