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Sistem Televisyen Malaysia Berhad
|Launched||1 June 1984|
|Network||New Straits Times Press|
|Owned by||Media Prima Berhad|
|Audience share||24% ( 2013, )|
|Headquarters||Bandar Utama, Petaling Jaya, Selangor|
|Digital||DMB-T, Band L (Damansara/Kuala Lumpur metro area only)|
|Live Streaming||live.tonton.com.my/livetv/index-tv3.html (Malaysia only)|
TV3 is a Malaysian private television station owned and operated by the Media Prima Berhad, a Malaysian conglomerate. It began broadcasting on 1 June 1984. Now it broadcasts 24 hours a day, though, on September 2014 this channel broadcasts between 6:30 a.m. until 2:30 a.m. due to low audience ratings outside this time.
In 2013, TV3 remained the most watched television station in Malaysia, despite the declining viewership of free-to-air television, due to the high penetration of Pay TV and the further roll-out of free-to-air digital television.
Similar to most television stations in Southeast Asia, TV3 is known for its soap operas.
On 28 July 1984, TV3 became the first commercial channel in collaboration with RTM bringing Malaysians the live coverage of the Los Angeles Olympics. The same thing was also done in 1988 and 1992.
Prior to the introduction of daytime broadcast that includes Malaysia Hari Ini in 1994, TV3 broadcast on Mondays to Wednesdays starting at 4:30 p.m., Thursdays at 1:10 p.m., Fridays at 12:00 p.m. (later 9:00 a.m.) and Saturdays and Sundays at 9:00 a.m.. Transmissions ended at around 12:30 a.m. after the news, except for Saturdays.
The first 24-hour broadcast of TV3 was on 31 August 1997 as the first 24-hour television station in Malaysia, but was discontinued after almost a year due to unpopularity and the Asian financial crisis. 24-hour broadcasting on TV3 returned in 2003 in the Ramadhan month. The current 24-hour broadcasting on TV3 began in January 2010, although TV3 may remain sign-off due to maintenance. Between November 2010 and January 2011, TV3 broadcast from 06:30 to midnight.
The prime time soap operas initially broadcast for 30 minutes a day (21:15-21:45) in 2010, then expanded to 90 minutes (21:15-22:45) in 2011, then 120 minutes (21:00-23:00) in 2012, and now 150 minutes (21:00-23:30). Generally, nightline follows the soap opera.
The main news program is Buletin Utama, broadcasts at 20:00-20:30, and the morning news program is Buletin Pagi, broadcasts at 09:00-10:00. As of 2011, Buletin Pagi broadcast at 08:00-09:00. During floods, news programs are expanded, and added midday news.
Ever since its launch, TV3 has been the leading television station in Malaysia and has twice reached 51% of audience share, the highest audience share ever achieved by a Malaysian television station. In terms of advertising revenue, the company retains its leadership position and continues to produce strong revenue growth from advertisements. TV3 continues to upgrade its equipment for production and transmission, and its employees receive continuous exposure and training in television production. This has enabled TV3 to remain as the premier private commercial broadcaster.
TV3 together with TV9 and local English language daily the New Straits Times and Malay language daily Berita Harian form the largest media group in Malaysia collectively known as Media Prima Berhad. It is currently headed by Ahmad Izham Omar.
With Malaysia on the track to economic recovery, there has been a correspondingly steady demand for local programmes, whether it be news, current affairs, magazines, talk shows, sports, documentaries, dramas or films. With a strong base of television producers have revolutionized local content production to admiral levels in the broadcast industry. The station has been a trendsetter by producing quality local production and has caught the attention and loyalty of Malaysians. Believing in the precept that local content is the way to go, TV3 continues to invest in people and equipment to produce quality local content. However, the station also broadcasts a balance of quality foreign content movies, dramas, situation comedy, documentaries and sports.
TV3 currently broadcasts on VHF Channel 12 and UHF Channel 29. It is widely seen as favouring the government and not giving enough coverage for the opposition. TV3 is testing digital terrestrial television, using the Chinese DMB-T/H system. The coverage is limited to Kuala Lumpur City area only.
Criticism and controversy
TV3 has brought some controversies to the Malaysian entertainment sphere, especially with the excessive advertisement space which lead to the anger of the audience.
In Singapore, the channel ran into controversy because it broadcast programmes in Cantonese. The Singapore government has a policy to promote Mandarin Chinese in favour of other Chinese language dialects in broadcast media and has prevented local newspapers and magazines from carrying listings for the channel, even though these were available for the other Malaysian channels. TV3 was available on StarHub TV Singapore's only cable TV operator, until it was removed on 11 July 2002.
In 2007, a reality television programme which broadcast on TV3 called Sensasi was banned. This was because, one of the judges on this show touched on sensitive issues relating to Islam. The judge's comment made a huge controversy. All live and recorded telecast of this show were also banned from viewing. This also occurred on another reality television show called Teleskop in 1995.
In 2010, TV3 broadcast a controversial Hari Raya Aidilfitri advertisement, which incorporated the elements of Christianity, Hinduism and Buddhism in the Aidilfitri celebrations, sparked a huge public outcry, especially from the Muslims. The advertisement was withdrew after just a few days, and TV3 was fined RM50,000 for broadcast of the advertisement.
- TV3 was awarded the 2007 Asia Pacific Entrepreneurship Award for Responsible Entrepreneurship organized by Enterprise Asia for its significant contribution towards corporate social responsibility.
- List of Malaysian television stations
- Media Prima Berhad
- New Straits Times
- Berita Harian
- Malaysia TV: Television Stations and Channels
- "Financial & Business Review For 2013". Media Prima Berhad. p. 17. Retrieved 24 February 2013.