Green Monday

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Green Monday is an online retail industry term similar to Cyber Monday. The term was coined[1] by eBay to describe its best sales day in December,[2] usually the second Monday of December. Green Monday is defined more specifically by business research organization comScore as the Monday with at least 10 days prior to Christmas. In 2009, $854 million was spent online in the US on Green Monday,[3] with sales in 2011 reaching $1.133 billion.[4] In 2012, Green Monday topped out at $1.27 billion, up 13% from 2011 and the third heaviest online sales day for the season behind Cyber Monday and, randomly, Dec. 4, 2012, according to comScore.[5]

In Greece and Cyprus, Green Monday is the movable feast day known elsewhere in the Greek Orthodox Church as Clean Monday, the first day of Lent—approximately seven weeks before Easter. Traditionally, families go to fields to barbecue fasting foods such as vegetables and seafood (not meat), later flying kites and playing other games.

Green Monday also refers to a network of sustainable development practitioners in the UK, which meets on the first Monday of every month in London to discuss critical environmental issues affecting business and industry. Climate change is a major theme.[6]

References[edit]

  1. ^ "Bargain Hunters Continue Finding Great Deals on eBay This Cyber Monday" (Press release). San Jose, California: eBay. 2 December 2008. Archived from the original on 4 January 2011. 
  2. ^ Perez, Juan Carlos (24 December 2007), "ComScore: Last Week Saw Strong Online Shopping", PC World (IDG News Service) 
  3. ^ "Green Tuesday Reaches Record $913 Million in Online Spending", comscore.com, December 2009.
  4. ^ Hargrove, Kelli."Online Retail Spending up 14% For Q4", Transworld Business, 8 February 2012.
  5. ^ TheStreet.com "Bargain Hunters Continue Finding Great Deals on eBay This Cyber Monday" December 2013
  6. ^ http://www.green-mondays.com/uk/

Green Monday 2013 Sales