Mr. Pizza

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For the Brazilian pizza franchise, see Mister Pizza.
Mr.Pizza, Inc.
Type Subsidiary
Industry Restaurants
Founded Seoul, Korea (1990)
Founders Jung Woo Hyun
Headquarters 132 Hyoryeong-ro, Seocho-gu, Seoul, Korea 137-849
Number of locations 400 (Korea)
28 (Worldwide as of 2013)
Key people Jung Woo Hyun (Chairman)
Moon Young Joo (CEO)
Products Pizza, Pasta, Salad, Appetizer
Employees 250+
Website www.mrpizza.co.kr
www.mpkgroup.co.kr

Mr. Pizza Inc. (Korean: 미스터피자) is a South Korean pizza chain established in 1990 near Ewha Womans University. They are the top pizza brand in Korea in terms of number of franchisees and sales".[1]

Mr. Pizza has also won recognition overseas. In 2009, 2010, and 2011 China’s restaurant review site Dazhong Dianping (大衆點評) included it as one of the “50 Restaurants Beloved by Chinese Diners”, while restaurant guide Zagat named it the “Best Pizza Store”. [2]

Mr. Pizza was the first pizza franchise to be listed on KOSDAQ[3] and as of 2013 has 400 outlets inside Korea and 28 stores in China, 2 in the United States and 2 in Vietnam. plus 1 in Greater Manchester which is a Compact Diner/take out

Overview[edit]

The Shanghai Ruzhonlu store, 2013
A shrimp pizza at Mr. Pizza

The founder and chairman of Mr. Pizza is Jung Woo Hyun (정우현)[4] and the CEO and president is Moon Young Joo (문영주).[5]

Moreover, MPK Group was listed on KOSDAQ on August 2009[6] from Korea Pizza Corporation.

New store identity[edit]

Mr. Pizza, a pizza chain in Korea with 23 years of history, developed a new store identity to strengthen its foothold in the global market and unveiled it at the opening of a Fuzhoulu location in Shanghai in March 2013.

Advertising[edit]

Mr. Pizza's September 2011 mockumentary-style commercial "The True Origins of Pizza"[7] received more than 1,000,000 views on YouTube. It received high praise and in-depth analysis in a journal article by two New Zealand-based Asian Studies professors. They stated that "the level of skill and irony that went into its making are noteworthy among commercial ads anywhere."

MPK Group Inc. (headquarters)[edit]

MPK Group Inc.[8] is a restaurant company with a selection of premium brands including Korea’s largest pizza chain, ‘Mr. Pizza’,[citation needed] a handmade muffin and coffee franchise, ‘Manoffin’, and ‘Jessica’s Kitchen’ Italian buffet restaurants.

References[edit]

External links[edit]