YouTube Next Lab and Audience Development Group

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YouTube Next Lab and Audience Development Group
Headquarters New York, NY, United States
Website nextnewnetworks.com

The YouTube Next Lab and Audience Development Group was originally founded as Next New Networks.

A web television company based in New York City, New York, Next New was launched in March 2007 by founders Fred Seibert & Emil Rensing, with Herb Scannell, Timothy Shey and Jed Simmons with $8 million in funding from investors including Spark Capital.[1] The company was the home to online television networks Barely Political, Channel Frederator, Fast Lane Daily, Pulp Secret and Indy Mogul, among others. Next New Network's first creative hire was filmmaker Justin Johnson[2][original research?].

In November 2010, the company was selected to create and launch an original daily series for AOL's homepage, "The One," as part of AOL's new video strategy.[3][4]

The Next New Networks approach to programming web video brands and channels (as opposed to merely producing them) have inspired a number of followers including Machinima.com in Los Angeles and ChannelFlip in the United Kingdom. YouTube acquired the company on March 7, 2011, immediately adding this expertise to the platform giant.[5] Tim Shey, Jed Simmons, and Lance Podell from the NNN management team have started the YouTube Next Lab. Founder and CEO Fred Seibert resumed as an independent producer at his Frederator Studios and was named as a new YouTube channel partner in November 2011.[6]

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