Mrs. Butterworth's

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The Mrs. Butterworth's Logo

Mrs. Butterworth's is a US brand of syrups and pancake mixes owned by Pinnacle Foods. The syrups come in distinctive bottles shaped in the form of a matronly female, Mrs. Butterworth. The bottles, originally glass, are now mostly plastic.

Advertising[edit]

In the television commercials, the bottle comes to life and talks (originally in stop-motion animation; CGI is used today). One of the main voices for it was Mary Kay Bergman.[1] Kim Fields appeared in ads alongside it in the late 1970s.

In a 1987 television ad, it was revealed that Mrs. Butterworth's first name is "Joy". She was reluctant to let her first name be used because her childhood friends referred to her, jokingly, as "Joy Buzzerworth", punning on the popular novelty item the Joy Buzzer.

The first TV ads for Mrs. Butterworth's featured Cliff Arquette as "Charley Weaver". He dressed as the brand's "old lady" icon, affected an obviously falsetto voice ("Hello! Mrs. Butterworth here!") and continued to sport his mustache.

In 2007 Mrs. Butterworth's was used in a series of ads for GEICO, in which she helped an actual customer with her testimonial.[2]

See also[edit]

References[edit]

  1. ^ CNN obituary for Mary Kay Bergman
  2. ^ [1]

External links[edit]