|This article needs additional citations for verification. (December 2012)|
|Launched||1 June 1984|
|Network||New Straits Times Press|
|Owned by||Media Prima Berhad|
|Audience share||26% (Sept 2012, )|
|Headquarters||Bandar Utama, Petaling Jaya, Selangor|
|Digital||DMB-T, Band L (Damansara/Kuala Lumpur metro area only)|
|Live Streaming||tonton.com.my (Malaysia only)|
On 28 July 1984, TV3 became the first commercial channel in collaboration with RTM bringing Malaysians the live coverage of the Los Angeles Olympics. The same thing was also done in 1988 and 1992.
Ever since its launch, TV3 has been the leading television station in Malaysia and has twice reached 51% of audience share, the highest audience share ever achieved by a Malaysian television station. In terms of advertising revenue, the company retains its leadership position and continues to produce strong revenue growth from advertisements. TV3 continues to upgrade its equipment for production and transmission, and its employees receive continuous exposure and training in television production. This has enabled TV3 to remain as the premier private commercial broadcaster.
TV3, together with 8TV and local English language daily the New Straits Times and Malay language daily Berita Harian form the largest media group in Malaysia collectively known as Media Prima Berhad. It is currently headed by Ahmad Izham Omar.
With Malaysia on the track to economic recovery, there has been a correspondingly steady demand for local programmes, whether it be news, current affairs, magazines, talk shows, sports, documentaries, dramas or films. With a strong base of television producers have revolutionized local content production to admiral levels in the broadcast industry. The station has been a trendsetter by producing quality local production and has caught the attention and loyalty of Malaysians. Believing in the precept that local content is the way to go, TV3 continues to invest in people and equipment to produce quality local content. However, the station also broadcast a balance of quality foreign content movies, dramas, situation comedy, documentaries and sports. The station has a strong market position and reinforces its brand awareness amongst its viewers through various on air and ground events.
TV3 currently broadcasts on VHF Channel 12 and UHF Channel 29. It is widely seen as favouring the government and not giving enough coverage for the opposition. TV3 is testing digital terrestrial television, using the Chinese DMB-T/H system. The coverage is limited to Kuala Lumpur City area only.
Criticism and controversy
TV3 has brought some controversies to the Malaysian entertainment sphere, especially with the excessive advertisement space which lead to the anger of the audience.
In Singapore, the channel ran into controversy because it broadcast programmes in Cantonese. The Singapore government has a policy to promote Mandarin Chinese in favour of other Chinese language dialects in broadcast media and has prevented local newspapers and magazines from carrying listings for the channel, even though these were available for the other Malaysian channels. TV3 was available on StarHub TV Singapore's only cable TV operator, until it was removed on July 11, 2002.
On 1 January 2007 a reality television programme which broadcast on TV3 called Sensasi was banned. This was because, one of the judges on this show touched on sensitive issues relating to Islam. The judge's comment made a huge controversy. All live and recorded telecast of this show were also banned from viewing. This also occurred on another reality television show called Teleskop on 1 January 1994.
- TV3 was awarded the 1 January 2008 Asia Pacific Entrepreneurship Award for Responsible Entrepreneurship organized by Enterprise Asia for its significant contribution towards corporate social responsibility.
- List of Malaysian television stations
- Media Prima Berhad
- New Straits Times
- Berita Harian