Metro International

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Metro International
Founded 1995

Metro International is a Swedish media company based in Luxembourg that publishes the Metro newspapers. Metro International's advertising sales have grown at a compound annual growth rate of 41% since launch of the first newspaper edition in 1995.[1] It is a freesheet, meaning that distribution is free, with revenues thus generated entirely through advertising. This newspaper is primarily intended for commuters who move daily in and out of big cities' business areas, mainly during rush hours.

The company was founded by Per Andersson and started as a subsidiary of the Modern Times Group along with Viasat Broadcasting. It is now controlled through investment company Kinnevik. The first edition of the newspaper was published as Metro Stockholm and distributed in the Stockholm Metro. As of 2012, all European editions (except for the Hungarian one) have been sold, reportedly so that Metro International can focus on Latin-America, considered the last growth market for free newspapers.[2][3]

Metro newspapers[edit]

The Dutch Metro – Amsterdam from 31 August 2007

As of October 2009, there were 56 daily editions in 19 countries in 15 languages across Europe, North and South America and Asia, for an audience of more than 17 million daily readers and 37 million weekly readers.[1]

Metro newspaper editions are distributed in high-traffic commuter zones or in public transport networks via a combination of self-service racks and by hand distributors on weekdays. Saturday editions are published in Stockholm, Santiago, São Paulo and Lima. The distribution points are located either in or around public transport networks (subways, trains, buses, trams), office buildings, retail outlets, at key distribution points on busy streets, or in other high-density population areas such as college campuses.

The local name of the Metro newspaper editions may vary due to trademark issues. Peruvian, Chilean and Mexican editions are called Publimetro and the Spanish edition is named Metro Directo. Another freesheet called Metro is published in twelve areas around Britain by Associated Newspapers: see Metro (Associated Metro Limited).

In the UK, this is not related to Metro International, which used the name Morning News for its (now defunct) freesheet distributed there. Metro International and Associated Metro do however collaborate on the Dublin Metro newspaper (launched 10 October 2005), which they both own a third of, along with The Irish Times. The Dublin Metro newspaper uses the Associated Metro logo and format, however.[4] It is reported that Metro International has plans to launch a rival free evening newspaper in London.[citation needed]

Metro International launched several editions in Canada during 2000, leading to the creation of several commuter newspaper competitors, such as Sun Media's 24 Hours.

Not all newspapers named Metro are part of the Metro International group. For example, in Belgium, Mass Transit Media, a joint venture of Concentra and Rossel, publishes the free daily newspaper Metro and in California Metro Silicon Valley is a free weekly newspaper founded in 1985, neither of which have links to Metro International.

Timeline of Metro editions[edit]

  • Metro was first launched in Stockholm on 13 February 1995.
  • A German-language edition is published in Switzerland by Metro Publication (Schweiz) AG under the name Metropol on 31 January 2000 as a direct competitor to 20 Minuten. The newspaper ceased publication without announcement on 13 February 2002.
  • In 2000, a Spanish edition named Publimetro is published in Buenos Aires, Argentina, with a circulation of 390,000.[5] Facing competition from the free daily La Razon published by Grupo Clarin, Publimetro is suspended indefinitely a year later.[6]
  • A weekly magazine named Metropop starts publication in Hong Kong on 27 April 2006 (published on Thursdays).
  • At the end of 2006, Metro started a dedicated technology paper, Metro Teknik (English section)[7] which is distributed weekly to companies, science parks, and technical universities around Sweden.
  • Due to financial difficulties in the press sector in general, and the free press in particular, Metro International closed down its Polish edition on 5 January 2007. Earlier, the Danish afternoon version of the newspaper was closed down, and the business in Finland was sold.
  • As of October 2008, the Croatian Metro edition was also cancelled, due to disappointing advertorial income.
  • As of 29 January 2009, Metro International closed down its Spanish operations.
  • In 2009, Metro sold its US papers.[8]
  • As of 31 May 2012, Metro International was delisted from the NASDAQ OMX Stockholm stock exchange.[9]

Metro editions by region[edit]


In addition to having national editions in Czech Republic, Denmark, Greece, Hungary, Italy, Finland, France, Netherlands, Portugal, Russia, Sweden, city editions of Metro are published in many major cities.

Note: Belgium has a bilingual free newspaper with the same name, but it is not owned by Metro International.

North America[edit]

  • Canada: Metro's Canadian newspapers were originally published by joint ventures with Canadian companies to comply with Canadian media laws. Metro International sold 40% of its 50% share in most of the English-Canadian papers to Torstar Corporation[10] though they retain the Metro masthead and layout.
  • Mexico Metro is published in Guadalajara, Mexico City, Monterrey
  • United States: Metro is published in Boston, New York, Philadelphia

South America and Caribbean[edit]

  • Brazil: Metro is published in major conurbations such as Belo Horizonte, Rio de Janeiro, Santos, São Paulo, Brasília, Porto Alegre
  • Chile: Metro is published in major conurbations such as Concepción, Rancagua, Santiago, Talcahuano Valparaíso
  • Colombia: Metro is published in Bogota
  • Ecuador: Metro is published in Guayaquil, Quito
  • Peru: Metro is published in Lima
  • Puerto Rico: Metro is published in San Juan
  • Guatemala: Metro is published in Guatemala city
  • Nicaragua: Metro is published in Managua, Nicaragua


  • Hong Kong (known as Metropolis Daily in English)
  • Republic of Korea (South Korea)
    • Busan
    • Seoul

See also[edit]


External links[edit]